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Content Marketing Tips
All aspect's of content marketing are covered, content creation, distribution, syndication, event's and more. Join our curation site http://www.internetbillboards.net
Curated by Tom George
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Rescooped by Tom George from Public Relations & Social Media Insight
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The 3-Step Journey of a Remarkable Piece of Content - Copyblogger

The 3-Step Journey of a Remarkable Piece of Content - Copyblogger | Content Marketing Tips | Scoop.it

We’ve all experienced content like this. But do we know how to create it? That’s the question. Because consistently creating remarkable content over time is what it’s all about.

 

You’re aiming to create content that makes people pay attention, think, and feel.

 

I believe that remarkable content takes a three-step journey.

And as content creators, if we keep this journey in mind, we can craft an experience that will have a profound effect on our readers.

 


Via Jeff Domansky
Tom George's insight:

Always great copy and content marketing tips from Copyblogger.

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Jeff Domansky's curator insight, June 4, 2014 11:14 PM

Remarkable content takes a three-step journey to inspiration says Pamela Wilson.

Rescooped by Tom George from Curation, Social Business and Beyond
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12 Most Easy Traps To Fall Into When Curating Content

12 Most Easy Traps To Fall Into When Curating Content | Content Marketing Tips | Scoop.it
Margie Clayman discusses the 12 Most Easy Traps To Fall Into When Curating Content.

 

Intro:

 

Last week we talked about reasons why a person (like me) who is curating content may not include certain kind of posts. This week I want to talk about some of the traps one can fall into when working on curating content. Having fallen into most of them, this is something I know a lot about. Or, like Han Solo famously said, “Hey, trust me.”

 

Here's what caught my attention:

 

Gathering posts that are all from the same perspective

 

If you are doing a lot of curating, you’ll notice something that is not all that surprising. You’re going to gravitate toward posts you agree with. It’s nice to have validation of your views, and we just naturally move towards people who think like we do. When you’re curating content though, you’re responsible (I believe) for offering a variety of perspectives to show the spectrum of what’s out there. I’m doing the best I can to offer a wide range of perspectives at The Blog Library because I don’t want any visitor to feel like they are not represented or welcome there.

 

http://12most.com/2011/08/30/12-easy-traps-fall-curating-content/

 


Via janlgordon
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Tom George's comment, August 30, 2011 5:07 PM
Excellent post should almost be mandatory reading for new curators. I rescooped it, let's chat a minute on our site to make sure nothing is lost in translation LOL
Rescooped by Tom George from Curation, Social Business and Beyond
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How To Effectively Combine Curation With Your Content Strategy

How To Effectively Combine Curation With Your Content Strategy | Content Marketing Tips | Scoop.it

Margot Bloomstein, a content strategist talks about how to combine curation to your content strategy by showcasing lessons she has adopted from museum curators and so much more.

 

What caught my attention:

 

**She talks about copywriting issues. Because a curator goes way beyond aggregating which is just gathering content, they arrange it in order of relevance, point out what you should pay attention to and many other important things.  It takes a lot of thought to assemble pieces in a cohesive manner, add context to it, ad take it to the next level. 

 

**It is appropiate to give the curator credit if you're going to repost or use it in any manner.

 

http://www.uie.com/brainsparks/2011/09/15/margot-bloomstein-combining-curation-with-your-content-strategy/

 

 


Via janlgordon
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Tom George's comment, March 20, 2012 9:19 AM
Hey Pedro,
I am the founder of Internet Billboards, my name is Tom George. Do you think you will be curated more on this topic and building a nice Scoop.it page? The reason I ask is I can show you how you can auto share your Scoop.it selections to Internet Billboards.