Content everywhere !! (brand content, contents strategy, content marketing...)
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Content Strategy & distribution across the web, the medias and social medias.
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How to Create a Content Strategy for Multilingual Content

How to Create a Content Strategy for Multilingual Content | Content everywhere !! (brand content, contents strategy, content marketing...) | Scoop.it
Global companies are seeking out new markets and looking for more customers in other countries and regions. Online content and specifically a company’s website is the most important venue for marketing to global audiences.
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Target your customers precisely with buyer personas - JulienRio.com

Target your customers precisely with buyer personas - JulienRio.com | Content everywhere !! (brand content, contents strategy, content marketing...) | Scoop.it
Do you really know who are your customers? Do you have a clear picture of your market? A precise definition of your market is the key to an efficient strategy.
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Looks good! 30 Cool Examples of Sequence Photography | inspirationfeed.com #content #photography

Looks good! 30 Cool Examples of Sequence Photography | inspirationfeed.com #content #photography | Content everywhere !! (brand content, contents strategy, content marketing...) | Scoop.it
Sequence photography is a technique of shooting a series of images in where the subject is captured in successive motion. This technique conveys motion in a static image, and comes in great use for sport photography.
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How to Create a Content Strategy for Multilingual Content

How to Create a Content Strategy for Multilingual Content | Content everywhere !! (brand content, contents strategy, content marketing...) | Scoop.it
Global companies are seeking out new markets and looking for more customers in other countries and regions. Online content and specifically a company’s website is the most important venue for marketing to global audiences.
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Video Production With Narration Helps Tell a Story | Business 2 Community

Video Production With Narration Helps Tell a Story | Business 2 Community | Content everywhere !! (brand content, contents strategy, content marketing...) | Scoop.it
Voice over narration is a useful tool in video production.
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"Different" by Youngme Moon

Youngme Moon of the Harvard Business School collaborated with Dachis Group (as XPLANE) to create this video introducing her new book, DIFFERENT.

Dans notre société noyée d'informations, comment se faire entendre, voir, remarquer ? Un livre comme un début de conversation... 


Via Carole Maurage - La Bûche Maîtresse
OKTOPOD's comment, June 13, 2012 11:05 AM
Very nice and compelling presentation !
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'Multi-screen' media consumption on the rise, says Comscore - V3.co.uk

'Multi-screen' media consumption on the rise, says Comscore - V3.co.uk | Content everywhere !! (brand content, contents strategy, content marketing...) | Scoop.it
V3.co.uk'Multi-screen' media consumption on the rise, says ComscoreV3.co.uk... should approach their online applications and marketing strategy.
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Using a Foreign Language Helps Decision-Making - Association for Psychological Science

"People are more likely to take favorable risks if they think in a foreign language"

 

"'We know from previous research that because people are naturally loss averse, they often forgo attractive opportunities,' said University of Chicago psychologist Boaz Keysar, a leading expert on communication. 'Our new findings demonstrate that such aversion to losses is much reduced when people make decisions in their non-native language.'"

 

See also the Wired magazine article: http://www.wired.com/wiredscience/2012/04/language-and-bias/


Via Katherine Stevens
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How to Analyze Facebook Insights to Improve Your Content Strategy [With Video!] | Social Media and Nonprofits: Measurement

How to Analyze Facebook Insights to Improve Your Content Strategy [With Video!] | Social Media and Nonprofits:  Measurement | Content everywhere !! (brand content, contents strategy, content marketing...) | Scoop.it
I have the 101 version of this for beginners.  This is a more advanced process.  I'm still skeptical that all that data is useful ....
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11 Tactics to Help Create New Content | Social Media Today

11 Tactics to Help Create New Content | Social Media Today | Content everywhere !! (brand content, contents strategy, content marketing...) | Scoop.it
This past week, I had the honor of being a panelist for two separate (but related) events.
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How can I inform clients of the need for content strategy? - User Experience - Stack Exchange

Best way to inform clients of the need for content strategy: I am a web developer and often get involved in proj...
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Content Strategy Burger | Visual.ly

Content Strategy Burger | Visual.ly | Content everywhere !! (brand content, contents strategy, content marketing...) | Scoop.it
A good content marketing plan contains a number of different elements including theme, audience, tone, publishing channel, etc.
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The Elements Of Navigation | Smashing UX Design

The Elements Of Navigation | Smashing UX Design | Content everywhere !! (brand content, contents strategy, content marketing...) | Scoop.it
This article is about the tiniest of details that goes into creating the main centerpiece of your digital product.
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9 Awesome Reasons to Use Infographics in your Content Marketing | Jeffbullas's Blog

We live in an age of Big Data..which means there is more data than ever before. In one day we create 1.5 billion pieces of content, 140 million tweets and 2 million videos.
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Photos Drive The Most Engagement on Facebook [INFOGRAPHIC]

Photos Drive The Most Engagement on Facebook [INFOGRAPHIC] | Content everywhere !! (brand content, contents strategy, content marketing...) | Scoop.it

According to a new infographic from global communications company M Booth and media measurement and analytics company Simply Measured, visual content is not only taking the online world by storm; it’s also driving engagement!

 

Here are some highlighted stats from the infographic that make the case:

 

On Facebook, videos are shared 12X more than links and text posts combined.
On Facebook, photos are liked 2X more than text updates.
42% of all Tumblr posts are photos. On YouTube, 100 million users are taking a social action on videos every week. Photo and video posts on Pinterest are referring more traffic than Twitter, StumbleUpon, LinkedIn, and Google+.


Via Jonha Revesencio
Vinyl Hacks's comment, September 25, 2012 1:04 AM
Thanks for this! Inforgraphics rock!
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Venez voir à quoi ressemble vos données de connexion mobile : un angle surprenant ! par Catherine Ramus - Chronique e-Business (En lien avec l'expo Circuler. Quand nos mouvements façonnent la ville...

Venez voir à quoi ressemble vos données de connexion mobile : un angle surprenant ! par Catherine Ramus - Chronique e-Business (En lien avec l'expo Circuler. Quand nos mouvements façonnent la ville... | Content everywhere !! (brand content, contents strategy, content marketing...) | Scoop.it

Sur plusieurs jours, une personne couvre par ses déplacements une certaine surface dans la ville, montrant ainsi les lieux et les passages qu'elle fréquente. Le temps, choisi comme épaisseur, donne à voir en volume la topologie de nos mouvements.


Via Laurent
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Indexing Images in Google – Content Promotion and your Websites ... - Business 2 Community

Indexing Images in Google – Content Promotion and your Websites ... - Business 2 Community | Content everywhere !! (brand content, contents strategy, content marketing...) | Scoop.it
Indexing Images in Google – Content Promotion and your Websites ...Business 2 CommunityAn important area that I often see as being overlooked when companies are developing their content marketing strategy is the attention to detail when it comes.
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Generate a Buzz: 3 Ways Text Messaging Enhances Your Content - Business 2 Community

Generate a Buzz: 3 Ways Text Messaging Enhances Your Content - Business 2 Community | Content everywhere !! (brand content, contents strategy, content marketing...) | Scoop.it
Business 2 CommunityGenerate a Buzz: 3 Ways Text Messaging Enhances Your ContentBusiness 2 CommunityYour customers are finding you faster than you can find them.
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Why are you making your content so hard to share

Why Are You Making Your Content So Hard to Share?
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Foursquare strikes deal with International Olympic Committee | Content Marketing News

Foursquare strikes deal with International Olympic Committee | Content Marketing News | Content everywhere !! (brand content, contents strategy, content marketing...) | Scoop.it
A social media marketing tie up with Foursquare will see Olympic fans able to 'check-in' at a number of athletics-inspired venues worldwide.The partnership...

Via Wally Brill
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18 Fabulous Redesigns Of NYC’s Iconic MetroCard

18 Fabulous Redesigns Of NYC’s Iconic MetroCard | Content everywhere !! (brand content, contents strategy, content marketing...) | Scoop.it
How would you like to carry around a dash of glitter in your wallet? Or maybe some raw meat? Okay, not really.
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7 Ways to Use Photographs to Support Content Marketing | Content Marketing Institute

7 Ways to Use Photographs to Support Content Marketing | Content Marketing Institute | Content everywhere !! (brand content, contents strategy, content marketing...) | Scoop.it
With Facebook’s recent purchase of Instagram and Pinterest’s meteoric growth, photography has become the content marketing darling of 2012.
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Colour: User Experience (UX) And Psychology | Usability Geek

Colour: User Experience (UX) And Psychology | Usability Geek | Content everywhere !! (brand content, contents strategy, content marketing...) | Scoop.it
Colour psychology is extremely important to convey a positive User Experience (UX) for your users.
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Developing a Keyword Research and Category Plan

Developing a Keyword Research and Category Plan | Content everywhere !! (brand content, contents strategy, content marketing...) | Scoop.it
Since last time, you’ve been busy growing your keyword seeds into little seedlings, using those handy Excel tricks I wrote about. You’ve likely got thousands of keywords now, and may have no idea what to do next.
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Cutting the Complexity of Content Marketing

Cutting the Complexity of Content Marketing | Content everywhere !! (brand content, contents strategy, content marketing...) | Scoop.it

Are you suffering from content marketing overwhelm? If so, here are some ideas to cut the complexity.

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Mobile App Content Standards on Rise with Smartphone Adoption | Content Marketing Institute

Mobile App Content Standards on Rise with Smartphone Adoption | Content Marketing Institute | Content everywhere !! (brand content, contents strategy, content marketing...) | Scoop.it
While many marketers already accept that mobile applications need to be part of an integrated content marketing strategy, they may not realize consumers are raising the bar, expecting a higher level of engagement and a richer experience from brands...
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