2013 is on our doorsteps. Time to plan your marketing strategy for next year!
I really like this list by Joe Pulizzi. All the points make complete sense.
“Just about every marketer I’ve run into over the past month has been working on 2013 planning and budgeting. In many cases, they are searching for innovative content ideas. In that spirit, below is a pretty diverse list of content marketing ideas you may want to consider executing for next year.”
I think I’m going to have to break up with a client.
Mind you, this client has always paid her invoices on her time. She’s very pleasant to deal with. And she’s very good at what she does.
Here’s the problem: We’ve been working together for two months, and she’s clearly frustrated that no business has yet resulted from my efforts on her behalf. (It doesn’t help that she’s in a firmly relationship-based industry.) Many a time have I tried to explain that content marketing is not a quick fix, but she seems to believe that after eight weeks, she’s waited long enough to start cashing in on her investment.
Content marketing and technology have become inseparable. To reach your customers effectively and to outsmart your competitors, you need to constantly hunt for innovative tools. One such tool that’s making everyone sit up and take notice is Prezi.
I started my Pinterest boards as a way to learn about the site. While the big news about Pinterest was that its primary audience was mid-western women, I found that a west coast entrepreneur could fit right in. I found it ideal to use Pinterest as a content curation tool – basically it’s a great, public way to capture some of the best articles, infographics and videos.
I also found that it allowed me to effectively connect with and grow my audience in a completely new way. Very visual. Sometimes more personal. More of a focus on creativity. In addition, shared boards allows me to collaborate with others on topics for which we all share a passion.
Consumers want information! They want to feel in control and make their own decisions. This means that companies need to provide people with valuable content to build trust instead of marketing hype. Content marketing has been a growing trend for several years and it’s not going away. Following are the major trends in content marketing for 2013 and beyond.
Via Gregg Breward
I use reverse engineering a lot, and when it comes to content strategy, there are few better ways of using this little trick than by “borrowing” content flow and content strategy from the guys and girls who know it best.
Magazine planning has been perfected over decades of iteration, and the very best print-based titles leave a footprint that offers the ultimate blueprint from which you can create your perfect content strategy online.
Information can be useful–and even beautiful–but only when it’s presented well. In an age of information overload, any guidance through the clutter comes as a welcome relief. That’s one reason for the recent popularity of information graphics. Infographics are visual designs that help to explain complicated data in a simple way (mental-health emergencies at Burning Man, anyone?). But how are they created? What can we learn from the designer’s process? And what does an infographic designer know about storks delivering babies?
Over the last decade, Hyperakt has come to specialize in this type of design, and we’ve found a process that works for us. Here’s how we go about creating an infographic in ten steps:
Content marketing, the provision of high quality, relevant and valuable information that’s not promotional,continues to gain traction particularly among B2B marketers. 91% of B2B marketers use content marketing according to recent research by Content Marketing Institute and Marketing Profs.
For many of these marketers, the use of content marketing isn’t a change in strategic focus. Rather it’s a shift in how they’re using social media and the types of content used.
"Defining great content depends on your point of view. What does it consist of, how is it used, and how to measure its value, are just some of the perspectives to be considered..."
Rick DeJarnette, in-house SEO at MSN.com, gives a good account of what makes great content from an SEO's point of view. Easily readable by humans, easily readable by robots, well-structured, well-tagged pages, plenty of links to it...
But the mechanics don't make great content. They just make it easier to find.
It needs to be interesting, compelling, useful, of the moment. All the SEO's in the world won't make a dreary article into a great one.
Did you know that 65 percent of us are visual learners and that the brain processes visual information 60,000 times faster than text?
In a world where people are too busy to eat lunch, an image is exactly what we need to get the latest information in as little time as possible. That’s why memes spread like a disease and online videos have enjoyed such a meteoric rise.
And of course, the more people view it, the more they’ll share it with their friends and the bigger the impact it will have on your goals.
But memes only translate small, simple ideas, and videos can’t be viewed in a glance. What if you want to present lots of data, and you want your audience to comprehend it immediately?
Try an infographic.
Use these 21 tips to plan and create an infographic and then help your infographic go viral.
Facebook CEO Mark Zuckerberg said several encouraging things when he spoke at a tech conference yesterday.One thing he didn't address, however, is the rate at which Facebook's desktop usage is declining in its most mature market--the U.S.
Zuckerberg also didn't comment on another ominous Facebook trend: The usage declines are most pronounced among those who were once Facebook's most devoted users: Young people.
Lots of young people have decided Facebook isn't cool anymore, and they're abandoning it in droves
Get ready for a fantastic narrative on the art and science of storytelling. Leo Wild the author of this fantastic piece who is the co founder of Buffer does a brilliant job of supplying a great narrative in his article, with a perfect balance of adding scientific and entertaining points.
Hence a story about the benefits of story telling delivered in a great story. We would expect nothing less. Telling a great story does something to us. The art of storytelling and specifically how you...read more
Writing a compelling post that grabs the attention of your audience day in and day out can be challenging. It can also be time consuming, aggravating and downright exhausting.
Between tweets, Facebook posts, Google+ updates and the myriad of additional social sites frequented daily, producing fresh and unique content on a consistent basis can leave our creative juices feeling picked at, poked through and squeezed dry.
Unless you are a natural born writer with exceptional skills, running out of content ideas is inevitable.
While the 7 sources of inspiration below will not keep you from hitting the proverbial brick wall, they will help you put some sizzle in your social and begin to compile a list of resources to assist in the creation of social media posts that ignite and excite your audience.
Storytelling is a really important way to connect with your audience – it is at the heart of families, communities and cultures around the world. Storytelling will help you develop emotional connections and build relationships.
[Great storytelling tips from a screenwriter ~ Jeff]
Oh, how we love the features and benefits that make our products and services special. We print them out on brochures. We bullet them out on our websites. We spackle them across billboards. We even memorize them for networking events. Can I share a dirty little secret with you? It’s a doozy, so make sure you’re sitting down. OK, here goes: Your customers don’t give a rat’s patoot about your features and benefits. What they do care about is your answer to this question: “Can you take away my pain?”Let me illustrate with a little parable:
As a hip, savvy, in-the-know kind of marketer (You are, aren’t you? Ok, good.), you’ve probably run across the term “content marketing” pretty often over the last year or so.So, what is this content marketing, and why should you care?Content Marketing Defined
The best definition of content marketing I’ve read comes from Joe Pulizzi in his must-have book Get Content, Get Customers (co-authored by Newt Barrett):
I like this tool, it's free, easy to use and without advertiser banner. Even if you're not a computer genius, you can use it. Try it, you'll be glad you did, for sure! [note Martin Gysler]
Facebook is changing how we can express ourselves on our facebook page. With their new Timeline Profile you are now free to express yourself with a big banner behind your profile picture.
Timelinecoverbanner.com provides you with the power to create a creative and customized Facebook cover easily and free even for commercial use.
Some of our cover editor features are: No visible watermark or branding on final image, very fast and responsive, you can blend profile picture seamlessly with timeline cover background or in other words you can make your profile photo and cover look integrated as one image, you draw or add text, and many more. We also have tons of cool graphic clipart from our partner sites which exclusively available only for our cover editor. You just need to browse them and copy paste the GRAPHIC ID of your desired image to our editor, and,.. presto!.. your chosen graphic is added and ready to combine with your photo.
How much more compelling would your brand storytelling be if data were the focus of your content strategy?
In a recent article published here on CMI, Colleen Jones asked the question, “Can digital branded content ever be taken seriously — even as seriously as journalism?”
Without a doubt journalism has had a huge head start when it comes to creating stories that capture hearts and minds. Part of that success comes from using research data (polls, surveys and feedback) to understand what readers find valuable, particularly as it relates to the issues and problems they face.
Do content marketers have the same research opportunities? Of course they do. In fact, if more content marketers were to use publicly available data the way journalists do then branded content would offer new angles, insights, and more value to stories that affect people’s lives.
New gadgets — I mean whole new gadget categories — don’t come along very often. The iPhone was one recent example. You could argue that the iPad was another. But if there’s anything at all as different and bold on the horizon, surely it’s Google Glass.
That, of course, is Google’s prototype of a device you wear on your face. Google doesn’t like the term “glasses,” because there aren’t any lenses. (The Glass team, part of Google’s experimental labs, also doesn’t like terms like “augmented reality” or “wearable computer,” which both have certain baggage.)
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.