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Contests and Games Revolution
Contests and Games Online and Mobile Revolution.
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.@Kongregate Expands Experimental Games Accelerator

.@Kongregate Expands Experimental Games Accelerator | Contests and Games Revolution | Scoop.it
Kongregate is expanding its game publishing efforts this week via Launchpad X, a new arm of the Launchpad incubator program it opened last year that will fund development of more 'experimental' games.
Martin (Marty) Smith's insight:

Great to see acceptance of our "crazy guy in the basement" or Quirky.com-like idea for building community around User Generated Content and innovation expanding to game developers. 

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Why Web Marketers Are Becoming Game Developers...Because Games WORK & ENGAGE

Why Web Marketers Are Becoming Game Developers...Because Games WORK & ENGAGE | Contests and Games Revolution | Scoop.it

The web + mobile + social means we are all about to be game developers. Those environments are so GAME FRIENDLY and game content so engaging in or out of the organization becoming game developers is in all our futures.

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As Game Market Floods, Are Publishers Back In Style? -Gamasutra

As Game Market Floods, Are Publishers Back In Style? -Gamasutra | Contests and Games Revolution | Scoop.it
Some data from a recent Game Developers Conference State of the Industry survey has got me thinking about trends in self-publishing.
Martin (Marty) Smith's insight:

Interesting idea - the more we create the more we need filters (i.e. "publishers"). May be true in content marketing too.

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BANG - Mobile Games Take Over: $18 billion in 12 months

BANG - Mobile Games Take Over: $18 billion in 12 months | Contests and Games Revolution | Scoop.it

Mobile Taking Over World
No we are not in the middle of a zombie attack. We are in the middle of smart phones and mobile taking over the world. Proof enough is a sector SLOW to attract investment capital is now a darling.

I just received an iPhone 6 and love it. It is easier for fat fingers to type on, the screen is liquid gold and the sound is full of soul, sorrow and truth. The KEY is to NOT think of the phone as a phone.

The smart phone is a game console. The second key is to realize finding ways to make your content, website and marketing relevant to a gamified world where everyone has a game console and are just waiting to be told (eager to be told) what and how to do something with it.

The camera in our phones is a good example. At first NO ONE CARED. Now we take pictures of our food before we eat and "selfies" have their own TV show. When the tech is there a combination of startup entrepreneurs and intrepid early adopters blaze trails into the forest of our future.

Two suggestions are clear. If your digital marketing isn't "mobile first" you are nuts and if your machete isn't sharp good luck with that :). M

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Top 10 Censored Video Games

They can't have what in the game? Join http://www.watchmojo.com as we count down our picks for the top 10 censored games.Check us out at http://www.Twitter.com/WatchMojo ...
Martin (Marty) Smith's insight:

What gets "censored" in the video game space is surreal and asynchronous as these 10 games prove.

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Gamify Your Content Marketing via @Curagami

Gamify Your Content Marketing via @Curagami | Contests and Games Revolution | Scoop.it
Games and gamification creaete great responsive content. Games rock engagement, wins hearts, minds and loyalty so Gamify Your Content Marketing with 5 tips.


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What the Heck is... Gamification? via @BernardMarr

What the Heck is... Gamification? via @BernardMarr | Contests and Games Revolution | Scoop.it

Marty Note
Great post here by a new to me but smart and gets it marketing author Bernard Marr on Linkedin. I posted a comment at the end sharing a link to one of my most popular Haiku Decks - Gamifying Content Marketing http://shar.es/1ag0sH.

Didn't do that to hone in as much as add in. Bernard's post shares some good examples of different gamification applications. The trend in HR and other internal departments to gamify is proving powerful.

I'm interested in the S/R curve of B2C ecommerce websites and find, especially in a connected mobile time, many places where "play" can create the tribes, support and engagement we lucky few Internet marketers crave and are finding harder and harder to create.

Great post, horrible photo (at least for me), so didn't perpetuate it here. Bernard's post is worth a read if you are new to gamification and he is a solid follow. M

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Snapchat Coming Soon: Brands, Commercials, Contests & Games - Fast Company

Snapchat Coming Soon: Brands, Commercials, Contests & Games - Fast Company | Contests and Games Revolution | Scoop.it
Fast Company
Coming Soon To Snapchat: Commercials
Fast Company
Social media-savvy brands like Taco Bell, McDonald's, and Heineken are already experimenting with Snapchat to hold contests and offer promotions.

Martin (Marty) Smith's insight:

MUST get on the SnapChat wagon here soon. M

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Gamers Are Different: SILENT HILL & del Toro Tell A Story (Nerdist News)

Norman Reedus, Guillermo Del Toro & Hideo Kojima collabing on a new SILENT HILL… are we in video game heaven (or hell) right now? How well do Hollywood/Video Game combos do anyway? Plus Dan's...
Martin (Marty) Smith's insight:

Terrifying storytelling game...heck you had me at the strange tumble Jessica Chobot demonstrates :). M

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Gamifying The Gym - Tech X

Gamifying The Gym - Tech X | Contests and Games Revolution | Scoop.it
FitRPG is taking gamification to the next level (and the next, and the next as you can keep levelling up) by ‘Gamifying Fitbit’.

Martin (Marty) Smith's insight:

The gym and working out has always been a rich area for gamification. We know working out is the right thing to do, but creating incentive is the key to actually doing it (lol). Lots to learn from these "work out" gamification examples.

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How to gamify your crowdfunding campaign like a Boss - Crowd Funding Soft Launch

How to gamify your crowdfunding campaign like a Boss - Crowd Funding Soft Launch | Contests and Games Revolution | Scoop.it
Our unique and powerful CrowdFunding preview platform helps, acquires,incubates, and accelerates CrowdFunding at its early stage.
Martin (Marty) Smith's insight:

Gamification, contests and games go hand in hand with the "new marketing". Contests and games makes content FUN and MOBILE> Gamification helps keep customers engaged. Crowdfunding is like what email used to be - content so interesting we WANT to share and support it. Willing to check out any platform that might help with all of these key "new marketing" dimensions and ideas.

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Yu-kai Chou Got Game: The #Gamification Daily Paper.li Rocks via @yukaichou

Yu-kai Chou Got Game: The #Gamification Daily Paper.li Rocks via @yukaichou | Contests and Games Revolution | Scoop.it

Marty Note
Yu-Kai Chou has more than just the colest name I can't pronounce, Chou's got GAME. You want game to, trust me you do, then follow @youkaichou on the bird and find his great Gamification Daily Paper.li here: paper.li/yukaichou/cool-peeps

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Facebook Pairs Mobile Developers With 375 Million Gamers - VentureBeat

Facebook Pairs Mobile Developers With 375 Million Gamers - VentureBeat | Contests and Games Revolution | Scoop.it
How Facebook is helping to pair up mobile developers with its 375 million gamers
VentureBeat
When I need to make friends, I just go on Facebook and start spamming random people.
Martin (Marty) Smith's insight:

Cool BI in the ultra hot mobile games space.

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Top 5 Mobile Games to Avoid at all Costs

Top 5 Mobile Games to Avoid at all Costs | Contests and Games Revolution | Scoop.it
Are you sick of in-app purchases attempting to empty your pockets? If so you might want to avoid these mobile games - they're among the worst for it...
Martin (Marty) Smith's insight:

Mobile gaming is growing so fast quality is bound to suffer. Here are a few games you can skip as you try the growing herd of others stampeding your way. 

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Game Apps Sales Soar in December Along With Marketing Costs - VentureBeat

Game Apps Sales Soar in December Along With Marketing Costs - VentureBeat | Contests and Games Revolution | Scoop.it
While marketing costs went up in December, the cost of advertising games actually fell.
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Gamification Pitfalls and How To Avoid Them - Network World

Gamification Pitfalls and How To Avoid Them - Network World | Contests and Games Revolution | Scoop.it

Organizations are expanding their use of gamification to reap additional benefits.

Marty Note
Gamificaiton works, but bad gamifiction hurts. And bad gamification is easier than you think. Good traps and how to avoid them in this post from NetworkWorld.com.

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Why Video Games Rock Web Marketing: Top 5 Third-Person Shooter Games Of All Time

Why Video Games Rock Web Marketing: Top 5 Third-Person Shooter Games Of All Time | Contests and Games Revolution | Scoop.it

WackyKid Comment
As it has been well over a decade I’ve been into “games and stuff”, I was fortunate enough to witness their mind-boggling development starting from the early 2000s to this present day. Therefore, I feel that the time has come when I bring to you MY personal list of top 5 third-person shooter games – judged mainly under the grounds of plot strength, ease of gameplay, and quality of the graphic content.

Marty Comment
The more web marketing I create the more it feels like B2C sites are first person shooter games while B2B are third person shooter games. I wrote  about shopper as "actant" not long ago in Why Time Is Money Online (https://plus.google.com/+MartinWSmith/posts/RdjAjWoJTHw ).

I just wrote a Curagami post about difference in B2B / B2C storytelling (http://www.curagami.com/featured/story-storytelling-fedex-time/ ). Will put some more flesh on the bones of this video game 1st Person Shooter vs. 3rd Person Shooter analogy for web marketing soon.

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Agnipravo Sengupta's comment, November 1, 2014 12:04 AM
Wow Marty... this's one great insight! Never thought of the co-relation in that way...
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Why Red Bull Beats McDonald’s For Your Web Contest via Contest & Games Revolution @Scoopit

Why Red Bull Beats McDonald’s For Your Web Contest via Contest & Games Revolution @Scoopit | Contests and Games Revolution | Scoop.it

McDonalds, Red Bull & Like Me Scores
McDonalds is pushing their Monopoly Game with big brands like Lebron, Patrick Murphy (hockey star) and others. This got me thinking about Red Bull and "like me" scores.

Advertisers evaluate ads on awareness. In a time where everyone is connected to everyone else Red Bull shows the power of "like me" brands. Red Bull brands cultural icons and athletes across a broad spectrum.

Red Bull favors the slightly known star. The missing dimension in ad evaluation is a "Like Me" score. If we ask viewers and consumers of McDonalds vs. Red Bull content is "Like Me" with a 10 point scale (10 = just like me, 1 = not like me at all) I would bet on lower "like me" scores as we move up the brand ladder. More powerful the brand the lower the "like me" scores with many personas (like our Internet marketing tribe).

Lebron occupies rare air, so his "like me" score is likely to be lower than a relevant but only slightly known stars favored by Red Bull. Red Bull gets another benefit by featuring slightly known stars - they get to help shape and amplify the story. They get to play a major role in how the "slightly known" brand becomes known.

My prediction would be the lower the "like me" scores the less likely a consuming audience, especially an online audience, would be to take an action. Higher the "like me" scores the more likely an action. SO...

McDonalds = my tribe = marginal awareness & lower Like Me scores
McDonalds + Monopoly + LeBron = my tribe = much lower scores (thus hurting the tiny margin that may have been interested).

Mcdonalds + Monopoly + Mark Traphagen (or Phil Buckley) = my tribe = VERY interested due to high Like Me scores and support and play is 100x more likley.

Smart move, in a digital age, is to align your brand with an army of "like me" brands.

By shaping the stories of "slightly known" stars, and McDonalds includes a few of these with Lebron, Red Bull's TELLING also shortens distance to "like me" identification" (is my theory). By telling s story Red Bull becomes the prophet / storyteller.

Red Bull's focus is outward (seemingly), but they are painting with the collaboration brush AND they are sharing their valuable amplification power to help lesser known brands. This creates a sense of Red Bull's altruism thus increasing "like me" identification chances (again my theory).

Red Bull creates a strong 3 Legged Stool:

* Brand benevolence helps "slightly famous".
* Distance between Red Bull and content consumers SHORTENED by branding within the tribe (albeit the top % of the tribe in a particular skill) so LIKE ME identification more likely.
* Collaboration feeds aspiration and positions brand as helper / filter / guide / prophet shortening distance and making LIKE ME identification more likely.

More on Red Bull's branding lessons on @ janlgordon's Curatti: http://curatti.com/red-bulls-branding-lesson-media-companies-now/

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6 Gamification Ideas Win Hearts, Minds and Engagement - Game On!

6 Gamification Ideas Win Hearts, Minds and Engagement - Game On! | Contests and Games Revolution | Scoop.it

You've worked hard to promote your site, and you've assembled some really useful and important information, but your users are leaving after just a few minutes. The content is simply too complicated, long and too much work to get through.

6 Gamification Ideas
* Quizzes.

* Board Games.

* Choose Your Own Adventure.

* Puzzles.

* TV Game Shows.

* Animated Games.


Marty Note
Love this gamification post because it is a "ditch digging" post. Most gamification posts are steeped in theory. Not this post. This post breaks down the A B C of how to use gamification to create online engagement. Use any two of these ideas and your site wins hearts, minds, loyalty and traffic. Traffic is another form of money, so win some, lose some, play some :).M

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GAMIFY YOUR Content Marketing - A New @HaikuDeck by @Scenttrail

GAMIFY YOUR Content Marketing - A New @HaikuDeck by @Scenttrail | Contests and Games Revolution | Scoop.it

Successful content marketing engages over time. Engagement needs online community and a role shift from content creators to community curators and GAME creators.


How can you Gamify YOUR Content Marketing?
* Ask questions.
* Curate response.
*  Create "winnable" competitions.
* Feature, Feature, Feature.

* Curator & Creator = YOUR ROLES.

Learn to think like a video game creator. Content marketing too is a collaborative world WE (you + customers) create.

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6 Facebook Contests WITHOUT a Like-Gate That Crush It!

6 Facebook Contests WITHOUT a Like-Gate That Crush It! | Contests and Games Revolution | Scoop.it
Struggling to come up with Facebook contest ideas now that the Like-gate is banned? I'm here to help. Rock your next contest with these 6 tips! (Instead of one prize for the winner why not offer a HUGE discount to ANYONE who enters your FB contest?
Martin (Marty) Smith's insight:

Wow, just goes to show you - there are always a million ways to do anything. At our startup @Curagami we like to say anything is easy with instructions (like origami). Here are great instructions on how to create wonderful Facebook contests.

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Don't Just Gamify Your Sales Funnel, Gamify Your Employees Too

Don't Just Gamify Your Sales Funnel, Gamify Your Employees Too | Contests and Games Revolution | Scoop.it
GamEffective is a next generation gamification company focusing on rich graphical narratives to drive skillful change in organizations. It works across enterprise applications and requires no coding for integration.
Martin (Marty) Smith's insight:

We think this is great advice. The more inclusive and imersive the game environment the more fun and complete the experience. Really love the Ambassadors layer. 

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Live the Beats, Love the Games for Nanjing 2014 Mobile Phone Sponsor Samsung

Live the Beats, Love the Games for Nanjing 2014 Mobile Phone Sponsor Samsung | Contests and Games Revolution | Scoop.it

New Samsung Music, Sports & Mobile Phone Campaign


The campaign will allow fans to enjoy musical performances with popular artists starting in July. There will be a five city tour through China, which will use the Galaxy S5 to capture and share their experiences.

Samsung is also providing mobile devices to the Young Ambassadors and Young Reporters Program in order to allow them to communicate with the athletes competing.

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Top 5 Android Games: May 2014 - Droid Life

Top 5 Android Games: May 2014 - Droid Life | Contests and Games Revolution | Scoop.it
Top 5 Android Games: May 2014
Droid Life
Here we find ourselves on the eve of a brand new month. Let us commemorate the achievement of the passing of another 31 days with a list of the best Android games from last month.
Martin (Marty) Smith's insight:

Mobile Games are eating the planet.

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Knights, Dragons, Rogues & Blades: 78 best iPad & iPhone games - Macworld UK

Knights, Dragons, Rogues & Blades: 78 best iPad & iPhone games - Macworld UK | Contests and Games Revolution | Scoop.it
Macworld UK
The 78 best iPad & iPhone games
Macworld UK
Looking for the most brilliant games for the iPad, iPhone and iPod touch? With reviews, videos and download links, read on for the 78 best games ever released for the iPad & iPhone.
Martin (Marty) Smith's insight:

Mobile games are beyond hot and this excellent Macworld post shares good, bad and ugly of phone and pad video games.

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