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What the Heck is... Gamification? via @BernardMarr

What the Heck is... Gamification? via @BernardMarr | Contests and Games Revolution | Scoop.it

Marty Note
Great post here by a new to me but smart and gets it marketing author Bernard Marr on Linkedin. I posted a comment at the end sharing a link to one of my most popular Haiku Decks - Gamifying Content Marketing http://shar.es/1ag0sH.

Didn't do that to hone in as much as add in. Bernard's post shares some good examples of different gamification applications. The trend in HR and other internal departments to gamify is proving powerful.

I'm interested in the S/R curve of B2C ecommerce websites and find, especially in a connected mobile time, many places where "play" can create the tribes, support and engagement we lucky few Internet marketers crave and are finding harder and harder to create.

Great post, horrible photo (at least for me), so didn't perpetuate it here. Bernard's post is worth a read if you are new to gamification and he is a solid follow. M

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Live the Beats, Love the Games for Nanjing 2014 Mobile Phone Sponsor Samsung

Live the Beats, Love the Games for Nanjing 2014 Mobile Phone Sponsor Samsung | Contests and Games Revolution | Scoop.it

New Samsung Music, Sports & Mobile Phone Campaign


The campaign will allow fans to enjoy musical performances with popular artists starting in July. There will be a five city tour through China, which will use the Galaxy S5 to capture and share their experiences.

Samsung is also providing mobile devices to the Young Ambassadors and Young Reporters Program in order to allow them to communicate with the athletes competing.

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Facebook Pairs Mobile Developers With 375 Million Gamers - VentureBeat

Facebook Pairs Mobile Developers With 375 Million Gamers - VentureBeat | Contests and Games Revolution | Scoop.it
How Facebook is helping to pair up mobile developers with its 375 million gamers
VentureBeat
When I need to make friends, I just go on Facebook and start spamming random people.
Martin (Marty) Smith's insight:

Cool BI in the ultra hot mobile games space.

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Call of Duty Studio Shutting Down - Mobile Entertainment

Call of Duty Studio Shutting Down - Mobile Entertainment | Contests and Games Revolution | Scoop.it
Mobile Entertainment
Call of Duty's mobile studio shuts its doors
Mobile Entertainment
The mobile team behind Call of Duty's mobile games has announced that it will be shutting its doors for the final time at the end of this month.
Martin (Marty) Smith's insight:

I can't understand how any game studio would go out of business when their expertise and help is so needed over on the website creation and marketing area. Apparently that need isn't getting through.

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Gaming Goes Mobile: Zynga Launches 'FarmVille' Moible - LA Times

Gaming Goes Mobile: Zynga Launches  'FarmVille' Moible - LA Times | Contests and Games Revolution | Scoop.it
Gamersyndrome Zynga to launch mobile version of 'FarmVille' game Los Angeles Times While the Facebook title helped launch Zynga to stardom and convinced investors in its 2011 initial public stock offering that it would be a standout among...
Martin (Marty) Smith's insight:

Mobile gaming is fully upon us. I'm designing CrowdFunde, our crowdfunding and content marketing app, now and creating mobile first. Bet video games head in the same direction - create the mobile game first then, if the numbers merit it, move to game consoles, laptops and desktops.

Gotten so I think of all Internet marketing as a game and the smartphone as the game console (lol). This LA Times article about Zynga making FarmVille for Mobile is a SOT (Sign of the Times). M

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Threes A Mobile Game & "Design Marvel" Worth Your Play - CNET

Threes A Mobile Game & "Design Marvel" Worth Your Play - CNET | Contests and Games Revolution | Scoop.it

The image of the emblematic smartphone game has not been held in high regard of late. Certainly not with titles like Flappy Bird seemingly taking over the world, earning $50,000 a day off our meaningless compulsions and further cementing the well of condescension "hardcore" gamers have for the mobile platform and its capacity.


That's where Threes comes in. Released Wednesday as a universal iPhone and iPad app, the $1.99 title -- a simple math-based puzzler with gorgeous design and catchy music -- is what a overtly refreshing, downright fantastic mobile game should be.

Martin (Marty) Smith's insight:

Beautiful and a little crazy (lol). M

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Top 10 Augmented Reality Games for Android / iOS platforms

Top 10 Augmented Reality Games for Android / iOS platforms | Contests and Games Revolution | Scoop.it
Top 10 Augmented reality games includes racing augmented cars, fighting enemies, trailing for treasure, placing virtual play and more, all in augmentation.
Martin (Marty) Smith's insight:

Augment my reality please!

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Social Media + Smart Phones + Games = Learn Here

Social Media + Smart Phones + Games = Learn Here | Contests and Games Revolution | Scoop.it
5 Social Media Lessons to Learn From GTA 5 Business 2 Community GTA V has this awesome feature, where Social Media and Smart phones are being used in the game to take pictures & spread across to your friends on Facebook, Google plus and other...
Martin (Marty) Smith's insight:

Wow, cool three ring circus example here about how to tie mobile, gamificaiton and smart phones into community.

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Brands Take Note, Mobile Games RULE: Creating HTML5 Mobile Games With A Serious Approach

Brands Take Note, Mobile Games RULE: Creating HTML5 Mobile Games With A Serious Approach | Contests and Games Revolution | Scoop.it
Using HTML5 for dynamic educational games: HTML5 developer Przemyslaw Szczepaniak considers the possibilities ... http://t.co/Y7gg48abW7
Martin (Marty) Smith's insight:

Mobile Devices As Game Consoles
More evidence smart phones are really game consoles. I agree with Gamasutra's central idea - creating games should be serious fun. As we create mobile games we should embrace the OTHER side of the phone such as:

* GPS.

* Always ON.

* Always NEAR.

* Almost always logged in. 

These conditions are UNIQUE to phones and mobile devices. An XBox has an "Event Horizon" where everything STOPS for game play to start or resume. The phone's "Event Horizon" is almost infinite since phones are left ON and we stay logged in. 

These unique to mobile devices conditions CAN BE incorporated into game play. Like long distance chess our phones are capable of remembering our and our opponents last moves AND locating us in space and time. 

What if I walk into a Starbucks and the Starbucks Game is in progress? I can join in, watch or learn from the game. If all brands are publishers now I would argue all brands are game creators too, even more specifically the coolest brands will become mobile game developers and use our phones and mobile devices as the game consoles they are becoming.  

 


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alice joan's comment, May 24, 2013 6:13 AM
html becoming popular now
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Coupon Apps Get Cool, Ibotta Sees Gamification Soon

Coupon Apps Get Cool, Ibotta Sees Gamification Soon | Contests and Games Revolution | Scoop.it
Some times coupon clipping tends to feel like we lose energy and time for just saving some bucks. It’s a mom’s job, of course.
Martin (Marty) Smith's insight:

This is a huge DUH why didn't I think of that.

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Said Sniper's comment, May 7, 2013 4:52 AM
thank u for that
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Play a Mobile Space Game Help Cure Cancer! - Gamification Co

Play a Mobile Space Game Help Cure Cancer! - Gamification Co | Contests and Games Revolution | Scoop.it
A Serious Game Helps Analyze Complex Cancer Research Data Although serious games have many uses – employee engagement, marketing and learning among them – one area that may prove as a surprise is cancer research.

Martin (Marty) Smith's insight:

Love this! Using games and crowds to help cure cancer. Too good.

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Top 5 Android Games: May 2014 - Droid Life

Top 5 Android Games: May 2014 - Droid Life | Contests and Games Revolution | Scoop.it
Top 5 Android Games: May 2014
Droid Life
Here we find ourselves on the eve of a brand new month. Let us commemorate the achievement of the passing of another 31 days with a list of the best Android games from last month.
Martin (Marty) Smith's insight:

Mobile Games are eating the planet.

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If Mobile Games Get Any HOTTER They Melt The World

If Mobile Games Get Any HOTTER They Melt The World | Contests and Games Revolution | Scoop.it


Mobile Games Are HOT and Getting Hotter
China's 11.24 billion yuan ($1.86 billion) online game industry is scrambling to devise games that appeal to a generation of players who spend more time on mobile devices than consoles or computers.


Martin (Marty) Smith's insight:

Wow, mobile games are HOT. There is something about destroying what remains of our "free" time that is too good for smart phone enabled gamers to pass up.

Maybe instead of SoLoMo (Social Local Mobile) we should be thinking of MoSoGa (Mobile Social Games). If you are an IMer you would do well to THINK of ways to transform your CONTENT into a MoSoGa :).

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Candy Crush KING IPO $7.6 Billion (est) As "FREE To Play" Rocks Mobile Gaming

Candy Crush KING IPO $7.6 Billion (est) As "FREE To Play"  Rocks Mobile Gaming | Contests and Games Revolution | Scoop.it
Though it sounds like another frothy tech valuation, the Candy Crush developer booked a remarkable $1.8 billion in sales in 2013.
Martin (Marty) Smith's insight:

The "free to play" model is interesting and a great lesson in community based (social) Internet marketing. Better to get MORE people using and contributing since the DATA they provide can be turned into currency.

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Hedge fund Pressures Nintendo To Make Mobile Games

Hedge fund Pressures Nintendo To Make Mobile Games | Contests and Games Revolution | Scoop.it
A Hong Kong hedge fund manager wants Nintendo Co. to develop and sell mobile games--a sign of growing dissent among Nintendo shareholders.
Martin (Marty) Smith's insight:

Can't believe it takes PRESSURE to get Nintendo to join the mobile games revolution. Heck I've thought about creating a mobile games company (lol).

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9 Mobile Game Companies Generated $100M+ In Sales In 2013

9 Mobile Game Companies Generated $100M+ In Sales In 2013 | Contests and Games Revolution | Scoop.it

Guess the mobile gaming model is beyond "proof". Question is how can others cash in too?

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Lori Wilk's curator insight, December 14, 2013 5:03 AM

Cashing in on mobile gaming is no game,it's big business. #mobile#gaming

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Mobile Gaming Momentum – Neomobile’s immersion in the world of HTML5 games - Neomobile Blog

Mobile Gaming Momentum – Neomobile’s immersion in the world of HTML5 games - Neomobile Blog | Contests and Games Revolution | Scoop.it
As gaming becomes a fastest-growing usage category of mobile, Neomobile bets on gaming apps powered by HTML5 and cloud technologies.
Martin (Marty) Smith's insight:

Great article on the state of mobile gaming. Love this section:

As the gaming industry shifts its focus from computers and consoles to mobile devices, the demand for new games rises, as each smart device owner becomes a gamer: the number of gamers will reach 1,55 billion this year.[2] The availability of these new gaming devices, broad-band coverage, the screen size and new business models are influencing the gaming expansion.
 

Mobile games are becoming an increasingly important component of the global industry and currently account for 33% of all app downloads and an impressive 66% of all app revenue[2]. They are also the most time consuming: 32% of our time on mobile we spend playing games, far ahead of browsing (20%) and Facebook (18 %)[3].

- See more at: http://www.neomobile-blog.com/html5-mobile-game-momentum-neomobile-invests-boostermedia/#sthash.W6Z2gajZ.dpuf 

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GAME ON - Facebook Becomes A Gamer [Is This FB Idea GOOD or BAD? Leave A Comment]

GAME ON - Facebook Becomes A Gamer [Is This FB Idea GOOD or BAD? Leave A Comment] | Contests and Games Revolution | Scoop.it
After years of being strictly a platform for gaming companies to distribute and promote their titles, Facebook on Tuesday unveiled its new mobile games publishing initiative, aiming to back a select handful of gaming outfits to ...
Martin (Marty) Smith's insight:

Facebook As Partner
Wow, this move by Facebook in interesting and a balloon filled with interesting ideas and notions. Facebook is setting up to do more than simply host games. Facebook will take a cut of game revenue in order to help facilitate product acceptance in ways only it can (tap that amazing database for "like me" gamers).

There is talk that Facebook's real revenue comes from the information they've managed to gather on a billion people. This move suggests a way for Facebook to make money from its information while helping nascent game companies get a leg up. Sounds like a win-win to me.

 

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Khalid Hart's curator insight, March 6, 9:00 AM

Facebook has really turned its tide as far as usage goes.  I rarely if ever see a status anymore. These days all I see is pictures from some page I liked back in 2010 and then multiple candy crush saga invites.  I used to play Mafia Wars until I realized that it's a never ending game. Someone told me they surpassed rank level 999 and was still ascending.  Simply put Facebook has become its own unofficial console. I say that because there are plenty of games to choose from not to mention you can also tie in your mobile device games to Facebook.

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Mobile Games Crushing Expensive Handhelds

Mobile Games Crushing Expensive Handhelds | Contests and Games Revolution | Scoop.it
The sale of games for handhelds like the Nintendo 3DS and the Sony PlayStation Vita are tanking as consumers instead opt for mobile games from the App Store and Google Play.
Martin (Marty) Smith's insight:

For Every ACTION There Is An Equal and Opposite REACTION
 Duh, pads and phones are crushing standalone game consoles. The days of dedicated handheld gaming devices would seem to be numbered since many phones and pads provide as good if not better game experience AND so much more.  

I think of the phone as a GAME CONSOLE where one of the games is making phone calls :).  

 

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Ravat Lakhan's comment, May 19, 2013 10:45 PM
wow nice
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Social Media and Video Games Are Merging Insiders Explain | Business 2 Community

Social Media and Video Games Are Merging Insiders Explain | Business 2 Community | Contests and Games Revolution | Scoop.it
Remember the days of the video arcade, when playing a game meant clamoring around an arcade machine in a public space, surrounded by both friends and (Insiders Explain How Social Media and Video Games Are Merging -
Martin (Marty) Smith's insight:

Curation Find of the Day
Wednesday is only moments old. But I've paid for lunch already. This excellent Business 2 Community post discusses how social and video games are sliding toward one another. 

I don't think they are the only things on the slide. I think Social, Mobile, Local, marketing gamification and video games are all become one and the same idea controlled by the game consoles we carry in our pockets (Smart Phones).  

 

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