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Content Strategy for Digital Media
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Managing a Complex Digital Content Strategy | Optaros.com

Managing a Complex Digital Content Strategy | Optaros.com | Contentology | Scoop.it
Most eCommerce executives have a dark secret that often goes ignored and unattended. The very thing that helps fuel their success is also devouring all of their.
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janlgordon's comment, October 16, 2011 11:53 AM
Thank you for "Does Content Matter Anymore" It's an interesting article - welcome to the community!
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New content strategy books just in time for Confab | Effective Inbound marketing practices

New content strategy books just in time for Confab | Effective Inbound marketing practices | Contentology | Scoop.it
Three newly released content strategy books: Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project, Managing Enterprise Content: A Unified Content Strategy, Content Strategy for the Web.
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Confab 2011: 70+ posts and recaps

Confab 2011: 70+ posts and recaps | Contentology | Scoop.it

The first US content strategy conference gave way to a whole slew of smart, entertaining posts on all things content strategy … more than you ever wanted to know, probably.


Via Kristina Halvorson
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Books for Content Strategists, Writers, and People Passionate About Content

Books for Content Strategists, Writers, and People Passionate About Content | Contentology | Scoop.it

If you're looking to improve your online content, this reading list of content marketing, content strategy and writing books is for you.


Via Kristina Halvorson
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Killer Content Strategies and Tactics

Killer Content Strategies and Tactics | Contentology | Scoop.it

Ann Handley: Most companies I talk to understand that if they have any kind of online presence—even a website—they have to be producing relevant, compelling content to attract people to them. A static, “brochure” website just doesn’t cut it anymore.


Via The New Company
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Gerry McGovern: speaker at Content Strategy Forum 2011, London

Gerry McGovern: speaker at Content Strategy Forum 2011, London | Contentology | Scoop.it

Gerry McGovern: speaker at Content Strategy Forum 2011, London

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Key tips for a successful social media content strategy - by John Louie Ramos - Helium

Social media is a great way to reach your desired audience and target market.
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YouTube's Own Marketing Advice For Retailers: Create Content, Not Commercials - ReelSEO Online Video News

YouTube's Own Marketing Advice For Retailers: Create Content, Not Commercials - ReelSEO Online Video News | Contentology | Scoop.it
ReelSEO Online Video NewsYouTube's Own Marketing Advice For Retailers: Create Content, Not CommercialsReelSEO Online Video NewsHis main advice to brands and retailers is to create content, not commercials.
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Review: The Elements of Content Strategy » Tore Hogas

Review: The Elements of Content Strategy » Tore Hogas | Contentology | Scoop.it
Ironically, I found this primer on content strategy, The Elements of Content Strategy by Erin Kissane, lacking in both content and strategy.
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10 Ways Facebook Timelines Change Your Content Strategy ... | Effective Inbound marketing practices

10 Ways Facebook Timelines Change Your Content Strategy ... | Effective Inbound marketing practices | Contentology | Scoop.it
As the new Facebook page timeline layout becomes a permanent fixture for our Facebook accounts, we must discuss the changes a business may face when dealing with their content strategy. The two main things that ...
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SnapIt - Screen Capture Software

SnapIt - Screen Capture Software | Contentology | Scoop.it

Capture anything you see on your PC screen! SnapIt is convenient for bloggers who capture and crop images for ther posts, for tech writers who need to describe menus and interfaces of applications, web designers and those who work with graphics every day.

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Who Unfollowed Me On Twitter - ManageFlitter - Twitter Account Management

Who Unfollowed Me On Twitter - ManageFlitter - Twitter Account Management | Contentology | Scoop.it
ManageFlitter is a universally acclaimed tool used to unfollow people who unfollowed you and manage your Twitter account.
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Lou Rosenfeld's Content Strategy Reading List

Lou Rosenfeld's Content Strategy Reading List | Contentology | Scoop.it

The guy who wrote the polar bear book knows something about content.


Via Kristina Halvorson
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Content Is King? I Don't Think So

Content Is King? I Don't Think So | Contentology | Scoop.it

To all those people saying content, that is information, is king. But I think they're all wrong. Search is king. Search engines are king of the Internet.


Via The New Company
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What Makes an Awesome Content Strategy? | Social Media Today

What Makes an Awesome Content Strategy? | Social Media Today | Contentology | Scoop.it
Having a great content strategy is one of the most important aspects of any social media campaign, as it's the content you produce that often acts as the 'ice breaker' that connects you with new audiences.
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How To Fine-Tune Your Content Strategy

How To Fine-Tune Your Content Strategy | Contentology | Scoop.it
What are the essentials of making a "content strategy" for your small business? Here's a four-step guide.
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Google Will Be the Largest Content Producer in Three Years | Business 2 Community

Google Will Be the Largest Content Producer in Three Years | Business 2 Community | Contentology | Scoop.it
A decade ago when I worked for Penton Media, Google was a hot topic.  To partner or not?  Do we open up our web content to Google’s spiders?
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Taxonomy to Content Communication | drupal.org

I am trying to add multiple vocabularies to content types and for one of my content types it is not working. I went to Content Management --> Taxonomy and edited my vocabulary to include the specific content types and then ...
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AXE v Old Spice case study: Facebook engagement and content strategy

AXE v Old Spice case study: Facebook engagement and content strategy | Contentology | Scoop.it
Social media consultancy FreshNetworks examines two rival Facebook pages to assess the effectiveness of their content strategies.
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