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Content Marketing Tips
All aspect's of content marketing are covered, content creation, distribution, syndication, event's and more. Join our curation site http://www.internetbillboards.net
Curated by Tom George
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Data-Driven Brand Storytelling | Credible Story

Data-Driven Brand Storytelling | Credible Story | Content Marketing Tips | Scoop.it

How much more compelling would your brand storytelling be if data were the focus of your content strategy?

In a recent article published here on CMI, Colleen Jones asked the question, “Can digital branded content ever be taken seriously — even as seriously as journalism?”

Without a doubt journalism has had a huge head start when it comes to creating stories that capture hearts and minds. Part of that success comes from using research data (polls, surveys and feedback) to understand what readers find valuable, particularly as it relates to the issues and problems they face.

Do content marketers have the same research opportunities? Of course they do. In fact, if more content marketers were to use publicly available data the way journalists do then branded content would offer new angles, insights, and more value to stories that affect people’s lives.

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Google Glass and the Future of Technology

Google Glass and the Future of Technology | Content Marketing Tips | Scoop.it

New gadgets — I mean whole new gadget categories — don’t come along very often. The iPhone was one recent example. You could argue that the iPad was another. But if there’s anything at all as different and bold on the horizon, surely it’s Google Glass.

That, of course, is Google’s prototype of a device you wear on your face. Google doesn’t like the term “glasses,” because there aren’t any lenses. (The Glass team, part of Google’s experimental labs, also doesn’t like terms like “augmented reality” or “wearable computer,” which both have certain baggage.)

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Beyond Links: Reaping the Long-Term Benefits of Content Marketing

Beyond Links: Reaping the Long-Term Benefits of Content Marketing | Content Marketing Tips | Scoop.it

Content marketing has the power to produce more than just links – it can enhance your brand image and build relationships with key brand advocates who are sure to get you even more links and exposure than you ever could without a content-based strategy.It may sound counter-productive, but focusing less on link building can actually gain more links.

The four content marketing benefits below can all come with the additional side effect of natural links. Craft your content strategy with these core benefits in mind, and you can spend less (or even zero) time on link acquisition.

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More Push Ups, Fewer Sick Days: HeiaHeia’s Social Exercise Platform Sees UK Launch | TechCrunch

More Push Ups, Fewer Sick Days: HeiaHeia’s Social Exercise Platform Sees UK Launch | TechCrunch | Content Marketing Tips | Scoop.it
HeiaHeia is a startup that's been flying somewhat under the radar outside its native Finland. But today that's set to change as the social exercise platform sees its official UK launch.

 

HeiaHeia’s platform is designed to help motivate users to exercise more by making it easy to track and share their participation in a range of different activities and sports. Users can select from 400 predefined activities — from football to ‘ultimate Frisbee’, to something as simple as walking the dog or going for a run — and create a personal training plan with predefined targets. The whole thing is quite data-driven, with that data and a user’s progress nicely visualised, including a ‘Timeline’ view, although I found the UI and on-boarding process slightly overwhelming.

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At Home in Italy | Quintessence

At Home in Italy | Quintessence | Content Marketing Tips | Scoop.it

As many of us are celebrating the long weekend here in the States, perhaps some are still on vacation, enjoying the long light of summer somewhere exotic or enchanting. The Italian countryside has for many always held a special allure, with its rich history of art, food, design and seemingly envious lifestyle. A new volume debuting this week from Vendome Press captures the essence of Italy’s most beautiful houses, showcasing an amazing collection documented by well known architectural photographer Massimo Listri and described by Nicoletta del Buono, Editor of AD Italia. From Siena to Sicily, At Home in Italy, takes us on a tour behind the scenes, illustrating how these various indigenous architectural styles have all been updated for contemporary living.

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The Anatomy of a Solid Content Marketing Strategy

The Anatomy of a Solid Content Marketing Strategy | Content Marketing Tips | Scoop.it
Content has continuously been a main factor in ranking authoritative websites, but recently content marketing has gained the attention it deserves in businesses committed to creating quality content. In the past couple of years, content marketing has become a commanding way for companies to build long-term relationships with customers while generating more traffic and leads to their sites at the same time. Google has made it clear that their long-term vision is to reward high quality and helpful websites in the SERP’s. This means it’s now more critical than ever to reassess your company’s content, and understand how to plan ahead with this new perspective. It is important to have a clear outline of what a solid content strategy is made up of, especially when it comes to planning your content for the coming year.

Via Gregg Breward
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29 Content Marketing Secrets from #cmworld Speakers [Free eBook] | Content Marketing Institute

29 Content Marketing Secrets from #cmworld Speakers [Free eBook] | Content Marketing Institute | Content Marketing Tips | Scoop.it

Do you ever wonder what secrets content marketing “operatives” have? What do brands like Kraft Foods, Intel, IBM, and Cisco as well as industry thought leaders do that make them so successful?

Well, now you can find out.

TopRank Online Marketing, in conjunction with Content Marketing World, created “The Secrets of Content Marketing & the Undercover Agents Who Shared Them.”

We’ve collected 25 of the most experienced, knowledgeable, and accomplished content marketing operatives to share their secrets with the masses. You’ll be tempted to destroy this dossier of highly valued intelligence before your competitors get to it, but resist you must.

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The Art Of Seducing Google With Great Content

The Art Of Seducing Google With Great Content | Content Marketing Tips | Scoop.it

In this comprehensive article Mustafa, outlines various methods to create compelling content to gain targeted traffic that converts.

Here is the Table Of Contents that breaks down his recommendations:

Table of Contents 

1 Content: The Currency to Rank 2 Creating Remarkable Content that Works 2.1 Have a Passion for Giving 2.2 Become a Problem Solver 2.3 Share Your Results 3 Leveraging Third Party Sources 3.1 Embrace Content Curation 3.2 Use Content Syndication 3.3 Get Expert Insight 4 Attracting Quality Links 4.1 Create Actionable List Posts 4.2 Publish a Manifesto 4.3 Put Best Content First 5 Building Real Authority 5.1 Find Your Awesomeness 5.2 Be a True Guru 5.3 Connect to Influencers

 

I have focused on "Content Curation" as this category is dear to most:

 

3.1 Embrace Content Curation

The information age has brought in a lot of clutter. And the junk on the Internet is only contributing to it.

People online are tired of wading through useless information. They don’t want to waste time anymore. What they want is knowledge they can use.

No wonder “content curation” (the process of discovering, organizing and sharing information) has gained such traction.

Proper curation helps you give your readers useful content in a structured and systematic manner. In other words, it takes away the ‘clutter’.

Man has always craved organization. Because organization gives clarity. And clarity leads to action.

By embracing curation, you’ll be able to create resourceful content. Build a stronger foundation for your website. And of course, impress your readers with your organizational skills.

However, quality content curation isn’t about collecting a bunch of related links and putting them in one place. It’s not even about copy-pasting parts of other articles from various sites or blogs.

It’s about curating the most relevant content and adding your own valuable insight to it.

If your curated content is the meat (no offence to all you vegetarians) then your opinions or ideas form the bread that goes around it. Which makes your content tasty and appealing to your readers.

 

By  Mustafa Khundmiri. http://bit.ly/SWp0Vs

Source. http://bit.ly/SU8XZF


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Scoop.it #1 on JD Lasica's SocialBrite top tools for Content Curation

Scoop.it #1 on JD Lasica's SocialBrite top tools for Content Curation | Content Marketing Tips | Scoop.it

We were thriled this morning to learn we made it to the #1 spot of SocialBrite.org's JD Lasica list of top tools for Content Curation.

 

If you don't know JD's work yet, we encourage you to check it out as he's one of the most respected experts on Social Media. He's the founder of  both http://www.socialmedia.biz/ (a global enterprise that works with Fortune 1000 companies and top brands) and http://www.socialbrite.org/ (a leading social media consultancy for nonprofits).

 

Thanks JD!


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How to Tap Into The Marketing Power of the Visual Social Web - Infographic | Jeffbullas's Blog

How to Tap Into The Marketing Power of the Visual Social Web - Infographic | Jeffbullas's Blog | Content Marketing Tips | Scoop.it

Curator Tom George: Welcome, a picture is in fact worth a thousand words, however perhaps we should rephrase that nowadays. How about a picture is worth a thousand followers. Perhaps a little tongue in cheek, but with the explosion of image curation sites such as Pinterest, and my new favorite RebelMouse, there is little doubt that we want to see amazing and yes spectacular things.

 

Before you go photo crazy though, have some idea of what you would like to accomplish with telling your story. No matter what type of brand you have if it is your own personal brand or a company brand, you must have your well thought out story done in advance. In movies they call it storyboarding.

 

Once you have your story, which by the way doesn't have to be complete as it will evolve over time, using the image is just another way to tell your story across different platforms and different mediums.

 

Enjoy this article then on "How to Tap Into The Marketing Power of the Visual Social Web - Infographic.

 

http://www.jeffbullas.com/2012/08/24/how-to-tap-into-the-marketing-power-of-the-visual-web-infographic/

 

 

Search volumes on the visual media of Infographics over the last 2 years reveal an increase of 800%.

 

Everyone loves holidays. An essential part of the packing for our family holidays were the cameras, both the still and video variety. As we drove off on our summer adventures the car was often stopped to snap that amazing waterfall or record that stunning sunset.

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Tom George's comment, August 26, 2012 8:10 AM
Hi Susan great start to your Scoop.it page, I would like to invite you to also post your Scoops to Internet Billboards, we are building a community of content curators who all use Scoop.it. Very easy to to so let me know OK. You just register at Internet Billboards and let me know you username, and just connect via your Scoop.it dashboard connection setting to W for Wordpress.
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Twitter tightens API rules for developers

Twitter tightens API rules for developers | Content Marketing Tips | Scoop.it

Curator Tom George: There has been a firestorm of controversy regarding the new rules for developers when it comes to using Twitter's API. For non tech people that simply means their Application Program Interface. Simply put it is what allows developers to tap into the Twitter data, and display it in their own app.

 

I can understand the frustration, however why on earth would Twitter want to allow a company to duplicate their site and display it in their own framework. I am not a technical person so maybe I am missing something but I think developers would be a little short sighted creating any product or platform using an API and not realizing that the game can change at any time, or the rules. What do you think?

 

Read the story here

 

http://money.cnn.com/2012/08/23/technology/twitter-api-tumblr/index.html

 

 

Twitter is cracking down on how developers use its API -- and some popular apps like Tweebot and Echofon may be caught in the crosshairs.

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Creating Perfect Marketing Pins For Pinterest [Infographic]

Creating Perfect Marketing Pins For Pinterest [Infographic] | Content Marketing Tips | Scoop.it
Great guide for how you could go about creating perfect marketing pins for business. 10 tips that will help you increase reach and engagement on Pinterest.

Via Kelly Lieberman
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Organize and Collect Web Pages with Your Highlights on Them: Annotary

Organize and Collect Web Pages with Your Highlights on Them: Annotary | Content Marketing Tips | Scoop.it

Robin Good: Annotary is a free web bookmarking tool, which allows you to collect onto Pinterest-like visual boards, web pages that you have bookmarked matched with your specific text highlights on them.

 

From the official site: "Bookmark interesting or relevant pages into collections so you can easily find them later. Create as many collections as you want – one for each project, or one for each topic."

 

Free to use.

 

Try it out now: http://annotary.com/

 

(Thanks to Nick Peachey for uncovering this one)

 

 

First curated by Robin Good and recurated by me.

 

 


Via Robin Good
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Tom George's comment, August 12, 2012 1:41 AM
Hey Thomas,
Great curation and thanks for sharing. I am the founder of Internet Billboards, a growing community of curators that use Scoop.it. I noticed your national express page as well, and want to invite you to share your curation with us on Internet Billboards if you like.
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21 Things to Do to Help Your Infographic Go Viral

21 Things to Do to Help Your Infographic Go Viral | Content Marketing Tips | Scoop.it

Did you know that 65 percent of us are visual learners and that the brain processes visual information 60,000 times faster than text?

 

In a world where people are too busy to eat lunch, an image is exactly what we need to get the latest information in as little time as possible. That’s why memes spread like a disease and online videos have enjoyed such a meteoric rise.

 

And of course, the more people view it, the more they’ll share it with their friends and the bigger the impact it will have on your goals.

 

But memes only translate small, simple ideas, and videos can’t be viewed in a glance. What if you want to present lots of data, and you want your audience to comprehend it immediately?

 

Try an infographic.

 

Use these 21 tips to plan and create an infographic and then help your infographic go viral.


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Facebook Has A Big New Problem You Need To Worry About

Facebook Has A Big New Problem You Need To Worry About | Content Marketing Tips | Scoop.it

Facebook CEO Mark Zuckerberg said several encouraging things when he spoke at a tech conference yesterday.One thing he didn't address, however, is the rate at which Facebook's desktop usage is declining in its most mature market--the U.S.

Zuckerberg also didn't comment on another ominous Facebook trend: The usage declines are most pronounced among those who were once Facebook's most devoted users: Young people.

Lots of young people have decided Facebook isn't cool anymore, and they're abandoning it in droves

Read more: http://www.businessinsider.com/facebook-usage-declining-2012-9#ixzz26LpdJ5XS

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Content Marketing Round-Up: Highlights from Day 3 of #cmworld | Content Marketing Institute

Content Marketing Round-Up: Highlights from Day 3 of #cmworld | Content Marketing Institute | Content Marketing Tips | Scoop.it
While much of the learning at Content Marketing World 2012 took place outside the session room, here are highlights from each of the Day 3 sessions.

 

The last day of Content Marketing World was even more packed than the previous days, with 30 break out sessions, 6 “shotgun sessions” and 2 keynotes. While much of the learning took place outside the session room, here are highlights from each of the sessions. You can also read additional coverage that was posted about the event.Again, a huge thank you to all of my writers who covered the sessions!

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Secure.me launches website, browser extensions to protect users from data-hungry Facebook apps

Secure.me launches website, browser extensions to protect users from data-hungry Facebook apps | Content Marketing Tips | Scoop.it
Privacy protection firm secure.me is today officially launching App Advisor, a service that aims to protect folks from Facebook apps that harvest personal and/or sensitive user data, ...

 

Christian Sigl, founder of secure.me, argues that we’ve gotten used to connecting apps to our Facebook profiles without thinking twice about the consequences, basically agreeing to whatever pops up.

Through the apps.secure.me website, and a browser extension for Chrome, Safari (link coming soon) and Firefox (for starters), users get an independent, transparent overview of which apps have access to what data, and also generates warnings whenever a new app gets installed (i.e. connected to one’s Facebook profile) either on the Facebook platform or when browsing the Web.

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True Leaders Create Conversations Around Core Ideas, Agendas & Solutions

True Leaders Create Conversations Around Core Ideas, Agendas  & Solutions | Content Marketing Tips | Scoop.it

This piece was written by Eric Fletcher

 

"Leaders encourage dialogue and collaboration, leading to the identification of common experiences and shared aspirations"

 

Here are the highlights:

 

**Real leadership, in any venue, brings perspective, dialogue and collaboration in measure equal to or greater than individual conviction.

 

**while the dialogue may be disconcerting at times, the progress of a team, an enterprise or any diverse community depends on the honest dialogue and collaborative spirit that leads to the identification of common ground.

 

**Perhaps even shared experiences and unifying aspirations.

in search of leadership that will make a difference?

 

**Don’t be seduced by charisma. Find someone unafraid of the tough conversations, skilled as a listener, and relentless in the pursuit of dialogue.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/PrJfqg]

.


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10 things to look for in a Content Curation partner

10 things to look for in a Content Curation partner | Content Marketing Tips | Scoop.it

Can you hire an agency to do it for you?

Absolutely. BUT…only if that team operates as a Thought “Partner.” A content agency worth its salt will become an integrated extension of your business, sales team and marketing team. Do not…I repeat…do not think that hiring an entry-level writer or “online savvy” intern is going to do the trick. And, don’t think that slapping the task onto an already-overworked PR manager is the answer either. It’s critical to find an experienced partner who will position themselves for long-term, meaningful content curation. You need to find a partner that’s…well…a thought leader themselves in content marketing.

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B2B Content, Measurement & Video Marketing Secrets from ...

B2B Content, Measurement & Video Marketing Secrets from ... | Content Marketing Tips | Scoop.it

In order for Content Marketing Secret Agents to work effectively, they need more than tactical skills. They need to see the bigger picture and the context for.


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Content Marketing Secret Agent @brennermichael of SAP Gives Tips, Tools & Takeaways #cmworld

Content Marketing Secret Agent @brennermichael of SAP Gives Tips, Tools & Takeaways #cmworld | Content Marketing Tips | Scoop.it

They say three’s a charm and that’s certainly true with the third installment of our series investigating the top content marketing “secret agents” that will be presenting at Content Marketing World next week. “Mums the word” might be tricky with this one, since the data is coming from secret agent Michael Brenner, Senior Director of Integrated Marketing and Content Strategy at SAP. Michael is also the author of B2B Marketing Insider, the co-founder of Business 2 Community and the founding editor for the SAP Business Innovation blog.

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The Facts and Figures about the Power of Visual Content - Infographic | Jeffbullas's Blog

The Facts and Figures about the Power of Visual Content - Infographic | Jeffbullas's Blog | Content Marketing Tips | Scoop.it
Visual content has been on a rapid upward trajectory over the last 12 months. Social media platforms such as Pinterest and Instagram have taken the social media world by storm. Instagram announced in July that it had acquired 80 million users.

 

Tom George: Although the visual image and moving image is leading the pack in sharing, let's not forget that the written word is what adds clarification and the underlying subtext to topics and creates discussion.

 

In order to be purveyors of truth we must not overlook how important this is. One cannot simply operate from an emotional response which is probably what the underlying reason is for the popularity in the visual sensation arena. The images and video ilicit a strong emotional impulse in us. An urge to share.

 

Not to say this is a bad thing, simply put we must be certain that as we grow our communities and online collective intelligence that we do not simply revert back to somehow antiquated tendancies. Let's face it images were probably drawn and shared on cave walls before we could speak.

 

Also let's remember that in most major religions the fundamental core belief system is the written word. There for truth is the written word, such as to say this is the word of God. Unfortunately what is popular today is often not necesarily noble or trustworthy. Just some food for thought.

 

With that being said enjoy this fantastic article written by Jeff Bullas who certainly knows his stuff.

 

http://www.jeffbullas.com/2012/08/27/the-facts-and-figures-about-the-power-of-visual-content-infographic/

 

 

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What do you want to CREATE today? Mapping Media to the Curriculum

What do you want to CREATE today? Mapping Media to the Curriculum | Content Marketing Tips | Scoop.it

Wesley Fryer has published a book, "Playing with Media: Simple Ideas for Powerful Sharing." This website provides information in 15 areas such as Interactive Writing, Narrated Slideshow/Screencast, Simulation and Visual Notetaking. 

In each area he provides a definition, a description of the workflow, links to tools and student examples. If you are considering trying some new tools check out this website for ideas!


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3 Alternative Content Marketing Strategies

3 Alternative Content Marketing Strategies | Content Marketing Tips | Scoop.it

Curator Tom George: Content marketing is evolving and so are the demands it is creating as well as the opportunities organisations have. Joe Pulizzi is certainly one of the leading authorities today on the subject of content marketing. Here are three interesting alternative approaches to look at.

 

Had you heard of Brandscaping? Essentially it is a collaborative process for content marketing. Joe is reading the book from Andrew M. Davis on this topic. How can content partnerships work? Brandscaping is a form of content partnership you can develop.

 

Essentially my feeling is there is just too much information being pushed around and not enough focus being generated on quality, learning and context. I myself have been guilty of this. Even when it comes to curation, which should certainly be part of a sound content marketing strategy, albeit not mentioned in this article.

 

Enjoy this piece from

http://blog.junta42.com/2012/08/alternative-content-marketing-strategies/

 

Aside from the regular content marketing challenges, maybe it's time to start thinking about some alternative ways to drive the content strategy.

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20 Ideas for Social Media Content That Engages

20 Ideas for Social Media Content That Engages | Content Marketing Tips | Scoop.it
The cry of "Content is King" has been a rallying call for bloggers and on-line publishers for years.

 

Creating and marketing your content is now as easy as typing text and uploading images and videos and then hitting the publishing button.

 

This has been facilitated by the advent of social networks and blogging software that facilitate fast efficient multi-media publishing.

 

The reality is that everyone is now a publisher as social media has provided easy to use tools which has put a personal printing press in everyone’s hand.


Via donhornsby, roberto toppi
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