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5 Keys To Win With Gamification via @Gigya [whitepaper

Great white paper by Gigya shares these tips to create winning gamification:

Five Keys to Winning With Gamification:

• Set the Stage with Social Login
• Encourage More User Generated Content
• Implement Savvy Sharing
• Encourage Participation by Keeping Score
• Nurture Consumer Relationships with Rewards
My favorite tips is Savvy Sharing. Get tips on how to gamify your site and Internet marketing.
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Gamification 101: 'Level Up' Your Engagement - Business2Community

Gamification 101: 'Level Up' Your Engagement - Business2Community | Contests and Games Revolution | Scoop.it
Gamification 101: What You Need to Take Engagement to the Next Level
Business 2 Community
Technology is having a huge impact on the way companies engage employees and customers. Enter gamification. What is it and why should you care about it?
Martin (Marty) Smith's insight:

Everything is coming up gamification and with good reason - it works. This is NOT to say the application of game theory is easy, but gamification is lexicon we must have in our Internet marketing vocabularies.

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Ravi Bhatia's curator insight, March 4, 2014 1:41 AM

Gamification 101: 'Level Up' Your Engagement

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The Business of Gamification | Infographic via Visual.ly

The Business of Gamification | Infographic via Visual.ly | Contests and Games Revolution | Scoop.it

Gamification has quickly become a super trend in marketing, customer retention and employee engagement. Check out this new infographic: The Business of Gamification.

Marty Note
Not sure why this is an infographic, but information is helpful and well presented. Gamification WORKS online. Don't be turned off by the famous Forrester report saying 80% of all gamification will fail. Duh, 80% of anything online fails. Gamification connects visitors to your content or THEIR content on YOUR website (even better). Gamification rocks online marketing.  

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Carlos Bisbal's curator insight, February 6, 2014 9:43 AM

Martin W. Smith dice que la Gamificación se ha convertido rápidamente en un super tendencia de marketing, la retención de clientes y el engagement. 

 

Pin de la infografía:

http://www.pinterest.com/pin/338121884495850190/

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9 Tips to Power Up Your Social Media [+1 From Marty]

9 Tips to Power Up Your Social Media [+1 From Marty] | Contests and Games Revolution | Scoop.it
Social media posts tell a story about you and your brand. Here are cautions to heed, trends to follow, and steps to take as you build your social media brand...
Martin (Marty) Smith's insight:

The Missing Tip
These are great tips I agree with, but they are missing one BIG TIP - Gamify. Social media lends itself to gamification beautifully. When you are playing a game you look forward to notices on progress and new happenings.

When playing a game you watch the leaderboard like a golf pro leading on Sunday. The big missing tips among these excellent tips is to GAMIFY. Gamify doesn't have to be complicated.

LinkedIn gamified when they let us know our profiles are only 90% done. That simple statement made all the Type As on LI want to attain 100% profiles. 100% of WHAT exactly (lol).

See what you can gamify and make it easy to play.

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Outlaw Josey Wales Internet Marketing Advice Contest

Outlaw Josey Wales Internet Marketing Advice Contest | Contests and Games Revolution | Scoop.it
Internet marketing shares humanity, warts and all, then weaves a sum is greater tapestry where YOURS, OURS and THEIRS lose value or distinction. Here's How.
Martin (Marty) Smith's insight:

Enter Your Outlaw Internet Marketing Advice into the Oulaw Josey Wales Contest. 

Enter in comments HERE or...

Facebook: http://www.facebook.com/AtlanticBusinessTechnologies 

or

Atlantic BT Google Plus Page: https://plus.google.com/u/0/116333468671209692250/posts/j1UL8x9KEmj  


Deadline: Friday February 15th

Prize: Outlaw IM Badge 

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Martin (Marty) Smith's curator insight, February 1, 2013 11:20 AM

Outlaw Josey Wales IM Advice CONTEST
What advice do you thihnk the outlaw Josey Wales would give today's Internte marketers? Enter on Atlantic BT's Facebook page:

http://www.facebook.com/AtlanticBusinessTechnologies

Don't Piss Down My Back & Tell Me Its Raining

Josey Wales had a way of using a few words to say amazing things. The article linked here discusses a company that got their Internet marketing a little right and a lot wrong. 

Writing the piece I wondered what other advice the outlaw Josey Wales would share with today's Internet marketers. What do you think? Share your outlaw advice on Atlantic BT's Facebook page:

http://www.facebook.com/AtlanticBusinessTechnologies

Deadline is Friday Feburary 15th.

Prize: Outlaw Josey Wales Internet Marketing badge. 


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Gaming Goes Mobile: Zynga Launches 'FarmVille' Moible - LA Times

Gaming Goes Mobile: Zynga Launches  'FarmVille' Moible - LA Times | Contests and Games Revolution | Scoop.it
Gamersyndrome Zynga to launch mobile version of 'FarmVille' game Los Angeles Times While the Facebook title helped launch Zynga to stardom and convinced investors in its 2011 initial public stock offering that it would be a standout among...
Martin (Marty) Smith's insight:

Mobile gaming is fully upon us. I'm designing CrowdFunde, our crowdfunding and content marketing app, now and creating mobile first. Bet video games head in the same direction - create the mobile game first then, if the numbers merit it, move to game consoles, laptops and desktops.

Gotten so I think of all Internet marketing as a game and the smartphone as the game console (lol). This LA Times article about Zynga making FarmVille for Mobile is a SOT (Sign of the Times). M

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Generation Like – FRONTLINE Reveals Gamification Driving Social Media Marketing [video]

Generation Like – FRONTLINE Reveals Gamification Driving Social Media Marketing [video] | Contests and Games Revolution | Scoop.it
FRONTLINE explores how the perennial teen quest for identity and connection has migrated to social media – and how big brands are increasingly co-opting young consumers’ digital
Martin (Marty) Smith's insight:

Fascinating look "behind the curtain" of celebrity and social media. The power of the like isn't discussed from its serendipitous condition roots more from the cultural phenomenon. This "new fame" gets bestowed to the lucky few (as always). 

The collaborative nature of success is an underlying theme. Note the comment by the skateboarder who gets more hits when he skates with his friend the social media star than based on his talent alone.

The strange randomness of this new fame is probably neither strange or random. There are probably old core values driving things despite the new generation of content creators. The Frontline piece does show how brands and branding are changing and becoming more apparently democratic.

Do brands really LISTEN more or simply ape what is necessary to sell more sugared water now? Time will tell.  

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Open Source Rules: Gaijin Games Allows Customers To Riff Videos For Money

Open Source Rules: Gaijin Games Allows Customers To Riff Videos For Money | Contests and Games Revolution | Scoop.it

ATTENTION YOUTUBERS: We grant you full permission to post videos of our games, and to monetize said ...

Marty Note
Loved this note from Gijin Games granting permission to its users to riff videos on YouTube and make money from them. The world is moving open source and every product is a series of services waiting to happen.

By granting users the right to do what they were doing anyway Gaijin looks like a hero and they can mine the videos created by their users to learn how to tune their game. Brilliant example of being open to the new age instead of clinging to old memes like copyright and intellectual property.

More on GPlus
https://plus.google.com/102639884404823294558/posts/Fk3HNP68oG8

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Secret To WINNING Video Games and Internet Marketing? Attack Two Gombas In Rapid Succession

Secret To WINNING Video Games and Internet Marketing? Attack Two Gombas In Rapid Succession | Contests and Games Revolution | Scoop.it

Programmer and CMU PhD Tom Murphy created a function to "beat" NES games by watching the score. TechCrunch

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