A good content marketing plan contains a number of different elements including theme, audience, tone, publishing channel, etc.
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"People are more likely to take favorable risks if they think in a foreign language"
"'We know from previous research that because people are naturally loss averse, they often forgo attractive opportunities,' said University of Chicago psychologist Boaz Keysar, a leading expert on communication. 'Our new findings demonstrate that such aversion to losses is much reduced when people make decisions in their non-native language.'"
See also the Wired magazine article: http://www.wired.com/wiredscience/2012/04/language-and-bias/ Via Katherine Stevens Delete the scoop?
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