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Three campaigns creatively stood out by leveraging smart insights around conversations that would be happening at the Games (Gotta love how these biz's marketed the games - @Airbnb "@globeandmail: brands deserve medal for the Winter Olympics
Frankly I could care less about the winter Olympics, but sports create the most valuable NOW content on the planet and this post explains some brands deserve GOLD from the games in Russia.
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Computer Weekly takes a look at how we experienced “the most connected Games ever” with our round-up of key technology stats.
Olympics are a precursor of...well of everything. Everything is going to be MORE connected not less and that connectivity is going to transform the thing itself into a new kind of consumption that borders on participation (lol).