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Marketers are always looking at finding new and effective ways to reach their target audience.
Wow, great Facebook gamify tips here.
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Top 10 Contests & Games Revolution Scoopshttp://sco.lt/8oUphR Graphic + Post - Complete Gamification Framework | via @yukaichou
http://sco.lt/8nXAgb Book Review, Graphic - 3 MOST Important Words In Internet Marketing? Games, Gamification and Gamify http://sco.lt/6Ca6VN Blog Post - Six Cool eCommerce Gamification Exampleshttp://sco.lt/7pDYXJ White Paper - Gamification: Winning Hearts, Minds and Loyalty Online
http://sco.lt/5rXzaz Infographic - Enterprise Gamificationhttp://sco.lt/8gvVXl Scoopit Post - Big Data and Gamification's Big Banghttp://sco.lt/8Nyf9V Blog Post - Google Making Mobile Games More Socialhttp://sco.lt/6FbuyH Video Game Review - Hemp Tycoon Is Brilliant, Instructive, Addictive Fun
http://sco.lt/6IuABF Blog Post - Tale of the Tape: Kickstarter vs. Indigogo crowdfunding websites Learn more about the Scoopit Top 10 Conversion Study: http://sco.lt/69HeAj
I was recently asked whether gamification could be of use to a company. My short answer was "yes, if done right".
This post is a tad confusing. Is opening stances is "gamification is being driven by novelty and hype". I agree and disagree with that statement. Yes there is hype, but gamification, the application of game theory to business, is far from new. Airlines have been using games for years games called "frequent flyer miles". When I was growing up moms collected books and books of S&H Greenstamps. The lotto is a game, so examples of successful game theory used by business abound. The idea we can create something called "enterprise gamification" for Fortune 1000 companies is somewhat new and it can be full of "hype". The web is the source of that hype. Any gamification system needs agreed upon rules; a "game ground" and clear stimulus matched to ever increasingly motivated response. The web makes creation of a game ground easy, players abound and so creation of games and the use of game theory are easier to apply. I call BS on the famous 80% will fail Gartner projection too. Or, more accurately, call "so what". I was an Internet marketer and when we started doing anything new at least 80% failed miserably. The web is a self-healing system, so today's failure is tomorrow's winner. Great examples in this post after you read down past the confusing intro. Worth a scan for those examples.
Reinventing yourself on Facebook? Games Workshop gets it bang onEconsultancy (blog)Sometimes getting something very publicly (and very badly wrong) can turn out to be a blessing in disguise.
Grat post about a little engine that could on Facebook, how to relaunch your social presence and why giving up is not an option.
InsideSales.com Releases PowerStandings(TM) Gamification Tool for Increased ...
Gamify To Make More Sales I started in sales with P&G and M&M/Mars and PowerStandings seems to understand sales people's unique psyche - WINNING. Give salespeople numbers, and almost any kind of numbers will do as long as there is some challenge, and they will beat them, trash talk their fellow competitors and "get 'er done". Cool new #gamification tool. Marty
The Gamification Revolution is a Live Weekly Web Show featuring Gabe Zichermann and other gamification experts every Thursday at 1PM EDT. Watch and learn!
Gabe rocks gamification.
“ Video games can offer a playful approach to learning a new concept, providing a jumping off point for diving deeply into a topic. Games can’t do all the teaching, but they are an engaging way to get kids thinking -- even about ethics.”
I love the idea of teaching through video games. One of my favorite books is Steven Johnson's Everything Bad Is Good For You.
Johnson's book is about how the video revolution has helped make us smarter and ready us for ths crazy digital time we live in. Johnson proposes a clear way to know the differnedce beteen life NOW and THEN. Try watching an old show like My Three Sons or I Dream of Jeannie. Can't be done. Too slow and goofy. This post makes me wonder how ecommerce websies could "teach empathy" via games too.
Gamification is the use of game thinking and mechanics to solve problems and engage audiences. While it can be applied to anything, I’m interested in gamifying non-game web applications, in order t...
BUGS SuckWe created CureCancerStarter.org with my salary and 401k and a grant from Atlantic BT where I'm a Marketing Director. We are keeping costs down by asking for help. If you are a great "Bug Hunter" please find bugs on http://www.curecancerstarter.org and report this on this formhttp://jotform.us/form/32894580773164 Thanks. Marty
What Is The Growth Of Facebook Games And How Addictive Are They? #infographic Bestaccountingdegrees.net Guest post by Yin Wu I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J.
How games can organize millions of people to accomplish great things (book ...PandoDaily (blog)Von Ahn told me he and his team had to work hard to gamify Duolingo, because at its core it's not a game.
3 Most Important Words In Internet Marketing: Games, Gamification, Gamify Why MUST Internet marketers understand games and gaming? Because the wall between THEM (game developers) and US (Internet marketers) is coming down FAST, very fast. There are three reasons for this soon to be tsunami trend: * Web 3.0. * How Online Environments Work. * Human nature. Web 3.0 We are creating CureCancerStarter.org right now and there are many new rules about web development that reflect where we are going already such as: * The site is highly responsive (looks good no matter what kind of devices is looking at it).
* This new site uses a Content Delivery Network and the cloud to cache and shuffle information in so fast old rules about image size and speed (bigger = slow) almost don't apply. * The site is "appified" or designed in a series of Lego-like modules some canned, some written by us from scratch.
Web development is going someplace very different and where we are going is where many video developers already live with extensive branding algorithms to determine what gest shown in what situations. Soon your "website" will be a series of rules, text and images capable of being combined on the fly in an almost infinite variety of highly converting webpages. Online Environments Online environments are very video game like from the jump. Online starts COLD and HARSH and we web designers and developers PLAN how to warm them up. We create a series of linked "journeys" through our information. If "a series of linked journeys" sounds like Joseph Campbell and Hero With A Thousand Faces you win a cookie. Ideally our environments are heroic and they transfer elements of courage, joy and love to our visitors. Sounds like video games again. Human Nature We like to compete, compare and contrast. We seek affinity groups and develop our sense of self, at least partially; from the feedback loops provided by our "like me" groups. The social web is a "peer group" compare, compete and contrast engine. The more we compare, contrast and compete the more fun we have. Sounds like video games again. I'm going to read Adam's book and report back once I am in reading mode again (after launching CureCancerStarter, cowdfunding cancer research, and CureCancerStore.org, shop to cure cancer, next week. Phase II development for both of those very new ideas is games, gamification and to gamify.
Great scoop by Martin and pay attention to his insight!
Is Google+ part of your marketing strategy? Are you looking for creative ways to run contests and giveaways on Google+?
Although there are restrictions on using Google+ for contests, there are ways for you to promote your contests successfully on Google+.
Interestingly, most brands and businesses on Google+ aren’t taking advantage of this opportunity, and they’re missing out.
GooglePlus keeps coming up as the most under utilized weapon out there. Great post here on how to use G+ to create contests and games.
Following news that Apple would support Bluetooth game controllers with iOS 7, ClamCase gives the first concrete look at the future of iOS gaming. Read this article by Nick Statt on CNET News.
iOS7 has many gaming implications. So beautiful iOS7 calls out for new imagination and games.
- Jennifer Hepler (source)I’m not sure how to comment on this truthbomb more than to say “THIS,” because—on top of being the right fucking thing to do—making a more inclusive environment for all...
The incorporation of gamification to create a game-layer on top of existing educational systems is revolutionary, and many educators, students, and entrepreneurs are taking notice.
Cool and wish I had the time to look at all 100.
Within this presentation I analyze how the process of Design Thinking might be a good fit for applying gamification on products or services.
great tool !
Advocate MediaPhoto contest: My Favorite Picture of YouAdvocate MediaAdvocate editors want your favorite photo of your spouse, significant other and/or one true love. Not in a creepy way.
Cool idea. M
/PRNewswire/ -- Gamification is set to be a hot topic at Dreamforce 2013, Salesforce's annual conference for business leaders across sales, customer success, marketing, and services.
Wish I could afford to attend Dreamforce.
Wow, WANT this new Badgeville platform BAD. Can't afford iit but want it.
Walmart's Sweepstakes Gives Away a Next-Gen Console, Games, and More About - News & Issues In addition, 12 winners will receive a Collector's Edition Watch Dogs video game, five will receive an Alcatel onetouch Fierce Phone on the T-Mobile Network,...
Wow Walmart enters contest and games space. Is gamification next?
Disney Interactive Releases Toy Story in Space Play Set for Disney Infinity Wall Street Journal Players can place real-world toy versions of favorite Disney characters onto a device called the Disney Infinity Base and transport them into the...
Cool and don't be fooled this is more Pixar than Disney. M
Have a cool idea for a Cure Cancer Photo Contest. Imagine the day we cure cancer. Now show us that picture. I'm creating the contest with Strutta and can't figure out how to test the form. If anyone knows how please email me Martin(at)StoryofCancer.org.Discovered the problem is with Facebook not Strutta. Thee is no sandbox in Facebook to test so Strutta recommnds creating a dummy page and testing on that.
Strutta has a sandbox for their pro membership, but I already feel a little baited and switeched since I'm at the $200 a month level now after hoping to create with their free trial option. Not so much as it turns out. . Thanks, Marty
As gaming becomes a fastest-growing usage category of mobile, Neomobile bets on gaming apps powered by HTML5 and cloud technologies.
Great article on the state of mobile gaming. Love this section:
As the gaming industry shifts its focus from computers and consoles to mobile devices, the demand for new games rises, as each smart device owner becomes a gamer: the number of gamers will reach 1,55 billion this year. The availability of these new gaming devices, broad-band coverage, the screen size and new business models are influencing the gaming expansion.
Mobile games are becoming an increasingly important component of the global industry and currently account for 33% of all app downloads and an impressive 66% of all app revenue. They are also the most time consuming: 32% of our time on mobile we spend playing games, far ahead of browsing (20%) and Facebook (18 %).
- See more at: http://www.neomobile-blog.com/html5-mobile-game-momentum-neomobile-invests-boostermedia/#sthash.W6Z2gajZ.dpuf
5 Social Media Lessons to Learn From GTA 5 Business 2 Community GTA V has this awesome feature, where Social Media and Smart phones are being used in the game to take pictures & spread across to your friends on Facebook, Google plus and other...
Wow, cool three ring circus example here about how to tie mobile, gamificaiton and smart phones into community.
iOS 7 is a big deal, really big - the biggest change to iOS since the original iPhone. Indeed, it's hard to prepare long-time users for how significantly
iOS7 is a game changer for gamers and game developes.
Steve Kilgallon meets a pair of Kiwi kids hoping to cash in on the video gaming boom.
I didn't know there is an entire sub0culture / industry that plays video games for money until watching a movie about video games. I also didn'tknow that video games at $52B a year dwarf hollywood at $12B.
Too bad we don't see this tournaments in TV like football. I imagine it would be fun.