Contenus Marketing BtoB
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Contenus Marketing BtoB
Enjeux, chiffres et tendances sur les contenus BtoB et la génération de leads
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Snackable Content

Snackable Content | Contenus Marketing BtoB | Scoop.it
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A voir autant pour les chiffres et conseils que pour la créa graphique.

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7 must-have Traits of the Perfect Content Marketer

7 must-have Traits of the Perfect Content Marketer | Contenus Marketing BtoB | Scoop.it
Stephanie Wailliez's insight:

Specimen, très rare.... Penser à embaucher une équipe !

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Panorama des logiciels pour le marketing

Panorama des logiciels pour le marketing | Contenus Marketing BtoB | Scoop.it
Stephanie Wailliez's insight:

Près de 2000 solutions réparties dans ce mapping complet réalisé par le CTO de Ion Software.

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Usages du Lead Scoring

Usages du Lead Scoring | Contenus Marketing BtoB | Scoop.it
Stephanie Wailliez's insight:

Plus d'un tiers des marketeurs B2B utilisent le lead scoring, mais leurs critères restent très simples.

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The Human Factor in Content Marketing | Visual.ly

The Human Factor in Content Marketing | Visual.ly | Contenus Marketing BtoB | Scoop.it
With so much focus on metrics and optimization, it’s easy to lose focus on one of the most integral components of successful content marketing: peop
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Les médias sociaux en BtoB

Les médias sociaux en BtoB | Contenus Marketing BtoB | Scoop.it

Une compil de plusieurs études, majoritairement américaines, mais qui vaut quand même le coup d'oeil pour le graphisme plutôt bien réussi.

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10 Content Marketing Growth Hacks [with Infographic]

10 Content Marketing Growth Hacks [with Infographic] | Contenus Marketing BtoB | Scoop.it
Content marketing and growth hacking ultimately have the same goal: Increasing revenue. Here are 10 proven content hacks you can try right away.
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Creating a B2B Marketing Plan [infographic] - Smart Insights Digital Marketing Advice

Creating a B2B Marketing Plan [infographic] - Smart Insights Digital Marketing Advice | Contenus Marketing BtoB | Scoop.it
Don't get left behind, follow these 7 Steps to Brilliant B2B Marketing! Many Business-to-business (B2B) companies are already successfully getting great re. Marketing topic(s):Digital strategy development.
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Infographie : E-mail Marketing Attitude B2B 2013

Infographie : E-mail Marketing Attitude B2B 2013 | Contenus Marketing BtoB | Scoop.it
Stephanie Wailliez's insight:

L'étude annuelle du SNCD, déclinée sur le B2B.

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The Content Marketing Conversion Funnel [Infographic] - Business 2 Community

The Content Marketing Conversion Funnel [Infographic] - Business 2 Community | Contenus Marketing BtoB | Scoop.it
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Twitter Draws 82% Of Leads, But Facebook Drags More Social B2B Traffic [Report] - Dazeinfo

Twitter Draws 82% Of Leads, But Facebook Drags More Social B2B Traffic [Report] - Dazeinfo | Contenus Marketing BtoB | Scoop.it
Twitter Draws 82% Of Leads, But Facebook Drags More Social B2B Traffic [Report] Dazeinfo Astoundingly, email showed high engagement rates with an average of 3.75 pageviews per visit and 2.9% of conversion rate as more number of B2B marketers are...
Stephanie Wailliez's insight:

Une étude sur les taux de conversion de chaque canal en B2B. L'e-mail reste incontournable, mais les réseaux sociaux ne peuvent plus être négligés.

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Visual Gold! The New Revolution of Content Marketing [Infographic]

Visual Gold! The New Revolution of Content Marketing [Infographic] | Contenus Marketing BtoB | Scoop.it

Les éléments visuels prennent de plus en plus d'importance dans les contenus Marketing. En voici la preuve, et quelques tactiques pour s'y mettre aussi.

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How To Measure The Effectiveness Of Content Marketing [Infographic]

How To Measure The Effectiveness Of Content Marketing [Infographic] | Contenus Marketing BtoB | Scoop.it

Quelques stats intéressantes sur la mesure des stratégies de Content Marketing.

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Infographic : How to Select the Right Content Marketing Software

Infographic : How to Select the Right Content Marketing Software | Contenus Marketing BtoB | Scoop.it
Stephanie Wailliez's insight:

Création, curation, ciblage, analytics, workflow... toutes les solutions pour chaque étape de la création et diffusion de contenu.

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Portrait of a Content Marketer: More Than a Marketer [Infographic]

Portrait of a Content Marketer: More Than a Marketer [Infographic] | Contenus Marketing BtoB | Scoop.it
The modern content marketer is more than a marketer. This infographic paints a portrait of this versatile individual.
Stephanie Wailliez's insight:

Intéressant pour lister les compétences de votre équipe de content marketing (et pour découvrir Uberflip, plateforme de publication et de diffusion de contenus)

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Le tableau périodique du Marketing de Contenus

Le tableau périodique du Marketing de Contenus | Contenus Marketing BtoB | Scoop.it
Stephanie Wailliez's insight:

Un pense-bête pratique pour générer des idées ou servir de check-list.

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The Art and Science of Content Marketing [Infographic]

The Art and Science of Content Marketing [Infographic] | Contenus Marketing BtoB | Scoop.it
Content - To be a successful content marketer, do you need to be a left-brainer or a right-brainer? Both, according to the following infographic by Kapost and Salesforce.
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The 2014 B2B Social Media Landscape

The 2014 B2B Social Media Landscape | Contenus Marketing BtoB | Scoop.it
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The Best Ways To Find B2B Customers In 2014 (Infographic) - Business 2 Community

The Best Ways To Find B2B Customers In 2014 (Infographic) - Business 2 Community | Contenus Marketing BtoB | Scoop.it
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12 Tenets of Content Creation [Infographic]

12 Tenets of Content Creation [Infographic] | Contenus Marketing BtoB | Scoop.it
Content - Are you reaching out to your customers when they have questions? Here are some 12 tips to help you answer the questions they are asking (not just the ones you ...
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Infographie : L'avènement de l'Inbound Marketing

Infographie : L'avènement de l'Inbound Marketing | Contenus Marketing BtoB | Scoop.it
Le marketing a évolué ces dernières années, les consommateurs ne se fient plus aux panneaux publicitaires et aux spots TV. Internet leur a donné des méthodes alternatives pour la recherche et l'achat de produits.
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Jaibesoindecom's curator insight, February 15, 2013 4:41 AM

En une illustration, comprenez les différences entre le marketing "Inbound" et "outbound" et surtout, découvrez pourquoi le "outbound" est mort :-)

 

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Infographie : Générer du lead avec un site internet en 5 points

Infographie : Générer du lead avec un site internet en 5 points | Contenus Marketing BtoB | Scoop.it
Il ne suffit pas d'avoir un site internet pour être visible. Un site internet BtoB doit être animé pour générer du trafic, puis du lead et enfin des clients. Mode d'emploi en 5 points.
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Coca-Cola Content 2020

Stratégie de Content Marketing, en BtoC pour une fois. Une démo magistrale à voir et revoir, en prenant des notes.

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