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Gamification: Loyalty By Design via @marigo

Gamification Preso at Mumbai Loyalty Summit (Marty Note)
Rare you find a presentation that places games, game theory and gamification in their Jungian context as Marigo's excellent Loyalty Summit deck does (wish we'd been in Mumbai for the presentation and we've NEVER said that sentence before).

Marigo's market definition is spot on. We might quibble slightly with some of the conclusions and recommendations but only slightly. Well done and well worth the scan through.  

I found and followed Margo's Twitter and would recommend doing so to my IM and CM friends: https://twitter.com/marigo 

Great new voice! 
 

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All You Need Is Fun: Gamify Your Business [Infographic]

All You Need Is Fun: Gamify Your Business [Infographic] | Contests and Games Revolution | Scoop.it
All You Need Is Fun: How To Gamify Your Business [Infographic] image Top5Gamification. Be sure to get your customers in the game too. Reports show that only 31% of consumers are using online communities to engage ...
Martin (Marty) Smith's insight:

Would that it were so. I LIKE the idea of this infographic - that gamification is easy. I haven't found that to be the case, but like the idea. Our websites and content marketing must become more game-like to create the communities and engagement needed to develop ROI.

In my experience gamifying takes commitment, time and resources. You fail much more than you succeed at first, so patience is also needed. That said the social / mobile web is a "gamers" paradise.

Meaning the more your content creates social reinforcement, fun and joy the better. One of your 2015 goals should be either to gamify outright or find little ways to make interacting with your site / company / brand more game-like. That I agree with :). M

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BANG - Mobile Games Take Over: $18 billion in 12 months

BANG - Mobile Games Take Over: $18 billion in 12 months | Contests and Games Revolution | Scoop.it

Mobile Taking Over World
No we are not in the middle of a zombie attack. We are in the middle of smart phones and mobile taking over the world. Proof enough is a sector SLOW to attract investment capital is now a darling.

I just received an iPhone 6 and love it. It is easier for fat fingers to type on, the screen is liquid gold and the sound is full of soul, sorrow and truth. The KEY is to NOT think of the phone as a phone.

The smart phone is a game console. The second key is to realize finding ways to make your content, website and marketing relevant to a gamified world where everyone has a game console and are just waiting to be told (eager to be told) what and how to do something with it.

The camera in our phones is a good example. At first NO ONE CARED. Now we take pictures of our food before we eat and "selfies" have their own TV show. When the tech is there a combination of startup entrepreneurs and intrepid early adopters blaze trails into the forest of our future.

Two suggestions are clear. If your digital marketing isn't "mobile first" you are nuts and if your machete isn't sharp good luck with that :). M

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Dude, Mobile Gamification is 3radical

Dude, Mobile Gamification is 3radical | Contests and Games Revolution | Scoop.it

3radical provides brands with a new communication channel to connect directly with consumers while impacting their behaviour in a measurable way.

Marty Note
This mobile gamification platform looks cool. Promise to evaluate and share thoughts soon.

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Why TIME Is Money Online & Ecommerce Is Like Video Games

Why TIME Is Money Online & Ecommerce Is Like Video Games | Contests and Games Revolution | Scoop.it
Why TIME Is Money Online
I've wrestled with how to fit three concepts into online marketing for years:

* Narrative (storytelling).
* Video Games.
* Time.…


This post, thanks to a great game theory post by Jesper Juul, is as close as we've come to fitting these three important puzzle pieces into a "super symmetry". Time is money online and its important to understand how to create online environments that work with customer expectations and major trends such as:

* Mobile First.
* Ubiquitous and always on web.
* Social nets and increasing connections and connectivity.
* Design.
* Alignment with visitors needs, expectations and aspirations. 
* Super-Symmetry between once disparate technologies.  

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6 Gamification Ideas Win Hearts, Minds and Engagement - Game On!

6 Gamification Ideas Win Hearts, Minds and Engagement - Game On! | Contests and Games Revolution | Scoop.it

You've worked hard to promote your site, and you've assembled some really useful and important information, but your users are leaving after just a few minutes. The content is simply too complicated, long and too much work to get through.

6 Gamification Ideas
* Quizzes.

* Board Games.

* Choose Your Own Adventure.

* Puzzles.

* TV Game Shows.

* Animated Games.


Marty Note
Love this gamification post because it is a "ditch digging" post. Most gamification posts are steeped in theory. Not this post. This post breaks down the A B C of how to use gamification to create online engagement. Use any two of these ideas and your site wins hearts, minds, loyalty and traffic. Traffic is another form of money, so win some, lose some, play some :).M

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GAMIFY YOUR Content Marketing - A New @HaikuDeck by @Scenttrail

GAMIFY YOUR Content Marketing - A New @HaikuDeck by @Scenttrail | Contests and Games Revolution | Scoop.it

Successful content marketing engages over time. Engagement needs online community and a role shift from content creators to community curators and GAME creators.


How can you Gamify YOUR Content Marketing?
* Ask questions.
* Curate response.
*  Create "winnable" competitions.
* Feature, Feature, Feature.

* Curator & Creator = YOUR ROLES.

Learn to think like a video game creator. Content marketing too is a collaborative world WE (you + customers) create.

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Why CONTESTS Are KING: Crowdsource Content & Build Community & Work Great on Social via @HomesDotCom

Erica Campbell Byrum - Homes.com, Social Fresh EAST 2014
Erica Byrum takes a bit to get rolling, you can begin watching at 1:41, but what she is saying about crowdsourcing content via contests is valuable so hang with it.

The real diamond is how contests unearth your 1% Contributors and 9% supporters. Homes.com was smart enough to immediately give thier 1% a mission and I love and plan to steal the "Blogger Ambassador Program" great name add a Social Media Ambassador and you have two sticks you can rub together to create fire.

Stay with this video to hear about the power of serendipitous content their content unearthed, content Homes.com was smart enough to double down on. The Contest was a flop, they thought until they stumbled over the single piece of content that "continues to give back to us this day fast forwarding 3 years later".

Homes.com doesn't do what I would suggest - create a page with a clear Call To Action (an ask) to join the Blogger Ambassador program. Instead they surface their 1% Contributors via contests:  http://blog.homes.com/category/contests/

I like the dedicated page that explains benefits, shares why you created the program and how your Blogger Ambassadors program. Inside of some things I don't agree with (cash is always a powerful incentive) are great tips I do agree with (surprise works, double down on what works, give 1% Contributors a job, use no more than 2 social nets at once). So more GOOD advice than BAD here.

"Contests create gifts that keep on giving" says Eric Campbell Byrum from Homes.com.

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Are You A Scrum Hero? FIEA Makes Agile Development Fun with Gamification via Gamification.co

Are You A Scrum Hero? FIEA Makes Agile Development Fun with Gamification via Gamification.co | Contests and Games Revolution | Scoop.it
Florida Interactive Entertainment Academy's (FIEA) head of marketing, Todd Deery discusses how Scrum Hero gamifies the Agile software development process.

Martin (Marty) Smith's insight:

Cool idea we should apply to gamifying Agile Marketing too.

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Gamifying The Gym - Tech X

Gamifying The Gym - Tech X | Contests and Games Revolution | Scoop.it
FitRPG is taking gamification to the next level (and the next, and the next as you can keep levelling up) by ‘Gamifying Fitbit’.

Martin (Marty) Smith's insight:

The gym and working out has always been a rich area for gamification. We know working out is the right thing to do, but creating incentive is the key to actually doing it (lol). Lots to learn from these "work out" gamification examples.

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Yu-kai Chou Got Game: The #Gamification Daily Paper.li Rocks via @yukaichou

Yu-kai Chou Got Game: The #Gamification Daily Paper.li Rocks via @yukaichou | Contests and Games Revolution | Scoop.it

Marty Note
Yu-Kai Chou has more than just the colest name I can't pronounce, Chou's got GAME. You want game to, trust me you do, then follow @youkaichou on the bird and find his great Gamification Daily Paper.li here: paper.li/yukaichou/cool-peeps

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How Games Help Us Learn - Linkis.com

How Games Help Us Learn - Linkis.com | Contests and Games Revolution | Scoop.it

How Gamification Uncovers Nuance In The Learning Process by Terry Heick Gamification is simply the application of “game” mechanics to non-game entities.

Marty Note
Love this:

The current issue around the idea is less about definition, and more about tone. Reducing the process of “gamification” to something whimsical, silly, or juvenile represents a fundamental misunderstanding of gamification as a process.


For years, classrooms have been gamified. Letter grades are indeed first subjective evaluations of knowledge proficiency, but once they are passed to the hands of the students, they become game components, passed around as proof of the completion of some task, or the achievement of some desired goal (mastering a standard, fulfilling the requirements of an assignment, etc. Here, rubrics become instructions to task completion.
###

Once game dynamics are in place the tribe is changed. Adoption of game mechanics to explain social interaction is a clear signal of a successful application of game theory to students or customers.

Does anyone DOUBT the impact of a well tuned game? "Well tuned" in this context means easy to play and understand, sufficiently motivating and fun to obscure or marginalize a "rebel" minority.

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Gamification: 10 Best Practices

Gamification: 10 Best Practices | Contests and Games Revolution | Scoop.it
In the second installment of the blog series on gamifying your learning, Karl Kapp outlines best practices in gamification implementations.

Via Ana Cristina Pratas, José Gil de Sagredo
Martin (Marty) Smith's insight:

Going through these now.

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Gamifying School: Gamification Reaches the Classroom via Forbes

Gamifying School: Gamification Reaches the Classroom via Forbes | Contests and Games Revolution | Scoop.it
It is one of the key emerging trends in learning, but according to experts the next few years could see gamification move from the periphery to become the cornerstone of our classrooms.
Martin (Marty) Smith's insight:

Great post emphasizing how the classroom and real life are running together like two trains on the same track. Gamification is a classroom natural since it creates an identifiable tribe working on a shared objective with friendly competition and a sale to know who is contributing and who isn't.

Great Forbes post on how gamification is about to be a big hit in the classroom.

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Lori Wilk's curator insight, January 22, 4:47 PM

#Forbes #article makes a great point about how #Gamification  is a growing  #Trend in #Education and we are only beginning to see its impact. 

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Gamification Pitfalls and How To Avoid Them - Network World

Gamification Pitfalls and How To Avoid Them - Network World | Contests and Games Revolution | Scoop.it

Organizations are expanding their use of gamification to reap additional benefits.

Marty Note
Gamificaiton works, but bad gamifiction hurts. And bad gamification is easier than you think. Good traps and how to avoid them in this post from NetworkWorld.com.

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Why Video Games Rock Web Marketing: Top 5 Third-Person Shooter Games Of All Time

Why Video Games Rock Web Marketing: Top 5 Third-Person Shooter Games Of All Time | Contests and Games Revolution | Scoop.it

WackyKid Comment
As it has been well over a decade I’ve been into “games and stuff”, I was fortunate enough to witness their mind-boggling development starting from the early 2000s to this present day. Therefore, I feel that the time has come when I bring to you MY personal list of top 5 third-person shooter games – judged mainly under the grounds of plot strength, ease of gameplay, and quality of the graphic content.

Marty Comment
The more web marketing I create the more it feels like B2C sites are first person shooter games while B2B are third person shooter games. I wrote  about shopper as "actant" not long ago in Why Time Is Money Online (https://plus.google.com/+MartinWSmith/posts/RdjAjWoJTHw ).

I just wrote a Curagami post about difference in B2B / B2C storytelling (http://www.curagami.com/featured/story-storytelling-fedex-time/ ). Will put some more flesh on the bones of this video game 1st Person Shooter vs. 3rd Person Shooter analogy for web marketing soon.

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Agnipravo Sengupta's comment, November 1, 2014 12:04 AM
Wow Marty... this's one great insight! Never thought of the co-relation in that way...
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Why Red Bull Beats McDonald’s For Your Web Contest via Contest & Games Revolution @Scoopit

Why Red Bull Beats McDonald’s For Your Web Contest via Contest & Games Revolution @Scoopit | Contests and Games Revolution | Scoop.it

McDonalds, Red Bull & Like Me Scores
McDonalds is pushing their Monopoly Game with big brands like Lebron, Patrick Murphy (hockey star) and others. This got me thinking about Red Bull and "like me" scores.

Advertisers evaluate ads on awareness. In a time where everyone is connected to everyone else Red Bull shows the power of "like me" brands. Red Bull brands cultural icons and athletes across a broad spectrum.

Red Bull favors the slightly known star. The missing dimension in ad evaluation is a "Like Me" score. If we ask viewers and consumers of McDonalds vs. Red Bull content is "Like Me" with a 10 point scale (10 = just like me, 1 = not like me at all) I would bet on lower "like me" scores as we move up the brand ladder. More powerful the brand the lower the "like me" scores with many personas (like our Internet marketing tribe).

Lebron occupies rare air, so his "like me" score is likely to be lower than a relevant but only slightly known stars favored by Red Bull. Red Bull gets another benefit by featuring slightly known stars - they get to help shape and amplify the story. They get to play a major role in how the "slightly known" brand becomes known.

My prediction would be the lower the "like me" scores the less likely a consuming audience, especially an online audience, would be to take an action. Higher the "like me" scores the more likely an action. SO...

McDonalds = my tribe = marginal awareness & lower Like Me scores
McDonalds + Monopoly + LeBron = my tribe = much lower scores (thus hurting the tiny margin that may have been interested).

Mcdonalds + Monopoly + Mark Traphagen (or Phil Buckley) = my tribe = VERY interested due to high Like Me scores and support and play is 100x more likley.

Smart move, in a digital age, is to align your brand with an army of "like me" brands.

By shaping the stories of "slightly known" stars, and McDonalds includes a few of these with Lebron, Red Bull's TELLING also shortens distance to "like me" identification" (is my theory). By telling s story Red Bull becomes the prophet / storyteller.

Red Bull's focus is outward (seemingly), but they are painting with the collaboration brush AND they are sharing their valuable amplification power to help lesser known brands. This creates a sense of Red Bull's altruism thus increasing "like me" identification chances (again my theory).

Red Bull creates a strong 3 Legged Stool:

* Brand benevolence helps "slightly famous".
* Distance between Red Bull and content consumers SHORTENED by branding within the tribe (albeit the top % of the tribe in a particular skill) so LIKE ME identification more likely.
* Collaboration feeds aspiration and positions brand as helper / filter / guide / prophet shortening distance and making LIKE ME identification more likely.

More on Red Bull's branding lessons on @ janlgordon's Curatti: http://curatti.com/red-bulls-branding-lesson-media-companies-now/

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Gamify Your Content Marketing via @Curagami

Gamify Your Content Marketing via @Curagami | Contests and Games Revolution | Scoop.it
Games and gamification creaete great responsive content. Games rock engagement, wins hearts, minds and loyalty so Gamify Your Content Marketing with 5 tips.


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What the Heck is... Gamification? via @BernardMarr

What the Heck is... Gamification? via @BernardMarr | Contests and Games Revolution | Scoop.it

Marty Note
Great post here by a new to me but smart and gets it marketing author Bernard Marr on Linkedin. I posted a comment at the end sharing a link to one of my most popular Haiku Decks - Gamifying Content Marketing http://shar.es/1ag0sH.

Didn't do that to hone in as much as add in. Bernard's post shares some good examples of different gamification applications. The trend in HR and other internal departments to gamify is proving powerful.

I'm interested in the S/R curve of B2C ecommerce websites and find, especially in a connected mobile time, many places where "play" can create the tribes, support and engagement we lucky few Internet marketers crave and are finding harder and harder to create.

Great post, horrible photo (at least for me), so didn't perpetuate it here. Bernard's post is worth a read if you are new to gamification and he is a solid follow. M

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Play a Mobile Space Game Help Cure Cancer! - Gamification Co

Play a Mobile Space Game Help Cure Cancer! - Gamification Co | Contests and Games Revolution | Scoop.it
A Serious Game Helps Analyze Complex Cancer Research Data Although serious games have many uses – employee engagement, marketing and learning among them – one area that may prove as a surprise is cancer research.

Martin (Marty) Smith's insight:

Love this! Using games and crowds to help cure cancer. Too good.

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Don't Just Gamify Your Sales Funnel, Gamify Your Employees Too

Don't Just Gamify Your Sales Funnel, Gamify Your Employees Too | Contests and Games Revolution | Scoop.it
GamEffective is a next generation gamification company focusing on rich graphical narratives to drive skillful change in organizations. It works across enterprise applications and requires no coding for integration.
Martin (Marty) Smith's insight:

We think this is great advice. The more inclusive and imersive the game environment the more fun and complete the experience. Really love the Ambassadors layer. 

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Wrong ? Asked In Wrong Way: Making Survey's Digital & Mobile | Qualtrics Survey Software

Wrong ? Asked In Wrong Way: Making Survey's Digital & Mobile | Qualtrics Survey Software | Contests and Games Revolution | Scoop.it
Qualtrics sophisticated online survey software solutions make creating online surveys easy. Learn more about Research Suite and get a free account today. (@NardyVitor Reminder: Are games like Call of Duty realistic?

Martin (Marty) Smith's insight:

Survey Tools Exploding, Need Social Survey
Survey tools seem to be exploding which is interesting since surveys feel old and out of touch. We don't need a tool to help make a boring task, taking someone's survey, digital we need a tool to make surveys more like playing a game.

Social Survey / Game Tool Needed
The tool we need masks the survey, something WE marketers need, inside something our customers want such as an entertaining game, or a social competition or a gamified Q&A so well disguised customers and survey takers don't feel like we are doing the back breaking work of digging some company's ditch.

Who digs ditches anymore? Isn't there a "ditchwich" or something for that? Why then is there an explosion of survey tools? I suspect two reasons:

* Big Data makes knowing anything HARD.
* Its easy as the functional spec seems half written - move our survey's online, make paper surveys digital and mobile-friendly.

Classic case of answering the wrong question in the wrong way. Smarter to ask how social media is changing what a "survey" is. Is the request and then actual use of a #hashtag a surve? Our answer at Cuaragami (http://www.Curagami.com ) would be a definitive YES.

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How to gamify your crowdfunding campaign like a Boss - Crowd Funding Soft Launch

How to gamify your crowdfunding campaign like a Boss - Crowd Funding Soft Launch | Contests and Games Revolution | Scoop.it
Our unique and powerful CrowdFunding preview platform helps, acquires,incubates, and accelerates CrowdFunding at its early stage.
Martin (Marty) Smith's insight:

Gamification, contests and games go hand in hand with the "new marketing". Contests and games makes content FUN and MOBILE> Gamification helps keep customers engaged. Crowdfunding is like what email used to be - content so interesting we WANT to share and support it. Willing to check out any platform that might help with all of these key "new marketing" dimensions and ideas.

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Creating Online Scale With Gamification" - A @HaikuDeck

Creating Online Scale With Gamification" - A @HaikuDeck | Contests and Games Revolution | Scoop.it
Creating online scale is the hardest job you will ever love. This Haiku Deck shares tips learned from $30,000,000 in online sales and scaling CureCancerStarter.org, a new website to help crowdfund cancer research.
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8 Tips To Make Gamification Work - via @gzicherm (guru Gabe Zichermann) BusinessNewsDaily

8 Tips To Make Gamification Work - via @gzicherm (guru Gabe Zichermann) BusinessNewsDaily | Contests and Games Revolution | Scoop.it

8 Great Tips From A Trusted Gamification Guru. Gabe Zicherman

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