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Content Marketing Tips
All aspect's of content marketing are covered, content creation, distribution, syndication, event's and more. Join our curation site http://www.internetbillboards.net
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Rescooped by Tom George from Just Story It! Biz Storytelling
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How GE Wins Big With B2B Corporate Storytelling

How GE Wins Big With B2B Corporate Storytelling | Content Marketing Tips | Scoop.it
“Behind every person, behind every company, behind everything, is a story of how it got there – and the most relevant stories connect on a personal level.” Beth Comstock, CMO of GE. The above c…

Via Karen Dietz
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Karen Dietz's curator insight, October 22, 2014 4:13 PM

Article Link: http://bit.ly/1yZ5TQW 


Ahhhhh -- here's an article that is music to my ears!


It's all about how GE is working with the principles of storytelling to provide buyers more than just information about product specifications. GE is deliberately working with stories to create the human connection with each other that we all desire.


How do they do that? This article, written by Tony Zambito for the Business2Community blog explains a lot about their approach. Like spending lots of time on listening first. Yeah!! That is a foundational skill for storytelling and a key commitment for GE.


There are 4 other story principles GE follows. I love "learn imagination". Another thing I like about this article is that there is not a distinction made between corporate storytelling and brand storytelling -- they are viewed as one and the same here, not discrete activities. Thank heavens.


Read more about how GE approaches its storytelling. You too can use the same principles with the same great results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Clayton Bye's curator insight, October 23, 2014 10:10 AM

More and more businesses are hiring writers to create stories about their products or to create stories for their customers, whether that be for a product or for a company blog or web page..

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The Benefits of Content Curation and How to Make it Work for You

The Benefits of Content Curation and How to Make it Work for You | Content Marketing Tips | Scoop.it

Beth Kanter wrote a very complete and interesting piece in NTEN's latest edition of their quarterly journal for non-profit leaders. You have to download the journal but it's worth it and it's free (you just need to register). 

 

Jan Gordon: I agree with Guillaume, Beth Kanter knows what she's talking about and her article is definitely worth reading.

 

Guillaume Decugis wrote this commentary:

 

"It's been fascinating for me to see how non-profits seem to embrace Social Media in general and Content Curation in particular - Beth of course being a key advocate in that move.

 

The broader take-away that I see for those of us in all sorts of organizations, as independant professionals or SMB-owners is the validation it brings to the model. When tightly-budgeted NPO's embrace a practice as a group, you can bet they're not wasting their scarce resources on a hype. They have to be efficient and as Beth puts it in the article: "Putting content curation into practice is part art form, part science, but mostly about daily practice. You don’t need to do it for hours, but 20 minutes every day will help you develop and hone the skills."

 

This is precisely where we see the opportunity with curation for professionals: building up a good practice that fits with one's daily routine and that -as Beth puts it - brings great "unexpected benefits".

 

Selected by gdecugis and Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://tinyurl.com/75ucphe]


Via Guillaume Decugis, janlgordon
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Guillaume Decugis's comment, June 13, 2012 12:28 AM
You're welcome Beth. Thanks for the great piece!
Mshaber's comment, June 13, 2012 1:51 PM
Thanks...
janlgordon's comment, June 14, 2012 10:09 AM
Thank you Beth Kanter for the mention and for an amazing article, it's greatly appreciated!
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How to Improve Your [Marketing] by Creating Your Own Great Metaphors, Get Famous, Retire Early and Die Filthy Rich*

How to Improve Your [Marketing] by Creating Your Own Great Metaphors, Get Famous, Retire Early and Die Filthy Rich* | Content Marketing Tips | Scoop.it

"Crafting great metaphors is one of the most creative ways to add chili powder to your writing [stories] and transform it from a boring bean soup into a four-alarm meal."

 

Love the title! And the article is great too.

 

While written for writers, take these gems and run with them.

 

The author shares with us a simple process for finding metaphors for your stories.  Metaphors are a very powerful element to bring into your storytelling.

 

But metaphors go beyond storytelling -- they are critically important in website and other promotional copy.

 

Have fun finding metaphors for your stories and other materials.  Take your time.  Listen for metaphors people are using.  Hunt for metaphors being shared in the world.  Bring the ones you like into your marketing and see how much easier it is for people to connect with you.


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Content Curation:Tips, Tactics, Tools & Techniques You Need To Know

Content Curation:Tips, Tactics, Tools & Techniques You Need To Know | Content Marketing Tips | Scoop.it

 For this month's Net2 Think Tank, we asked you to share your tips, resources, and ideas about curating content at your organization or enterprise. Below, read the curated list of the community responses we received - and share your own tips in the comments!

 

Topic: What are your best practices for curating content? Share your tips, tactics, tools, and techniques for effectively curating to serve your audience. And, if you've written about curation in the past, share the link with us!

 

Here's a quick working definition to get us started: Content curation focuses on using the web to highlight important information in situations where information overload may be a problem. Many organizations today are writing on the web regularly to communicate with their audience. At the same time, information pollution is an increasing problem for the consumers of that content. As Will Coley explains, "when organizations offer clarity amidst the noise, they build trust among supporters"

 

http://netsquared.org/blog/claire-sale/september-net2-think-tank-round-curating


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12 Most Easy Traps To Fall Into When Curating Content

12 Most Easy Traps To Fall Into When Curating Content | Content Marketing Tips | Scoop.it
Margie Clayman discusses the 12 Most Easy Traps To Fall Into When Curating Content.

 

Intro:

 

Last week we talked about reasons why a person (like me) who is curating content may not include certain kind of posts. This week I want to talk about some of the traps one can fall into when working on curating content. Having fallen into most of them, this is something I know a lot about. Or, like Han Solo famously said, “Hey, trust me.”

 

Here's what caught my attention:

 

Gathering posts that are all from the same perspective

 

If you are doing a lot of curating, you’ll notice something that is not all that surprising. You’re going to gravitate toward posts you agree with. It’s nice to have validation of your views, and we just naturally move towards people who think like we do. When you’re curating content though, you’re responsible (I believe) for offering a variety of perspectives to show the spectrum of what’s out there. I’m doing the best I can to offer a wide range of perspectives at The Blog Library because I don’t want any visitor to feel like they are not represented or welcome there.

 

http://12most.com/2011/08/30/12-easy-traps-fall-curating-content/

 


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Tom George's comment, August 30, 2011 5:07 PM
Excellent post should almost be mandatory reading for new curators. I rescooped it, let's chat a minute on our site to make sure nothing is lost in translation LOL
Rescooped by Tom George from Just Story It! Biz Storytelling
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Why Stories: 90% of Orgs Use Content in Marketing [INFOGRAPHIC]

Why Stories: 90% of Orgs Use Content in Marketing [INFOGRAPHIC] | Content Marketing Tips | Scoop.it

Did you know that 90% of all organizations use content in their marketing efforts?

Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".

 

Source: http://www.demandmetric.com/content/content-marketing-infographic

 


Via Jonha Revesencio, Karen Dietz
Tom George's insight:

My insight is basically if it's good enough for Karen on storytelling and content marketing, it's a hot tip. 

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Steven Mallach's curator insight, May 15, 2013 5:29 AM

This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.

 

This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.

 

Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.

 

They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).

 

Nuff said.

 

 

Randy Bauer's curator insight, May 15, 2013 4:07 PM

I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients.

Infographics are a great outline, and this one provides much content.

Kris DaCosta-Jamaica Tourist Board's curator insight, May 17, 2013 11:43 AM

90% of organizations use #Content Marketing....its not the future.

Rescooped by Tom George from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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Exclusive Infographic: 64 Ways to Improve Your Twitter Marketing

Exclusive Infographic: 64 Ways to Improve Your Twitter Marketing | Content Marketing Tips | Scoop.it

An amazing and very useful infographic to use as checklist. If you follow this checklist, you can't do something wrong... I like it! (note from Martin Gysler)

 

Click the infographic below for an enlarged version you can print out and use as a checklist. Cross off items once you’ve done them.

 

Below the infographic we cover all eight sections in more detail to help you make the most of these great tips from Maria Peagler (@SM_OnlineClass), founder of SocialMediaOnlineClasses.com...


Via Martin Gysler, ABroaderView
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Tom George's comment, December 12, 2011 10:03 AM
Hi Martin,
Nice one thanks for sharing this. So where are you from Martin? I would like to learn a little more about you.
Martin Gysler's comment, December 12, 2011 2:23 PM
Hi Tom, Cool, I'm glad you like it too, it's an amazing infographics!
I'm from the French-speaking part of Switzerland, but I am active throughout the country because I also speak German :-)
I think we will have the opportunity to learn more about each of us in the coming weeks and months! Cheers! Martin
Rescooped by Tom George from Curation, Social Business and Beyond
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How To Effectively Combine Curation With Your Content Strategy

How To Effectively Combine Curation With Your Content Strategy | Content Marketing Tips | Scoop.it

Margot Bloomstein, a content strategist talks about how to combine curation to your content strategy by showcasing lessons she has adopted from museum curators and so much more.

 

What caught my attention:

 

**She talks about copywriting issues. Because a curator goes way beyond aggregating which is just gathering content, they arrange it in order of relevance, point out what you should pay attention to and many other important things.  It takes a lot of thought to assemble pieces in a cohesive manner, add context to it, ad take it to the next level. 

 

**It is appropiate to give the curator credit if you're going to repost or use it in any manner.

 

http://www.uie.com/brainsparks/2011/09/15/margot-bloomstein-combining-curation-with-your-content-strategy/

 

 


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Tom George's comment, March 20, 2012 9:19 AM
Hey Pedro,
I am the founder of Internet Billboards, my name is Tom George. Do you think you will be curated more on this topic and building a nice Scoop.it page? The reason I ask is I can show you how you can auto share your Scoop.it selections to Internet Billboards.
Rescooped by Tom George from Curation, Social Business and Beyond
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The Power of ReTweeting: The 7 Reasons to RT on Twitter

The Power of ReTweeting: The 7 Reasons to RT on Twitter | Content Marketing Tips | Scoop.it

If you ask someone on Twitter why they enjoy tweeting, you would most definitely get varied responses. But a common answer would be it’s because they learn so much from people from all over the world.

 

For those new on Twitter you might wonder why you see people sharing a tweet with an RT at the beginning of each tweet. This is called a ReTweet. Re Tweeting started around 2008 when someone saw a tweet and wanted to share it but also wanted to be able to give credit to the person who shared it first.

 

From then on it has been a practice to RT when you find a useful content to share. ReTweeting can be powerful and here are the reasons why you should ReTweet.

 

http://podjam.tv/2011/08/30/the-power-of-retweeting-the-7-reasons-to-rt-on-twitter/


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