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V3.co.uk'Multi-screen' media consumption on the rise, says ComscoreV3.co.uk... should approach their online applications and marketing strategy.
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Content is marketing, we all know that. But marketing is also content.
Content is everywhere in your organisation. Who is the key person in charge ?
This article introduces information architecture and provides guidelines for how to create an effective information architecture.
Introduction to information architecture.Alos helps understand why back and forth between technology and content is so important. Technology cannot be the point of focus.
There are fascinating people who have amazing ideas all around the globe. It makes sense to learn from (and make use of) the thoughts of others. Try out these 8 favorite remarkable (and stolen) con...
Ah yes, content curation at its finest! This is a fun post from CMI about gathering (aka stealing) great ideas from content experts all around the world. I think we all do this, and it's a good thing. The world of content marketing is a great big brew of ideas, strategies and innovative methodologies, and we can all learn from one another.
Do you really know who are your customers? Do you have a clear picture of your market? A precise definition of your market is the key to an efficient strategy.
Sequence photography is a technique of shooting a series of images in where the subject is captured in successive motion. This technique conveys motion in a static image, and comes in great use for sport photography.
Global companies are seeking out new markets and looking for more customers in other countries and regions. Online content and specifically a company’s website is the most important venue for marketing to global audiences.
Voice over narration is a useful tool in video production.
Youngme Moon of the Harvard Business School collaborated with Dachis Group (as XPLANE) to create this video introducing her new book, DIFFERENT.
Dans notre société noyée d'informations, comment se faire entendre, voir, remarquer ? Un livre comme un début de conversation...
"People are more likely to take favorable risks if they think in a foreign language"
"'We know from previous research that because people are naturally loss averse, they often forgo attractive opportunities,' said University of Chicago psychologist Boaz Keysar, a leading expert on communication. 'Our new findings demonstrate that such aversion to losses is much reduced when people make decisions in their non-native language.'"
See also the Wired magazine article: http://www.wired.com/wiredscience/2012/04/language-and-bias/
I have the 101 version of this for beginners. This is a more advanced process. I'm still skeptical that all that data is useful ....
This past week, I had the honor of being a panelist for two separate (but related) events.
Best way to inform clients of the need for content strategy: I am a web developer and often get involved in proj...
Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ...
Great one! If you find your "Why" as a person or as an organisation, I assume you also find the motivation to reach further and higher. Also an help for your business / content strategy and your creativity. A real booster
With so many products out there, packaging design is as important as ever. Take a look at these examples of packaging design to witness the best work on offer.
Packaging and storytelling: nice exemples
De silo-ing is key to a creative & efficient content strategy !
My key take-away from this insightful post: "Our industry has to stop having rose colored glasses when it comes down to aligning business objectives with content."
I've experienced the very challenges described here, in which content and marketing are siloed, and technology teams and content developers collide instead of supporting one another. They all need to be in the same room, talking about how these intertwined functions together can create amazing opportunities for business.
According to a new infographic from global communications company M Booth and media measurement and analytics company Simply Measured, visual content is not only taking the online world by storm; it’s also driving engagement!
Here are some highlighted stats from the infographic that make the case:
On Facebook, videos are shared 12X more than links and text posts combined.On Facebook, photos are liked 2X more than text updates.42% of all Tumblr posts are photos. On YouTube, 100 million users are taking a social action on videos every week. Photo and video posts on Pinterest are referring more traffic than Twitter, StumbleUpon, LinkedIn, and Google+.
Sur plusieurs jours, une personne couvre par ses déplacements une certaine surface dans la ville, montrant ainsi les lieux et les passages qu'elle fréquente. Le temps, choisi comme épaisseur, donne à voir en volume la topologie de nos mouvements.
Indexing Images in Google – Content Promotion and your Websites ...Business 2 CommunityAn important area that I often see as being overlooked when companies are developing their content marketing strategy is the attention to detail when it comes.
Business 2 CommunityGenerate a Buzz: 3 Ways Text Messaging Enhances Your ContentBusiness 2 CommunityYour customers are finding you faster than you can find them.
Why Are You Making Your Content So Hard to Share?
A social media marketing tie up with Foursquare will see Olympic fans able to 'check-in' at a number of athletics-inspired venues worldwide.The partnership...
How would you like to carry around a dash of glitter in your wallet? Or maybe some raw meat? Okay, not really.
With Facebook’s recent purchase of Instagram and Pinterest’s meteoric growth, photography has become the content marketing darling of 2012.
Colour psychology is extremely important to convey a positive User Experience (UX) for your users.