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7 Workforce Trends Impacting IT & Marketing in 2015 - via CIO

7 Workforce Trends Impacting IT & Marketing in 2015 - via CIO | Contests and Games Revolution | Scoop.it

As businesses look to finalize their workforce management strategies for the coming year, here are the top 7 issues you'll need to consider for 2015.

Marty Note
My favorite trend is the CIO/CMO evolution. Love this paragraph:

The CIO/CMO Relationship Continues to Evolve

Through 2015 and beyond, John Reed, Executive Director for Robert Half Technology, says there will be increased collaboration between business' IT and marketing departments. While this collaboration is already happening, the extent of collaboration will only increase in 2015 as businesses work to stay relevant and competitive, says Reed. And that increased collaboration will result in an increased demand for talent, such as the role of digital information officer, that holds both soft and technical skills and can interface with both departments, he says.

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Let's hope this evolution continues along the lines outlined here as the line between Chief Marketing Officers and Chief Information Officers continues to fade.

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VC Who LIKE To Play Games via @VentureBeat [Podcast]

VC Who LIKE To Play Games  via @VentureBeat [Podcast] | Contests and Games Revolution | Scoop.it
In this week's podcast, we chat with IDG Ventures partner PHil Sanderson about the game industry, where the growth is, and why so many VCs are reluctant to invest in game companies.


Marty Note
Fascinating and new to me that VC don't like video games. Fascinating because the longer I market stuff on the web the more it feels like video games are the core ideas that make everything go in a social/mobile/connected time.

See my riff on Time Is Money Online on G+ for more thoughts on why video games should influence your web marketing:
https://plus.google.com/+MartinWSmith/posts/RdjAjWoJTHw

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Gamers Are Different: SILENT HILL & del Toro Tell A Story (Nerdist News)

Norman Reedus, Guillermo Del Toro & Hideo Kojima collabing on a new SILENT HILL… are we in video game heaven (or hell) right now? How well do Hollywood/Video Game combos do anyway? Plus Dan's...
Martin (Marty) Smith's insight:

Terrifying storytelling game...heck you had me at the strange tumble Jessica Chobot demonstrates :). M

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Top 5 Android Games: May 2014 - Droid Life

Top 5 Android Games: May 2014 - Droid Life | Contests and Games Revolution | Scoop.it
Top 5 Android Games: May 2014
Droid Life
Here we find ourselves on the eve of a brand new month. Let us commemorate the achievement of the passing of another 31 days with a list of the best Android games from last month.
Martin (Marty) Smith's insight:

Mobile Games are eating the planet.

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If Mobile Games Get Any HOTTER They Melt The World

If Mobile Games Get Any HOTTER They Melt The World | Contests and Games Revolution | Scoop.it


Mobile Games Are HOT and Getting Hotter
China's 11.24 billion yuan ($1.86 billion) online game industry is scrambling to devise games that appeal to a generation of players who spend more time on mobile devices than consoles or computers.


Martin (Marty) Smith's insight:

Wow, mobile games are HOT. There is something about destroying what remains of our "free" time that is too good for smart phone enabled gamers to pass up.

Maybe instead of SoLoMo (Social Local Mobile) we should be thinking of MoSoGa (Mobile Social Games). If you are an IMer you would do well to THINK of ways to transform your CONTENT into a MoSoGa :).

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GSN Games Hiring Thanks To Hit Online Games

GSN Games Hiring Thanks To Hit Online Games | Contests and Games Revolution | Scoop.it
GSN Games, the Waltham, Mass.-based game development arm of the Game Show Networ...
Martin (Marty) Smith's insight:

Why every game company isn't exploding right now is a mystery to me. 

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Game On Playing For Money In $12B Video Game Industry

Game On Playing For Money In $12B Video Game Industry | Contests and Games Revolution | Scoop.it
Steve Kilgallon meets a pair of Kiwi kids hoping to cash in on the video gaming boom.
Martin (Marty) Smith's insight:

I didn't know there is an entire sub0culture / industry that plays video games for money until watching a movie about video games. I also didn'tknow that video games at $52B a year dwarf hollywood at $12B.

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BANG - Mobile Games Take Over: $18 billion in 12 months

BANG - Mobile Games Take Over: $18 billion in 12 months | Contests and Games Revolution | Scoop.it

Mobile Taking Over World
No we are not in the middle of a zombie attack. We are in the middle of smart phones and mobile taking over the world. Proof enough is a sector SLOW to attract investment capital is now a darling.

I just received an iPhone 6 and love it. It is easier for fat fingers to type on, the screen is liquid gold and the sound is full of soul, sorrow and truth. The KEY is to NOT think of the phone as a phone.

The smart phone is a game console. The second key is to realize finding ways to make your content, website and marketing relevant to a gamified world where everyone has a game console and are just waiting to be told (eager to be told) what and how to do something with it.

The camera in our phones is a good example. At first NO ONE CARED. Now we take pictures of our food before we eat and "selfies" have their own TV show. When the tech is there a combination of startup entrepreneurs and intrepid early adopters blaze trails into the forest of our future.

Two suggestions are clear. If your digital marketing isn't "mobile first" you are nuts and if your machete isn't sharp good luck with that :). M

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The 10 Most Beautiful Mobile Games

The 10 Most Beautiful Mobile Games | Contests and Games Revolution | Scoop.it
Great graphics don't necessarily make a beautiful mobile game. Check out these 10 games that focus on more than reality.

Martin (Marty) Smith's insight:

Breaking my rule about big sites again and doing so on design again. Mobile games are BLOWING UP thanks to the ubiquitous smartphone that rarely wanders more than 10 feet from our every waking moment. Our Curagami co-founder Phil Buckley blames smartphones for the death of free time.

An easy to observe phenomenon. Look at any queue these days and count the number of people head down and staring at their phone. They are probably staring at one of these 10 most beautiful games via Mashable.

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Vine Is Watching YOU - Monitors Trending Loops For Popularity - Siliconrepublic.com

Vine Is Watching YOU - Monitors Trending Loops For Popularity - Siliconrepublic.com | Contests and Games Revolution | Scoop.it
Siliconrepublic.com
Vine introduces monitoring of loops to trend popularity
Siliconrepublic.com
The team also hopes the app will soon become a way for users to create popularity contests and rank themselves highest in terms of vine loops.
Martin (Marty) Smith's insight:

Not sure I understand this. Going to read again in the am. M

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Have You Won Prizes from Twitter Parties? - About - News & Issues

Have You Won Prizes from Twitter Parties? - About - News & Issues | Contests and Games Revolution | Scoop.it
Have You Won Prizes from Twitter Parties?
About - News & Issues
I've heard a lot of buzz about Twitter parties, so I decided it was time to look into them. I tried one hosted by Hotels.com yesterday, and it was actually a lot of fun.
Martin (Marty) Smith's insight:

Interesting new trend.

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Future Of Cloud Gaming Is Almost Upon Us

Future Of Cloud Gaming Is Almost Upon Us | Contests and Games Revolution | Scoop.it
Virtual Reality - So which technology do we look to, which will allow us this needed increase in reactive response? Two words: virtual reality.

Via Peter Azzopardi
Martin (Marty) Smith's insight:

How can we adapt "cloud gamiing" to business? Can we use the cloud to store WHO and WHERE information to "match the hatch" of where you are and what you are doing and then make a game out of all of it? 

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Peter Azzopardi's curator insight, April 5, 2014 5:56 PM

Given that true virtual reality hardware is pretty much non-existent at this point, current games are extremely limited.

Justin Perkins's curator insight, June 17, 2014 5:18 AM

VR is coming, prepare yourselves... FOR THE FUTURE.

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Come The Revolution Elephants Beat Hippos: Dreamforce to Feature Over 15 Gamification Sessions

Come The Revolution Elephants Beat Hippos: Dreamforce to Feature Over 15 Gamification Sessions | Contests and Games Revolution | Scoop.it
/PRNewswire/ -- Gamification is set to be a hot topic at Dreamforce 2013, Salesforce's annual conference for business leaders across sales, customer success, marketing, and services.
Martin (Marty) Smith's insight:

Wish I could afford to attend Dreamforce.

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The Gamification Revolution Goes Global

The Gamification Revolution Goes Global | Contests and Games Revolution | Scoop.it
Alicia Bonner Ness (@AliciaBNess) is the Communications Manager at CDC Development Solutions where she seeks to amplify the stories and impact of skil (We've been featured by the @casefoundation !
Martin (Marty) Smith's insight:

Cool to see ambassadors carry the "gamification is good" message. I've experienced some, "How dare you think about gamification," backlash from the "fathers of gamification". Their attitude was anyone this late to the game and a marketer was suspect.

I just try to learn something new every day. Gamification is a natural ask for me since my background is psychology and I've created a board game (Poetrysalm now RIP). To Gamify is to create engagement and who doesn't need better engagement? A: No One.

Great to see some are accepting of the fact not everyone has already been excited by and is now bored with gamification. The use of game theory in marketing, something we can do thanks to the web, remains exciting, fun and cool to think about and execute.

My story and stikcking to it no matter what the "Fathers of gamification" have to say. A favorite friend said, "Martin there are about 50 'Fathers of Gamification' so just ignore him," and that was the best advice I got that day.

Read my Atlantic BT white paper on Gamification and see if the concept doesn't excite your Internet marketing team:
https://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/


ASIDE, btw until very recently my little whitepaper was out ranking the father of gamificaiton's company on the prhase "gamificaiton white paper", so maybe that was the source of the frustrration. Sorry my father, SEO is my name and out ranking you was my game (lol).


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