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Why CONTESTS Are KING: Crowdsource Content & Build Community & Work Great on Social via @HomesDotCom

Erica Campbell Byrum - Homes.com, Social Fresh EAST 2014
Erica Byrum takes a bit to get rolling, you can begin watching at 1:41, but what she is saying about crowdsourcing content via contests is valuable so hang with it.

The real diamond is how contests unearth your 1% Contributors and 9% supporters. Homes.com was smart enough to immediately give thier 1% a mission and I love and plan to steal the "Blogger Ambassador Program" great name add a Social Media Ambassador and you have two sticks you can rub together to create fire.

Stay with this video to hear about the power of serendipitous content their content unearthed, content Homes.com was smart enough to double down on. The Contest was a flop, they thought until they stumbled over the single piece of content that "continues to give back to us this day fast forwarding 3 years later".

Homes.com doesn't do what I would suggest - create a page with a clear Call To Action (an ask) to join the Blogger Ambassador program. Instead they surface their 1% Contributors via contests:  http://blog.homes.com/category/contests/

I like the dedicated page that explains benefits, shares why you created the program and how your Blogger Ambassadors program. Inside of some things I don't agree with (cash is always a powerful incentive) are great tips I do agree with (surprise works, double down on what works, give 1% Contributors a job, use no more than 2 social nets at once). So more GOOD advice than BAD here.

"Contests create gifts that keep on giving" says Eric Campbell Byrum from Homes.com.

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Top 10 Contests & Games Revolution Scoops All Time

Top 10 Contests & Games Revolution Scoops All Time | Contests and Games Revolution | Scoop.it

Top 10 Contests & Games Revolution Scoops

http://sco.lt/8oUphR Graphic + Post - Complete Gamification Framework | via @yukaichou  


http://sco.lt/8nXAgb Book Review, Graphic - 3 MOST Important Words In Internet Marketing? Games, Gamification and Gamify 

http://sco.lt/6Ca6VN Blog Post - Six Cool eCommerce Gamification Examples

http://sco.lt/7pDYXJ White Paper - Gamification: Winning Hearts, Minds and Loyalty Online


http://sco.lt/5rXzaz Infographic - Enterprise Gamification

http://sco.lt/8gvVXl Scoopit Post  - Big Data and Gamification's Big Bang

http://sco.lt/8Nyf9V Blog Post - Google Making Mobile Games More Social

http://sco.lt/6FbuyH Video Game Review - Hemp Tycoon Is Brilliant, Instructive, Addictive Fun


http://sco.lt/6IuABF Blog Post - Tale of the Tape: Kickstarter vs. Indigogo crowdfunding websites

Learn more about the Scoopit Top 10 Conversion Study: http://sco.lt/69HeAj




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Dude, Mobile Gamification is 3radical

Dude, Mobile Gamification is 3radical | Contests and Games Revolution | Scoop.it

3radical provides brands with a new communication channel to connect directly with consumers while impacting their behaviour in a measurable way.

Marty Note
This mobile gamification platform looks cool. Promise to evaluate and share thoughts soon.

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Crowdfunding Cancer Cures With The Clash

Crowdfunding Cancer Cures With The Clash | Contests and Games Revolution | Scoop.it

Crowdfunding Cancer Cures With The Clash
Hanging at +OhioStateMed waiting to see super Doc Byrd and thinking about #curingcancer with #crowdfunding and listening to The Clash. The Clash shares their crowdfunding lessons in this recent Haiku Deck:

http://shar.es/1mmsoE

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London Calling Crowdfunding & Contest Tips From The CLASH - A @Curagami @HaikuDeck

London Calling Crowdfunding & Contest Tips From The CLASH - A @Curagami @HaikuDeck | Contests and Games Revolution | Scoop.it

Crowdfunding, Contests and Games
Crowdfunding is a lot like an online contest. There is a deadline and you need an army of supporters to get from here to there. You need an army to help achieve your goal. In crowdfunding and contests there must be some tangible reward.

If people don't feel special and like they are part of your community they don't contribute. Crowdfunders use updates. Contests use feedback loops. The key is to create an event with a defined timeline. We START here and end HERE.

As your timeline progress updates feed momentum. What does music and The Clash have to do with contests, crowdfunding and Internet marketing? As it turns out, quite a bit as we shared in this Haiku Deck:

Crowdfunding (and Contest) Tips From The Clash
http://shar.es/1aTm8d



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6 Gamification Ideas Win Hearts, Minds and Engagement - Game On!

6 Gamification Ideas Win Hearts, Minds and Engagement - Game On! | Contests and Games Revolution | Scoop.it

You've worked hard to promote your site, and you've assembled some really useful and important information, but your users are leaving after just a few minutes. The content is simply too complicated, long and too much work to get through.

6 Gamification Ideas
* Quizzes.

* Board Games.

* Choose Your Own Adventure.

* Puzzles.

* TV Game Shows.

* Animated Games.


Marty Note
Love this gamification post because it is a "ditch digging" post. Most gamification posts are steeped in theory. Not this post. This post breaks down the A B C of how to use gamification to create online engagement. Use any two of these ideas and your site wins hearts, minds, loyalty and traffic. Traffic is another form of money, so win some, lose some, play some :).M

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The 10 Most Beautiful Mobile Games

The 10 Most Beautiful Mobile Games | Contests and Games Revolution | Scoop.it
Great graphics don't necessarily make a beautiful mobile game. Check out these 10 games that focus on more than reality.

Martin (Marty) Smith's insight:

Breaking my rule about big sites again and doing so on design again. Mobile games are BLOWING UP thanks to the ubiquitous smartphone that rarely wanders more than 10 feet from our every waking moment. Our Curagami co-founder Phil Buckley blames smartphones for the death of free time.

An easy to observe phenomenon. Look at any queue these days and count the number of people head down and staring at their phone. They are probably staring at one of these 10 most beautiful games via Mashable.

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Summer HiFi Headphone Setup Contest

Summer HiFi Headphone Setup Contest | Contests and Games Revolution | Scoop.it

Last week to Win A Dragon
Moon Audio, creators of the best audio cables in the world (I have their Silver Dragons on my Shure SE earphones and love 'em) want to give their magical cables ($300 value) to someone with the coolest headphone / music setup. Easy to enter. Take a picture of your setup and tweet @Moon_Audio.

Good luck and let the best summer setup WIN!

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Snapchat Coming Soon: Brands, Commercials, Contests & Games - Fast Company

Snapchat Coming Soon: Brands, Commercials, Contests & Games - Fast Company | Contests and Games Revolution | Scoop.it
Fast Company
Coming Soon To Snapchat: Commercials
Fast Company
Social media-savvy brands like Taco Bell, McDonald's, and Heineken are already experimenting with Snapchat to hold contests and offer promotions.

Martin (Marty) Smith's insight:

MUST get on the SnapChat wagon here soon. M

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6 Facebook Contests WITHOUT a Like-Gate That Crush It!

6 Facebook Contests WITHOUT a Like-Gate That Crush It! | Contests and Games Revolution | Scoop.it
Struggling to come up with Facebook contest ideas now that the Like-gate is banned? I'm here to help. Rock your next contest with these 6 tips! (Instead of one prize for the winner why not offer a HUGE discount to ANYONE who enters your FB contest?
Martin (Marty) Smith's insight:

Wow, just goes to show you - there are always a million ways to do anything. At our startup @Curagami we like to say anything is easy with instructions (like origami). Here are great instructions on how to create wonderful Facebook contests.

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A Concept Called Play, Learning & Internet Marketing

A Concept Called Play, Learning & Internet Marketing | Contests and Games Revolution | Scoop.it

Stay with this post as it definition of "play" as "containing something novel" will broaden your thinking about Internet marketing.

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Don't Just Gamify Your Sales Funnel, Gamify Your Employees Too

Don't Just Gamify Your Sales Funnel, Gamify Your Employees Too | Contests and Games Revolution | Scoop.it
GamEffective is a next generation gamification company focusing on rich graphical narratives to drive skillful change in organizations. It works across enterprise applications and requires no coding for integration.
Martin (Marty) Smith's insight:

We think this is great advice. The more inclusive and imersive the game environment the more fun and complete the experience. Really love the Ambassadors layer. 

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Wrong ? Asked In Wrong Way: Making Survey's Digital & Mobile | Qualtrics Survey Software

Wrong ? Asked In Wrong Way: Making Survey's Digital & Mobile | Qualtrics Survey Software | Contests and Games Revolution | Scoop.it
Qualtrics sophisticated online survey software solutions make creating online surveys easy. Learn more about Research Suite and get a free account today. (@NardyVitor Reminder: Are games like Call of Duty realistic?

Martin (Marty) Smith's insight:

Survey Tools Exploding, Need Social Survey
Survey tools seem to be exploding which is interesting since surveys feel old and out of touch. We don't need a tool to help make a boring task, taking someone's survey, digital we need a tool to make surveys more like playing a game.

Social Survey / Game Tool Needed
The tool we need masks the survey, something WE marketers need, inside something our customers want such as an entertaining game, or a social competition or a gamified Q&A so well disguised customers and survey takers don't feel like we are doing the back breaking work of digging some company's ditch.

Who digs ditches anymore? Isn't there a "ditchwich" or something for that? Why then is there an explosion of survey tools? I suspect two reasons:

* Big Data makes knowing anything HARD.
* Its easy as the functional spec seems half written - move our survey's online, make paper surveys digital and mobile-friendly.

Classic case of answering the wrong question in the wrong way. Smarter to ask how social media is changing what a "survey" is. Is the request and then actual use of a #hashtag a surve? Our answer at Cuaragami (http://www.Curagami.com ) would be a definitive YES.

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Gamifying The Gym - Tech X

Gamifying The Gym - Tech X | Contests and Games Revolution | Scoop.it
FitRPG is taking gamification to the next level (and the next, and the next as you can keep levelling up) by ‘Gamifying Fitbit’.

Martin (Marty) Smith's insight:

The gym and working out has always been a rich area for gamification. We know working out is the right thing to do, but creating incentive is the key to actually doing it (lol). Lots to learn from these "work out" gamification examples.

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VC Who LIKE To Play Games via @VentureBeat [Podcast]

VC Who LIKE To Play Games  via @VentureBeat [Podcast] | Contests and Games Revolution | Scoop.it
In this week's podcast, we chat with IDG Ventures partner PHil Sanderson about the game industry, where the growth is, and why so many VCs are reluctant to invest in game companies.


Marty Note
Fascinating and new to me that VC don't like video games. Fascinating because the longer I market stuff on the web the more it feels like video games are the core ideas that make everything go in a social/mobile/connected time.

See my riff on Time Is Money Online on G+ for more thoughts on why video games should influence your web marketing:
https://plus.google.com/+MartinWSmith/posts/RdjAjWoJTHw

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Why Red Bull Beats McDonald’s For Your Web Contest via Contest & Games Revolution @Scoopit

Why Red Bull Beats McDonald’s For Your Web Contest via Contest & Games Revolution @Scoopit | Contests and Games Revolution | Scoop.it

McDonalds, Red Bull & Like Me Scores
McDonalds is pushing their Monopoly Game with big brands like Lebron, Patrick Murphy (hockey star) and others. This got me thinking about Red Bull and "like me" scores.

Advertisers evaluate ads on awareness. In a time where everyone is connected to everyone else Red Bull shows the power of "like me" brands. Red Bull brands cultural icons and athletes across a broad spectrum.

Red Bull favors the slightly known star. The missing dimension in ad evaluation is a "Like Me" score. If we ask viewers and consumers of McDonalds vs. Red Bull content is "Like Me" with a 10 point scale (10 = just like me, 1 = not like me at all) I would bet on lower "like me" scores as we move up the brand ladder. More powerful the brand the lower the "like me" scores with many personas (like our Internet marketing tribe).

Lebron occupies rare air, so his "like me" score is likely to be lower than a relevant but only slightly known stars favored by Red Bull. Red Bull gets another benefit by featuring slightly known stars - they get to help shape and amplify the story. They get to play a major role in how the "slightly known" brand becomes known.

My prediction would be the lower the "like me" scores the less likely a consuming audience, especially an online audience, would be to take an action. Higher the "like me" scores the more likely an action. SO...

McDonalds = my tribe = marginal awareness & lower Like Me scores
McDonalds + Monopoly + LeBron = my tribe = much lower scores (thus hurting the tiny margin that may have been interested).

Mcdonalds + Monopoly + Mark Traphagen (or Phil Buckley) = my tribe = VERY interested due to high Like Me scores and support and play is 100x more likley.

Smart move, in a digital age, is to align your brand with an army of "like me" brands.

By shaping the stories of "slightly known" stars, and McDonalds includes a few of these with Lebron, Red Bull's TELLING also shortens distance to "like me" identification" (is my theory). By telling s story Red Bull becomes the prophet / storyteller.

Red Bull's focus is outward (seemingly), but they are painting with the collaboration brush AND they are sharing their valuable amplification power to help lesser known brands. This creates a sense of Red Bull's altruism thus increasing "like me" identification chances (again my theory).

Red Bull creates a strong 3 Legged Stool:

* Brand benevolence helps "slightly famous".
* Distance between Red Bull and content consumers SHORTENED by branding within the tribe (albeit the top % of the tribe in a particular skill) so LIKE ME identification more likely.
* Collaboration feeds aspiration and positions brand as helper / filter / guide / prophet shortening distance and making LIKE ME identification more likely.

More on Red Bull's branding lessons on @ janlgordon's Curatti: http://curatti.com/red-bulls-branding-lesson-media-companies-now/

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Why TIME Is Money Online & Ecommerce Is Like Video Games

Why TIME Is Money Online & Ecommerce Is Like Video Games | Contests and Games Revolution | Scoop.it
Why TIME Is Money Online
I've wrestled with how to fit three concepts into online marketing for years:

* Narrative (storytelling).
* Video Games.
* Time.…


This post, thanks to a great game theory post by Jesper Juul, is as close as we've come to fitting these three important puzzle pieces into a "super symmetry". Time is money online and its important to understand how to create online environments that work with customer expectations and major trends such as:

* Mobile First.
* Ubiquitous and always on web.
* Social nets and increasing connections and connectivity.
* Design.
* Alignment with visitors needs, expectations and aspirations. 
* Super-Symmetry between once disparate technologies.  

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Gamify Your Content Marketing via @Curagami

Gamify Your Content Marketing via @Curagami | Contests and Games Revolution | Scoop.it
Games and gamification creaete great responsive content. Games rock engagement, wins hearts, minds and loyalty so Gamify Your Content Marketing with 5 tips.


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Sporcle Asks An Interesting Question, Can ?s & Games Make A Cool Site? A: Yes

Sporcle Asks An Interesting Question, Can ?s & Games Make A Cool Site? A: Yes | Contests and Games Revolution | Scoop.it

Questions Are A Favorite Tactic
The question is a great piece of content online. Some questions we can write and then answer. Other questions we can use to promote clicks or create a daisy chain between content.

Best UGC catcher there is? Ask a question. Words like a charm on Facebook and we are proving how effective it can be with our starup Curagami on Moon-Audio.com right now (http://www.moon-audio.com/product-survey ).

Sporcle shows the power of Q&A content. What you don't see is how powerful Q&A content is behind the Google curtain. There is something about lists and Q&A that web spiders love. After a bit Sporcle becomes a tad unnerving, but as an accent to an ecommerce or content marketing site Q&A content can be a powerful engagement and UGC generating tool #usergeneratedconent,

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What the Heck is... Gamification? via @BernardMarr

What the Heck is... Gamification? via @BernardMarr | Contests and Games Revolution | Scoop.it

Marty Note
Great post here by a new to me but smart and gets it marketing author Bernard Marr on Linkedin. I posted a comment at the end sharing a link to one of my most popular Haiku Decks - Gamifying Content Marketing http://shar.es/1ag0sH.

Didn't do that to hone in as much as add in. Bernard's post shares some good examples of different gamification applications. The trend in HR and other internal departments to gamify is proving powerful.

I'm interested in the S/R curve of B2C ecommerce websites and find, especially in a connected mobile time, many places where "play" can create the tribes, support and engagement we lucky few Internet marketers crave and are finding harder and harder to create.

Great post, horrible photo (at least for me), so didn't perpetuate it here. Bernard's post is worth a read if you are new to gamification and he is a solid follow. M

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GAMIFY YOUR Content Marketing - A New @HaikuDeck by @Scenttrail

GAMIFY YOUR Content Marketing - A New @HaikuDeck by @Scenttrail | Contests and Games Revolution | Scoop.it

Successful content marketing engages over time. Engagement needs online community and a role shift from content creators to community curators and GAME creators.


How can you Gamify YOUR Content Marketing?
* Ask questions.
* Curate response.
*  Create "winnable" competitions.
* Feature, Feature, Feature.

* Curator & Creator = YOUR ROLES.

Learn to think like a video game creator. Content marketing too is a collaborative world WE (you + customers) create.

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Play a Mobile Space Game Help Cure Cancer! - Gamification Co

Play a Mobile Space Game Help Cure Cancer! - Gamification Co | Contests and Games Revolution | Scoop.it
A Serious Game Helps Analyze Complex Cancer Research Data Although serious games have many uses – employee engagement, marketing and learning among them – one area that may prove as a surprise is cancer research.

Martin (Marty) Smith's insight:

Love this! Using games and crowds to help cure cancer. Too good.

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Gamers Are Different: SILENT HILL & del Toro Tell A Story (Nerdist News)

Norman Reedus, Guillermo Del Toro & Hideo Kojima collabing on a new SILENT HILL… are we in video game heaven (or hell) right now? How well do Hollywood/Video Game combos do anyway? Plus Dan's...
Martin (Marty) Smith's insight:

Terrifying storytelling game...heck you had me at the strange tumble Jessica Chobot demonstrates :). M

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Why CONTESTS Are KING: Crowdsource Content & Build Community & Work Great on Social via @HomesDotCom

Erica Campbell Byrum - Homes.com, Social Fresh EAST 2014
Erica Byrum takes a bit to get rolling, you can begin watching at 1:41, but what she is saying about crowdsourcing content via contests is valuable so hang with it.

The real diamond is how contests unearth your 1% Contributors and 9% supporters. Homes.com was smart enough to immediately give thier 1% a mission and I love and plan to steal the "Blogger Ambassador Program" great name add a Social Media Ambassador and you have two sticks you can rub together to create fire.

Stay with this video to hear about the power of serendipitous content their content unearthed, content Homes.com was smart enough to double down on. The Contest was a flop, they thought until they stumbled over the single piece of content that "continues to give back to us this day fast forwarding 3 years later".

Homes.com doesn't do what I would suggest - create a page with a clear Call To Action (an ask) to join the Blogger Ambassador program. Instead they surface their 1% Contributors via contests:  http://blog.homes.com/category/contests/

I like the dedicated page that explains benefits, shares why you created the program and how your Blogger Ambassadors program. Inside of some things I don't agree with (cash is always a powerful incentive) are great tips I do agree with (surprise works, double down on what works, give 1% Contributors a job, use no more than 2 social nets at once). So more GOOD advice than BAD here.

"Contests create gifts that keep on giving" says Eric Campbell Byrum from Homes.com.

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Are You A Scrum Hero? FIEA Makes Agile Development Fun with Gamification via Gamification.co

Are You A Scrum Hero? FIEA Makes Agile Development Fun with Gamification via Gamification.co | Contests and Games Revolution | Scoop.it
Florida Interactive Entertainment Academy's (FIEA) head of marketing, Todd Deery discusses how Scrum Hero gamifies the Agile software development process.

Martin (Marty) Smith's insight:

Cool idea we should apply to gamifying Agile Marketing too.

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Easily Add Live Streaming Events To Your Crowdfunding Ask via @Tubestart

Easily Add Live Streaming Events To Your Crowdfunding Ask via @Tubestart | Contests and Games Revolution | Scoop.it
Live streaming events are an extremely powerful part of many successful crowdfunding projects either to kick off or boost projects on Google+ or Ustream. People love live events but the problem has


Martin (Marty) Smith's insight:

Crowdfunding = Biggest, Best Online Contest / Game
Tubestart just made it easier to connect a streaming event to a crowdfunding campaign. That idea could significantly help the key 1st week when we know campaigns with 25% in are 80% likely to be successful. Cool addition.

The other reason this could be a cool addition, one that may make TubeStart better for many companies than Kickstarter or IndieGoGo, is we know 80% of successful crowdfunding funds come from the sponsoring entrepreneur's network.

Since MOST of the money comes from YOU anyway crowdfunding is a movable feast. You should use the tool that fits you and your campaign best. The ability to easily add a streaming events puts https://www.tubestart.com/  ahead of the pack.


Closer your campaign is to real time more money it will make (and that assumption is something we wish Mollick studied directly...closest he came is noting how important updates were to a project's fund raising success). 

Read Josef Holm's post about adding easy streaming on LinkedIn
http://www.linkedin.com/today/post/article/20140722215935-106019654-live-streaming-event-on-crowdfunding-page

Read Ethan Mollick's Dynamics of Crowdfunding for more interesting stats.


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Live the Beats, Love the Games for Nanjing 2014 Mobile Phone Sponsor Samsung

Live the Beats, Love the Games for Nanjing 2014 Mobile Phone Sponsor Samsung | Contests and Games Revolution | Scoop.it

New Samsung Music, Sports & Mobile Phone Campaign


The campaign will allow fans to enjoy musical performances with popular artists starting in July. There will be a five city tour through China, which will use the Galaxy S5 to capture and share their experiences.

Samsung is also providing mobile devices to the Young Ambassadors and Young Reporters Program in order to allow them to communicate with the athletes competing.

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