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All aspect's of content marketing are covered, content creation, distribution, syndication, event's and more. Join our curation site http://www.internetbillboards.net
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The Benefits of Content Curation and How to Make it Work for You

The Benefits of Content Curation and How to Make it Work for You | Content Marketing Tips | Scoop.it

Beth Kanter wrote a very complete and interesting piece in NTEN's latest edition of their quarterly journal for non-profit leaders. You have to download the journal but it's worth it and it's free (you just need to register). 

 

Jan Gordon: I agree with Guillaume, Beth Kanter knows what she's talking about and her article is definitely worth reading.

 

Guillaume Decugis wrote this commentary:

 

"It's been fascinating for me to see how non-profits seem to embrace Social Media in general and Content Curation in particular - Beth of course being a key advocate in that move.

 

The broader take-away that I see for those of us in all sorts of organizations, as independant professionals or SMB-owners is the validation it brings to the model. When tightly-budgeted NPO's embrace a practice as a group, you can bet they're not wasting their scarce resources on a hype. They have to be efficient and as Beth puts it in the article: "Putting content curation into practice is part art form, part science, but mostly about daily practice. You don’t need to do it for hours, but 20 minutes every day will help you develop and hone the skills."

 

This is precisely where we see the opportunity with curation for professionals: building up a good practice that fits with one's daily routine and that -as Beth puts it - brings great "unexpected benefits".

 

Selected by gdecugis and Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://tinyurl.com/75ucphe]


Via Guillaume Decugis, janlgordon
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Guillaume Decugis's comment, June 12, 2012 9:28 PM
You're welcome Beth. Thanks for the great piece!
Mshaber's comment, June 13, 2012 10:51 AM
Thanks...
janlgordon's comment, June 14, 2012 7:09 AM
Thank you Beth Kanter for the mention and for an amazing article, it's greatly appreciated!
Rescooped by Tom George from Content Curation World
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Content Curation:Tips, Tactics, Tools & Techniques You Need To Know

Content Curation:Tips, Tactics, Tools & Techniques You Need To Know | Content Marketing Tips | Scoop.it

 For this month's Net2 Think Tank, we asked you to share your tips, resources, and ideas about curating content at your organization or enterprise. Below, read the curated list of the community responses we received - and share your own tips in the comments!

 

Topic: What are your best practices for curating content? Share your tips, tactics, tools, and techniques for effectively curating to serve your audience. And, if you've written about curation in the past, share the link with us!

 

Here's a quick working definition to get us started: Content curation focuses on using the web to highlight important information in situations where information overload may be a problem. Many organizations today are writing on the web regularly to communicate with their audience. At the same time, information pollution is an increasing problem for the consumers of that content. As Will Coley explains, "when organizations offer clarity amidst the noise, they build trust among supporters"

 

http://netsquared.org/blog/claire-sale/september-net2-think-tank-round-curating


Via janlgordon, Robin Good
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Rescooped by Tom George from Curation, Social Business and Beyond
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The Power of ReTweeting: The 7 Reasons to RT on Twitter

The Power of ReTweeting: The 7 Reasons to RT on Twitter | Content Marketing Tips | Scoop.it

If you ask someone on Twitter why they enjoy tweeting, you would most definitely get varied responses. But a common answer would be it’s because they learn so much from people from all over the world.

 

For those new on Twitter you might wonder why you see people sharing a tweet with an RT at the beginning of each tweet. This is called a ReTweet. Re Tweeting started around 2008 when someone saw a tweet and wanted to share it but also wanted to be able to give credit to the person who shared it first.

 

From then on it has been a practice to RT when you find a useful content to share. ReTweeting can be powerful and here are the reasons why you should ReTweet.

 

http://podjam.tv/2011/08/30/the-power-of-retweeting-the-7-reasons-to-rt-on-twitter/


Via janlgordon
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Rescooped by Tom George from Curation, Social Business and Beyond
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How To Effectively Combine Curation With Your Content Strategy

How To Effectively Combine Curation With Your Content Strategy | Content Marketing Tips | Scoop.it

Margot Bloomstein, a content strategist talks about how to combine curation to your content strategy by showcasing lessons she has adopted from museum curators and so much more.

 

What caught my attention:

 

**She talks about copywriting issues. Because a curator goes way beyond aggregating which is just gathering content, they arrange it in order of relevance, point out what you should pay attention to and many other important things.  It takes a lot of thought to assemble pieces in a cohesive manner, add context to it, ad take it to the next level. 

 

**It is appropiate to give the curator credit if you're going to repost or use it in any manner.

 

http://www.uie.com/brainsparks/2011/09/15/margot-bloomstein-combining-curation-with-your-content-strategy/

 

 


Via janlgordon
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Tom George's comment, March 20, 2012 6:19 AM
Hey Pedro,
I am the founder of Internet Billboards, my name is Tom George. Do you think you will be curated more on this topic and building a nice Scoop.it page? The reason I ask is I can show you how you can auto share your Scoop.it selections to Internet Billboards.
Rescooped by Tom George from Entrepreneurs and beyond
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The New Startup Model: Nail It Then Scale It

The New Startup Model: Nail It Then Scale It | Content Marketing Tips | Scoop.it

Great piece, excellent advice and strategy!

 

"I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers."

 

Here's the bottomline:

 

At the heart of it, to be a successful entrepreneur you have to be totally customer centric, and learn to change and adapt as fast as the market. The pace of change in the marketplace is escalating, so entrepreneurs have to improve their ability to deal with change.

 

At the same time, more entrepreneurs are jumping into the fray, and less money is available from investors. It’s time for a new startup model. In my view, savvy “super angel” investors such as Mike Maples, Jr., and leading incubators such as Y Combinator, are already on this one. How far behind is your startup?

 

http://www.forbes.com/sites/martinzwilling/2011/09/18/adopt-the-new-startup-model-nail-it-then-scale-it/


Via janlgordon
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12 Most Easy Traps To Fall Into When Curating Content

12 Most Easy Traps To Fall Into When Curating Content | Content Marketing Tips | Scoop.it
Margie Clayman discusses the 12 Most Easy Traps To Fall Into When Curating Content.

 

Intro:

 

Last week we talked about reasons why a person (like me) who is curating content may not include certain kind of posts. This week I want to talk about some of the traps one can fall into when working on curating content. Having fallen into most of them, this is something I know a lot about. Or, like Han Solo famously said, “Hey, trust me.”

 

Here's what caught my attention:

 

Gathering posts that are all from the same perspective

 

If you are doing a lot of curating, you’ll notice something that is not all that surprising. You’re going to gravitate toward posts you agree with. It’s nice to have validation of your views, and we just naturally move towards people who think like we do. When you’re curating content though, you’re responsible (I believe) for offering a variety of perspectives to show the spectrum of what’s out there. I’m doing the best I can to offer a wide range of perspectives at The Blog Library because I don’t want any visitor to feel like they are not represented or welcome there.

 

http://12most.com/2011/08/30/12-easy-traps-fall-curating-content/

 


Via janlgordon
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Tom George's comment, August 30, 2011 2:07 PM
Excellent post should almost be mandatory reading for new curators. I rescooped it, let's chat a minute on our site to make sure nothing is lost in translation LOL