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Contests and Games Revolution
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Scooped by Martin (Marty) Smith!

Complete Gamification Framework | via @yukaichou

Complete Gamification Framework | via @yukaichou | Contests and Games Revolution |
Gamification Expert Yu-kai Chou explains his elegent Gamification Framework that breaks Human-Focused Design into 8 Core Drives within an Octagon.
Martin (Marty) Smith's insight:

I like this "framework" to create gamification particularly Chou's 8 Core Drives:

1) Epic Meaning and Calling

2) Development and Accomplishment

3) Expression of Creativity and Feedback

4) Ownership and Possession

5) Social Pressure and Envy

6) Scarcity and Impatience

7) Curiosity and Unpredictability

8) Loss and Avoidance

GREAT post on the HOW TOs of #gamification.  

Cool and helpful work from one of gamification's pioneers 

Erin Moore's curator insight, May 6, 2013 11:36 AM

These dives/motivations can be used to improve engagaement in any interaction.

Scooped by Martin (Marty) Smith!

Real Gamification Mechanics Require Simplicity

Real Gamification Mechanics Require Simplicity | Contests and Games Revolution |
The mysteries of mechanics are the reason why gamification seems like voodoo. And it shouldn't be. Game mechanics should be simple to explain, with clear actions and outcomes.
Martin (Marty) Smith's insight:

Great article from Tech Crunch on the mechanics of creating a successful game. 

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