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Scooped by Martin (Marty) Smith!

Video Games May improve Dyslexia & Your Internet Marketing [study]

Video Games May improve Dyslexia & Your Internet Marketing  [study] | Contests and Games Revolution |
For people with dyslexia, playing action video games may help them better manage shifting attention between audio and visual cues, new research reveals.
Martin (Marty) Smith's insight:

There are several things I like about this study including how it shifts thinking about games as superfluous and moves them to important and educational - a point Steven Johnson makes in Everything Bad Is Good For You.

As a dyslexic who spent many hours with his hand under his chin spelling words phonetically. The learning about sound was fascinating. Researchers think if they can control sound and visual stimulation, like in a video game, dyslexics may learn better (faster).

This is what I remember about dyslexia - learning was so HARD, so inefficient. The other kids could write and spell. I struggled with those outward manifestations of "learning", yet my mind was capable of grasping complex concepts (for a ten year old).

I could DISCUSS those concepts too, but I couldn't WRITE IT DOWN at least not in a way anyone but me could understand it. There is another lesson in this post - don't limit your thinking about how to solve a problem to a narrow band.

How can you add some "video game dyslexia study" into your marketing. Can you make your marketing a game? If you think about it getting people to know and love you online is a bit like teaching a dyslexic, a dyslexic in a hurry.

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Scooped by Martin (Marty) Smith!

Top 10 Contests & Games Revolution Scoops All Time

Top 10 Contests & Games Revolution Scoops All Time | Contests and Games Revolution |

Top 10 Contests & Games Revolution Scoops Graphic + Post - Complete Gamification Framework | via @yukaichou Book Review, Graphic - 3 MOST Important Words In Internet Marketing? Games, Gamification and Gamify Blog Post - Six Cool eCommerce Gamification Examples White Paper - Gamification: Winning Hearts, Minds and Loyalty Online Infographic - Enterprise Gamification Scoopit Post  - Big Data and Gamification's Big Bang Blog Post - Google Making Mobile Games More Social Video Game Review - Hemp Tycoon Is Brilliant, Instructive, Addictive Fun Blog Post - Tale of the Tape: Kickstarter vs. Indigogo crowdfunding websites

Learn more about the Scoopit Top 10 Conversion Study:

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Rescooped by Martin (Marty) Smith from Society Crowdfunding Gamification Business Security HumanRight!

What is Gamification?

This presentation highlights areas of gamification and looks at some examples from professional organizations and the accounting field.

Via PuertoTICs, luigi vico
Martin (Marty) Smith's insight:

This deck loses something in translation. Sure it was more dynamic when presented (and am going to look for notes). I wanted to to rant about Gartner. 

Gartner is playing both sides of the #gamification trend. They promote it on the one hand saying everyone is doing it and then tear it down with their famous 80% will fail study. 

Newsflash Gartner 80% of all Internet marketing fails. How do I know this? 7 Years as a Director of Ecommerce taught me the immutable truth of Pareto's distribution otherwise known as the 80/20 rule. 

On any website 20% of anything will control 80% of anything (sales, clicks, shares, whatever). Congratulations Gartner your study discovered the 80/20 rule and then presented it as if was news (hey whatever it takes I guess). 

Don't be fooled by idiots, Internet marketing is a gamification engine. Even if you use very LOW LEVEL gamification such as a simple loyalty program or a contest or a game (with a leaderboard) you know games work online and don't let anyone tell you different.  


Valeria&Giorgia's curator insight, March 10, 2014 10:12 AM

Ma cos'è la gamification? Lo spiega tramite una serie di slide Karl Kapp, insegnante, scrittore ed esperto della convergenza dell'insegnamento, della tecnologia e delle operazioni di business, professore di "Instructional technology" e "Instructional Game Design" all'università di Bloomsburg. Ha scritto "The Gamification of learning and Instruction".

Lionel Reichardt / le Pharmageek's curator insight, March 16, 2014 6:36 AM

Pharmageek partenaire de Interaction Healthcare à l'occasion de la conférence :

"Du serious game au Google glass, comment la simulation numérique peut changer la pratique du médecin et la vie du patient ?"

qui aura lieu

le 3 avril prochain à PARIS