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The Business of Gamification | Infographic via Visual.ly

The Business of Gamification | Infographic via Visual.ly | Contests and Games Revolution | Scoop.it

Gamification has quickly become a super trend in marketing, customer retention and employee engagement. Check out this new infographic: The Business of Gamification.

Marty Note
Not sure why this is an infographic, but information is helpful and well presented. Gamification WORKS online. Don't be turned off by the famous Forrester report saying 80% of all gamification will fail. Duh, 80% of anything online fails. Gamification connects visitors to your content or THEIR content on YOUR website (even better). Gamification rocks online marketing.  

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Carlos Bisbal's curator insight, February 6, 9:43 AM

Martin W. Smith dice que la Gamificación se ha convertido rápidamente en un super tendencia de marketing, la retención de clientes y el engagement. 

 

Pin de la infografía:

http://www.pinterest.com/pin/338121884495850190/

Rescooped by Martin (Marty) Smith from Society Crowdfunding Gamification Business Security HumanRight
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What is Gamification?

This presentation highlights areas of gamification and looks at some examples from professional organizations and the accounting field.

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Martin (Marty) Smith's insight:

This deck loses something in translation. Sure it was more dynamic when presented (and am going to look for notes). I wanted to Scoop.it to rant about Gartner. 

Gartner is playing both sides of the #gamification trend. They promote it on the one hand saying everyone is doing it and then tear it down with their famous 80% will fail study. 

Newsflash Gartner 80% of all Internet marketing fails. How do I know this? 7 Years as a Director of Ecommerce taught me the immutable truth of Pareto's distribution otherwise known as the 80/20 rule. 

On any website 20% of anything will control 80% of anything (sales, clicks, shares, whatever). Congratulations Gartner your study discovered the 80/20 rule and then presented it as if was news (hey whatever it takes I guess). 

Don't be fooled by idiots, Internet marketing is a gamification engine. Even if you use very LOW LEVEL gamification such as a simple loyalty program or a contest or a game (with a leaderboard) you know games work online and don't let anyone tell you different.  

 

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Valeria&Giorgia's curator insight, March 10, 10:12 AM

Ma cos'è la gamification? Lo spiega tramite una serie di slide Karl Kapp, insegnante, scrittore ed esperto della convergenza dell'insegnamento, della tecnologia e delle operazioni di business, professore di "Instructional technology" e "Instructional Game Design" all'università di Bloomsburg. Ha scritto "The Gamification of learning and Instruction".

Lionel Reichardt / le Pharmageek's curator insight, March 16, 6:36 AM

Pharmageek partenaire de Interaction Healthcare à l'occasion de la conférence :

"Du serious game au Google glass, comment la simulation numérique peut changer la pratique du médecin et la vie du patient ?"

qui aura lieu

le 3 avril prochain à PARIS


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