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Content Marketing Observatory
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Curated by Frank Delmelle
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The Content Wheel (Spin to See if Your Content Marketing Idea Makes Sense)

How to determine if a content marketing idea makes sense? The Content Wheel is an offline interactive tool to determine if a content idea makes strategic sense…
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Millennials Evaluate Corporate Reputation Through a New Lens

Millennials Evaluate Corporate Reputation Through a New Lens | Content Marketing Observatory | Scoop.it
Millennials comprise about one-third of “Opinion Elites,” an influential subset of the public who are highly informed, engaged and active when it comes to social and business issues. And just as Millennials' shopping, dietary and financial decisions differ from those of older generations, younger Opinion Elites (aged 18-34) focus on different qualities than their older peers when assessing a corporate reputation.
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Sony and Nissan’s ‘GT Academy’: Branded Content in High Gear

Sony and Nissan’s ‘GT Academy’: Branded Content in High Gear | Content Marketing Observatory | Scoop.it

"(...) The idea was Nissan Europe’s: Take the best video-game racers, and put them inside real race cars. So back in 2008, the carmaker teamed up with Sony Computer Entertainment and Polyphony Digital, creators of racing simulator “Gran Turismo,” to bring the top performers in the digital realm onto the tarmac.

 

Several years later, the brands’ U.S. counterparts took it one step further, presenting the gamers’ trials as a reality-television series, which airs on Spike TV. The prize: a racing contract with Nissan. Now, four seasons in, “GT Academy” has become a valuable marketing tool for Sony and Nissan, attracting millions of viewers across Spike TV, MTV2, Hulu and YouTube. (...)"

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14 examples of evergreen content formats that work wonders

14 examples of evergreen content formats that work wonders | Content Marketing Observatory | Scoop.it

"Answer questions, make sense of trends, dig into the detail, share secrets, checklists, stats or best practices, …"

 

See all 14 formats: https://econsultancy.com/blog/66247-14-examples-of-evergreen-content-formats-that-work-wonders


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"55% of Visitors Spend Fewer Than 15 Seconds on Your Website"

"55% of Visitors Spend Fewer Than 15 Seconds on Your Website" | Content Marketing Observatory | Scoop.it
Chartbeat's come out with new data on reader engagement on media sites. Here's what it means for marketers.
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How To Find The Right YouTube Star

How To Find The Right YouTube Star | Content Marketing Observatory | Scoop.it
A panelist at the conference summed up the importance of content marketing, particularly on video-rich social media channels, saying that the only way to reach a Millennial audience is through social media creators with a following.
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How To Create Social Media Content

How To Create Social Media Content | Content Marketing Observatory | Scoop.it

So you’ve setup your Twitter profile, put the finishing touches on your Facebook Page and started to experiment with Pinterest and Instagram. Now: how do you go about creating great content? First, strive to be informative, entertaining and, crucially, different with your updates. Share tips and insights, unveil your personality and show off your expertise. Package your content well with high-quality prose and brilliant images. Stay relevant and on-point at all times, but don’t be afraid to have fun with your audience, too. This infographic from Edge Media takes a closer look at what you can do to create strong social media content.


Via Tolokonnikoff - Seratoo , michel verstrepen
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2015 Table of Digital Marketing Predictions and Trends

2015 Table of Digital Marketing Predictions and Trends | Content Marketing Observatory | Scoop.it
2015 Periodic Table of Digital Marketing Predictions and Trends
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How four influential retailers are tackling shoppable Instagram

How four influential retailers are tackling shoppable Instagram | Content Marketing Observatory | Scoop.it
A look into the ways Nordstrom, Target, Michael Kors and Nike Women are experimenting to solve the social platform's lack of hot links.
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How important are third party reviews for ecommerce sites?

How important are third party reviews for ecommerce sites? | Content Marketing Observatory | Scoop.it

Third party reviews have become a common feature on most ecommerce sites. This is mainly because they have been proven to drive sales, while many shoppers expect to be able to read reviews before they decide to buy. Reviews (hence?) also improve SEO performance. This is an important consideration. Page one of Google is taken up mainly by results from publishers. By contrast Kia, which provides reviews, for example, ranks number one...

 
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A case study showing the impact of Personalised Product recommendations on retail merchandising - Smart Insights Digital Marketing Advice

A case study showing the impact of Personalised Product recommendations on retail merchandising - Smart Insights Digital Marketing Advice | Content Marketing Observatory | Scoop.it
How JD Sports outdoors brands Blacks and Millets integrated personalisation into their experience With average online conversion rates still languishing be. Marketing topic(s):Merchandising, Web personalisation. Advice by Expert commentator.
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For Search's Sake. For Social's Sake. Stay Curious. @TheseDaysYR

For Search's Sake. For Social's Sake. Stay Curious. @TheseDaysYR | Content Marketing Observatory | Scoop.it

Social and search each account for 30% of referral traffic to content on the web. For the brave marketer who wants her or his brand’s content to surface in search rankings or social streams, that hence basically means he or she has two and a half options: 1) be newsworthy, 2) answer a search query or 2,5) hit the jackpot doing both at once.

 

In either case, however, one component is key. And that component is curiosity.

 

The Y&R imperative to ‘Stay curious’ has probably never been more relevant.

 

Check out these 20 wise quotes to learn why: http://thesedays.com/journal/stay-curious-1

 

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Almost 1/5 local mobile searches lead to a purchase within a day - Think with Google

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"Connecting With The Cosmos": Nielsen's 'Total Audience Media Universe'

"Connecting With The Cosmos": Nielsen's 'Total Audience Media Universe' | Content Marketing Observatory | Scoop.it

"The current state of the media universe is much like that of the cosmos. The rise in technology and TV-connected devices has given consumers—and thus programmers, marketers, agencies and advertisers—a vehicle for boundless choice.

 

This dynamic ecosystem is also continually changing.

And to keep pace, Nielsen is reaching new frontiers by working to total up audiences across devices and burgeoning viewing platforms.

 

Consider this: Each month, U.S. consumers are..." Read more: http://www.nielsen.com/us/en/insights/news/2015/connecting-with-the-cosmos-the-total-audience-media-universe.html

 

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"Content Remains King" - Tue., Mar. 24, 2015

"Content Remains King" - Tue., Mar. 24, 2015 | Content Marketing Observatory | Scoop.it

"(…) AT&T is attracting younger viewers with its "Summer Break" video series. High-end camera maker Leica developed the "world's most boring video" to showcase its commitment to craftsmanship. Uber and Airbnb maintain glossy magazines aimed at their internal audiences of drivers and homeowners. (…)”

 

Image: screenshot from AT&T's @SummerBreak Series: https://www.youtube.com/watch?list=PL1dP2IhCZzs17ky3wAbrWb1m1YuDJVkbW&v=CJldMuaNJEw

 

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Flipboard's 15 Million User-Generated Magazines | Flipboard

Flipboard's 15 Million User-Generated Magazines | Flipboard | Content Marketing Observatory | Scoop.it

Since Flipboard launched magazine-making two years ago, over 15 million magazines have been created on the platform.

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Uber just launched a quarterly print magazine, Momentum

Uber just launched a quarterly print magazine, Momentum | Content Marketing Observatory | Scoop.it
Uber employees spent 5 months putting this together.
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The Rise of Subject Line Designers?

The Rise of Subject Line Designers? | Content Marketing Observatory | Scoop.it
Almost all messages are more effective when they include an image. Tweets with images see substantially higher engagement and retweets. Having at least one image in a blog post is now standard practice. And it’s rare to see a promotional email that doesn’t include at least one image — if...
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Jonah Peretti Explains Why BuzzFeed Is Happy to Cut a (Theoretical) Deal With Facebook

Jonah Peretti Explains Why BuzzFeed Is Happy to Cut a (Theoretical) Deal With Facebook | Content Marketing Observatory | Scoop.it
Facebook's new publishing plan has the Internet in an uproar. NBD, says BuzzFeed's CEO.
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What We Found When We Analyzed the Top 1,000 Posts On LinkedIn - The Percolate Blog

What We Found When We Analyzed the Top 1,000 Posts On LinkedIn - The Percolate Blog | Content Marketing Observatory | Scoop.it
Distributing compelling long-form content on LinkedIn can be a powerful way to build your company’s brand, showcase products, demonstrate thought leadership, and boost your own career.
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101 Ways to Source Content Ideas

101 Ways to Source Content Ideas | Content Marketing Observatory | Scoop.it
I have had occasional writer’s block; but for the most part, coming up with ideas has never been an issue. If you pay attention to the world around you and listen to people, you’ll get a flurry of potential ideas for posts.
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Marco Favero's curator insight, March 22, 6:12 PM

aggiungi la tua intuizione ...

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Apple said to plan September launch of subscription TV service - CNET

Apple said to plan September launch of subscription TV service - CNET | Content Marketing Observatory | Scoop.it
The tech giant is in talks with TV programmers about a service that would include about 25 channels, according to the Wall Street Journal.
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#ThrowbackThursday: Data puzzles vs. insight mysteries (video)

The difference between data and consumer insights, from The Big Rethink UK
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Five disruptive tips that will revolutionise retail for marketers | The Drum

Five disruptive tips that will revolutionise retail for marketers | The Drum | Content Marketing Observatory | Scoop.it
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Successful Content Creation: Lessons From adidas – Think with Google

Successful Content Creation: Lessons From adidas – Think with Google | Content Marketing Observatory | Scoop.it
A behind-the-scenes perspective on adidas' winning content strategy before, during, and after the 2014 World Cup. Lisa Gevelber, vice president of marketing at Google, shares takeaways for brands looking to capitalize on the year's most important cultural moments.
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The Convergence of Retail and Mobile: The Creative Shortlist – Think with Google

The Convergence of Retail and Mobile: The Creative Shortlist – Think with Google | Content Marketing Observatory | Scoop.it
In this month’s Creative Shortlist, John Boiler, founder of 72andSunny, spotlights digital campaigns from brands such as Target and Topman that are changing the way we shop. But as retail and mobile converge, he can’t help but wonder whether this is a shopping apocalypse or an opportunity for a new kind of physical and virtual engagement.
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