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Are Gamification Startups On Their Way To $5.5B? A: Yes and that is both GOOD and BAD news

Are Gamification Startups On Their Way To $5.5B? A: Yes and that is both GOOD and BAD news | Contests and Games Revolution | Scoop.it
Gamification startups are still finding innovative methods to stake their places in new niches while producing large profits (GB: Gamification Startups Are Finding New Niches and Greater Profits http://t.co/M2eaUXnzqY...
Martin (Marty) Smith's insight:

Great short post about the many new "gamification" startups being created to feed one of the hottest trends in Internet marketing. A "gamification startup" can be many things including:

* A Company That Sells Gamificaiton To Others.
* A Software As A Service product to help gamify.

* A highly gamified approach to standard business models (B2C or B2B).
* A white label platform capable of gamifying the content or commerce of others.

Gamification is hot because it works. Yes there is a, "When everyone gamifies badly gamification doesn't work," snobbery going on from some companies. I was treated poorly by a gamificaiton company that had the audacity to charge more than $100K for their gamificaiton platform.

$100K is absurd since how YOUR website should be gamified is a unique journey it needs to take. Paying someone $100K to help you modify an off-the-shelf SaaS seems goofystupid. Put that money into creating great games and rewarding your gamers and most Internet marketers would be better off.

The HEAT that is on in the #gamification space is both good and bad news. Good news because new players will come in and those new players may help lower costs. Bad news because inflated prices for something most can do by reading a book (or two) are the result of so much HEAT.

You can read the Atlantic BT Gamification: Winning Hearts, Minds and Loyalty Online white paper I wrote for FREE :).



http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/

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Top 10 Contests & Games Revolution Scoops All Time

Top 10 Contests & Games Revolution Scoops All Time | Contests and Games Revolution | Scoop.it

Top 10 Contests & Games Revolution Scoops

http://sco.lt/8oUphR Graphic + Post - Complete Gamification Framework | via @yukaichou  


http://sco.lt/8nXAgb Book Review, Graphic - 3 MOST Important Words In Internet Marketing? Games, Gamification and Gamify 

http://sco.lt/6Ca6VN Blog Post - Six Cool eCommerce Gamification Examples

http://sco.lt/7pDYXJ White Paper - Gamification: Winning Hearts, Minds and Loyalty Online


http://sco.lt/5rXzaz Infographic - Enterprise Gamification

http://sco.lt/8gvVXl Scoopit Post  - Big Data and Gamification's Big Bang

http://sco.lt/8Nyf9V Blog Post - Google Making Mobile Games More Social

http://sco.lt/6FbuyH Video Game Review - Hemp Tycoon Is Brilliant, Instructive, Addictive Fun


http://sco.lt/6IuABF Blog Post - Tale of the Tape: Kickstarter vs. Indigogo crowdfunding websites

Learn more about the Scoopit Top 10 Conversion Study: http://sco.lt/69HeAj




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Wrong ? Asked In Wrong Way: Making Survey's Digital & Mobile | Qualtrics Survey Software

Wrong ? Asked In Wrong Way: Making Survey's Digital & Mobile | Qualtrics Survey Software | Contests and Games Revolution | Scoop.it
Qualtrics sophisticated online survey software solutions make creating online surveys easy. Learn more about Research Suite and get a free account today. (@NardyVitor Reminder: Are games like Call of Duty realistic?

Martin (Marty) Smith's insight:

Survey Tools Exploding, Need Social Survey
Survey tools seem to be exploding which is interesting since surveys feel old and out of touch. We don't need a tool to help make a boring task, taking someone's survey, digital we need a tool to make surveys more like playing a game.

Social Survey / Game Tool Needed
The tool we need masks the survey, something WE marketers need, inside something our customers want such as an entertaining game, or a social competition or a gamified Q&A so well disguised customers and survey takers don't feel like we are doing the back breaking work of digging some company's ditch.

Who digs ditches anymore? Isn't there a "ditchwich" or something for that? Why then is there an explosion of survey tools? I suspect two reasons:

* Big Data makes knowing anything HARD.
* Its easy as the functional spec seems half written - move our survey's online, make paper surveys digital and mobile-friendly.

Classic case of answering the wrong question in the wrong way. Smarter to ask how social media is changing what a "survey" is. Is the request and then actual use of a #hashtag a surve? Our answer at Cuaragami (http://www.Curagami.com ) would be a definitive YES.

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Gamifying The Gym - Tech X

Gamifying The Gym - Tech X | Contests and Games Revolution | Scoop.it
FitRPG is taking gamification to the next level (and the next, and the next as you can keep levelling up) by ‘Gamifying Fitbit’.

Martin (Marty) Smith's insight:

The gym and working out has always been a rich area for gamification. We know working out is the right thing to do, but creating incentive is the key to actually doing it (lol). Lots to learn from these "work out" gamification examples.

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Curagami Logo Contest via Curagami

Curagami Logo Contest via Curagami | Contests and Games Revolution | Scoop.it

If you can doodle, you can win.



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Summer Headphones & Hifi Setup Contest by @Moon_Audio | Listly List

Tweet Your Summer HiFi Setup Pics to @Moon_Audio

What are you listening to this summer? Share pics of your gear and you might win a custom Black Dragon V2 headphone cable!

Entering is easy!

1. Take a picture of your hifi music set up.
2. Tweet your setup pic to @Moon_Audio.

3. Our expert panel will review submissions and select their favorites.

4. Our expert panel’s favorite will win a customized 5′ Black Dragon V2 headphone cable – valued at up to $299

Enter & Vote Now! | Fostex TH-900 + Fiio X5, Portable HiFi Studio - Buenos Aires, Denon 2000 & Westone W3 In Ear Monitor, @Audeze LCD-X & @ChordAudio Hugo. Lovely!, Phil's #Summersetup #lowfi, Sennheiser HD 700 with Black Dragon V2 headphone cable, and Silver Dragon V1 IEM + JH Audio JH-16 + Sony PHA-1
Martin (Marty) Smith's insight:

Just entered my music setup in Moon Audio's Summer Setup Contest. Some great pictures coming in of music gear from around the world.

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Apple Moves To Own App Discovery: Rejects Apps Offering Rewards, Social Shares | TechCrunch

Apple Moves To Own App Discovery: Rejects Apps Offering Rewards, Social Shares | TechCrunch | Contests and Games Revolution | Scoop.it
Apple has begun to crack down on tools that app developers use to monetize and grow their applications, including incentivized video viewing and rewarded..
Martin (Marty) Smith's insight:

Predictable but limiting. Ultimately iOS is THEIR platform not YOURS as Apple is reminding developers once again.

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Yu-kai Chou Got Game: The #Gamification Daily Paper.li Rocks via @yukaichou

Yu-kai Chou Got Game: The #Gamification Daily Paper.li Rocks via @yukaichou | Contests and Games Revolution | Scoop.it

Marty Note
Yu-Kai Chou has more than just the colest name I can't pronounce, Chou's got GAME. You want game to, trust me you do, then follow @youkaichou on the bird and find his great Gamification Daily Paper.li here: paper.li/yukaichou/cool-peeps

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Have You Won Prizes from Twitter Parties? - About - News & Issues

Have You Won Prizes from Twitter Parties? - About - News & Issues | Contests and Games Revolution | Scoop.it
Have You Won Prizes from Twitter Parties?
About - News & Issues
I've heard a lot of buzz about Twitter parties, so I decided it was time to look into them. I tried one hosted by Hotels.com yesterday, and it was actually a lot of fun.
Martin (Marty) Smith's insight:

Interesting new trend.

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Creating Online Scale With Gamification" - A @HaikuDeck

Creating Online Scale With Gamification" - A @HaikuDeck | Contests and Games Revolution | Scoop.it
Creating online scale is the hardest job you will ever love. This Haiku Deck shares tips learned from $30,000,000 in online sales and scaling CureCancerStarter.org, a new website to help crowdfund cancer research.
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If Mobile Games Get Any HOTTER They Melt The World

If Mobile Games Get Any HOTTER They Melt The World | Contests and Games Revolution | Scoop.it


Mobile Games Are HOT and Getting Hotter
China's 11.24 billion yuan ($1.86 billion) online game industry is scrambling to devise games that appeal to a generation of players who spend more time on mobile devices than consoles or computers.


Martin (Marty) Smith's insight:

Wow, mobile games are HOT. There is something about destroying what remains of our "free" time that is too good for smart phone enabled gamers to pass up.

Maybe instead of SoLoMo (Social Local Mobile) we should be thinking of MoSoGa (Mobile Social Games). If you are an IMer you would do well to THINK of ways to transform your CONTENT into a MoSoGa :).

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Apple and Google bring fight for exclusive games to mobile - Apple Insider

Apple and Google bring fight for exclusive games to mobile - Apple Insider | Contests and Games Revolution | Scoop.it
“Android Community Apple and Google bring fight for exclusive games to mobile Apple Insider Citing people familiar with the matter, the WSJ reported Apple and Google offer top games makers special consideration, like premium positioning in app store...”
Martin (Marty) Smith's insight:
Good to be a game producer these days.
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Dark Mofo | Win Tickets

Dark Mofo | Win Tickets | Contests and Games Revolution | Scoop.it
“This year, MONA's midwinter festival Dark Mofo is colder and darker.If you don't believe us, enter this competition and go see for yourself.”
Martin (Marty) Smith's insight:
Wow great graphics and copy on this contest.
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4 Ways to Crowdsource Product Ideas Using Social Media Contests | Social Media Examiner

4 Ways to Crowdsource Product Ideas Using Social Media Contests | Social Media Examiner | Contests and Games Revolution | Scoop.it
Use these tips to crowdsource your product ideas through social media contests. Let your customers give input that lets you deliver products they love.
Martin (Marty) Smith's insight:

Great suggestions and close to what we are creating with http://www.crowdfunde.com

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Are You A Scrum Hero? FIEA Makes Agile Development Fun with Gamification via Gamification.co

Are You A Scrum Hero? FIEA Makes Agile Development Fun with Gamification via Gamification.co | Contests and Games Revolution | Scoop.it
Florida Interactive Entertainment Academy's (FIEA) head of marketing, Todd Deery discusses how Scrum Hero gamifies the Agile software development process.

Martin (Marty) Smith's insight:

Cool idea we should apply to gamifying Agile Marketing too.

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Easily Add Live Streaming Events To Your Crowdfunding Ask via @Tubestart

Easily Add Live Streaming Events To Your Crowdfunding Ask via @Tubestart | Contests and Games Revolution | Scoop.it
Live streaming events are an extremely powerful part of many successful crowdfunding projects either to kick off or boost projects on Google+ or Ustream. People love live events but the problem has


Martin (Marty) Smith's insight:

Crowdfunding = Biggest, Best Online Contest / Game
Tubestart just made it easier to connect a streaming event to a crowdfunding campaign. That idea could significantly help the key 1st week when we know campaigns with 25% in are 80% likely to be successful. Cool addition.

The other reason this could be a cool addition, one that may make TubeStart better for many companies than Kickstarter or IndieGoGo, is we know 80% of successful crowdfunding funds come from the sponsoring entrepreneur's network.

Since MOST of the money comes from YOU anyway crowdfunding is a movable feast. You should use the tool that fits you and your campaign best. The ability to easily add a streaming events puts https://www.tubestart.com/  ahead of the pack.


Closer your campaign is to real time more money it will make (and that assumption is something we wish Mollick studied directly...closest he came is noting how important updates were to a project's fund raising success). 

Read Josef Holm's post about adding easy streaming on LinkedIn
http://www.linkedin.com/today/post/article/20140722215935-106019654-live-streaming-event-on-crowdfunding-page

Read Ethan Mollick's Dynamics of Crowdfunding for more interesting stats.


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Live the Beats, Love the Games for Nanjing 2014 Mobile Phone Sponsor Samsung

Live the Beats, Love the Games for Nanjing 2014 Mobile Phone Sponsor Samsung | Contests and Games Revolution | Scoop.it

New Samsung Music, Sports & Mobile Phone Campaign


The campaign will allow fans to enjoy musical performances with popular artists starting in July. There will be a five city tour through China, which will use the Galaxy S5 to capture and share their experiences.

Samsung is also providing mobile devices to the Young Ambassadors and Young Reporters Program in order to allow them to communicate with the athletes competing.

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Vine Is Watching YOU - Monitors Trending Loops For Popularity - Siliconrepublic.com

Vine Is Watching YOU - Monitors Trending Loops For Popularity - Siliconrepublic.com | Contests and Games Revolution | Scoop.it
Siliconrepublic.com
Vine introduces monitoring of loops to trend popularity
Siliconrepublic.com
The team also hopes the app will soon become a way for users to create popularity contests and rank themselves highest in terms of vine loops.
Martin (Marty) Smith's insight:

Not sure I understand this. Going to read again in the am. M

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How to gamify your crowdfunding campaign like a Boss - Crowd Funding Soft Launch

How to gamify your crowdfunding campaign like a Boss - Crowd Funding Soft Launch | Contests and Games Revolution | Scoop.it
Our unique and powerful CrowdFunding preview platform helps, acquires,incubates, and accelerates CrowdFunding at its early stage.
Martin (Marty) Smith's insight:

Gamification, contests and games go hand in hand with the "new marketing". Contests and games makes content FUN and MOBILE> Gamification helps keep customers engaged. Crowdfunding is like what email used to be - content so interesting we WANT to share and support it. Willing to check out any platform that might help with all of these key "new marketing" dimensions and ideas.

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Top 5 Android Games: May 2014 - Droid Life

Top 5 Android Games: May 2014 - Droid Life | Contests and Games Revolution | Scoop.it
Top 5 Android Games: May 2014
Droid Life
Here we find ourselves on the eve of a brand new month. Let us commemorate the achievement of the passing of another 31 days with a list of the best Android games from last month.
Martin (Marty) Smith's insight:

Mobile Games are eating the planet.

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Knights, Dragons, Rogues & Blades: 78 best iPad & iPhone games - Macworld UK

Knights, Dragons, Rogues & Blades: 78 best iPad & iPhone games - Macworld UK | Contests and Games Revolution | Scoop.it
Macworld UK
The 78 best iPad & iPhone games
Macworld UK
Looking for the most brilliant games for the iPad, iPhone and iPod touch? With reviews, videos and download links, read on for the 78 best games ever released for the iPad & iPhone.
Martin (Marty) Smith's insight:

Mobile games are beyond hot and this excellent Macworld post shares good, bad and ugly of phone and pad video games.

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Facebook Pairs Mobile Developers With 375 Million Gamers - VentureBeat

Facebook Pairs Mobile Developers With 375 Million Gamers - VentureBeat | Contests and Games Revolution | Scoop.it
How Facebook is helping to pair up mobile developers with its 375 million gamers
VentureBeat
When I need to make friends, I just go on Facebook and start spamming random people.
Martin (Marty) Smith's insight:

Cool BI in the ultra hot mobile games space.

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How To Create A Successful SaaS Model - The @HaikuDeck Story

How To Create A Successful SaaS Model - The @HaikuDeck Story | Contests and Games Revolution | Scoop.it
Haiku Deck demonstrates elements needed for successful SaaS model.
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New SEO: Why Online Community Is A Game - CrowdFunde

New SEO: Why Online Community Is A Game - CrowdFunde | Contests and Games Revolution | Scoop.it
You are playing a game. Once more than one person is involved games have begun. Online communities must disrupt and gamify to win.
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How to Use Gamification in Your Content Marketing Plan

How to Use Gamification in Your Content Marketing Plan | Contests and Games Revolution | Scoop.it
“Are you the type of person who gets excited about making it to the next level in "Farmville" or "Candy Crush"? Do you like to be recognized for your loyalty to a company or your taking the time to do even small tasks on a product's Web site?”
Martin (Marty) Smith's insight:
Good #gamification prime.
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Kabam Interview: Pres Sheppard Talks Building Berlin & Swallowing British Gaming Startups

Kabam Interview: Pres Sheppard Talks Building Berlin & Swallowing British Gaming Startups | Contests and Games Revolution | Scoop.it
Mobile Entertainment
Inside Kabam: Building Berlin and buying British businesses
Mobile Entertainment
Building a team with its own dedicated budget to look at not just mobile media, but integrated media, such as television.
Martin (Marty) Smith's insight:

Cool interview with Kabam's President Andrew Sheppard. Just once I want to be able to say this:

"Yeah, our revenues rose 100 per cent in 2013 to almost double our forecast for the year.

We ended 2013 with a ton of great momentum. Internally, there's a general excitement and enthusiasm about where we're going, how we're doing it and increasingly why we're doing it  –  people are pretty fired up.

The core of Kabam is a bunch of people who love hardcore games, that are excited about free-to-play, and it's a company that takes its time to think through, plan and attack big market opportunities, whether that's moving to Facebook with a core game, moving to mobile or expanding into Berlin."

Amazing.

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How Games Help Us Learn - Linkis.com

How Games Help Us Learn - Linkis.com | Contests and Games Revolution | Scoop.it

How Gamification Uncovers Nuance In The Learning Process by Terry Heick Gamification is simply the application of “game” mechanics to non-game entities.

Marty Note
Love this:

The current issue around the idea is less about definition, and more about tone. Reducing the process of “gamification” to something whimsical, silly, or juvenile represents a fundamental misunderstanding of gamification as a process.


For years, classrooms have been gamified. Letter grades are indeed first subjective evaluations of knowledge proficiency, but once they are passed to the hands of the students, they become game components, passed around as proof of the completion of some task, or the achievement of some desired goal (mastering a standard, fulfilling the requirements of an assignment, etc. Here, rubrics become instructions to task completion.
###

Once game dynamics are in place the tribe is changed. Adoption of game mechanics to explain social interaction is a clear signal of a successful application of game theory to students or customers.

Does anyone DOUBT the impact of a well tuned game? "Well tuned" in this context means easy to play and understand, sufficiently motivating and fun to obscure or marginalize a "rebel" minority.

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