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How to Analyze Facebook Insights to Improve Your Content Strategy [With Video!] | Social Media and Nonprofits: Measurement

How to Analyze Facebook Insights to Improve Your Content Strategy [With Video!] | Social Media and Nonprofits:  Measurement | Content, Creative Problem Solving, Inspiration & Optimism (for people and organisations) | Scoop.it
I have the 101 version of this for beginners.  This is a more advanced process.  I'm still skeptical that all that data is useful ....
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Why Companies Need a Head of Content Strategy, Creation and Distribution

Why Companies Need a Head of Content Strategy, Creation and Distribution | Content, Creative Problem Solving, Inspiration & Optimism (for people and organisations) | Scoop.it
Content is marketing, we all know that. But marketing is also content.
OKTOPOD's insight:

Content is everywhere in your organisation. Who is the key person in charge ?

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What is information architecture? - Step Two Designs

What is information architecture? - Step Two Designs | Content, Creative Problem Solving, Inspiration & Optimism (for people and organisations) | Scoop.it
This article introduces information architecture and provides guidelines for how to create an effective information architecture.
OKTOPOD's insight:

Introduction to information architecture.
Alos helps understand why back and forth between technology and content is so important.
Technology cannot be the point of focus. 

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8 Remarkable (and Stolen) Content Marketing Ideas

8 Remarkable (and Stolen) Content Marketing Ideas | Content, Creative Problem Solving, Inspiration & Optimism (for people and organisations) | Scoop.it
There are fascinating people who have amazing ideas all around the globe. It makes sense to learn from (and make use of) the thoughts of others. Try out these 8 favorite remarkable (and stolen) con...

Via jaynalocke
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jaynalocke's curator insight, August 2, 2013 7:20 AM

Ah yes, content curation at its finest! This is a fun post from CMI about gathering (aka stealing) great ideas from content experts all around the world. I think we all do this, and it's a good thing. The world of content marketing is a great big brew of ideas, strategies and innovative methodologies, and we can all learn from one another.

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Target your customers precisely with buyer personas - JulienRio.com

Target your customers precisely with buyer personas - JulienRio.com | Content, Creative Problem Solving, Inspiration & Optimism (for people and organisations) | Scoop.it
Do you really know who are your customers? Do you have a clear picture of your market? A precise definition of your market is the key to an efficient strategy.
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Looks good! 30 Cool Examples of Sequence Photography | inspirationfeed.com #content #photography

Looks good! 30 Cool Examples of Sequence Photography | inspirationfeed.com #content #photography | Content, Creative Problem Solving, Inspiration & Optimism (for people and organisations) | Scoop.it
Sequence photography is a technique of shooting a series of images in where the subject is captured in successive motion. This technique conveys motion in a static image, and comes in great use for sport photography.
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How to Create a Content Strategy for Multilingual Content

How to Create a Content Strategy for Multilingual Content | Content, Creative Problem Solving, Inspiration & Optimism (for people and organisations) | Scoop.it
Global companies are seeking out new markets and looking for more customers in other countries and regions. Online content and specifically a company’s website is the most important venue for marketing to global audiences.
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Video Production With Narration Helps Tell a Story | Business 2 Community

Video Production With Narration Helps Tell a Story | Business 2 Community | Content, Creative Problem Solving, Inspiration & Optimism (for people and organisations) | Scoop.it
Voice over narration is a useful tool in video production.
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"Different" by Youngme Moon

Youngme Moon of the Harvard Business School collaborated with Dachis Group (as XPLANE) to create this video introducing her new book, DIFFERENT.

Dans notre société noyée d'informations, comment se faire entendre, voir, remarquer ? Un livre comme un début de conversation... 


Via Carole Maurage
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OKTOPOD's comment, June 13, 2012 8:05 AM
Very nice and compelling presentation !
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'Multi-screen' media consumption on the rise, says Comscore - V3.co.uk

'Multi-screen' media consumption on the rise, says Comscore - V3.co.uk | Content, Creative Problem Solving, Inspiration & Optimism (for people and organisations) | Scoop.it
V3.co.uk'Multi-screen' media consumption on the rise, says ComscoreV3.co.uk... should approach their online applications and marketing strategy.
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Using a Foreign Language Helps Decision-Making - Association for Psychological Science

"People are more likely to take favorable risks if they think in a foreign language"

 

"'We know from previous research that because people are naturally loss averse, they often forgo attractive opportunities,' said University of Chicago psychologist Boaz Keysar, a leading expert on communication. 'Our new findings demonstrate that such aversion to losses is much reduced when people make decisions in their non-native language.'"

 

See also the Wired magazine article: http://www.wired.com/wiredscience/2012/04/language-and-bias/


Via Katherine Stevens
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How to Analyze Facebook Insights to Improve Your Content Strategy [With Video!] | Social Media and Nonprofits: Measurement

How to Analyze Facebook Insights to Improve Your Content Strategy [With Video!] | Social Media and Nonprofits:  Measurement | Content, Creative Problem Solving, Inspiration & Optimism (for people and organisations) | Scoop.it
I have the 101 version of this for beginners.  This is a more advanced process.  I'm still skeptical that all that data is useful ....
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11 Tactics to Help Create New Content | Social Media Today

11 Tactics to Help Create New Content | Social Media Today | Content, Creative Problem Solving, Inspiration & Optimism (for people and organisations) | Scoop.it
This past week, I had the honor of being a panelist for two separate (but related) events.
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How can I inform clients of the need for content strategy? - User Experience - Stack Exchange

Best way to inform clients of the need for content strategy: I am a web developer and often get involved in proj...
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Simon Sinek: How great leaders inspire action | Video on TED.com

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ...
OKTOPOD's insight:

Great one! If you find your "Why" as a person or as an organisation, I assume you also find the motivation to reach further and higher. 
Also an help for your business / content strategy and your creativity. A real booster 

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Packaging design: 45 inspirational examples | Packaging | Creative Bloq

Packaging design: 45 inspirational examples | Packaging | Creative Bloq | Content, Creative Problem Solving, Inspiration & Optimism (for people and organisations) | Scoop.it
With so many products out there, packaging design is as important as ever. Take a look at these examples of packaging design to witness the best work on offer.
OKTOPOD's insight:

Packaging and storytelling: nice exemples

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Online it ALL Matters: Confessions of a Content Strategist: Matthew Grocki


Via jaynalocke
OKTOPOD's insight:

De silo-ing is key to a creative & efficient content strategy !

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jaynalocke's curator insight, July 25, 2013 7:53 AM

My key take-away from this insightful post: "Our industry has to stop having rose colored glasses when it comes down to aligning business objectives with content."


I've experienced the very challenges described here, in which content and marketing are siloed, and technology teams and content developers collide instead of supporting one another. They all need to be in the same room, talking about how these intertwined functions together can create amazing opportunities for business.

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Photos Drive The Most Engagement on Facebook [INFOGRAPHIC]

Photos Drive The Most Engagement on Facebook [INFOGRAPHIC] | Content, Creative Problem Solving, Inspiration & Optimism (for people and organisations) | Scoop.it

According to a new infographic from global communications company M Booth and media measurement and analytics company Simply Measured, visual content is not only taking the online world by storm; it’s also driving engagement!

 

Here are some highlighted stats from the infographic that make the case:

 

On Facebook, videos are shared 12X more than links and text posts combined.
On Facebook, photos are liked 2X more than text updates.
42% of all Tumblr posts are photos. On YouTube, 100 million users are taking a social action on videos every week. Photo and video posts on Pinterest are referring more traffic than Twitter, StumbleUpon, LinkedIn, and Google+.


Via Jonha Revesencio
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Vinyl Hacks's comment, September 24, 2012 10:04 PM
Thanks for this! Inforgraphics rock!
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Venez voir à quoi ressemble vos données de connexion mobile : un angle surprenant ! par Catherine Ramus - Chronique e-Business (En lien avec l'expo Circuler. Quand nos mouvements façonnent la ville...

Venez voir à quoi ressemble vos données de connexion mobile : un angle surprenant ! par Catherine Ramus - Chronique e-Business (En lien avec l'expo Circuler. Quand nos mouvements façonnent la ville... | Content, Creative Problem Solving, Inspiration & Optimism (for people and organisations) | Scoop.it

Sur plusieurs jours, une personne couvre par ses déplacements une certaine surface dans la ville, montrant ainsi les lieux et les passages qu'elle fréquente. Le temps, choisi comme épaisseur, donne à voir en volume la topologie de nos mouvements.


Via Laurent
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Indexing Images in Google – Content Promotion and your Websites ... - Business 2 Community

Indexing Images in Google – Content Promotion and your Websites ... - Business 2 Community | Content, Creative Problem Solving, Inspiration & Optimism (for people and organisations) | Scoop.it
Indexing Images in Google – Content Promotion and your Websites ...Business 2 CommunityAn important area that I often see as being overlooked when companies are developing their content marketing strategy is the attention to detail when it comes.
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Generate a Buzz: 3 Ways Text Messaging Enhances Your Content - Business 2 Community

Generate a Buzz: 3 Ways Text Messaging Enhances Your Content - Business 2 Community | Content, Creative Problem Solving, Inspiration & Optimism (for people and organisations) | Scoop.it
Business 2 CommunityGenerate a Buzz: 3 Ways Text Messaging Enhances Your ContentBusiness 2 CommunityYour customers are finding you faster than you can find them.
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Why are you making your content so hard to share

Why Are You Making Your Content So Hard to Share?
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Foursquare strikes deal with International Olympic Committee | Content Marketing News

Foursquare strikes deal with International Olympic Committee | Content Marketing News | Content, Creative Problem Solving, Inspiration & Optimism (for people and organisations) | Scoop.it
A social media marketing tie up with Foursquare will see Olympic fans able to 'check-in' at a number of athletics-inspired venues worldwide.The partnership...

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18 Fabulous Redesigns Of NYC’s Iconic MetroCard

18 Fabulous Redesigns Of NYC’s Iconic MetroCard | Content, Creative Problem Solving, Inspiration & Optimism (for people and organisations) | Scoop.it
How would you like to carry around a dash of glitter in your wallet? Or maybe some raw meat? Okay, not really.
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7 Ways to Use Photographs to Support Content Marketing | Content Marketing Institute

7 Ways to Use Photographs to Support Content Marketing | Content Marketing Institute | Content, Creative Problem Solving, Inspiration & Optimism (for people and organisations) | Scoop.it
With Facebook’s recent purchase of Instagram and Pinterest’s meteoric growth, photography has become the content marketing darling of 2012.
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Colour: User Experience (UX) And Psychology | Usability Geek

Colour: User Experience (UX) And Psychology | Usability Geek | Content, Creative Problem Solving, Inspiration & Optimism (for people and organisations) | Scoop.it
Colour psychology is extremely important to convey a positive User Experience (UX) for your users.
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