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Mobile Commerce Press Google aims to make mobile games more social - Mobile Commerce Press Mobile Commerce Press Mobile games continue to pick up momentum around the world and Google is eager to ensure that it can keep consumers as engaged as...
Google's Android could be a powerful ally in the continuing move from phone to game console. What is clear about "mobile marketing" is no good comes from thinking of a smart phone as anything other than a really small iPad :).
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Top 10 Contests & Games Revolution Scoopshttp://sco.lt/8oUphR Graphic + Post - Complete Gamification Framework | via @yukaichou
http://sco.lt/8nXAgb Book Review, Graphic - 3 MOST Important Words In Internet Marketing? Games, Gamification and Gamify http://sco.lt/6Ca6VN Blog Post - Six Cool eCommerce Gamification Exampleshttp://sco.lt/7pDYXJ White Paper - Gamification: Winning Hearts, Minds and Loyalty Online
http://sco.lt/5rXzaz Infographic - Enterprise Gamificationhttp://sco.lt/8gvVXl Scoopit Post - Big Data and Gamification's Big Banghttp://sco.lt/8Nyf9V Blog Post - Google Making Mobile Games More Socialhttp://sco.lt/6FbuyH Video Game Review - Hemp Tycoon Is Brilliant, Instructive, Addictive Fun
http://sco.lt/6IuABF Blog Post - Tale of the Tape: Kickstarter vs. Indigogo crowdfunding websites Learn more about the Scoopit Top 10 Conversion Study: http://sco.lt/69HeAj
Use these tips to crowdsource your product ideas through social media contests. Let your customers give input that lets you deliver products they love.
Great suggestions and close to what we are creating with http://www.crowdfunde.com.
Virtual Reality - So which technology do we look to, which will allow us this needed increase in reactive response? Two words: virtual reality.
How can we adapt "cloud gamiing" to business? Can we use the cloud to store WHO and WHERE information to "match the hatch" of where you are and what you are doing and then make a game out of all of it?
Given that true virtual reality hardware is pretty much non-existent at this point, current games are extremely limited.
Disney's purchase of the YouTube game channel with hundreds of millions of subscribers for half a billion may be a starting gun for other similar mergers if the rest of Hollywood is listening. Is YouTube the new Hollywood. Disney is hedging their bets either way.
This is funny:But it’s probably best known for channels like PewDiePie, a Swedish “bro” who makes silly videos about video games like the one below. PewDiePie alone accounts for 25.5 million of Maker’s subscribers. Now he’s part of the Disney family.Funny to think Disnney has taken some of the stuffing out to pay big bucks for something that feels so unlike them.
Gamification may appear to be a new trend, but its history stretches back to the 1800s. See the most important moments in its technological evolution.
The future of gamification is bright because it works. I've read the Gartner report saying 80% will fail and I agree, Failure is a big part of being an Internet marketer. Helpful to see the scope of gamifications' timeline in this infographic.
In the second installment of the blog series on gamifying your learning, Karl Kapp outlines best practices in gamification implementations.
Going through these now.
How Virtual Gaming Worlds Are Revealing the Nature of Human Hierarchies MIT Technology Review The way players form into groups in online games reveals that hierarchies are an inevitable product of the human condition, say complexity scientists.
This is cool. Not sure i understand it, but cool.
In a greatest ever tech showdown, who would win between [...]Marty NoteFun idea for gamers. The team at D-Link debated the impossible and decided best way to settle the score, before coming to blows, was ask us to create brackets and vote our favorite tech up or down. Here is how they explained their creative contest:"In a greatest ever tech showdown, who would win between a refrigerator and a Sony Walkman? An iPad and a PlayStation 4? A Smartwatch and….a Tamagotchi? We asked ourselves these questions at D-Link and nearly came to blows over the answers." So get if you are a hard core gamer see if your backet can make it all the way to the Final Four.
This Guy Makes Millions Playing Video Games on YouTubeThe AtlanticPewDiePie has made his name—and a fortune—posting videos of himself playing video games.
Interesting way to make a living. Stressful though I would think. Like anything. More you do it the better you get at it and the less stressful it is. Amazing someone makes more than a healthy living playing video games. Real SOT (Sign of the Times). M
Though it sounds like another frothy tech valuation, the Candy Crush developer booked a remarkable $1.8 billion in sales in 2013.
The "free to play" model is interesting and a great lesson in community based (social) Internet marketing. Better to get MORE people using and contributing since the DATA they provide can be turned into currency.
LOS ANGELES, CA - Global Gaming Network, Inc. (PINKSHEETS: GBGM), www.GlobalGamingNetwork.net, announced today that it had entered into an agreement with COMPLENet (www.GetLoodo.com), a provider to the hospitality industry of a popular Sports TV Guide and various sports themed games/contests. Under the agreement, GBGM will license customized fantasy league games to COMPLENet that will be offered to its nationwide customer base of over 4,000 sports bars.
This announcement has me wondering about social impact or social conditions where this venture is successful. I haven't played any of these fantasy games, so need people who do to share insights.
Why would gamers leave their comfortable homes to play video games in a bar?
Excerpt: GBGM and COMPLENet have partnered "in providing restaurants and sports bars nationwide with the best in online fantasy games. This venture represents the first of its kind to take advantage of the opportunity available in the booming online gaming industry, presently seeking different ways to grow its online operations with contests and games offering prizes via promotions set at the venue," said Andrew Weilgus, Director of ACFS.
Agreement With COMPLENe
This White paper is intended to provide an understanding of gamification and its growing importance and relevance for addressing some of the serious challeng...
Gamification 101: What You Need to Take Engagement to the Next LevelBusiness 2 CommunityTechnology is having a huge impact on the way companies engage employees and customers. Enter gamification. What is it and why should you care about it?
Everything is coming up gamification and with good reason - it works. This is NOT to say the application of game theory is easy, but gamification is lexicon we must have in our Internet marketing vocabularies.
Gamification 101: 'Level Up' Your Engagement
Mobile EntertainmentInside Kabam: Building Berlin and buying British businessesMobile EntertainmentBuilding a team with its own dedicated budget to look at not just mobile media, but integrated media, such as television.
Cool interview with Kabam's President Andrew Sheppard. Just once I want to be able to say this:
"Yeah, our revenues rose 100 per cent in 2013 to almost double our forecast for the year.
We ended 2013 with a ton of great momentum. Internally, there's a general excitement and enthusiasm about where we're going, how we're doing it and increasingly why we're doing it – people are pretty fired up.The core of Kabam is a bunch of people who love hardcore games, that are excited about free-to-play, and it's a company that takes its time to think through, plan and attack big market opportunities, whether that's moving to Facebook with a core game, moving to mobile or expanding into Berlin."Amazing.
How Gamification Uncovers Nuance In The Learning Process by Terry Heick Gamification is simply the application of “game” mechanics to non-game entities.Marty NoteLove this:The current issue around the idea is less about definition, and more about tone. Reducing the process of “gamification” to something whimsical, silly, or juvenile represents a fundamental misunderstanding of gamification as a process.
For years, classrooms have been gamified. Letter grades are indeed first subjective evaluations of knowledge proficiency, but once they are passed to the hands of the students, they become game components, passed around as proof of the completion of some task, or the achievement of some desired goal (mastering a standard, fulfilling the requirements of an assignment, etc. Here, rubrics become instructions to task completion.###Once game dynamics are in place the tribe is changed. Adoption of game mechanics to explain social interaction is a clear signal of a successful application of game theory to students or customers. Does anyone DOUBT the impact of a well tuned game? "Well tuned" in this context means easy to play and understand, sufficiently motivating and fun to obscure or marginalize a "rebel" minority.
8 Great Tips From A Trusted Gamification Guru. Gabe Zicherman
Most addictive mobile gamesEdmonton SunThe Bejeweled-like candy-matching title Candy Crush Saga is one of the most popular mobile games around.
Oh good something NEW to be addicted to :).M
Microsoft’s Women in Gaming Awards began as a series of informal dinners hosted by a group of female developers from the company’s Xbox division.
Great to see women developers honored at the GDC.
Mobile EntertainmentCall of Duty's mobile studio shuts its doorsMobile EntertainmentThe mobile team behind Call of Duty's mobile games has announced that it will be shutting its doors for the final time at the end of this month.
I can't understand how any game studio would go out of business when their expertise and help is so needed over on the website creation and marketing area. Apparently that need isn't getting through.
The reality is… you enjoy playing games. We’ve been playing games since the days of cavemen, and it is your nature to compare yourself to see how you measure up to others.Games drive emotions, build loyalty, and create character.
I agree gamification of a boring task is possible, but doesn't scale well. My thought would be to redesign the task so it is less boring. One way to do that is reduce the task down and inject more game elements. Another way to remake a boring task is to find out why its BORING. Everything is better WITH other people. I'm Riffing Andre W Chen's excellent How To Create A Social Product on Scenttrail Marketing right now: http://www.scenttrail.com/riffing-andre-w-chen-how-to-design-successful-social-products/Relevant because Andre discusses the feedback loops needed to keep engagement across different segments and personas. Same applies to gamifying a boring task.
Mobile app development has exploded over the past few years, and it’s no surprise that 2014 looks to be an even bigger year for it. Here are some trends to keep an eye on in the year to come:
Marty NoteI can think of a few more:
Sethuraman, A 2014, ‘Hot Trends in Mobile App Development for 2014’, 4 February, viewed 22 March 2014, <http://blog.newrelic.com/2014/02/04/2014-mobile-dev-trends>.
In this article, A Sethuraman identifies four trends which may be experienced in the mobile app development industry in 2014. It then provides information on how these trends will effect the both the developer, and development enterprises. The trends discussed include, the introduction of new operating systems, more processing power, more multiscreen use, and more kinds of connected objects. I found the article to be informative but lacked in depth information on each issue. Another limitation was that the article is primarily an opinionated piece. This being the case, it only contained the speculation of the author. No other sources were included.
Paste MagazineHyper Mode: How to Be Visibly Femme in the Games IndustryPaste MagazineThis is a photograph of me attending Gameloop in 2011. I should be easy to spot. I'm the woman.
Fascinating to read about being a woman in the video game industry where there aren't many women Fascinating because the perspective is so fresh and "outsider / insider". Reading this post makes me think there is a huge opportunity for more diversity in the video games industry. Another way of saying that is there is a huge opportunity for video games created by and for women. The post shares the "inside baseball" perspective of an outsider blending it, but it also is a game.
Great white paper by Gigya shares these tips to create winning gamification:Five Keys to Winning With Gamification:
Gamersyndrome Zynga to launch mobile version of 'FarmVille' game Los Angeles Times While the Facebook title helped launch Zynga to stardom and convinced investors in its 2011 initial public stock offering that it would be a standout among...
Mobile gaming is fully upon us. I'm designing CrowdFunde, our crowdfunding and content marketing app, now and creating mobile first. Bet video games head in the same direction - create the mobile game first then, if the numbers merit it, move to game consoles, laptops and desktops. Gotten so I think of all Internet marketing as a game and the smartphone as the game console (lol). This LA Times article about Zynga making FarmVille for Mobile is a SOT (Sign of the Times). M
Football Is Closer to Becoming Moneyball Than You May Think DailyFinance Seven years after the Oakland A's use of unconventional wisdom swept baseball by storm, the 2009 New Orleans Saints began to mesh analytics with game planning and personnel...
I think once the money gets large enough, the stats deep enough and the computers strong enough all things become "MoneyBall". Our evolving mathematical world always makes me think of Asimov's "psychohistory". Isaac Asimov wrote science fiction about robots long before it was cool. One of his concepts was the future was predictable and knowable in the aggregate. The math, in his Foundation series, was so large the future was known.Or known for the society because the math was large enough. The future remained unknown for the individual. Sure there is a contradiction here, but go with it its science fiction. This post about how football is becoming moneyball too should not surprise anyone who has been paying the smallest amount of attention.
Business 2 Community How to Effectively Incorporate Google+ Into Your Brand's Content Strategy Business 2 Community Last year, the integration of Google Plus with YouTube (forcing YouTube users to have a Google Plus account) artificially added...
Great tips here for using the most disruptive tools out there to create disruption in your biz vertical.