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VC Who LIKE To Play Games via @VentureBeat [Podcast]

VC Who LIKE To Play Games  via @VentureBeat [Podcast] | Contests and Games Revolution | Scoop.it
In this week's podcast, we chat with IDG Ventures partner PHil Sanderson about the game industry, where the growth is, and why so many VCs are reluctant to invest in game companies.


Marty Note
Fascinating and new to me that VC don't like video games. Fascinating because the longer I market stuff on the web the more it feels like video games are the core ideas that make everything go in a social/mobile/connected time.

See my riff on Time Is Money Online on G+ for more thoughts on why video games should influence your web marketing:
https://plus.google.com/+MartinWSmith/posts/RdjAjWoJTHw

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Are Gamification Startups On Their Way To $5.5B? A: Yes and that is both GOOD and BAD news

Are Gamification Startups On Their Way To $5.5B? A: Yes and that is both GOOD and BAD news | Contests and Games Revolution | Scoop.it
Gamification startups are still finding innovative methods to stake their places in new niches while producing large profits (GB: Gamification Startups Are Finding New Niches and Greater Profits http://t.co/M2eaUXnzqY...
Martin (Marty) Smith's insight:

Great short post about the many new "gamification" startups being created to feed one of the hottest trends in Internet marketing. A "gamification startup" can be many things including:

* A Company That Sells Gamificaiton To Others.
* A Software As A Service product to help gamify.

* A highly gamified approach to standard business models (B2C or B2B).
* A white label platform capable of gamifying the content or commerce of others.

Gamification is hot because it works. Yes there is a, "When everyone gamifies badly gamification doesn't work," snobbery going on from some companies. I was treated poorly by a gamificaiton company that had the audacity to charge more than $100K for their gamificaiton platform.

$100K is absurd since how YOUR website should be gamified is a unique journey it needs to take. Paying someone $100K to help you modify an off-the-shelf SaaS seems goofystupid. Put that money into creating great games and rewarding your gamers and most Internet marketers would be better off.

The HEAT that is on in the #gamification space is both good and bad news. Good news because new players will come in and those new players may help lower costs. Bad news because inflated prices for something most can do by reading a book (or two) are the result of so much HEAT.

You can read the Atlantic BT Gamification: Winning Hearts, Minds and Loyalty Online white paper I wrote for FREE :).



http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/

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Gamify Your Promises So You Keep Them via @PromiseUP

Gamify Your Promises So You Keep Them via @PromiseUP | Contests and Games Revolution | Scoop.it

@PromiseUp, a new iOS app that launched today, has a simple but rather lofty mission: To make people keep their promises, and ultimately, make the world a better place.

Martin (Marty) Smith's insight:

Cool idea and well execued MVP.

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EA Founder Trip Hawkins Raises $6.5m for "If You Can" Learning Games

EA Founder Trip Hawkins Raises $6.5m for "If You Can" Learning Games | Contests and Games Revolution | Scoop.it

Big-bucks Silicon Valley VC backing for company whose first iPad game, IF, launched earlier in the week. By Stuart Dredge.

Ronald Bannon M.B.A., Adm.A., F.C.M.C.'s insight:

Games industry veteran Trip Hawkins has raised $6.5m of venture capital funding for his latest startup, educational games maker If You Can Company. The firm, whose development team is based in London, released its first iPad game earlier in the week. The game – IF... – aims to teach children social and emotional skills through play.

Marty
Educational mobile games is a MAJOR trend. Won;'t be the last money raised here. Good insight by @Ronald Bannon MBA, Adm.A., FCMC


Via Ronald Bannon MBA, Adm.A., FCMC
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Ronald Bannon MBA, Adm.A., FCMC's curator insight, February 26, 2014 7:49 AM

Games industry veteran Trip Hawkins has raised $6.5m of venture capital funding for his latest startup, educational games maker If You Can Company. The firm, whose development team is based in London, released its first iPad game earlier in the week. The game – IF... – aims to teach children social and emotional skills through play.

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Kickstarter vs Indiegogo: Tale of the tape

Kickstarter vs Indiegogo: Tale of the tape | Contests and Games Revolution | Scoop.it
So, you are a budding entrepreneur with the next great idea and you are looking for money. The seat cushions have been searched, the empties taken back, and all immediate contacts have been tapped....
Martin (Marty) Smith's insight:

Funding may be the most critical game we play. This is an excellent post about the differences between the two major crowdfunding platform Kickstarter and Indiegogo. 

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Joan Gali's curator insight, July 3, 2013 5:06 PM

Una comparació entre les dos grans plataformes de crowdfounding

Jordan Anderson- www.havefunandprofit.com's curator insight, July 3, 2013 8:21 PM

Business is business!

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Key To Successful Startup? Contests, Games, Gamification

Key To Successful Startup? Contests, Games, Gamification | Contests and Games Revolution | Scoop.it
When it comes to new app startups, social media marketing is invaluable because it maximizes exposure for a minimal cost.

Via Sergey Ruseev
Martin (Marty) Smith's insight:

Startups Use Contests & Games To Create PR
Great post about how startup app creators are using cool tools to set up games and contests to create cheap PR for their new products and services. 

Are games and gamification the new PR? Maybe.  

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