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Content Marketing Tips
All aspect's of content marketing are covered, content creation, distribution, syndication, event's and more. Join our curation site http://www.internetbillboards.net
Curated by Tom George
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How to Write Killer Blog Headlines

How to Write Killer Blog Headlines | Content Marketing Tips | Scoop.it
OK, so you are building a platform online. You’re off to a good start. And you have a blog? Even better! But with so many bloggers and web sites and people with a message screaming for attent...

Via Mike Ellsworth
Tom George's insight:

The headline is so very important. You may have written an excellent article, but if the headline doesn't catch your audiences attention they may never read it.

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Mike Ellsworth's curator insight, January 2, 2013 11:03 PM

Some really good ideas for blog headlines.

 

Via @PlatformPundit

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Content Marketing | Learn from the Beastie Boys

Content Marketing | Learn from the Beastie Boys | Content Marketing Tips | Scoop.it
The Beastie Boys were a brand unto themselves, as well as masters of repurposing content. Find out what your content marketing can learn from the Beastie Boys.
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Tools for content marketers and strategies Repurpose to video | Internet Billboards

Tools for content marketers and strategies Repurpose to video | Internet Billboards | Content Marketing Tips | Scoop.it
How to make the most of your content marketing strategy. Including the re-purposing of content to video.
Tom George's insight:

Important to understand transmedia storytelling and weave it into your content marketing. Video is powerful so learn how to use it well.

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A good story can make or break a presentation, article, or conversation | Internet Billboards

A good story can make or break a presentation, article, or conversation | Internet Billboards | Content Marketing Tips | Scoop.it

Get ready for a fantastic narrative on the art and science of storytelling. Leo Wild the author of this fantastic piece who is the co founder of Buffer does a brilliant job of supplying a great narrative in his article, with a perfect balance of adding scientific and entertaining points.

Hence a story about the benefits of story telling delivered in a great story. We would expect nothing less. Telling a great story does something to us. The art of storytelling and specifically how you...read more

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Meet The Top 20 Most Social CMOs Of The Fortune 100 [Visuals] - Forbes

Meet The Top 20 Most Social CMOs Of The Fortune 100 [Visuals] - Forbes | Content Marketing Tips | Scoop.it
The study revealed that the following individuals have social influence which distinguishes them from their peers.

Via Fred Zimny
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5 ways to promote your blog by commenting on others

5 ways to promote your blog by commenting on others | Content Marketing Tips | Scoop.it
Do you have favorite blogs? If so, you are probably subscribed to them, and read their articles regularly. But what happens after you are done reading? Do you share the articles you like on social ...
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7 Sources of Inspiration for Writing Sizzling Social Media Posts | Rebekah Radice | Internet Billboards

7 Sources of Inspiration for Writing Sizzling Social Media Posts | Rebekah Radice | Internet Billboards | Content Marketing Tips | Scoop.it

Writing a compelling post that grabs the attention of your audience day in and day out can be challenging. It can also be time consuming, aggravating and downright exhausting.

Between tweets, Facebook posts, Google+ updates and the myriad of additional social sites frequented daily, producing fresh and unique content on a consistent basis can leave our creative juices feeling picked at, poked through and squeezed dry.

Unless you are a natural born writer with exceptional skills, running out of content ideas is inevitable.

While the 7 sources of inspiration below will not keep you from hitting the proverbial brick wall, they will help you put some sizzle in your social and begin to compile a list of resources to assist in the creation of social media posts that ignite and excite your audience.

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5 Storytelling Elements That Will Improve Your Marketing

5 Storytelling Elements That Will Improve Your Marketing | Content Marketing Tips | Scoop.it

Storytelling is a really important way to connect with your audience – it is at the heart of families, communities and cultures around the world. Storytelling will help you develop emotional connections and build relationships.

 

[Great storytelling tips from a screenwriter ~ Jeff]


Via Kathy Hansen, Jeff Domansky
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Content Tip: Speak to the Pain

Content Tip: Speak to the Pain | Content Marketing Tips | Scoop.it

Oh, how we love the features and benefits that make our products and services special. We print them out on brochures. We bullet them out on our websites. We spackle them across billboards. We even memorize them for networking events. Can I share a dirty little secret with you? It’s a doozy, so make sure you’re sitting down. OK, here goes: Your customers don’t give a rat’s patoot about your features and benefits. What they do care about is your answer to this question: “Can you take away my pain?”Let me illustrate with a little parable:

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Content Marketing 101

Content Marketing 101 | Content Marketing Tips | Scoop.it

As a hip, savvy, in-the-know kind of marketer (You are, aren’t you? Ok, good.), you’ve probably run across the term “content marketing” pretty often over the last year or so.So, what is this content marketing, and why should you care?Content Marketing Defined

The best definition of content marketing I’ve read comes from Joe Pulizzi in his must-have book Get Content, Get Customers (co-authored by Newt Barrett):

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Timeline Cover Maker | Custom Facebook Banner/Background

Timeline Cover Maker | Custom Facebook Banner/Background | Content Marketing Tips | Scoop.it

I like this tool, it's free, easy to use and without advertiser banner. Even if you're not a computer genius, you can use it. Try it, you'll be glad you did, for sure! [note Martin Gysler]

 

Facebook is changing how we can express ourselves on our facebook page. With their new Timeline Profile you are now free to express yourself with a big banner behind your profile picture.

Timelinecoverbanner.com provides you with the power to create a creative and customized Facebook cover easily and free even for commercial use.

 

Some of our cover editor features are: No visible watermark or branding on final image, very fast and responsive, you can blend profile picture seamlessly with timeline cover background or in other words you can make your profile photo and cover look integrated as one image, you draw or add text, and many more. We also have tons of cool graphic clipart from our partner sites which exclusively available only for our cover editor. You just need to browse them and copy paste the GRAPHIC ID of your desired image to our editor, and,.. presto!.. your chosen graphic is added and ready to combine with your photo.

 

Read more: http://timelinecoverbanner.com/


Via Martin Gysler, Heiko Idensen
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21 Business Blogging Tips From the Pros | Social Media Examiner

21 Business Blogging Tips From the Pros | Social Media Examiner | Content Marketing Tips | Scoop.it

Business bloggers, follow these hot blogging tips from top experts to craft a strong content strategy and create the right customer experience around your blog.

 

Here are 21 tips (only the list):

#1: Treat Each of Your Articles as a Product;

#2: Crowdsource Unconventionally;

#3: Produce Your Own Media Content;

#4: Publish Only Your BEST Content;

#5: Give Your Whole Story;

#6: Target Your Market With Useful Content;

#7: Do Interviews/Webinars;

#8: Invite Guest Bloggers;

#9: Guest Post Often;

#10: Use Information Architecture;

#11: Focus on People First;

#12: Skip the Promotion on Business Blogs;

#13: Stop Talking Only About Yourself;

#14: Answer Consumer Questions;

#15: Brand Journalism;

#16: Be Yourself;

#17: Show Your Personality;

#18: Deal With Negativity in a Positive Way;

#19: Own Your Own Domain Name;

#20: Immediately Claim Authorship of Your Articles;

#21: Stop Calling Your Blog a Blog;

 

Each tip is analyzed with great information. Read full interesting article here: 

http://www.socialmediaexaminer.com/blogging-tips-from-the-pros/

 


Via Giuseppe Mauriello, roberto toppi
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Rhonda White's curator insight, March 20, 2013 3:55 PM

21 Business blogging tips worth bookmarking for a monthly review!

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Data-Driven Brand Storytelling | Credible Story

Data-Driven Brand Storytelling | Credible Story | Content Marketing Tips | Scoop.it

How much more compelling would your brand storytelling be if data were the focus of your content strategy?

In a recent article published here on CMI, Colleen Jones asked the question, “Can digital branded content ever be taken seriously — even as seriously as journalism?”

Without a doubt journalism has had a huge head start when it comes to creating stories that capture hearts and minds. Part of that success comes from using research data (polls, surveys and feedback) to understand what readers find valuable, particularly as it relates to the issues and problems they face.

Do content marketers have the same research opportunities? Of course they do. In fact, if more content marketers were to use publicly available data the way journalists do then branded content would offer new angles, insights, and more value to stories that affect people’s lives.

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Capture, Collect and Organize Any Web Page, Image or Doc with CapturetoCloud

 

 


Via Robin Good, Jeff Domansky
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Dolly Bhasin 's curator insight, December 31, 2012 11:41 PM

Looks god! Need to try this year!

RPattinson-Daily's curator insight, January 4, 2013 10:26 AM

from Robin Good:

CapturetoCloud is a web-based app that allows anyone to capture, collect and organize into collections any type of image, PDF, web page or Google doc that can be found online.

CapturetoCloud offers the option to keep collections "private", and to invite any number of people to collaborate and contribute to any specific collection.

Free version available (limited to capturing 200 items and having three collections).

Read a full review about CapturetoCloud:http://www.ilovefreesoftware.com/15/webware/free-online-collaboration-tool-to-collaborate-on-a-task-together.html

Plans and pricing: http://capturetocloud.com/plans-pricing/

Video tutorials:http://capturetocloud.com/products/videos/

More info: http://capturetocloud.com/

Alfredo Corell's curator insight, January 8, 2013 6:44 PM

 

CapturetoCloud is a web-based app that allows anyone to capture, collect and organize into collections any type of image, PDF, web page or Google doc that can be found online.

 

CapturetoCloud offers the option to keep collections "private", and to invite any number of people to collaborate and contribute to any specific collection.

 

Free version available (limited to capturing 200 items and having three collections).

 

Read a full review about CapturetoCloud: http://www.ilovefreesoftware.com/15/webware/free-online-collaboration-tool-to-collaborate-on-a-task-together.html

 

Plans and pricing: http://capturetocloud.com/plans-pricing/

 

Video tutorials: http://capturetocloud.com/products/videos/

 

More info: http://capturetocloud.com/

 

 

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8 Content Marketing Trends for B2B | mHealth marketing

8 Content Marketing Trends for B2B | mHealth marketing | Content Marketing Tips | Scoop.it
Are you wondering if content marketing can help your business? If so, look no further.
Tom George's insight:

Content marketing will continue to be a dominate force in 2013

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Rock your next guest blogging opportunity with this guide

Rock your next guest blogging opportunity with this guide | Content Marketing Tips | Scoop.it
Guest blogging can give any business a wonderful promotional boost. But it has to be done right.

No one becomes a good guest blogger overnight. Not only do you need to practice, but you also need to follow specific rules.

This guide will help you before, during, and after your guest posting opportunity.
Tom George's insight:

Great advice and tips on guest blogging at Creative Ramblings.

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Cendrine Marrouat - SocialMediaSlant.com's comment, December 12, 2012 12:46 AM
Thank you for sharing my article, Tom!
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42 Content Marketing Ideas for 2013

42 Content Marketing Ideas for 2013 | Content Marketing Tips | Scoop.it

2013 is on our doorsteps. Time to plan your marketing strategy for next year!

I really like this list by Joe Pulizzi. All the points make complete sense.

“Just about every marketer I’ve run into over the past month has been working on 2013 planning and budgeting. In many cases, they are searching for innovative content ideas. In that spirit, below is a pretty diverse list of content marketing ideas you may want to consider executing for next year.”

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Content Marketing: It's a Marathon, Not a Sprint | Internet Billboards

Content Marketing: It's a Marathon, Not a Sprint | Internet Billboards | Content Marketing Tips | Scoop.it

I think I’m going to have to break up with a client.

Mind you, this client has always paid her invoices on her time. She’s very pleasant to deal with. And she’s very good at what she does.

Here’s the problem: We’ve been working together for two months, and she’s clearly frustrated that no business has yet resulted from my efforts on her behalf. (It doesn’t help that she’s in a firmly relationship-based industry.) Many a time have I tried to explain that content marketing is not a quick fix, but she seems to believe that after eight weeks, she’s waited long enough to start cashing in on her investment.

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Why Your Content Strategy Should Include Prezi | Internet Billboards

Why Your Content Strategy Should Include Prezi | Internet Billboards | Content Marketing Tips | Scoop.it

Content marketing and technology have become inseparable. To reach your customers effectively and to outsmart your competitors, you need to constantly hunt for innovative tools. One such tool that’s making everyone sit up and take notice is Prezi.

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11 Ways To Maximize Pinterest Pins of Your Blog Content | Internet Billboards

11 Ways To Maximize Pinterest Pins of Your Blog Content | Internet Billboards | Content Marketing Tips | Scoop.it

I started my Pinterest boards as a way to learn about the site. While the big news about Pinterest was that its primary audience was mid-western women, I found that a west coast entrepreneur could fit right in. I found it ideal to use Pinterest as a content curation tool – basically it’s a great, public way to capture some of the best articles, infographics and videos.

I also found that it allowed me to effectively connect with and grow my audience in a completely new way. Very visual. Sometimes more personal. More of a focus on creativity. In addition, shared boards allows me to collaborate with others on topics for which we all share a passion.

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Social Media and Content Marketing Trends for 2013

Social Media and Content Marketing Trends for 2013 | Content Marketing Tips | Scoop.it
Consumers want information! They want to feel in control and make their own decisions. This means that companies need to provide people with valuable content to build trust instead of marketing hype.  Content marketing has been a growing trend for several years and it’s not going away. Following are the major trends in content marketing for 2013 and beyond.
Via Gregg Breward
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Reverse Engineer Content Strategy | Magazine Planning Offers Blueprint | Internet Billboards

Reverse Engineer Content Strategy | Magazine Planning Offers Blueprint | Internet Billboards | Content Marketing Tips | Scoop.it

I use reverse engineering a lot, and when it comes to content strategy, there are few better ways of using this little trick than by “borrowing” content flow and content strategy from the guys and girls who know it best.

Magazine planning has been perfected over decades of iteration, and the very best print-based titles leave a footprint that offers the ultimate blueprint from which you can create your perfect content strategy online.

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10 Steps To Designing An Amazing Infographic | Internet Billboards

10 Steps To Designing An Amazing Infographic | Internet Billboards | Content Marketing Tips | Scoop.it

Information can be useful–and even beautiful–but only when it’s presented well. In an age of information overload, any guidance through the clutter comes as a welcome relief. That’s one reason for the recent popularity of information graphics. Infographics are visual designs that help to explain complicated data in a simple way (mental-health emergencies at Burning Man, anyone?). But how are they created? What can we learn from the designer’s process? And what does an infographic designer know about storks delivering babies?

Over the last decade, Hyperakt has come to specialize in this type of design, and we’ve found a process that works for us. Here’s how we go about creating an infographic in ten steps:

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Content Marketing: 7 Tactics B2B Marketers Must Have NOW [Based On Research] | Heidi Cohen | Internet Billboards

Content Marketing: 7 Tactics B2B Marketers Must Have NOW [Based On Research] | Heidi Cohen | Internet Billboards | Content Marketing Tips | Scoop.it

Content marketing, the provision of high quality, relevant and valuable information that’s not promotional,continues to gain traction particularly among B2B marketers. 91% of B2B marketers use content marketing according to recent research by Content Marketing Institute and Marketing Profs.

For many of these marketers, the use of content marketing isn’t a change in strategic focus. Rather it’s a shift in how they’re using social media and the types of content used.

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What Is The Secret Sauce In Good Content?

What Is The Secret Sauce In Good Content? | Content Marketing Tips | Scoop.it

"What is 'great content' exactly?"

 

"The question is not as simple as it sounds.

 

"Defining great content depends on your point of view. What does it consist of, how is it used, and how to measure its value, are just some of the perspectives to be considered..."

 

Rick DeJarnette, in-house SEO at MSN.com, gives a good account of what makes great content from an SEO's point of view. Easily readable by humans, easily readable by robots, well-structured, well-tagged pages, plenty of links to it...

 

But the mechanics don't make great content. They just make it easier to find.

 

It needs to be interesting, compelling, useful, of the moment. All the SEO's in the world won't make a dreary article into a great one.

 

So what is the secret of great content?

 

Now if I told you that, it wouldn't be a secret.

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