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Contests and Games Online and Mobile Revolution.
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6 Facebook Contests WITHOUT a Like-Gate That Crush It!

6 Facebook Contests WITHOUT a Like-Gate That Crush It! | Must Play | Scoop.it
Struggling to come up with Facebook contest ideas now that the Like-gate is banned? I'm here to help. Rock your next contest with these 6 tips! (Instead of one prize for the winner why not offer a HUGE discount to ANYONE who enters your FB contest?
Martin (Marty) Smith's insight:

Wow, just goes to show you - there are always a million ways to do anything. At our startup @Curagami we like to say anything is easy with instructions (like origami). Here are great instructions on how to create wonderful Facebook contests.

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10 Things You Don't Know (but should) About Online Contests [Infographic]

10 Things You Don't Know (but should) About Online Contests [Infographic] | Must Play | Scoop.it
10 + things you didn’t know about online contests and promotions (Photo: 10 + things you didn’t know about online contests and promotions http://t.co/E09TkFFX8l)...
Martin (Marty) Smith's insight:

IContests and games ROCK engagement reason enough to study this Infographic closely.

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Contest and Games Manifesto

Contest and Games Manifesto | Must Play | Scoop.it

Gamer's fist design by Sean Mort http://www.seanmort.co.uk/

Martin (Marty) Smith's insight:

Contests and Games Revolution
If the first web revolution was publishing, the second ecommerce, the third social connection then the fourth may be dedicated to contests and games. Powered by the ubiquitous mobile web, contests and games may be the stickiest content.

 

Look around. Does anyone just stare out into space anymore? Doubt it since most are staring down at their phone or pad. The death of free time and our ADD need to be stimulated at all times is powering the Contests and Games Revolution. 

Once our smart phones are never more than a few feet away 24/7/365 life changes. Once Google demands that relevant content should truly and finally be KING and Internet marketing changes as profoundly as it is right now we lucky few Internet marketers must change too.

Content may be KING, but not all content is equal. We need content that springs legs and walks around the world. Internet marketers need content that brings our hard won visitors back, keeps their engagement high and word-of-mouth flowing.

The Contests and Games revolution is about how to change your Internet marketing, how to be a part of this new mobile inspired, phone as game console, marketing revolution. In addition to discussing gamification the Contests and Games Revolution will share examples of cool contests and games. 

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Rescooped by Martin (Marty) Smith from MarketingHits
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How to Use Google+ for Social Media Contests

How to Use Google+ for Social Media Contests | Must Play | Scoop.it

Is Google+ part of your marketing strategy? Are you looking for creative ways to run contests and giveaways on Google+?


Although there are restrictions on using Google+ for contests, there are ways for you to promote your contests successfully on Google+.


Interestingly, most brands and businesses on Google+ aren’t taking advantage of this opportunity, and they’re missing out.


Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

GooglePlus keeps coming up as the most under utilized weapon out there. Great post here on how to use G+ to create contests and games.

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Cities Bet They Can Curb Traffic With Games

Cities Bet They Can Curb Traffic With Games | Must Play | Scoop.it
To tackle congestion, clogged urban centers are testing the lure of prizes to persuade motorists to change their driving habits.
Martin (Marty) Smith's insight:

I think they would be better served to appeal to intrinsic motivation, do the right thing. Some games become work and so can crate a disincentive for the intended PLAY response.


The book Drive by Daniel Pink discusses the difference between intrinsic motivation we do out of love and commitment and extrinsic motivation we do because of reward or punishment. Will be an interesting experiment in any case. 

Marc HECHT's curator insight, January 7, 2013 5:00 AM

Agree with Martin, an interesting experiment.

But be aware that in buildings, we noticed people went back to their initial comfort or uses after each contest...