The video game industry is worth more than $100bn worldwide, so it's no surprise that businesses are using gamification to try to boost sales.
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|Suggested by Agnipravo Sengupta|
As it has been well over a decade I’ve been into “games and stuff”, I was fortunate enough to witness their mind-boggling development starting from the early 2000s to this present day. Therefore, I feel that the time has come when I bring to you MY personal list of top 5 third-person shooter games – judged mainly under the grounds of plot strength, ease of gameplay, and quality of the graphic content.
The more web marketing I create the more it feels like B2C sites are first person shooter games while B2B are third person shooter games. I wrote about shopper as "actant" not long ago in Why Time Is Money Online (https://plus.google.com/+MartinWSmith/posts/RdjAjWoJTHw ).
I just wrote a Curagami post about difference in B2B / B2C storytelling (http://www.curagami.com/featured/story-storytelling-fedex-time/ ). Will put some more flesh on the bones of this video game 1st Person Shooter vs. 3rd Person Shooter analogy for web marketing soon.
In this week's podcast, we chat with IDG Ventures partner PHil Sanderson about the game industry, where the growth is, and why so many VCs are reluctant to invest in game companies.
Fascinating and new to me that VC don't like video games. Fascinating because the longer I market stuff on the web the more it feels like video games are the core ideas that make everything go in a social/mobile/connected time.
See my riff on Time Is Money Online on G+ for more thoughts on why video games should influence your web marketing:
McDonalds, Red Bull & Like Me Scores
McDonalds is pushing their Monopoly Game with big brands like Lebron, Patrick Murphy (hockey star) and others. This got me thinking about Red Bull and "like me" scores.
Advertisers evaluate ads on awareness. In a time where everyone is connected to everyone else Red Bull shows the power of "like me" brands. Red Bull brands cultural icons and athletes across a broad spectrum.
Red Bull favors the slightly known star. The missing dimension in ad evaluation is a "Like Me" score. If we ask viewers and consumers of McDonalds vs. Red Bull content is "Like Me" with a 10 point scale (10 = just like me, 1 = not like me at all) I would bet on lower "like me" scores as we move up the brand ladder. More powerful the brand the lower the "like me" scores with many personas (like our Internet marketing tribe).
Lebron occupies rare air, so his "like me" score is likely to be lower than a relevant but only slightly known stars favored by Red Bull. Red Bull gets another benefit by featuring slightly known stars - they get to help shape and amplify the story. They get to play a major role in how the "slightly known" brand becomes known.
My prediction would be the lower the "like me" scores the less likely a consuming audience, especially an online audience, would be to take an action. Higher the "like me" scores the more likely an action. SO...
McDonalds = my tribe = marginal awareness & lower Like Me scores
McDonalds + Monopoly + LeBron = my tribe = much lower scores (thus hurting the tiny margin that may have been interested).
Mcdonalds + Monopoly + Mark Traphagen (or Phil Buckley) = my tribe = VERY interested due to high Like Me scores and support and play is 100x more likley.
Smart move, in a digital age, is to align your brand with an army of "like me" brands.
By shaping the stories of "slightly known" stars, and McDonalds includes a few of these with Lebron, Red Bull's TELLING also shortens distance to "like me" identification" (is my theory). By telling s story Red Bull becomes the prophet / storyteller.
Red Bull's focus is outward (seemingly), but they are painting with the collaboration brush AND they are sharing their valuable amplification power to help lesser known brands. This creates a sense of Red Bull's altruism thus increasing "like me" identification chances (again my theory).
Red Bull creates a strong 3 Legged Stool:
* Brand benevolence helps "slightly famous".
* Distance between Red Bull and content consumers SHORTENED by branding within the tribe (albeit the top % of the tribe in a particular skill) so LIKE ME identification more likely.
* Collaboration feeds aspiration and positions brand as helper / filter / guide / prophet shortening distance and making LIKE ME identification more likely.
More on Red Bull's branding lessons on @ janlgordon's Curatti: http://curatti.com/red-bulls-branding-lesson-media-companies-now/
Why TIME Is Money Online
I've wrestled with how to fit three concepts into online marketing for years:
* Narrative (storytelling).
* Video Games.
This post, thanks to a great game theory post by Jesper Juul, is as close as we've come to fitting these three important puzzle pieces into a "super symmetry". Time is money online and its important to understand how to create online environments that work with customer expectations and major trends such as:
* Mobile First.
* Ubiquitous and always on web.
* Social nets and increasing connections and connectivity.
* Alignment with visitors needs, expectations and aspirations.
* Super-Symmetry between once disparate technologies.
Gamification Preso at Mumbai Loyalty Summit (Marty Note)
Rare you find a presentation that places games, game theory and gamification in their Jungian context as Marigo's excellent Loyalty Summit deck does (wish we'd been in Mumbai for the presentation and we've NEVER said that sentence before).
Marigo's market definition is spot on. We might quibble slightly with some of the conclusions and recommendations but only slightly. Well done and well worth the scan through.
I found and followed Margo's Twitter and would recommend doing so to my IM and CM friends: https://twitter.com/marigo
Great new voice!
Coolest Reviewer Contest
Love music? Love gear? You need to enter http://www.Moon-Audio.com's Reviewer Contest.
Share a review of any music you love and you may win the ability to audition the world's coolest audio gear. Want a chance to really HEAR your music? Enter Moon's Reviewer Contest and listen like a pro.
As businesses look to finalize their workforce management strategies for the coming year, here are the top 7 issues you'll need to consider for 2015.
My favorite trend is the CIO/CMO evolution. Love this paragraph:
Through 2015 and beyond, John Reed, Executive Director for Robert Half Technology, says there will be increased collaboration between business' IT and marketing departments. While this collaboration is already happening, the extent of collaboration will only increase in 2015 as businesses work to stay relevant and competitive, says Reed. And that increased collaboration will result in an increased demand for talent, such as the role of digital information officer, that holds both soft and technical skills and can interface with both departments, he says.
Let's hope this evolution continues along the lines outlined here as the line between Chief Marketing Officers and Chief Information Officers continues to fade.
Some data from a recent Game Developers Conference State of the Industry survey has got me thinking about trends in self-publishing.
Interesting idea - the more we create the more we need filters (i.e. "publishers"). May be true in content marketing too.
Mobile Taking Over World
No we are not in the middle of a zombie attack. We are in the middle of smart phones and mobile taking over the world. Proof enough is a sector SLOW to attract investment capital is now a darling.
I just received an iPhone 6 and love it. It is easier for fat fingers to type on, the screen is liquid gold and the sound is full of soul, sorrow and truth. The KEY is to NOT think of the phone as a phone.
The smart phone is a game console. The second key is to realize finding ways to make your content, website and marketing relevant to a gamified world where everyone has a game console and are just waiting to be told (eager to be told) what and how to do something with it.
The camera in our phones is a good example. At first NO ONE CARED. Now we take pictures of our food before we eat and "selfies" have their own TV show. When the tech is there a combination of startup entrepreneurs and intrepid early adopters blaze trails into the forest of our future.
Two suggestions are clear. If your digital marketing isn't "mobile first" you are nuts and if your machete isn't sharp good luck with that :). M
What gets "censored" in the video game space is surreal and asynchronous as these 10 games prove.
Crowdfunding Cancer Cures With The Clash
Hanging at +OhioStateMed waiting to see super Doc Byrd and thinking about #curingcancer with #crowdfunding and listening to The Clash. The Clash shares their crowdfunding lessons in this recent Haiku Deck:
Crowdfunding, Contests and Games
Crowdfunding is a lot like an online contest. There is a deadline and you need an army of supporters to get from here to there. You need an army to help achieve your goal. In crowdfunding and contests there must be some tangible reward.
If people don't feel special and like they are part of your community they don't contribute. Crowdfunders use updates. Contests use feedback loops. The key is to create an event with a defined timeline. We START here and end HERE.
As your timeline progress updates feed momentum. What does music and The Clash have to do with contests, crowdfunding and Internet marketing? As it turns out, quite a bit as we shared in this Haiku Deck:
Crowdfunding (and Contest) Tips From The Clash
You've worked hard to promote your site, and you've assembled some really useful and important information, but your users are leaving after just a few minutes. The content is simply too complicated, long and too much work to get through.
6 Gamification Ideas
* Board Games.
* Choose Your Own Adventure.
* TV Game Shows.
* Animated Games.
Love this gamification post because it is a "ditch digging" post. Most gamification posts are steeped in theory. Not this post. This post breaks down the A B C of how to use gamification to create online engagement. Use any two of these ideas and your site wins hearts, minds, loyalty and traffic. Traffic is another form of money, so win some, lose some, play some :).M