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Martin (Marty) Smith's insight:
Survey Tools Exploding, Need Social Survey Survey tools seem to be exploding which is interesting since surveys feel old and out of touch. We don't need a tool to help make a boring task, taking someone's survey, digital we need a tool to make surveys more like playing a game.
Social Survey / Game Tool Needed The tool we need masks the survey, something WE marketers need, inside something our customers want such as an entertaining game, or a social competition or a gamified Q&A so well disguised customers and survey takers don't feel like we are doing the back breaking work of digging some company's ditch.
Who digs ditches anymore? Isn't there a "ditchwich" or something for that? Why then is there an explosion of survey tools? I suspect two reasons:
* Big Data makes knowing anything HARD. * Its easy as the functional spec seems half written - move our survey's online, make paper surveys digital and mobile-friendly.
Classic case of answering the wrong question in the wrong way. Smarter to ask how social media is changing what a "survey" is. Is the request and then actual use of a #hashtag a surve? Our answer at Cuaragami (http://www.Curagami.com ) would be a definitive YES.
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