Gamasutra Big Fish Games cutting jobs, closing offices The Seattle Times Big Fish Games — one of Seattle's leading game companies and larger tech employers — is undergoing a major restructuring, laying off 49 people at its headquarters and closing...
|Scooped by Martin (Marty) Smith|
Games Biz Is Different
Fascinating look at what is working in games. FREE to play games, a version on the freemium business model, are doing well. When then is Big Fish, a major Seattle employer, laying off 49?
I've never worked for a company with record sales that are laying off people, but I was a consumer products goods (CPG). CPG used to be about boots on the ground.
Doubt boots on the ground matter all that much today since the battle for hearts and minds is what sells the brands. Distribution is still a WAR, but without the market dev done before your product is on a shelf any brand has little chance.
Today's distribution is only as good as the social media, mobile marketing and Internet marketing creating the demand by winning hearts and minds. Video games are different.
Video games, especially the smaller faster free and mobile play games need fewer people with more skills. You don't invade Russia in the winter in the same way as P&G made sure they had the right number of Bounce product facings.
Big Fish is an example of the new math. Bring people together, create fast, amplify everything, respond to the zeitgeist almost as it happens and don't carry more costs on your P&L than shifting sands can afford.