Content Marketing...
Follow
Find tag "contentmarketing"
3.6K views | +0 today
Content Marketing Tips
All aspect's of content marketing are covered, content creation, distribution, syndication, event's and more. Join our curation site http://www.internetbillboards.net
Curated by Tom George
Your new post is loading...
Your new post is loading...
Rescooped by Tom George from Just Story It Biz Storytelling
Scoop.it!

Why Stories: 90% of Orgs Use Content in Marketing [INFOGRAPHIC]

Why Stories: 90% of Orgs Use Content in Marketing [INFOGRAPHIC] | Content Marketing Tips | Scoop.it

Did you know that 90% of all organizations use content in their marketing efforts?

Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".

 

Source: http://www.demandmetric.com/content/content-marketing-infographic

 


Via Jonha Revesencio, Karen Dietz
Tom George's insight:

My insight is basically if it's good enough for Karen on storytelling and content marketing, it's a hot tip. 

more...
Steven Mallach's curator insight, May 15, 2013 2:29 AM

This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.

 

This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.

 

Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.

 

They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).

 

Nuff said.

 

 

Randy Bauer's curator insight, May 15, 2013 1:07 PM

I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients.

Infographics are a great outline, and this one provides much content.

Kris DaCosta-Jamaica Tourist Board's curator insight, May 17, 2013 8:43 AM

90% of organizations use #Content Marketing....its not the future.

Rescooped by Tom George from Curation, Social Business and Beyond
Scoop.it!

How To Effectively Combine Curation With Your Content Strategy

How To Effectively Combine Curation With Your Content Strategy | Content Marketing Tips | Scoop.it

Margot Bloomstein, a content strategist talks about how to combine curation to your content strategy by showcasing lessons she has adopted from museum curators and so much more.

 

What caught my attention:

 

**She talks about copywriting issues. Because a curator goes way beyond aggregating which is just gathering content, they arrange it in order of relevance, point out what you should pay attention to and many other important things.  It takes a lot of thought to assemble pieces in a cohesive manner, add context to it, ad take it to the next level. 

 

**It is appropiate to give the curator credit if you're going to repost or use it in any manner.

 

http://www.uie.com/brainsparks/2011/09/15/margot-bloomstein-combining-curation-with-your-content-strategy/

 

 


Via janlgordon
more...
Tom George's comment, March 20, 2012 6:19 AM
Hey Pedro,
I am the founder of Internet Billboards, my name is Tom George. Do you think you will be curated more on this topic and building a nice Scoop.it page? The reason I ask is I can show you how you can auto share your Scoop.it selections to Internet Billboards.
Rescooped by Tom George from Curation, Social Business and Beyond
Scoop.it!

12 Most Easy Traps To Fall Into When Curating Content

12 Most Easy Traps To Fall Into When Curating Content | Content Marketing Tips | Scoop.it
Margie Clayman discusses the 12 Most Easy Traps To Fall Into When Curating Content.

 

Intro:

 

Last week we talked about reasons why a person (like me) who is curating content may not include certain kind of posts. This week I want to talk about some of the traps one can fall into when working on curating content. Having fallen into most of them, this is something I know a lot about. Or, like Han Solo famously said, “Hey, trust me.”

 

Here's what caught my attention:

 

Gathering posts that are all from the same perspective

 

If you are doing a lot of curating, you’ll notice something that is not all that surprising. You’re going to gravitate toward posts you agree with. It’s nice to have validation of your views, and we just naturally move towards people who think like we do. When you’re curating content though, you’re responsible (I believe) for offering a variety of perspectives to show the spectrum of what’s out there. I’m doing the best I can to offer a wide range of perspectives at The Blog Library because I don’t want any visitor to feel like they are not represented or welcome there.

 

http://12most.com/2011/08/30/12-easy-traps-fall-curating-content/

 


Via janlgordon
more...
Tom George's comment, August 30, 2011 2:07 PM
Excellent post should almost be mandatory reading for new curators. I rescooped it, let's chat a minute on our site to make sure nothing is lost in translation LOL
Rescooped by Tom George from Curation, Social Business and Beyond
Scoop.it!

The Benefits of Content Curation and How to Make it Work for You

The Benefits of Content Curation and How to Make it Work for You | Content Marketing Tips | Scoop.it

Beth Kanter wrote a very complete and interesting piece in NTEN's latest edition of their quarterly journal for non-profit leaders. You have to download the journal but it's worth it and it's free (you just need to register). 

 

Jan Gordon: I agree with Guillaume, Beth Kanter knows what she's talking about and her article is definitely worth reading.

 

Guillaume Decugis wrote this commentary:

 

"It's been fascinating for me to see how non-profits seem to embrace Social Media in general and Content Curation in particular - Beth of course being a key advocate in that move.

 

The broader take-away that I see for those of us in all sorts of organizations, as independant professionals or SMB-owners is the validation it brings to the model. When tightly-budgeted NPO's embrace a practice as a group, you can bet they're not wasting their scarce resources on a hype. They have to be efficient and as Beth puts it in the article: "Putting content curation into practice is part art form, part science, but mostly about daily practice. You don’t need to do it for hours, but 20 minutes every day will help you develop and hone the skills."

 

This is precisely where we see the opportunity with curation for professionals: building up a good practice that fits with one's daily routine and that -as Beth puts it - brings great "unexpected benefits".

 

Selected by gdecugis and Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://tinyurl.com/75ucphe]


Via Guillaume Decugis, janlgordon
more...
Guillaume Decugis's comment, June 12, 2012 9:28 PM
You're welcome Beth. Thanks for the great piece!
Mshaber's comment, June 13, 2012 10:51 AM
Thanks...
janlgordon's comment, June 14, 2012 7:09 AM
Thank you Beth Kanter for the mention and for an amazing article, it's greatly appreciated!
Rescooped by Tom George from Content Curation World
Scoop.it!

Content Curation:Tips, Tactics, Tools & Techniques You Need To Know

Content Curation:Tips, Tactics, Tools & Techniques You Need To Know | Content Marketing Tips | Scoop.it

 For this month's Net2 Think Tank, we asked you to share your tips, resources, and ideas about curating content at your organization or enterprise. Below, read the curated list of the community responses we received - and share your own tips in the comments!

 

Topic: What are your best practices for curating content? Share your tips, tactics, tools, and techniques for effectively curating to serve your audience. And, if you've written about curation in the past, share the link with us!

 

Here's a quick working definition to get us started: Content curation focuses on using the web to highlight important information in situations where information overload may be a problem. Many organizations today are writing on the web regularly to communicate with their audience. At the same time, information pollution is an increasing problem for the consumers of that content. As Will Coley explains, "when organizations offer clarity amidst the noise, they build trust among supporters"

 

http://netsquared.org/blog/claire-sale/september-net2-think-tank-round-curating


Via janlgordon, Robin Good
more...
No comment yet.