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Scooped by Martin (Marty) Smith!

Generation Like – FRONTLINE Reveals Gamification Driving Social Media Marketing [video]

Generation Like – FRONTLINE Reveals Gamification Driving Social Media Marketing [video] | Contests and Games Revolution |
FRONTLINE explores how the perennial teen quest for identity and connection has migrated to social media – and how big brands are increasingly co-opting young consumers’ digital
Martin (Marty) Smith's insight:

Fascinating look "behind the curtain" of celebrity and social media. The power of the like isn't discussed from its serendipitous condition roots more from the cultural phenomenon. This "new fame" gets bestowed to the lucky few (as always). 

The collaborative nature of success is an underlying theme. Note the comment by the skateboarder who gets more hits when he skates with his friend the social media star than based on his talent alone.

The strange randomness of this new fame is probably neither strange or random. There are probably old core values driving things despite the new generation of content creators. The Frontline piece does show how brands and branding are changing and becoming more apparently democratic.

Do brands really LISTEN more or simply ape what is necessary to sell more sugared water now? Time will tell.  

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Scooped by Martin (Marty) Smith!

PLAY to Learn: 100 Great Gamification Sites

PLAY to Learn: 100 Great Gamification Sites | Contests and Games Revolution |

The incorporation of gamification to create a game-layer on top of existing educational systems is revolutionary, and many educators, students, and entrepreneurs are taking notice.

Martin (Marty) Smith's insight:

Cool and wish I had the time to look at all 100. 

Valeria&Giorgia's curator insight, March 10, 2014 10:11 AM

La gamification è una pratica che si sta diffondendo molto. A questo scopo nascono centinaia di siti che trattano l'argomento, tra cui, blog di servizi per insegnanti che raccoglie articoli e una serie di app scaricabili che rispondono a diverse esigenze. L'articolo propone dei siti per i docenti che vogliono cominciare a sfruttare il gaming.