Contests and Games Revolution
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Music Lover & Gear Ambassador Review Contest via @Moon_Audio

Music Lover & Gear Ambassador Review Contest via @Moon_Audio | Contests and Games Revolution | Scoop.it

Love Music? Audio Gear?
Friends at Moon Audio (http://www.Moon-Audio.com) are looking for people who love music and the amazing emerging technology changing the way we hear to write reviews to share their love. Reviewers become "Official Moon Audio Ambassador / Reviewers" and get to audition gear I can't afford (lol).

Moon's Reviewer Contest illustrates a favorite strategy associated with the "New Ecommerce" - ASK. The new ecommerce is about building sustainable online communities in a social / mobile / connected time. Building sustainable community means listen more than you talk and ASKING for help.

Moon is lucky. Music and technology lovers love to share. Moon is not alone. No matter what industry you are in there are Ambassadors wiling to help...if you ask. Why? Marketing guru Faith Popcorn said it best:

"People don't BUY brands, they JOIN them".

If you love music and the cool gear we use to make it sound amazing you need to "audition" to become a  Moon Audio's Reviewer. Here is where you can find out more and enter the contest:
http://www.moon-audio.com/ambassador-review-contest

Deadline is March 15th, but I wouldn't wait until the last minute rush. If my friends at Moon Audio love your review you might be audition equipment tomorrow :). Marty

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BANG - Mobile Games Take Over: $18 billion in 12 months

BANG - Mobile Games Take Over: $18 billion in 12 months | Contests and Games Revolution | Scoop.it

Mobile Taking Over World
No we are not in the middle of a zombie attack. We are in the middle of smart phones and mobile taking over the world. Proof enough is a sector SLOW to attract investment capital is now a darling.

I just received an iPhone 6 and love it. It is easier for fat fingers to type on, the screen is liquid gold and the sound is full of soul, sorrow and truth. The KEY is to NOT think of the phone as a phone.

The smart phone is a game console. The second key is to realize finding ways to make your content, website and marketing relevant to a gamified world where everyone has a game console and are just waiting to be told (eager to be told) what and how to do something with it.

The camera in our phones is a good example. At first NO ONE CARED. Now we take pictures of our food before we eat and "selfies" have their own TV show. When the tech is there a combination of startup entrepreneurs and intrepid early adopters blaze trails into the forest of our future.

Two suggestions are clear. If your digital marketing isn't "mobile first" you are nuts and if your machete isn't sharp good luck with that :). M

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What the Heck is... Gamification? via @BernardMarr

What the Heck is... Gamification? via @BernardMarr | Contests and Games Revolution | Scoop.it

Marty Note
Great post here by a new to me but smart and gets it marketing author Bernard Marr on Linkedin. I posted a comment at the end sharing a link to one of my most popular Haiku Decks - Gamifying Content Marketing http://shar.es/1ag0sH.

Didn't do that to hone in as much as add in. Bernard's post shares some good examples of different gamification applications. The trend in HR and other internal departments to gamify is proving powerful.

I'm interested in the S/R curve of B2C ecommerce websites and find, especially in a connected mobile time, many places where "play" can create the tribes, support and engagement we lucky few Internet marketers crave and are finding harder and harder to create.

Great post, horrible photo (at least for me), so didn't perpetuate it here. Bernard's post is worth a read if you are new to gamification and he is a solid follow. M

Martin (Marty) Smith's insight:

add your insight...

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Vine Is Watching YOU - Monitors Trending Loops For Popularity - Siliconrepublic.com

Vine Is Watching YOU - Monitors Trending Loops For Popularity - Siliconrepublic.com | Contests and Games Revolution | Scoop.it
Siliconrepublic.com
Vine introduces monitoring of loops to trend popularity
Siliconrepublic.com
The team also hopes the app will soon become a way for users to create popularity contests and rank themselves highest in terms of vine loops.
Martin (Marty) Smith's insight:

Not sure I understand this. Going to read again in the am. M

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Generation Like – FRONTLINE Reveals Gamification Driving Social Media Marketing [video]

Generation Like – FRONTLINE Reveals Gamification Driving Social Media Marketing [video] | Contests and Games Revolution | Scoop.it
FRONTLINE explores how the perennial teen quest for identity and connection has migrated to social media – and how big brands are increasingly co-opting young consumers’ digital
Martin (Marty) Smith's insight:

Fascinating look "behind the curtain" of celebrity and social media. The power of the like isn't discussed from its serendipitous condition roots more from the cultural phenomenon. This "new fame" gets bestowed to the lucky few (as always). 

The collaborative nature of success is an underlying theme. Note the comment by the skateboarder who gets more hits when he skates with his friend the social media star than based on his talent alone.

The strange randomness of this new fame is probably neither strange or random. There are probably old core values driving things despite the new generation of content creators. The Frontline piece does show how brands and branding are changing and becoming more apparently democratic.

Do brands really LISTEN more or simply ape what is necessary to sell more sugared water now? Time will tell.  

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7 Workforce Trends Impacting IT & Marketing in 2015 - via CIO

7 Workforce Trends Impacting IT & Marketing in 2015 - via CIO | Contests and Games Revolution | Scoop.it

As businesses look to finalize their workforce management strategies for the coming year, here are the top 7 issues you'll need to consider for 2015.

Marty Note
My favorite trend is the CIO/CMO evolution. Love this paragraph:

The CIO/CMO Relationship Continues to Evolve

Through 2015 and beyond, John Reed, Executive Director for Robert Half Technology, says there will be increased collaboration between business' IT and marketing departments. While this collaboration is already happening, the extent of collaboration will only increase in 2015 as businesses work to stay relevant and competitive, says Reed. And that increased collaboration will result in an increased demand for talent, such as the role of digital information officer, that holds both soft and technical skills and can interface with both departments, he says.

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Let's hope this evolution continues along the lines outlined here as the line between Chief Marketing Officers and Chief Information Officers continues to fade.

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Why Video Games Rock Web Marketing: Top 5 Third-Person Shooter Games Of All Time

Why Video Games Rock Web Marketing: Top 5 Third-Person Shooter Games Of All Time | Contests and Games Revolution | Scoop.it

WackyKid Comment
As it has been well over a decade I’ve been into “games and stuff”, I was fortunate enough to witness their mind-boggling development starting from the early 2000s to this present day. Therefore, I feel that the time has come when I bring to you MY personal list of top 5 third-person shooter games – judged mainly under the grounds of plot strength, ease of gameplay, and quality of the graphic content.

Marty Comment
The more web marketing I create the more it feels like B2C sites are first person shooter games while B2B are third person shooter games. I wrote  about shopper as "actant" not long ago in Why Time Is Money Online (https://plus.google.com/+MartinWSmith/posts/RdjAjWoJTHw ).

I just wrote a Curagami post about difference in B2B / B2C storytelling (http://www.curagami.com/featured/story-storytelling-fedex-time/ ). Will put some more flesh on the bones of this video game 1st Person Shooter vs. 3rd Person Shooter analogy for web marketing soon.

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Agnipravo Sengupta's comment, November 1, 2014 12:04 AM
Wow Marty... this's one great insight! Never thought of the co-relation in that way...
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6 Facebook Contests WITHOUT a Like-Gate That Crush It!

6 Facebook Contests WITHOUT a Like-Gate That Crush It! | Contests and Games Revolution | Scoop.it
Struggling to come up with Facebook contest ideas now that the Like-gate is banned? I'm here to help. Rock your next contest with these 6 tips! (Instead of one prize for the winner why not offer a HUGE discount to ANYONE who enters your FB contest?
Martin (Marty) Smith's insight:

Wow, just goes to show you - there are always a million ways to do anything. At our startup @Curagami we like to say anything is easy with instructions (like origami). Here are great instructions on how to create wonderful Facebook contests.

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23 "No-Fail" Social Media Engagement Tips [infographic + post]

23 "No-Fail" Social Media Engagement Tips [infographic + post] | Contests and Games Revolution | Scoop.it

Marty Note
Great post along with a hard to decipher infographic. Great tips such as make your first sentence Hook-y.

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Luigina Sgarro's curator insight, February 22, 2014 11:01 AM

Tips for building self-made marketing tools.

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12 Facebook Contest Ideas [Infographic + 5 From ScentTrail Ideas]

12 Facebook Contest Ideas [Infographic + 5 From ScentTrail Ideas] | Contests and Games Revolution | Scoop.it
12 Ideas for Facebook Contests (12 Ideas for Facebook Contests http://t.co/R4nUAcDBNR)
Martin (Marty) Smith's insight:

Had higher hopes for this infographic. Granted focusing on KNOWN holidays is always smart retailing, but wanted cool ideas such as:

* Facebook Friends Contests - Can you get your Facebook friends to do some good? 
* Facebook LIVE - Stream content live to Facebook and hold a contest to see who does this best / has most interesting stream. 
* Facebook Picture Contest - adaptable to any business vertical and idea since Facebook is about pictures primarily. 
* Facebook Question Contest - every business can use this one too. 
* Best Parents / Grandparents / Kids on Facebook contest - not sure what the judging criteria would be here but love the social media generation. 

Make sure rewards are more SOCIAL than material and read Pink's book Drive for why. No matter what be sure to pull links back to owned properties or you just make FB richer and they don't need your money (you do :). 

 

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