Demonstrate thought leadership to your professional networks.
Sign up with Facebook
Sign up with Twitter
Sign up with Linkedin
I don't have a Facebook, a Twitter or a LinkedIn account
Start a free trial of Scoop.it Business
Remember the days of the video arcade, when playing a game meant clamoring around an arcade machine in a public space, surrounded by both friends and (Insiders Explain How Social Media and Video Games Are Merging -
Curation Find of the Day Wednesday is only moments old. But I've paid for lunch already. This excellent Business 2 Community post discusses how social and video games are sliding toward one another. I don't think they are the only things on the slide. I think Social, Mobile, Local, marketing gamification and video games are all become one and the same idea controlled by the game consoles we carry in our pockets (Smart Phones).
Are you sure you want to delete this scoop?
Top 10 Contests & Games Revolution Scoopshttp://sco.lt/8oUphR Graphic + Post - Complete Gamification Framework | via @yukaichou
http://sco.lt/8nXAgb Book Review, Graphic - 3 MOST Important Words In Internet Marketing? Games, Gamification and Gamify http://sco.lt/6Ca6VN Blog Post - Six Cool eCommerce Gamification Exampleshttp://sco.lt/7pDYXJ White Paper - Gamification: Winning Hearts, Minds and Loyalty Online
http://sco.lt/5rXzaz Infographic - Enterprise Gamificationhttp://sco.lt/8gvVXl Scoopit Post - Big Data and Gamification's Big Banghttp://sco.lt/8Nyf9V Blog Post - Google Making Mobile Games More Socialhttp://sco.lt/6FbuyH Video Game Review - Hemp Tycoon Is Brilliant, Instructive, Addictive Fun
http://sco.lt/6IuABF Blog Post - Tale of the Tape: Kickstarter vs. Indigogo crowdfunding websites Learn more about the Scoopit Top 10 Conversion Study: http://sco.lt/69HeAj
Marty Note Great post about how to increase involvement in your games with 3 simple ideas:
* Storytelling. * Growth Hacking.
* The Lonely Dancer Effect. Great section on Growth Hacking. I would add a 3 more ideas: * Sticky Mnemonic. * Thermometers. * Leaderboards & Competition.
Sticky Mnemonics Marketers are TEACHERS. We form information in understandable ways and we "Teach The Teachers" since our biggest goal these social media days is winning hearts and minds and creating a growing tribe of brand advocates. One of the most helpful tools to recruit and scale a new idea is the "sticky mnemonic". RobinHood.org are masters of the "sticky mnemonic". "Fight poverty like a New Yorker", is a great example of an analogy that creates deep meaning and so is sticky and easy to transfer. When the Heath brothers put a piece of simulated duct tape on their book Made To Stick they were using a "sticky mnemonic" to help sell books. No matter what you do, sell, or preach having a sticky mnemonic helps. Thermometers Scaling happens faster when visitors can SEE it. Ever notice how there is a regularly updated big red thermometer outside the Red Cross or United Way that shows their GOAL and PROGRESS. Charities know progress creates momentum when SHARED. Create a simple widget that shows progress. NEVER start with zero, but don't be afraid to share a thermometer with low numbers. Each stage of your counter's life has value for different kinds of supporters. Some "early adopter" supporters want to be in early so seeing a thermometer with low numbers is thrilling to them. Other supporters and community members will only want to join when it feels safe to do so. Seeing the thermometer hit its middle areas where acceptance is secure and general will motivate this “middle” group. Finally the laggards will join when there is an apparent cost to not joining, so seeing the thermometer nearing its goal laggards will get on board so they can say they did (and some will claim early adopter status lol). Leaderboards & Competition Scoop.it's My Community board is brilliant gamification. When I look at "My Community" I see a chart of my views compared to Scoopiteers immediately above and below me. There are Scoopers who are WAY above me and they started by showing the very top. Problem is Robin Good's million views just makes my 110,000 views look hopelessly behind. Robin's success SHOULDN'T mean anything to mine, but human psychology doesn't work that way. We seen Robin's success and COMPARE. If that comparison feels like the TOP is out of reach we stop playing the game. The only way to keep game play consistent is to build rewards in all along the journey NO MATTER WHERE a new player is in that journey. Scoop.it's decision to revise the chart showing curators in the same "views" segment but hiding the top was a GENIUS move. Not only did they keep hope alive, but also their My Community chart has other valuable uses such as seeing who is trending and knowing if my content is slow or everyone is having a slow day. Brilliant gamification from a flexible leaderboard.
The incorporation of gamification to create a game-layer on top of existing educational systems is revolutionary, and many educators, students, and entrepreneurs are taking notice.
Cool and wish I had the time to look at all 100.
Within this presentation I analyze how the process of Design Thinking might be a good fit for applying gamification on products or services.
great tool !
Advocate MediaPhoto contest: My Favorite Picture of YouAdvocate MediaAdvocate editors want your favorite photo of your spouse, significant other and/or one true love. Not in a creepy way.
Cool idea. M
/PRNewswire/ -- Gamification is set to be a hot topic at Dreamforce 2013, Salesforce's annual conference for business leaders across sales, customer success, marketing, and services.
Wish I could afford to attend Dreamforce.
Wow, WANT this new Badgeville platform BAD. Can't afford iit but want it.
Walmart's Sweepstakes Gives Away a Next-Gen Console, Games, and More About - News & Issues In addition, 12 winners will receive a Collector's Edition Watch Dogs video game, five will receive an Alcatel onetouch Fierce Phone on the T-Mobile Network,...
Wow Walmart enters contest and games space. Is gamification next?
Disney Interactive Releases Toy Story in Space Play Set for Disney Infinity Wall Street Journal Players can place real-world toy versions of favorite Disney characters onto a device called the Disney Infinity Base and transport them into the...
Cool and don't be fooled this is more Pixar than Disney. M
Have a cool idea for a Cure Cancer Photo Contest. Imagine the day we cure cancer. Now show us that picture. I'm creating the contest with Strutta and can't figure out how to test the form. If anyone knows how please email me Martin(at)StoryofCancer.org.Discovered the problem is with Facebook not Strutta. Thee is no sandbox in Facebook to test so Strutta recommnds creating a dummy page and testing on that.
Strutta has a sandbox for their pro membership, but I already feel a little baited and switeched since I'm at the $200 a month level now after hoping to create with their free trial option. Not so much as it turns out. . Thanks, Marty
As gaming becomes a fastest-growing usage category of mobile, Neomobile bets on gaming apps powered by HTML5 and cloud technologies.
Great article on the state of mobile gaming. Love this section:
As the gaming industry shifts its focus from computers and consoles to mobile devices, the demand for new games rises, as each smart device owner becomes a gamer: the number of gamers will reach 1,55 billion this year. The availability of these new gaming devices, broad-band coverage, the screen size and new business models are influencing the gaming expansion.
Mobile games are becoming an increasingly important component of the global industry and currently account for 33% of all app downloads and an impressive 66% of all app revenue. They are also the most time consuming: 32% of our time on mobile we spend playing games, far ahead of browsing (20%) and Facebook (18 %).
- See more at: http://www.neomobile-blog.com/html5-mobile-game-momentum-neomobile-invests-boostermedia/#sthash.W6Z2gajZ.dpuf
5 Social Media Lessons to Learn From GTA 5 Business 2 Community GTA V has this awesome feature, where Social Media and Smart phones are being used in the game to take pictures & spread across to your friends on Facebook, Google plus and other...
Wow, cool three ring circus example here about how to tie mobile, gamificaiton and smart phones into community.
iOS 7 is a big deal, really big - the biggest change to iOS since the original iPhone. Indeed, it's hard to prepare long-time users for how significantly
iOS7 is a game changer for gamers and game developes.
Top 10 Augmented reality games includes racing augmented cars, fighting enemies, trailing for treasure, placing virtual play and more, all in augmentation.
Augment my reality please!
Check out this amazing looking Subway map, combining 16bit art, Retro gaming, and Public Transport nerdiness into one glorious hole... Gamify Your Commute With This Super Mario-Themed Subway Map ...
Link to Wired article: http://www.wired.com/gadgetlab/2013/12/videogame-themed-city-maps/
I was recently asked whether gamification could be of use to a company. My short answer was "yes, if done right".
This post is a tad confusing. Is opening stances is "gamification is being driven by novelty and hype". I agree and disagree with that statement. Yes there is hype, but gamification, the application of game theory to business, is far from new. Airlines have been using games for years games called "frequent flyer miles". When I was growing up moms collected books and books of S&H Greenstamps. The lotto is a game, so examples of successful game theory used by business abound. The idea we can create something called "enterprise gamification" for Fortune 1000 companies is somewhat new and it can be full of "hype". The web is the source of that hype. Any gamification system needs agreed upon rules; a "game ground" and clear stimulus matched to ever increasingly motivated response. The web makes creation of a game ground easy, players abound and so creation of games and the use of game theory are easier to apply. I call BS on the famous 80% will fail Gartner projection too. Or, more accurately, call "so what". I was an Internet marketer and when we started doing anything new at least 80% failed miserably. The web is a self-healing system, so today's failure is tomorrow's winner. Great examples in this post after you read down past the confusing intro. Worth a scan for those examples.
Reinventing yourself on Facebook? Games Workshop gets it bang onEconsultancy (blog)Sometimes getting something very publicly (and very badly wrong) can turn out to be a blessing in disguise.
Grat post about a little engine that could on Facebook, how to relaunch your social presence and why giving up is not an option.
InsideSales.com Releases PowerStandings(TM) Gamification Tool for Increased ...
Gamify To Make More Sales I started in sales with P&G and M&M/Mars and PowerStandings seems to understand sales people's unique psyche - WINNING. Give salespeople numbers, and almost any kind of numbers will do as long as there is some challenge, and they will beat them, trash talk their fellow competitors and "get 'er done". Cool new #gamification tool. Marty
The Gamification Revolution is a Live Weekly Web Show featuring Gabe Zichermann and other gamification experts every Thursday at 1PM EDT. Watch and learn!
Gabe rocks gamification.
“ Video games can offer a playful approach to learning a new concept, providing a jumping off point for diving deeply into a topic. Games can’t do all the teaching, but they are an engaging way to get kids thinking -- even about ethics.”
I love the idea of teaching through video games. One of my favorite books is Steven Johnson's Everything Bad Is Good For You.
Johnson's book is about how the video revolution has helped make us smarter and ready us for ths crazy digital time we live in. Johnson proposes a clear way to know the differnedce beteen life NOW and THEN. Try watching an old show like My Three Sons or I Dream of Jeannie. Can't be done. Too slow and goofy. This post makes me wonder how ecommerce websies could "teach empathy" via games too.
Gamification is the use of game thinking and mechanics to solve problems and engage audiences. While it can be applied to anything, I’m interested in gamifying non-game web applications, in order t...
BUGS SuckWe created CureCancerStarter.org with my salary and 401k and a grant from Atlantic BT where I'm a Marketing Director. We are keeping costs down by asking for help. If you are a great "Bug Hunter" please find bugs on http://www.curecancerstarter.org and report this on this formhttp://jotform.us/form/32894580773164 Thanks. Marty
What Is The Growth Of Facebook Games And How Addictive Are They? #infographic Bestaccountingdegrees.net Guest post by Yin Wu I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J.
How games can organize millions of people to accomplish great things (book ...PandoDaily (blog)Von Ahn told me he and his team had to work hard to gamify Duolingo, because at its core it's not a game.
3 Most Important Words In Internet Marketing: Games, Gamification, Gamify Why MUST Internet marketers understand games and gaming? Because the wall between THEM (game developers) and US (Internet marketers) is coming down FAST, very fast. There are three reasons for this soon to be tsunami trend: * Web 3.0. * How Online Environments Work. * Human nature. Web 3.0 We are creating CureCancerStarter.org right now and there are many new rules about web development that reflect where we are going already such as: * The site is highly responsive (looks good no matter what kind of devices is looking at it).
* This new site uses a Content Delivery Network and the cloud to cache and shuffle information in so fast old rules about image size and speed (bigger = slow) almost don't apply. * The site is "appified" or designed in a series of Lego-like modules some canned, some written by us from scratch.
Web development is going someplace very different and where we are going is where many video developers already live with extensive branding algorithms to determine what gest shown in what situations. Soon your "website" will be a series of rules, text and images capable of being combined on the fly in an almost infinite variety of highly converting webpages. Online Environments Online environments are very video game like from the jump. Online starts COLD and HARSH and we web designers and developers PLAN how to warm them up. We create a series of linked "journeys" through our information. If "a series of linked journeys" sounds like Joseph Campbell and Hero With A Thousand Faces you win a cookie. Ideally our environments are heroic and they transfer elements of courage, joy and love to our visitors. Sounds like video games again. Human Nature We like to compete, compare and contrast. We seek affinity groups and develop our sense of self, at least partially; from the feedback loops provided by our "like me" groups. The social web is a "peer group" compare, compete and contrast engine. The more we compare, contrast and compete the more fun we have. Sounds like video games again. I'm going to read Adam's book and report back once I am in reading mode again (after launching CureCancerStarter, cowdfunding cancer research, and CureCancerStore.org, shop to cure cancer, next week. Phase II development for both of those very new ideas is games, gamification and to gamify.
Great scoop by Martin and pay attention to his insight!
Is Google+ part of your marketing strategy? Are you looking for creative ways to run contests and giveaways on Google+?
Although there are restrictions on using Google+ for contests, there are ways for you to promote your contests successfully on Google+.
Interestingly, most brands and businesses on Google+ aren’t taking advantage of this opportunity, and they’re missing out.
GooglePlus keeps coming up as the most under utilized weapon out there. Great post here on how to use G+ to create contests and games.