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6 Facebook Contests WITHOUT a Like-Gate That Crush It!

6 Facebook Contests WITHOUT a Like-Gate That Crush It! | Contests and Games Revolution | Scoop.it
Struggling to come up with Facebook contest ideas now that the Like-gate is banned? I'm here to help. Rock your next contest with these 6 tips! (Instead of one prize for the winner why not offer a HUGE discount to ANYONE who enters your FB contest?
Martin (Marty) Smith's insight:

Wow, just goes to show you - there are always a million ways to do anything. At our startup @Curagami we like to say anything is easy with instructions (like origami). Here are great instructions on how to create wonderful Facebook contests.

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How Games Help Us Learn - Linkis.com

How Games Help Us Learn - Linkis.com | Contests and Games Revolution | Scoop.it

How Gamification Uncovers Nuance In The Learning Process by Terry Heick Gamification is simply the application of “game” mechanics to non-game entities.

Marty Note
Love this:

The current issue around the idea is less about definition, and more about tone. Reducing the process of “gamification” to something whimsical, silly, or juvenile represents a fundamental misunderstanding of gamification as a process.


For years, classrooms have been gamified. Letter grades are indeed first subjective evaluations of knowledge proficiency, but once they are passed to the hands of the students, they become game components, passed around as proof of the completion of some task, or the achievement of some desired goal (mastering a standard, fulfilling the requirements of an assignment, etc. Here, rubrics become instructions to task completion.
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Once game dynamics are in place the tribe is changed. Adoption of game mechanics to explain social interaction is a clear signal of a successful application of game theory to students or customers.

Does anyone DOUBT the impact of a well tuned game? "Well tuned" in this context means easy to play and understand, sufficiently motivating and fun to obscure or marginalize a "rebel" minority.

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Generation Like – FRONTLINE Reveals Gamification Driving Social Media Marketing [video]

Generation Like – FRONTLINE Reveals Gamification Driving Social Media Marketing [video] | Contests and Games Revolution | Scoop.it
FRONTLINE explores how the perennial teen quest for identity and connection has migrated to social media – and how big brands are increasingly co-opting young consumers’ digital
Martin (Marty) Smith's insight:

Fascinating look "behind the curtain" of celebrity and social media. The power of the like isn't discussed from its serendipitous condition roots more from the cultural phenomenon. This "new fame" gets bestowed to the lucky few (as always). 

The collaborative nature of success is an underlying theme. Note the comment by the skateboarder who gets more hits when he skates with his friend the social media star than based on his talent alone.

The strange randomness of this new fame is probably neither strange or random. There are probably old core values driving things despite the new generation of content creators. The Frontline piece does show how brands and branding are changing and becoming more apparently democratic.

Do brands really LISTEN more or simply ape what is necessary to sell more sugared water now? Time will tell.  

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GAME ON - Facebook Becomes A Gamer [Is This FB Idea GOOD or BAD? Leave A Comment]

GAME ON - Facebook Becomes A Gamer [Is This FB Idea GOOD or BAD? Leave A Comment] | Contests and Games Revolution | Scoop.it
After years of being strictly a platform for gaming companies to distribute and promote their titles, Facebook on Tuesday unveiled its new mobile games publishing initiative, aiming to back a select handful of gaming outfits to ...
Martin (Marty) Smith's insight:

Facebook As Partner
Wow, this move by Facebook in interesting and a balloon filled with interesting ideas and notions. Facebook is setting up to do more than simply host games. Facebook will take a cut of game revenue in order to help facilitate product acceptance in ways only it can (tap that amazing database for "like me" gamers).

There is talk that Facebook's real revenue comes from the information they've managed to gather on a billion people. This move suggests a way for Facebook to make money from its information while helping nascent game companies get a leg up. Sounds like a win-win to me.

 

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Khalid Hart's curator insight, March 6, 9:00 AM

Facebook has really turned its tide as far as usage goes.  I rarely if ever see a status anymore. These days all I see is pictures from some page I liked back in 2010 and then multiple candy crush saga invites.  I used to play Mafia Wars until I realized that it's a never ending game. Someone told me they surpassed rank level 999 and was still ascending.  Simply put Facebook has become its own unofficial console. I say that because there are plenty of games to choose from not to mention you can also tie in your mobile device games to Facebook.

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Social Media and Video Games Are Merging Insiders Explain | Business 2 Community

Social Media and Video Games Are Merging Insiders Explain | Business 2 Community | Contests and Games Revolution | Scoop.it
Remember the days of the video arcade, when playing a game meant clamoring around an arcade machine in a public space, surrounded by both friends and (Insiders Explain How Social Media and Video Games Are Merging -
Martin (Marty) Smith's insight:

Curation Find of the Day
Wednesday is only moments old. But I've paid for lunch already. This excellent Business 2 Community post discusses how social and video games are sliding toward one another. 

I don't think they are the only things on the slide. I think Social, Mobile, Local, marketing gamification and video games are all become one and the same idea controlled by the game consoles we carry in our pockets (Smart Phones).  

 

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Vine Is Watching YOU - Monitors Trending Loops For Popularity - Siliconrepublic.com

Vine Is Watching YOU - Monitors Trending Loops For Popularity - Siliconrepublic.com | Contests and Games Revolution | Scoop.it
Siliconrepublic.com
Vine introduces monitoring of loops to trend popularity
Siliconrepublic.com
The team also hopes the app will soon become a way for users to create popularity contests and rank themselves highest in terms of vine loops.
Martin (Marty) Smith's insight:

Not sure I understand this. Going to read again in the am. M

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23 "No-Fail" Social Media Engagement Tips [infographic + post]

23 "No-Fail" Social Media Engagement Tips [infographic + post] | Contests and Games Revolution | Scoop.it

Marty Note
Great post along with a hard to decipher infographic. Great tips such as make your first sentence Hook-y.

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Luigina Sgarro's curator insight, February 22, 8:01 AM

Tips for building self-made marketing tools.

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12 Facebook Contest Ideas [Infographic + 5 From ScentTrail Ideas]

12 Facebook Contest Ideas [Infographic + 5 From ScentTrail Ideas] | Contests and Games Revolution | Scoop.it
12 Ideas for Facebook Contests (12 Ideas for Facebook Contests http://t.co/R4nUAcDBNR)
Martin (Marty) Smith's insight:

Had higher hopes for this infographic. Granted focusing on KNOWN holidays is always smart retailing, but wanted cool ideas such as:

* Facebook Friends Contests - Can you get your Facebook friends to do some good? 
* Facebook LIVE - Stream content live to Facebook and hold a contest to see who does this best / has most interesting stream. 
* Facebook Picture Contest - adaptable to any business vertical and idea since Facebook is about pictures primarily. 
* Facebook Question Contest - every business can use this one too. 
* Best Parents / Grandparents / Kids on Facebook contest - not sure what the judging criteria would be here but love the social media generation. 

Make sure rewards are more SOCIAL than material and read Pink's book Drive for why. No matter what be sure to pull links back to owned properties or you just make FB richer and they don't need your money (you do :). 

 

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Gamification By Design [Video] Gabe Zichermann

If you like this talk, you may like his website and blog at:

http://www.gamification.co/gabe-zichermann/

 


Via Tania Kowritski, Ken Morrison
Martin (Marty) Smith's insight:

Everything Bad Is Good
Gabe Zichermann, author of Gamification by Design, debunks the idea that games are "bad" for kids. Good companion to Everything Bad Is Good For you by Steven Johnson.


"Kids have to have an extraordinary multi-tasking skill," says Gabe with great research examples. Gabe links the Flyn Effect, the idea that people are getting smarter, to video games. 


The argument Zihermann makes for children is applicable to business as well. Engagment beats non-engagment and games create engagement. 

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Ken Morrison's comment, April 7, 2013 11:59 PM
It looks like you have a great site here. I will definitely return!
Ken Morrison's curator insight, April 8, 2013 4:54 AM

20% of Earth top 1000 corporations will incorporate some aspect of gamification into their marketing or product design by 2015.  What does that mean for you and the future workers who you are raising?

Martin (Marty) Smith's comment, April 9, 2013 4:11 AM
Future workers are so comfortable with game constructs to NOT use them is crazy.