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Increase Engagement: Include Core Drives That Make Candy Crush So Addictive To #Gamify

Increase Engagement: Include Core Drives That Make Candy Crush So Addictive To  #Gamify | Contests and Games Revolution | Scoop.it
Regular Stanford Lecturer Yu-kai Chou evaluates the Game Mechanics of the popular game Candy Crush and explains through the Octalysis Framework why it wins. (Game Mechanics Research: What Makes Candy Crush so Addicting?
Martin (Marty) Smith's insight:

WOW, what a great post about game mechanics. The psychology of games can inform every Internet marketers efforts. More you know about the real drives of your customers, their personas and your segments the more money you make online.

Here are the "Core Drives" that explain why Candy Crush is so addicting:

* Core Drive #1: Epic Meaning and Calling
* Core Drive #2: Development and Accomplishment
* Core Drive #3: Empowerment of Creativity and Feedback
* Core Drive #4: Ownership and Possession
* Core Drive #5: Social Influence and Relatedness
* Core Drive #6: Scarcity and Impatience
* Core Drive #7: Curiosity and Unpredictability
* Core Drive #8: Loss andAvoidance


Think of "core drives" as things to build IN to your website. Does your website create "Epic Meaning and Calling" or provide Social Influence and Relatedness? The more Internet marketers think like game developers the more money we make. The more "core values" we include the more we think like video game developers.


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Scooped by Martin (Marty) Smith
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Cities Bet They Can Curb Traffic With Games

Cities Bet They Can Curb Traffic With Games | Contests and Games Revolution | Scoop.it
To tackle congestion, clogged urban centers are testing the lure of prizes to persuade motorists to change their driving habits.
Martin (Marty) Smith's insight:

I think they would be better served to appeal to intrinsic motivation, do the right thing. Some games become work and so can crate a disincentive for the intended PLAY response.


The book Drive by Daniel Pink discusses the difference between intrinsic motivation we do out of love and commitment and extrinsic motivation we do because of reward or punishment. Will be an interesting experiment in any case. 

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Marc HECHT's curator insight, January 7, 2013 5:00 AM

Agree with Martin, an interesting experiment.

But be aware that in buildings, we noticed people went back to their initial comfort or uses after each contest...