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Why Badges Matter - Librarian Creates Site for Teachers to Earn Digital Badges

Why Badges Matter - Librarian Creates Site for Teachers to Earn Digital Badges | Contests and Games Revolution | Scoop.it
Even teachers need a little acknowledgment for learning new skills, according to library media specialist Laura Fleming.
Martin (Marty) Smith's insight:

Chaos Means Brands Matter, Brands Mean Badges Matter
As chaos, or the perception of chaos, increases we pattern seeking humans look for signposts, maps and ways out of the forest. Many say they despise social media badging with a, "Badges, we don't need no stinking badges," attitude.

Badges are meaningful icons, icons with a story of legitimacy behind them. Badges are earned, competed for and so cherished. This post shares how Librarian created badges to help define digital expertise among teachers.

When you learn something new you've worked hard. Everyone knows we are in the "constant learning" world. Luckily it is easier to learn new skills, but it can be hard to identify those new skills on your LinkedIn profile.

Badges like the ones Librarian created are great examples of how to create meaningful icons that help define personal branding and makes a conversation about who knows what easier and more universal.

So who needs some "stinking badges"? Chances are you do :). M

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Strive For Outcomes Not Inputs via Gamification

Strive For Outcomes Not Inputs via Gamification | Contests and Games Revolution | Scoop.it
By: Leroy Mason, Global Chief Technologist, Applications Innovation Services, Hewlett Packard Company Gartner’s article on Hype Cycle for Application Services 2013 is rich with predictions about products, platforms and architectures woven into the...
Martin (Marty) Smith's insight:

That is a great sentence and the core of gamifications many benefits - strive for outcomes not inputs. Logical and simple right? Not so much as it turns out.

We collect and gather things easier than we value them. This post points out how difficult it can be to focus IT development without a gamified construct. I would make the same point for Internet marketing.

The more focused on RESULTS the better we are in the highly relative world of Internet marketing. Relativity teachers that where we are and how we see influences what we see. True for Internet marketing too.

How can any system overcome its own Heisenberg problem - the act of observation changes what is being observed - simple gamify it and the point is if not moot at least rendered harmless.

Games focus competitionon a cherished result. Relativity says what we think is cherished today may be tomorrow's junk. Guess what? If your game systems are flexible and fast enough creeping relativity doesn't matter. You make your money back and then some as you move your camp to the next challenge.

So strive for outcomes not inputs and read my Gamification: Winning Hearts, Minds and Loyalty Online white paper:
https://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/

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Rescooped by Martin (Marty) Smith from Aprendizaje basado en juegos (game-based learning)
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I + IM = SE: Interactivity (I) + Immersion (IM) = Sustained Engagement (SE)

Games, gamification, and game-based learning have entered into the vocabulary of trainers, e-learning developers, and instructional designers in the past few ye

Via Ana Cristina Pratas, eunico, Francisco Revuelta
Martin (Marty) Smith's insight:

Love this, "Interactivity (I) + Immersion (IM) = Sustained Engagement (E) resulting in meaningful learning". Agree. The more social, mobile and connect our world becomes the less appealing doing anything passive becomes.

We humans want to achieve and our digital world isn't as clear in our past ditch digging days. Digital ditches need digging too, but feedback loops are more strained and less clear.


I LOVE to gamify because to do so brings rewards systems to the front. We are all Pavlov's dogs. We salivate when the bell is rung. Our jobs as Internet marketers is to RING THE BELL. This slideshare has some useful tips for bell ringing.

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Martin (Marty) Smith's comment, July 10, 2013 10:51 AM
Thanks for the Rescoop Juan. Marty
Patricia Daniels's curator insight, July 19, 2013 2:32 AM

A few keywords from the slides: interactive, immersive learning, sustained engagement, problem solving, challenging, feedback, active engagement. Used effectively, gaming and immersive learning in virtual worlds can be a real aid in the classroom. 

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Interview With World of Warcraft Creator Richard Bartle on Gamificaiton

Interview With World of Warcraft Creator Richard Bartle on Gamificaiton | Contests and Games Revolution | Scoop.it
An Interview with Richard Bartle about Games & Gamification - Gamasutra (blog) http://t.co/fxI37DJslK
Martin (Marty) Smith's insight:

Interesting article where World of Warcraft creator Richard Bartle is more generous to gamificaiton than you might have thought. Great tips too. 

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Enterprise Gamification [Infographic]

Enterprise Gamification [Infographic] | Contests and Games Revolution | Scoop.it
Mixing business with gamification Infographic (Mixing business with gamification Infographic - http://t.co/2gYVvHL0ss)
Martin (Marty) Smith's insight:

Big Dogs Gamification
Like so many things (Mobile and Social) gamificatoin may have its greatest bottom line impact within large enterprises such as Dell and IBM. This infographic speaks to the growing acceptance of enterprise gamification.

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Gamifying Cure Cancer Starter With BunchBall

Gamifying Cure Cancer Starter With BunchBall | Contests and Games Revolution | Scoop.it
Bunchball gamification products and solutions increase customer loyalty, user engagement and employee productivity. Start gamifying today.
Martin (Marty) Smith's insight:

DIscussing how to gamify Cure Cancer Starter with BunchBall Today. Was disappointed to learn Badgeville is so expensive putting it out of the reach of Cure Cancer Starter, our crowdfunding platform for cancer research. 

Will be interesting to see if BunchBall can provide multi-level gamification, a smooth admin and the ability to adapt the API for a price we can afford. 

"Multi-level gamification" is the ability to create a game path that is consistenlty reward and promotes more game play. The best gamification uses small frequent and visible rewards. 

Talking with Matt today. Will report back. 

Read my Gamification: Winning Hearts, Minds and Loyalty Online White Paper for AtlanticBT.com. 

http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/

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Employers and Brands Use Gaming to Gauge Engagement

Employers and Brands Use Gaming to Gauge Engagement | Contests and Games Revolution | Scoop.it
More companies are turning to gamification — offering games that let their customers win points for certain activities — as a way to build both loyalty and a trove of data.
Martin (Marty) Smith's insight:

Plan to write a detailed response to this NYT gamification post on Atlantic BT blog, but didn't want to lose it. What do you think of this article's critique of gamification?

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Enterprise Gamification Best Practices

Enterprise gamification best practices, presented at HCII (Human-Computer Interactions International) 2013.
Martin (Marty) Smith's insight:

Great Slide share on enterprise gamification from @martarauch.

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Pilar del Pozo's comment, September 17, 2013 3:54 AM
I agree with Martin: Great Slide!
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Is Measuring Gamification ROI Mission Impossible? A: No

Is Measuring Gamification ROI  Mission Impossible? A: No | Contests and Games Revolution | Scoop.it
Measuring ROI is an elusive task: you have external factors that affect the results; measuring the baseline is a subjective process; forecasting future impact is hard and even calculating the actual investment is a project by itself.
Martin (Marty) Smith's insight:

This is an excellent post and the graphics are worth the price of admission.

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Unify Your Digital And Business Strategy Says Maggie Buggie Discussing Gamification's At GSummit SF 2013 [Video]

Unified Digital & Business Strategy
Interesting interview with Maggie Buggie on gamification and digital transformation. She breaks digital transformation at the enterprise level into:

* Processes.
* Business Model.
* Customer Experience.

Underpinned by unified data, collaborative working between operating units and IT, advanced analtyics and excellence in on demand solution delivery. She stresses unifying business strategy (agree).  Excellent. 

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Is gamification played out?

Is gamification played out? | Contests and Games Revolution | Scoop.it
  Last fall, I took an extremely insightful MOOC (a massive open online course for those not hip with the latest in online education) on gamification. It was (RT @mobilelearning: Is Gamification Played Out?
Martin (Marty) Smith's insight:

Death Of Gamification Greatly Exaggerated

These "death of gamification" articles are becoming popular. The irony of that in the scope of the content game we play can't be overlooked, but let's put that discussion on hold. Instead lets discuss the fact that gamification is NOT monolithic. 

Gamification, the use of game theory in marketing or other non-game enterprise functions, takes many forms such as:

* Active - earning points for social rewards.

* Passive - forming an ecosystem with algorithms reinforces play.

* Real Tie - we will play in real time when predictive analytics and big data become more common.

 

I got criticism speaking of "badges" at a Meetup recently. The person made it sound like I was equating all gamification with badges. Not so, I am keenly aware of the many different variations of gamification. 

A website's taxonomy (its navigation) is a form of gamification. Website designers are developing paths and rewards or "passive" gamification. When I reward your behavior with an instant redeem coupon we've moved into real time gamification and when I keep track of your "points" we've moved to active gamification. 

Great gamification happens without you ever knowing it. What is a red light but a convention, a game, we all agree to and play by daily. Our rewards are not having car crashes and being a good citizen. Make no mistake, red lights and green lights are games and we "win" by arriving home in time for dinner safely. 

NO gamification is not now nor will it ever be "played out".  

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The Gamification Backlash Against Neo Maxi Zoom Dweebies (You and ME)

The Gamification Backlash Against Neo Maxi Zoom Dweebies (You and ME) | Contests and Games Revolution | Scoop.it
Michael Wu, Ph.D.is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and group behavior in onl (The #Gamification Backlash + Two Long Term Business Strategies - http://t.co/cqbrbbEgLs)...
Martin (Marty) Smith's insight:

Badges We Don't Need No Stinkin Badges
Had someone get pretty upset with me last night. She perceived that I was making light of gamification and tossing around the term like a neo maxi zoom dweebie.

I am an INTERNET MARKETER. This means I know and use terms like gamification with the proper amount of circumspection. I also had the "Father of Gamification" take me to the hoop the other day on Cure Cancer Starter pretty hard.

To the Gamification police I say CHILL.

 

Gamification has its own built in Darwinian thing. It is NOT easy and will not treat those who are looking for a quick fix well. Like any Internet marketing gamification takes testing, tweaking and listening more than you talk. These points are made in the article if a tad on the preachy side (for my taste).

I've experienced this feeling before. It is as if the lucky few inside the club now want to shut the doors because they see their reputations and livelihoods at risk by the legions of neo maxi zoom dweebies flooding the market.

All markets change and the first settlers desire to fend off the latest wave, filled though it may be with zoom dweebies, is arrogance and hubris. Better to LEARN and LISTEN (at least in my 13 years of IM and 30 years of marketing experience).

Let me judge THIS article less harshly. This post is more balanced than the comment from yesterday or my beat down from the "Father of Gamification". I'm still here working on CureCancerStarter.org so those things didn't KILL me but made me stronger and more determined.

Don't think gamification is the EASY thing to do inside of otherwise complicated Internet marketing. It is NOT and there are all kinds of "gamification" so study up, test and don't be pushed away from the door because those inside are saying the gamification green room is full.

 

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All the World’s a Game, and Business Is a Player

All the World’s a Game, and Business Is a Player | Contests and Games Revolution | Scoop.it
Many businesses are using gamification to get people hooked on their products and services — and it is working, thanks to smartphones and the Internet.
Martin (Marty) Smith's insight:

Love the negative tone to these two articles in the New York Times. I am working on a detailed PRO Gamification post, but not really all that willing to take Internet marketing lessons from a newspaper even if NYT is in their title. You guys (newspapers) MISSED this boat so bad you should stay in your room for a long, long time. 

What about you? Are you pro or con gamification? Does gamification just confuse you?

I've written one white paper on the subject:

Gamification: Winning Hearts, Minds and Loyalty Online
http://www.atlanticbt.com/blog/gamification-white-paper-atlanticbt/ 

More thoughts soon.  

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Why You Do Need Some "Stinkin' Badges" - The Gamification Economy

Why You Do Need Some "Stinkin' Badges" - The Gamification Economy | Contests and Games Revolution | Scoop.it
Martin (Marty) Smith's insight:

Great post on the psychology of badging. The Facebook feature seems dead, the article was posted in 2010, but the mechanics of badging is covered well. 

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