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Contests and Games Online and Mobile Revolution.
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Win $1,000 Headphone Hack - Hack Your Headphones Contest via @Moon_Audio

Win $1,000 Headphone Hack - Hack Your Headphones Contest via @Moon_Audio | Contests and Games Revolution | Scoop.it

Win A $1,000 Headphone Hack
Friends +Moon-Audio.com are running a cool Hack Your Headphones contest. Entering the contest is simple. Take a picture of your headphones and music gear and share on your social nets with hashtag #hackheadpones . Questions or if you don't have social nets email info(at)Moon-Audio.com. 

http://www.moon-audio.com/hack-headphones-contest/

Win $1,000 Headphone Hack
Grand prize is a $1,000 #headphones hack by Moon Audio Founder & Silver Dragon audio cable creator +Drew Baird

Short deadline (October 4th), so take a pic and win a better pair of headphones. Drew hacked my +Shure SE846s with Silver Dragon audio cables and WOW what a difference.

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Why Red Bull Beats McDonald’s For Your Web Contest via Contest & Games Revolution @Scoopit

Why Red Bull Beats McDonald’s For Your Web Contest via Contest & Games Revolution @Scoopit | Contests and Games Revolution | Scoop.it

McDonalds, Red Bull & Like Me Scores
McDonalds is pushing their Monopoly Game with big brands like Lebron, Patrick Murphy (hockey star) and others. This got me thinking about Red Bull and "like me" scores.

Advertisers evaluate ads on awareness. In a time where everyone is connected to everyone else Red Bull shows the power of "like me" brands. Red Bull brands cultural icons and athletes across a broad spectrum.

Red Bull favors the slightly known star. The missing dimension in ad evaluation is a "Like Me" score. If we ask viewers and consumers of McDonalds vs. Red Bull content is "Like Me" with a 10 point scale (10 = just like me, 1 = not like me at all) I would bet on lower "like me" scores as we move up the brand ladder. More powerful the brand the lower the "like me" scores with many personas (like our Internet marketing tribe).

Lebron occupies rare air, so his "like me" score is likely to be lower than a relevant but only slightly known stars favored by Red Bull. Red Bull gets another benefit by featuring slightly known stars - they get to help shape and amplify the story. They get to play a major role in how the "slightly known" brand becomes known.

My prediction would be the lower the "like me" scores the less likely a consuming audience, especially an online audience, would be to take an action. Higher the "like me" scores the more likely an action. SO...

McDonalds = my tribe = marginal awareness & lower Like Me scores
McDonalds + Monopoly + LeBron = my tribe = much lower scores (thus hurting the tiny margin that may have been interested).

Mcdonalds + Monopoly + Mark Traphagen (or Phil Buckley) = my tribe = VERY interested due to high Like Me scores and support and play is 100x more likley.

Smart move, in a digital age, is to align your brand with an army of "like me" brands.

By shaping the stories of "slightly known" stars, and McDonalds includes a few of these with Lebron, Red Bull's TELLING also shortens distance to "like me" identification" (is my theory). By telling s story Red Bull becomes the prophet / storyteller.

Red Bull's focus is outward (seemingly), but they are painting with the collaboration brush AND they are sharing their valuable amplification power to help lesser known brands. This creates a sense of Red Bull's altruism thus increasing "like me" identification chances (again my theory).

Red Bull creates a strong 3 Legged Stool:

* Brand benevolence helps "slightly famous".
* Distance between Red Bull and content consumers SHORTENED by branding within the tribe (albeit the top % of the tribe in a particular skill) so LIKE ME identification more likely.
* Collaboration feeds aspiration and positions brand as helper / filter / guide / prophet shortening distance and making LIKE ME identification more likely.

More on Red Bull's branding lessons on @ janlgordon's Curatti: http://curatti.com/red-bulls-branding-lesson-media-companies-now/

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London Calling Crowdfunding & Contest Tips From The CLASH - A @Curagami @HaikuDeck

London Calling Crowdfunding & Contest Tips From The CLASH - A @Curagami @HaikuDeck | Contests and Games Revolution | Scoop.it

Crowdfunding, Contests and Games
Crowdfunding is a lot like an online contest. There is a deadline and you need an army of supporters to get from here to there. You need an army to help achieve your goal. In crowdfunding and contests there must be some tangible reward.

If people don't feel special and like they are part of your community they don't contribute. Crowdfunders use updates. Contests use feedback loops. The key is to create an event with a defined timeline. We START here and end HERE.

As your timeline progress updates feed momentum. What does music and The Clash have to do with contests, crowdfunding and Internet marketing? As it turns out, quite a bit as we shared in this Haiku Deck:

Crowdfunding (and Contest) Tips From The Clash
http://shar.es/1aTm8d



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6 Facebook Contests WITHOUT a Like-Gate That Crush It!

6 Facebook Contests WITHOUT a Like-Gate That Crush It! | Contests and Games Revolution | Scoop.it
Struggling to come up with Facebook contest ideas now that the Like-gate is banned? I'm here to help. Rock your next contest with these 6 tips! (Instead of one prize for the winner why not offer a HUGE discount to ANYONE who enters your FB contest?
Martin (Marty) Smith's insight:

Wow, just goes to show you - there are always a million ways to do anything. At our startup @Curagami we like to say anything is easy with instructions (like origami). Here are great instructions on how to create wonderful Facebook contests.

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Unify Your Digital And Business Strategy Says Maggie Buggie Discussing Gamification's At GSummit SF 2013 [Video]

Unified Digital & Business Strategy
Interesting interview with Maggie Buggie on gamification and digital transformation. She breaks digital transformation at the enterprise level into:

* Processes.
* Business Model.
* Customer Experience.

Underpinned by unified data, collaborative working between operating units and IT, advanced analtyics and excellence in on demand solution delivery. She stresses unifying business strategy (agree).  Excellent. 

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BANG - Mobile Games Take Over: $18 billion in 12 months

BANG - Mobile Games Take Over: $18 billion in 12 months | Contests and Games Revolution | Scoop.it

Mobile Taking Over World
No we are not in the middle of a zombie attack. We are in the middle of smart phones and mobile taking over the world. Proof enough is a sector SLOW to attract investment capital is now a darling.

I just received an iPhone 6 and love it. It is easier for fat fingers to type on, the screen is liquid gold and the sound is full of soul, sorrow and truth. The KEY is to NOT think of the phone as a phone.

The smart phone is a game console. The second key is to realize finding ways to make your content, website and marketing relevant to a gamified world where everyone has a game console and are just waiting to be told (eager to be told) what and how to do something with it.

The camera in our phones is a good example. At first NO ONE CARED. Now we take pictures of our food before we eat and "selfies" have their own TV show. When the tech is there a combination of startup entrepreneurs and intrepid early adopters blaze trails into the forest of our future.

Two suggestions are clear. If your digital marketing isn't "mobile first" you are nuts and if your machete isn't sharp good luck with that :). M

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Why TIME Is Money Online & Ecommerce Is Like Video Games

Why TIME Is Money Online & Ecommerce Is Like Video Games | Contests and Games Revolution | Scoop.it
Why TIME Is Money Online
I've wrestled with how to fit three concepts into online marketing for years:

* Narrative (storytelling).
* Video Games.
* Time.…


This post, thanks to a great game theory post by Jesper Juul, is as close as we've come to fitting these three important puzzle pieces into a "super symmetry". Time is money online and its important to understand how to create online environments that work with customer expectations and major trends such as:

* Mobile First.
* Ubiquitous and always on web.
* Social nets and increasing connections and connectivity.
* Design.
* Alignment with visitors needs, expectations and aspirations. 
* Super-Symmetry between once disparate technologies.  

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Gamify Your Content Marketing via @Curagami

Gamify Your Content Marketing via @Curagami | Contests and Games Revolution | Scoop.it
Games and gamification creaete great responsive content. Games rock engagement, wins hearts, minds and loyalty so Gamify Your Content Marketing with 5 tips.


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Wrong ? Asked In Wrong Way: Making Survey's Digital & Mobile | Qualtrics Survey Software

Wrong ? Asked In Wrong Way: Making Survey's Digital & Mobile | Qualtrics Survey Software | Contests and Games Revolution | Scoop.it
Qualtrics sophisticated online survey software solutions make creating online surveys easy. Learn more about Research Suite and get a free account today. (@NardyVitor Reminder: Are games like Call of Duty realistic?

Martin (Marty) Smith's insight:

Survey Tools Exploding, Need Social Survey
Survey tools seem to be exploding which is interesting since surveys feel old and out of touch. We don't need a tool to help make a boring task, taking someone's survey, digital we need a tool to make surveys more like playing a game.

Social Survey / Game Tool Needed
The tool we need masks the survey, something WE marketers need, inside something our customers want such as an entertaining game, or a social competition or a gamified Q&A so well disguised customers and survey takers don't feel like we are doing the back breaking work of digging some company's ditch.

Who digs ditches anymore? Isn't there a "ditchwich" or something for that? Why then is there an explosion of survey tools? I suspect two reasons:

* Big Data makes knowing anything HARD.
* Its easy as the functional spec seems half written - move our survey's online, make paper surveys digital and mobile-friendly.

Classic case of answering the wrong question in the wrong way. Smarter to ask how social media is changing what a "survey" is. Is the request and then actual use of a #hashtag a surve? Our answer at Cuaragami (http://www.Curagami.com ) would be a definitive YES.

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