Gamification Preso at Mumbai Loyalty Summit (Marty Note)
Rare you find a presentation that places games, game theory and gamification in their Jungian context as Marigo's excellent Loyalty Summit deck does (wish we'd been in Mumbai for the presentation and we've NEVER said that sentence before).
Marigo's market definition is spot on. We might quibble slightly with some of the conclusions and recommendations but only slightly. Well done and well worth the scan through.
I found and followed Margo's Twitter and would recommend doing so to my IM and CM friends: https://twitter.com/marigo
Great new voice!