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Using a Foreign Language Helps Decision-Making - Association for Psychological Science

"People are more likely to take favorable risks if they think in a foreign language"

 

"'We know from previous research that because people are naturally loss averse, they often forgo attractive opportunities,' said University of Chicago psychologist Boaz Keysar, a leading expert on communication. 'Our new findings demonstrate that such aversion to losses is much reduced when people make decisions in their non-native language.'"

 

See also the Wired magazine article: http://www.wired.com/wiredscience/2012/04/language-and-bias/


Via Katherine Stevens
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How to Analyze Facebook Insights to Improve Your Content Strategy [With Video!] | Social Media and Nonprofits: Measurement

How to Analyze Facebook Insights to Improve Your Content Strategy [With Video!] | Social Media and Nonprofits:  Measurement | Creativity | Brand Content or Content Marketing | Scoop.it
I have the 101 version of this for beginners.  This is a more advanced process.  I'm still skeptical that all that data is useful ....
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11 Tactics to Help Create New Content | Social Media Today

11 Tactics to Help Create New Content | Social Media Today | Creativity | Brand Content or Content Marketing | Scoop.it
This past week, I had the honor of being a panelist for two separate (but related) events.
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How can I inform clients of the need for content strategy? - User Experience - Stack Exchange

Best way to inform clients of the need for content strategy: I am a web developer and often get involved in proj...
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Content Strategy Burger | Visual.ly

Content Strategy Burger | Visual.ly | Creativity | Brand Content or Content Marketing | Scoop.it
A good content marketing plan contains a number of different elements including theme, audience, tone, publishing channel, etc.
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The Elements Of Navigation | Smashing UX Design

The Elements Of Navigation | Smashing UX Design | Creativity | Brand Content or Content Marketing | Scoop.it
This article is about the tiniest of details that goes into creating the main centerpiece of your digital product.
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9 Awesome Reasons to Use Infographics in your Content Marketing | Jeffbullas's Blog

We live in an age of Big Data..which means there is more data than ever before. In one day we create 1.5 billion pieces of content, 140 million tweets and 2 million videos.
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Eleven Ways Facebook Page Timelines Change Your Content Strategy

Eleven Ways Facebook Page Timelines Change Your Content Strategy | Creativity | Brand Content or Content Marketing | Scoop.it

11 Ways #Facebook Page Timelines Change Your Content Strategy http://t.co/3CYm1qgN by @johnhaydon #nptech...

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The 50+ Best Ways to Curate and Share Your Favorite Social Media and News Content

The 50+ Best Ways to Curate and Share Your Favorite Social Media and News Content | Creativity | Brand Content or Content Marketing | Scoop.it
There’s so much information online just begging to be curated: news, social media, images, video, websites… the list goes on. Reading great content from my favorite blogs and websites i...
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Une petite histoire du marketing de contenu | Christian Amauger ...

Une petite histoire du marketing de contenu | Christian Amauger ... | Creativity | Brand Content or Content Marketing | Scoop.it
Le marketing de contenu, c'est une technique de marketing qui consiste à créer, publier et diffuser du contenu pertinent et utile pour attirer, acquérir et engager un public cible clairement défini, avec l'objectif de favoriser des opportunités d'...
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18 Fabulous Redesigns Of NYC’s Iconic MetroCard

18 Fabulous Redesigns Of NYC’s Iconic MetroCard | Creativity | Brand Content or Content Marketing | Scoop.it
How would you like to carry around a dash of glitter in your wallet? Or maybe some raw meat? Okay, not really.
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7 Ways to Use Photographs to Support Content Marketing | Content Marketing Institute

7 Ways to Use Photographs to Support Content Marketing | Content Marketing Institute | Creativity | Brand Content or Content Marketing | Scoop.it
With Facebook’s recent purchase of Instagram and Pinterest’s meteoric growth, photography has become the content marketing darling of 2012.
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Colour: User Experience (UX) And Psychology | Usability Geek

Colour: User Experience (UX) And Psychology | Usability Geek | Creativity | Brand Content or Content Marketing | Scoop.it
Colour psychology is extremely important to convey a positive User Experience (UX) for your users.
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Developing a Keyword Research and Category Plan

Developing a Keyword Research and Category Plan | Creativity | Brand Content or Content Marketing | Scoop.it
Since last time, you’ve been busy growing your keyword seeds into little seedlings, using those handy Excel tricks I wrote about. You’ve likely got thousands of keywords now, and may have no idea what to do next.
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Cutting the Complexity of Content Marketing

Cutting the Complexity of Content Marketing | Creativity | Brand Content or Content Marketing | Scoop.it

Are you suffering from content marketing overwhelm? If so, here are some ideas to cut the complexity.

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Mobile App Content Standards on Rise with Smartphone Adoption | Content Marketing Institute

Mobile App Content Standards on Rise with Smartphone Adoption | Content Marketing Institute | Creativity | Brand Content or Content Marketing | Scoop.it
While many marketers already accept that mobile applications need to be part of an integrated content marketing strategy, they may not realize consumers are raising the bar, expecting a higher level of engagement and a richer experience from brands...
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Workflow That Works « Brain Traffic Blog

Workflow That Works « Brain Traffic Blog | Creativity | Brand Content or Content Marketing | Scoop.it
Are we taking enough time for Workflow?@itscmb on functional content strategy at @BrainTraffic http://t.co/kE64r6WK...
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belle percée du brand content... - Le vide poches

belle percée du brand content... - Le vide poches | Creativity | Brand Content or Content Marketing | Scoop.it
L'ePub compte 40% de réfractaires et 42% de cliqueurs dans son public, selon l'étude Profiling d'Ipsos MediaCT Publié le 24/02/2012, 12h13 Ipsos a dévoilé hier une nouvelle vague de résultats de l'édition 2011-2012 de ...
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Quechua se lance dans le brand content avec le projet Hiking on the ...

En janvier dernier, Quechua, la marque outdoor du groupe Oxylane (anciennement Décathlon), a dévoilé son site internet, Hiking on the Moon. Réalisé.
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Fort he beauty of it : Handmade Type by Tien Min Liao

Fort he beauty of it : Handmade Type by Tien Min Liao | Creativity | Brand Content or Content Marketing | Scoop.it

Via Deloste, Carole Maurage
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