Remember the days of the video arcade, when playing a game meant clamoring around an arcade machine in a public space, surrounded by both friends and (Insiders Explain How Social Media and Video Games Are Merging -
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As it has been well over a decade I’ve been into “games and stuff”, I was fortunate enough to witness their mind-boggling development starting from the early 2000s to this present day. Therefore, I feel that the time has come when I bring to you MY personal list of top 5 third-person shooter games – judged mainly under the grounds of plot strength, ease of gameplay, and quality of the graphic content.
The more web marketing I create the more it feels like B2C sites are first person shooter games while B2B are third person shooter games. I wrote about shopper as "actant" not long ago in Why Time Is Money Online (https://plus.google.com/+MartinWSmith/posts/RdjAjWoJTHw ).
I just wrote a Curagami post about difference in B2B / B2C storytelling (http://www.curagami.com/featured/story-storytelling-fedex-time/ ). Will put some more flesh on the bones of this video game 1st Person Shooter vs. 3rd Person Shooter analogy for web marketing soon.
In this week's podcast, we chat with IDG Ventures partner PHil Sanderson about the game industry, where the growth is, and why so many VCs are reluctant to invest in game companies.
Fascinating and new to me that VC don't like video games. Fascinating because the longer I market stuff on the web the more it feels like video games are the core ideas that make everything go in a social/mobile/connected time.
See my riff on Time Is Money Online on G+ for more thoughts on why video games should influence your web marketing:
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When you listen to Dark Side of the Moon you need great headphones. Even great headphones can sound better. Friends at http://www.moon-audio.com can hack your headphones and they will sound better.
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Gamification Preso at Mumbai Loyalty Summit (Marty Note)
Rare you find a presentation that places games, game theory and gamification in their Jungian context as Marigo's excellent Loyalty Summit deck does (wish we'd been in Mumbai for the presentation and we've NEVER said that sentence before).
Marigo's market definition is spot on. We might quibble slightly with some of the conclusions and recommendations but only slightly. Well done and well worth the scan through.
I found and followed Margo's Twitter and would recommend doing so to my IM and CM friends: https://twitter.com/marigo
Great new voice!
Coolest Reviewer Contest
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As businesses look to finalize their workforce management strategies for the coming year, here are the top 7 issues you'll need to consider for 2015.
My favorite trend is the CIO/CMO evolution. Love this paragraph:
Through 2015 and beyond, John Reed, Executive Director for Robert Half Technology, says there will be increased collaboration between business' IT and marketing departments. While this collaboration is already happening, the extent of collaboration will only increase in 2015 as businesses work to stay relevant and competitive, says Reed. And that increased collaboration will result in an increased demand for talent, such as the role of digital information officer, that holds both soft and technical skills and can interface with both departments, he says.
Let's hope this evolution continues along the lines outlined here as the line between Chief Marketing Officers and Chief Information Officers continues to fade.
Some data from a recent Game Developers Conference State of the Industry survey has got me thinking about trends in self-publishing.
Interesting idea - the more we create the more we need filters (i.e. "publishers"). May be true in content marketing too.
Mobile Taking Over World
No we are not in the middle of a zombie attack. We are in the middle of smart phones and mobile taking over the world. Proof enough is a sector SLOW to attract investment capital is now a darling.
I just received an iPhone 6 and love it. It is easier for fat fingers to type on, the screen is liquid gold and the sound is full of soul, sorrow and truth. The KEY is to NOT think of the phone as a phone.
The smart phone is a game console. The second key is to realize finding ways to make your content, website and marketing relevant to a gamified world where everyone has a game console and are just waiting to be told (eager to be told) what and how to do something with it.
The camera in our phones is a good example. At first NO ONE CARED. Now we take pictures of our food before we eat and "selfies" have their own TV show. When the tech is there a combination of startup entrepreneurs and intrepid early adopters blaze trails into the forest of our future.
Two suggestions are clear. If your digital marketing isn't "mobile first" you are nuts and if your machete isn't sharp good luck with that :). M
What gets "censored" in the video game space is surreal and asynchronous as these 10 games prove.