Content Marketing Observatory
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Losing control of your brand? Let’s get excited!

Losing control of your brand? Let’s get excited! | Content Marketing Observatory | Scoop.it
By Mars Dorian, Contributing {grow} Columnist
Control. Humans are suckers for it. There’s a little Darth Vader in all of us – the little dictator who only supports his own opinion and vaporizes anything that doesn’t go his way.
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Content Marketing Observatory
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The Atomic Guide to Content Strategy

Here's how to clean up your content strategy in 12 brutal yet sensible steps - inspired by #atomicdesign. Summary: the key to untie the content strategic knot a…
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"Are content creators being eclipsed by 'content curators'?" Saul J. Berman - Knowledge@Wharton

"Are content creators being eclipsed by 'content curators'?" Saul J. Berman - Knowledge@Wharton | Content Marketing Observatory | Scoop.it

Knowledge@Wharton: Do you think that, in publishing, content creators are being eclipsed by what are called “content curators”? And what are the implications? 


 Berman: Interesting question. We do think there is a big role for curation as a value-added service. We think there is a big role for analytics. Companies like Bloomberg have long created value around the analytics. We have told people in the information publishing space, beginning five years ago, that they have to do more than just, if you will, provide the information. They have to provide people the tools and capabilities to do different things with that information and they have to provide analysis and insight. Increasingly, it gets back to the point we make about the experience. There are lots of different ways to monetize, which we outline in the book. You can monetize with different audiences in different ways.



The "phenomenon of free" has hit many businesses hard, particularly media businesses, argues Saul J. Berman, Global & Americas Leader for the IBM Strategy & Change Consulting Group. 


In Not for Free: Revenue Strategies for a New World, Berman offers lessons from businesses that have integrated successful business model innovations, as well as from businesses that have failed to do so. Recently, Knowledge@Wharton and Jerry (Yoram) Wind sat down with Berman to discuss his thoughts on who pays for free content and why new models are essential.


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Advertising stereotypes: which would you choose to eradicate from the planet?

Advertising stereotypes: which would you choose to eradicate from the planet? | Content Marketing Observatory | Scoop.it
A woman sensually eating of a 65p chocolate bar. The bumbling dad who’s never used a dishwasher. It’s 2016, and these kind of stereotypes are still alive and well in the ad industry.
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When Virtual and Reality Get Confused | the weekly ramble | by David Sable

When Virtual and Reality Get Confused | the weekly ramble | by David Sable | Content Marketing Observatory | Scoop.it
a thought-provoking ramble on the state of life, clients and the universe at large
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The Maker of AdBlock Plus' 'Acceptable Ads' Explains the Most Controversial News at Dmexco

The Maker of AdBlock Plus' 'Acceptable Ads' Explains the Most Controversial News at Dmexco | Content Marketing Observatory | Scoop.it

COLOGNE, Germany—Eyeo GmbH, the maker of the popular ad blocker AdBlock Plus, made headlines this week at the Dmexco conference when it launched its "Accepted Ads" initiative that lets publishers serve pre-vetted ads that are shown to people who have downloaded an ad blocker.

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A philosopher’s 350-year-old trick to get people to change their minds is now backed up by psychologists

A philosopher’s 350-year-old trick to get people to change their minds is now backed up by psychologists | Content Marketing Observatory | Scoop.it
The 17th century philosopher Blaise Pascal is perhaps best known for Pascal’s Wager which, in the first formal use of decision theory, argued that believing in God is the most pragmatic decision.
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The Future of Content Marketing? "Far Less Content"

The Future of Content Marketing? "Far Less Content" | Content Marketing Observatory | Scoop.it
Content creators everywhere including YouTube stars, Twitter personalities, and journalists are all suffering from the results of peak…
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The Misinformation Industry | Center for Public Integrity

An ongoing series seeking to illuminate misleading tactics special interest groups sometimes use to gain public support for their political agendas.
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How To Use Wikipedia for Content Marketing

How To Use Wikipedia for Content Marketing | Content Marketing Observatory | Scoop.it
"Wikipedia is the 800 lb gorilla in the Google search results. It ranks for almost half of all searches. It is the online resource. Google has even built large portions of its Knowledge Graph off the back of Wikipedia. It’s also a motherlode of SEO resources – right behind Google Keyword Planner, Google Search, and Google Analytics..."


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How To Find Landmarks in a Peak Content Landscape?

How To Find Landmarks in a Peak Content Landscape? | Content Marketing Observatory | Scoop.it

“(…) when inundated with content as consumers, how will it be possible to retell the story of music by determining which moments, artists, and movements were emblematic of the times? If music is meant to also reflect social climates, subculture, and realities beyond the hegemonically constructed narratives of power, how are the considerations with which music is being created dampening or amplifying these kinds of voices? These questions can be explored by examining the new expectations of the artist with regard to the kinds of multimedia content being pushed out by three of the best-selling albums of 2016 thus far: Drake’s Views, Beyonce’s Lemonade, and Rihanna’s Anti. (...)


 If Kanye West is asking Mark Zuckerberg for one billion dollars for his ideas to help humanity, then will the most successful musical projects or at least the ones retroactively proclaimed as landmarks be the ones that achieve the most funding with the biggest names entering partnerships? Will musical milestones be determined by the quantity of the content or the scope of the projects rather than the social importance of its temporality? (…)” 


 Full story: https://futureofstorytelling.org/music-and-multimedia/

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Should brands do more and say less?

Should brands do more and say less? | Content Marketing Observatory | Scoop.it

"As the Under Armour spot, in which Michael Phelps toils in the shadows to achieve his Olympic dreams, concludes: it’s what you do in the dark that puts you in the light."


Read more at http://www.campaignlive.co.uk/article/why-brands-say-less/1407161?

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"Are you ready for the mega-shift from social media to private media?"

"Are you ready for the mega-shift from social media to private media?" | Content Marketing Observatory | Scoop.it
Over the past few months I’ve seen a few trends coming together but I’m not sure I grasped the significance of what’s happening until I…
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We've Reached Peak Curation In Music. Can Collisions Save Us From Ourselves?

We've Reached Peak Curation In Music. Can Collisions Save Us From Ourselves? | Content Marketing Observatory | Scoop.it
Over time, we curate a world so perfectly in harmony with our points of view that no rough-edged, sharp-elbowed, dissonance is allowed.
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"The 'titans are going to clash' in the technology and media world," says Goldman Sachs

"The 'titans are going to clash' in the technology and media world," says Goldman Sachs | Content Marketing Observatory | Scoop.it
"It's great to be a consumer of media these days. You get more access to content and have the ability to see it across different platforms at different times. It's not necessarily great to be a producer of media, however. Traditional cable companies have seen a huge amount of value shift to tech companies, which are distributing their content and in many cases taking their ad dollars. Goldman Sachs' latest podcast takes a look at this tension, with Michael Ronen and Dave Dase, who work in Goldman Sachs' technology, media and telecom group, discussing the shifting dynamics at play. (...)"

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Snapchat Stories vs Instagram Stories [Infographic]

Snapchat Stories vs Instagram Stories [Infographic] | Content Marketing Observatory | Scoop.it
This infographic looks at Snapchat vs Instagram Stories side-by-side to highlight the key differences between the two.
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Patagonia’s Philosopher-King

Patagonia’s Philosopher-King | Content Marketing Observatory | Scoop.it
How Yvon Chouinard turned his eco-conscious, anti-corporate ideals into the credo of a successful clothing company.
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Facebook Can't Escape Bias, No Matter What It Says

Facebook Can't Escape Bias, No Matter What It Says | Content Marketing Observatory | Scoop.it
Facebook doesn't want to be a media company, but it's still changing how we think about news.
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Why Are So Many of Today’s Logos Wordless?

Why Are So Many of Today’s Logos Wordless? | Content Marketing Observatory | Scoop.it
“Consumers are jaded about advertising in a way they weren’t several decades ago.”
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All of Facebook’s Ad Targeting Options (in One Epic Infographic)

All of Facebook’s Ad Targeting Options (in One Epic Infographic) | Content Marketing Observatory | Scoop.it
Facebook provides a vast array of targeting options for your ads on the platform. This infographic lists all of them to help you get a better understanding of what's possible. 
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More telcos join the transparency push to expose government surveillance - Access Now

More telcos join the transparency push to expose government surveillance - Access Now | Content Marketing Observatory | Scoop.it
Multinational telcos Orange and Telenor have published transparency reports shedding light on surveillance across the globe.
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"Swiping is the Future of Mobile Search," says AJ Kohn

"Swiping is the Future of Mobile Search," says AJ Kohn | Content Marketing Observatory | Scoop.it
Should Google's AMP project succeed, the future of mobile search could very well be swiping through content and the death of the blue link.
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"What’s Missing in Marketing Today: The Human Touch" says Survey.com CEO Panos Bethanis

"What’s Missing in Marketing Today: The Human Touch" says Survey.com CEO Panos Bethanis | Content Marketing Observatory | Scoop.it
“(…) the industry is awash in so-called “hyper-personalized” techniques that rely solely on Internet browsing behaviors to target customers in increasingly smaller segments of the population. It’s one thing for a marketer to know which items a customer purchased or clicked on last and are likely to purchase or click next; it’s quite another to know who these people are or what they do when they’re not shopping online. In a sense, such extreme forms of data-driven marketing are taking the “person” out of personalization by targeting customers in a strictly algorithmic fashion. (…) 

 Can success in any aspect of marketing be boiled down to a single number or set of numbers? (…)” 


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Why Marketers Must Stop Playing Their Own ‘Game Of Thrones’ - @JamieCentral

Why Marketers Must Stop Playing Their Own ‘Game Of Thrones’ - @JamieCentral | Content Marketing Observatory | Scoop.it

"We have to leave the drama to HBO and sit down to declare a big truce," says Wunderman's Global CMO Jamie Gutfreund. "Gen Z is not, will not, respond well to our current approach."


"They expect and demand a transparent, honest, high-quality experience that speaks directly to them. To do that, we’re going to need all the help we can get. All of the data we have needs to be shared and evaluated across business units, where a diversity of smart people with different mindsets can ask questions of that data and tease out insights. (...)"


Read more at: http://scl.io/0Jo_nDYB#gs.null

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Facebook fixing ‘bug’ showing vomit sticker when searching for ‘liberals’ or ‘feminism’

Facebook fixing ‘bug’ showing vomit sticker when searching for ‘liberals’ or ‘feminism’ | Content Marketing Observatory | Scoop.it
Facebook is apologizing for what it says is a “bug” that caused people to see the vomit sticker when looking for something to represent “liberals” or “feminism” on its platform. The company attributed the blame to something in its search algorithm and acknowledged that it was fixing the problem.
Frank Delmelle's insight:
"systemic bias"...
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5 Apps to Fix the Content Peaking Plane

Waste a minute with these 5 ‘content marketing survival kit items’ so blatantly trivial it makes you wonder why anyone would want to snitch them from Erica Ber…
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