Contenus, marques et storytelling
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Contenus, marques et storytelling
Contenus de marque et storytelling sont au coeur de cette publication. Pour ceux qui cherchent à demeurer en tête de peloton.
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The Triumph of Commander Hadfield Is A Triumph For Science Communication | Overthinking It, Scientific American Blog Network

The Triumph of Commander Hadfield Is A Triumph For Science Communication | Overthinking It, Scientific American Blog Network | Contenus, marques et storytelling | Scoop.it
Yesterday, former International Space Station Commander Chris Hadfield fell from space like a meteor and  gently touched down on his home planet after five months in ...
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L'espace et la science comme une marque: comment un astronaute canadien a réussi à promouvoir l'ASC.

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How GoPro Does Content Marketing Like a Pro [VIDEO]

How GoPro Does Content Marketing Like a Pro [VIDEO] | Contenus, marques et storytelling | Scoop.it
Content created by GoPro users is one of the primary ways the GoPro story is told and ultimately what sells its cameras and accessories.
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Confronting the Challenge of Telling Stories in Real Time

Confronting the Challenge of Telling Stories in Real Time | Contenus, marques et storytelling | Scoop.it
The future of content might very well be about finding a better way to respond to the present.
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Inside Société Perrier: The Present and Future of a Content Strategy

Inside Société Perrier: The Present and Future of a Content Strategy | Contenus, marques et storytelling | Scoop.it
The company hired Mirrorball in 2011 to devise a re-branding strategy that would pump the right kind of content to a fresh base of social consumers.
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Une stratégie efficace, toute en simplicité.

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8 Content Marketing Trends for B2B | Social Media Examiner

8 Content Marketing Trends for B2B | Social Media Examiner | Contenus, marques et storytelling | Scoop.it
Discover how B2B marketers were leveraging content marketing in 2012 and where their focus will be next year.
Charles_Premont's insight:

"Producing enough content is top challenge". Le second défi est de créer des contenus qui intéresse les gens. La tendance est à la chasse aux journalistes!

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Why Marketers Need to Rise Above the Deluge of Crappy Content

Why Marketers Need to Rise Above the Deluge of Crappy Content | Contenus, marques et storytelling | Scoop.it
Read about the current state of content in the marketing world, and how adoption of content as a marketing tactic impacts our industry.
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Branded Content Broadcasting: Examples from Brand Media Moguls

Branded Content Broadcasting: Examples from Brand Media Moguls | Contenus, marques et storytelling | Scoop.it
While some content marketers tinker with 30-second YouTube videos that look a lot like commercials, others think bigger. Much bigger. Meet the new (brand) media moguls.
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“We all know advertising and marketing are no longer about interrupting what people are interested in. It’s about being what people are interested in.” - Barry Krause

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Joe Pollard: Branded content bigger than Lance, risks lower

Joe Pollard: Branded content bigger than Lance, risks lower | Contenus, marques et storytelling | Scoop.it
Publicis Mojo chief executive Joe Pollard has said she would still align an athlete to a brand despite the Lance Armstrong fallout.
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Journalists Take Refuge in the World of Branded Content - New York Observer

Journalists Take Refuge in the World of Branded Content - New York Observer | Contenus, marques et storytelling | Scoop.it
Journalists Take Refuge in the World of Branded Content
New York Observer
Ms. Lafsky Wall is one of many journalists departing the desert of traditional media for the greener—but also grayer—pastures of branded content.
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PEW Report Brings Good News For Brand Publishers

PEW Report Brings Good News For Brand Publishers | Contenus, marques et storytelling | Scoop.it
The PEW Research Center's State of the News Media report is fascinating for any journalism junkie, but even more fascinating for brand publishers.
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Les salles de nouvelles américaines comptent 30% de moins de journalistes qu'en 2000...

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3 Lessons From Nokia's Misguided Self-Review

3 Lessons From Nokia's Misguided Self-Review | Contenus, marques et storytelling | Scoop.it
When your advertising efforts catch the attention of a Gawker Media publication, you know that you’re probably in trouble.
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Once Upon a Soda - Forbes

Once Upon a Soda - Forbes | Contenus, marques et storytelling | Scoop.it
Consulting firm Starlight Runner helps movie directors like James Cameron--and big brands from Coca-Cola to Mattel to Pepperidge Farm--keep their stories straight.
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The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC]

The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC] | Contenus, marques et storytelling | Scoop.it
An detailed timeline infographic featuring the history of marketing from 1450 to 2012.
Charles_Premont's insight:

Beaucoup de chiffres ;)

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Instagram Marketing

Instagram Marketing | Contenus, marques et storytelling | Scoop.it
Companies have started using the handy photo-editing app as yet another means of social media marketing. Today's infographic gives you step by step instructions, allowing you to create a successful marketing campaign using Instagram.
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Why Content Marketing Beats Out Advertising [INFOGRAPHIC]

Why Content Marketing Beats Out Advertising [INFOGRAPHIC] | Contenus, marques et storytelling | Scoop.it
Over the next year, 51 percent of B2B marketers will increase their budgets for content marketing.
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Content Marketing with Instagram: 5 Takeaways From a Brand to Watch

Content Marketing with Instagram: 5 Takeaways From a Brand to Watch | Contenus, marques et storytelling | Scoop.it
As a fashion retailer that's built its brand on aesthetics, Anthropologie is a company to watch on social media. Here's a look at what the brand is doing well, along with 5 ways you can follow its ...
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Best Branded Content Short Films | Short of the Week

Best Branded Content Short Films | Short of the Week | Contenus, marques et storytelling | Scoop.it
Watch, review, & discuss Branded Content short films. Read in-depth Reviews, Filmmaker Q&As, and News on the best award winners, student films, animation, & more.
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7 Branded Content Campaigns That Got It Right In 2012 | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

7 Branded Content Campaigns That Got It Right In 2012 | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Contenus, marques et storytelling | Scoop.it
though brand-created content is not novel, the practice fully bloomed in social-media-saturated 2012.
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