Excerpted from review article on TechCrunch: "This week the teacher-turned-entrepreneur Adam Below officially launched eduClipper, a platform that allows teachers and students to explore, share and contribute to a library of educational content. In both function and design, it’s essentially a Pinterest for education, with one notable difference: Because eduClipper is built exclusively for teachers and students, unlike Pinterest, you probably won’t find it blocked by your local school.
Educators and students can explore thousands of pieces of educational content, find lesson plans, resources and videos and search for the most popular content by subject or interest.
With eduClipper, users can share individual eduClips (or pieces of content) or eduClipboards (collections of content) with colleagues or students while cross-posting or embedding that content on other social platforms or sending them through email.
EduClips are created through the site’s bookmarklet (a Chrome extension), so once it’s installed in their browsers, teachers and students can grab any content they find on the web, Google Drive, Google Apps and more, and add them to their collection, i.e. their eduClipboards. Once grabbed, the site automatically grabs the source link, too, so that it’s easy to get back to the original content and easy to give proper citation.
Teachers and students can share these clipboards so that their classmates and colleagues can collaborate on assignments or in-class activities, create groups to share these resources with and align the content that’s clipped and shared to Common Core Standards. That’s the big advantage of eduClipper over Pinterest, that content can easily be organized and annotated for each class or subject by way of these learning collections. It also has the benefit of being created by a teacher who has spent the last five years searching for and curating the web’s best educational content..."
As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.
Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product." This just doesn't hold people's attention.
How interesting would a book or movie be were it to have this plot?: Boy meets girl. They fall in love. They get married.
That's what most people do with their business writing.
The best stories drip with conflict. They have a hero and sometimes a villain. There is a story arc. As a writing teacher once told me: "Writing without conflict is propaganda."
Despite its increasing popularity with employees, consumers, and as a source of competitive advantage, many leaders still shy away from social media. They fear making a mistake, the lack of control, and being overwhelmed by information.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.