Contests and Games Revolution
18.4K views | +0 today
Contests and Games Revolution
Contests and Games Online and Mobile Revolution.
Your new post is loading...
Your new post is loading...
Scooped by Martin (Marty) Smith!

Gamification: Winning Hearts, Minds and Loyalty Online via ScentTrail

Gamification: Winning Hearts, Minds and Loyalty Online via ScentTrail | Contests and Games Revolution |
Gamification White Paper from Atlantic BT with tips on how to use games and gamification to achieve Internet marketing objectives.
Martin (Marty) Smith's insight:

Noticing how the Google trends line was moving like Mt. Everest on "gamification" and knowing that engagement was one of the secret implications of Google's Panda algorithm changes AND loving games and gamification as a way to increase engagement I wrote Gamification: Winning Hearts, Minds and Loyalty Online a year ago. 

Love it when a bet comes in. It would hard to be hotter than gamification is right now. This paper helps explain how to gamify anything. 

No comment yet.
Rescooped by Martin (Marty) Smith from The Perfect Storm Team!

Gamification Increases Engagement 29%

Gamification Increases Engagement 29% | Contests and Games Revolution |
In fact, gamification boosts commenting 13 percent, social sharing to Facebook, Twitter, and networks 22 percent, and content discovery by a massive 68 percent.

Via Stan Smith
Martin (Marty) Smith's insight:

Post Panda & Penguin Engagement Is Queen
If CONTENT is truly and finally KING post Google's Panda and Penguin updates then engagement, those things that visitors coming back to your website and viewing it for longer periods of time are queen.

In the land of engagement GAMIFICATION is a prince because here are just a few things gamification does:

* Increase time on site.
* Increase social shares.
* Increase commenting and User Generated Content (UGC).

I could go on but why. If those three don't convince you nothing will. The stat that I love from this post is the almost 30% engagement lift. Don't think of this magic as "engagement" think of it as MONEY. 30% engagement lift could translate into MILLIONS for many websites as great customers come back more often, share move often and BUY MORE OFTEN.

Couple of interesting support posts include

Gamification Backlash (on Scoopit)

Storytelling is the New SEO (on Slideshare)

Winning Hearts Minds and Loyalty Online (white paper)

Martin (Marty) Smith's comment, March 28, 2013 7:59 AM
Great stats sure to help sell gamification to the C level.
Martin (Marty) Smith's comment, March 28, 2013 12:01 PM
Cool digital art and media Fausto. Marty