Content Marketing...
Follow
Find tag "storycrafting"
3.6K views | +1 today
Content Marketing Tips
All aspect's of content marketing are covered, content creation, distribution, syndication, event's and more. Join our curation site http://www.internetbillboards.net
Curated by Tom George
Your new post is loading...
Your new post is loading...
Rescooped by Tom George from Curation-Corner
Scoop.it!

The Art of Storytelling -- #Infographic

The Art of Storytelling -- #Infographic | Content Marketing Tips | Scoop.it

By Rob Lambert - http://bit.ly/AE32B7 - @adapt_iterate

 

"Love this set of doodles from Sunni Brown -  http://bit.ly/Aw9baj    - @SunniBrown on the art of storytelling by Robert McKee.

 

All businesses should take the art of storytelling seriously, it really can set you apart from the competition.

 

There are great points about story here for every business person. I particularly like, "Don't imitate anyone," and "It's not language, it's far beyond that."

Image via via flickr.com

 

Keep this one for your Infographics File :) Thanks Karen xxx [or Pinterest]


Via Karen Dietz, maxOz
more...
No comment yet.
Rescooped by Tom George from Just Story It Biz Storytelling
Scoop.it!

How to Improve Your [Marketing] by Creating Your Own Great Metaphors, Get Famous, Retire Early and Die Filthy Rich*

How to Improve Your [Marketing] by Creating Your Own Great Metaphors, Get Famous, Retire Early and Die Filthy Rich* | Content Marketing Tips | Scoop.it

"Crafting great metaphors is one of the most creative ways to add chili powder to your writing [stories] and transform it from a boring bean soup into a four-alarm meal."

 

Love the title! And the article is great too.

 

While written for writers, take these gems and run with them.

 

The author shares with us a simple process for finding metaphors for your stories.  Metaphors are a very powerful element to bring into your storytelling.

 

But metaphors go beyond storytelling -- they are critically important in website and other promotional copy.

 

Have fun finding metaphors for your stories and other materials.  Take your time.  Listen for metaphors people are using.  Hunt for metaphors being shared in the world.  Bring the ones you like into your marketing and see how much easier it is for people to connect with you.


Via Karen Dietz
more...
No comment yet.