Content Marketing Tips
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Content Marketing Tips
All aspect's of content marketing are covered, content creation, distribution, syndication, event's and more. Join our curation site http://www.internetbillboards.net
Curated by Tom George
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7 Ways to Get Traffic from Popular Blogs | Internet Billboards

7 Ways to Get Traffic from Popular Blogs | Internet Billboards | Content Marketing Tips | Scoop.it

Why is getting more website traffic such a highly researched topic for any online business?

Naturally, there are plenty of obvious reasons, but the one that isn’t very easily identifiable is gratification.

Website traffic is a measurable number that tells us we are doing well giving us a boost to do even better. Or makes us tear our hair out in “why can’t I make this work!” agony.

Tom George's insight:

Some very effective ideas shared here on generating traffic for your site.

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3 Ways Online Content Marketing Can Do More to Enable Sales | Internet Billboards

3 Ways Online Content Marketing Can Do More to Enable Sales | Internet Billboards | Content Marketing Tips | Scoop.it

Still not sure if you want to delve into Content Marketing? Not quite sure if you have enough content to keep your customers interested? Guess what we all worry about that, you are not alone.

Even if you still aren’t sure if this is the best avenue for your company, Content Marketing Institute raises 3 ways that this can actually help to enable sales. I mean the bottom line is we all want to get customers in the door to pay for our services right?

Tom George's insight:

Great piece curated by Laurie Thompson

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Why Content Marketing Right Now Is a Must For Every Business | Internet Billboards

Why Content Marketing Right Now Is a Must For Every Business | Internet Billboards | Content Marketing Tips | Scoop.it

Companies are beefing up their online marketing budgets to attract attention. Yes eyeballs and attention in our world of free flowing information is the new currency. When most people think of content marketing they often think of articles, but did you know that there is so much more to creating a winning content marketing strategy then simply producing fantastic articles.

Tom George's insight:

No business can no longer afford to not implement a winning content marketing strategy right now.

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7 Essential Tools for Publishers a Guest Post From Ian Cleary On the Zemanta Blog | Internet Billboards

7 Essential Tools for Publishers a Guest Post From Ian Cleary On the Zemanta Blog | Internet Billboards | Content Marketing Tips | Scoop.it

Although you can be very successful with your blog without using a lot of tools, there are some tools that will make it a lot easier. I discuss 7 tools that will help you become more organized and efficient and grow your blog at a quicker pace.

Tom George's insight:

From the beginning of time almost, for man the creation of tools has had a life changing impact on our ability to not only survive as a race, but to thrive. Think about it, from the simple tools that were created to cut food, as in knives made of wood and sharpened stone, to weapons that were created to survive other hostile humans, or attacks, or to use for hunting and gathering, without tools we would certainly not be where we are today.

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6 Unforgivable Website Mistakes Most Small Businesses Make | Internet Billboards

6 Unforgivable Website Mistakes Most Small Businesses Make | Internet Billboards | Content Marketing Tips | Scoop.it
Despite the interest most companies have in marketing online, I still find too many small businesses making basic mistakes with their websites.
Tom George's insight:

Your web site marketing and your content marketing go hand in hand. Are you making any of these 6 Unforgivable Website Mistakes?

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Give To Get - Still Very Much In Effect | Internet Billboards

Give To Get - Still Very Much In Effect | Internet Billboards | Content Marketing Tips | Scoop.it

The idea that sharing our best ideas and even our best practices can gain business is still a foreign concept to many just embarking on content marketing and social business paths.

Tom George's insight:

Content marketing is the new advertising, I think we can all agree on that, however curation fills a critical gap. Are you doing it the correct way. Get in touch with me and I will be happy to give you my success strategy.

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Awesome content marketing lessons from Gary Vaynerchuck | Internet Billboards

Awesome content marketing lessons from Gary Vaynerchuck | Internet Billboards | Content Marketing Tips | Scoop.it

Gary Vaynerchuck is a a famous self-made marketing expert and entrepreneur. Forbes.com, the go-to information source for the world’s best business leaders, broke news on the new social media strategy of Mr. Vaynerchuck. And, guess what: it’s a social content strategy. But there are more sources I gathered for you to learn some (really) awesome content marketing lessons from Mr. Vaynerchuck.

First of all, for all those readers having lived on another planet – but that’s OK – and my European colleagues, a little bit about Gary Vaynerchuck.

Tom George's insight:

Gary Vaynerchuck has some great ideas, and he really understands how things work. Great guy to follow and learn from.

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How to Be an Inbound Marketing Man of Steel | Internet Billboards

How to Be an Inbound Marketing Man of Steel | Internet Billboards | Content Marketing Tips | Scoop.it

Serious inbound marketers are known for their near superhuman abilities to generate leads. But these supermen and women aren’t from another planet, and they don’t have a secret identity. Instead, they utilize modern marketing tools, dig through data and adjust their tactics on a regular basis.

So how can you, too, be an inbound marketing man (or woman) of steel? Well, here are five things that make a super inbound marketer:

More Powerful Than A Marketing Automation Practitioner

Tom George's insight:

Content marketing and inbound marketing go hand in hand, just like twins.

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8 tips for better content marketing on social media sites

8 tips for better content marketing on social media sites | Content Marketing Tips | Scoop.it

Content marketing has been described as “the art of communicating with your customers and prospects without selling.”

Although social media platforms like Facebook and Twitter are perfect vehicles for content marketing, not every school is optimising them for this function.

Our 8 tips for content marketing in social media management will help you put information out there in a compelling manner that prompts students to engage with it in a way that feels good to them.

Tom George's insight:

8 solid content marketing tips!

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Content Marketing Podcast Episode 20: Why Content Marketing Works, Part 5: Authority | Internet Billboards

Content Marketing Podcast Episode 20: Why Content Marketing Works, Part 5: Authority | Internet Billboards | Content Marketing Tips | Scoop.it

It’s Podcast Thursday! In Episode 20 of the Content Marketing Podcast, we continue the “Why Content Marketing Works” series by discussing the principle of authority … with a special cameo by a certain rotund South-Parkean!

Tom George's insight:

Good podcast series on content marketing.

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A Golf Lesson in Content Marketing Success | Internet Billboards

A Golf Lesson in Content Marketing Success | Internet Billboards | Content Marketing Tips | Scoop.it

This is the eighth letter in a series on Professional Content Marketing.

World class golfers like Tiger Woods see the game of golf differently than you and I…

…but the hard reality is that difference has nothing to do with their athletic abilities, work ethic or God given talent. It would be much easier to accept our lack of success if this wasn’t true. It’s much easier to accept the success Tiger Woods has achieved, including fourteen major golf championships, if it were all the result of simply being chosen by some higher power.

Tom George's insight:

There are a couple points here to really drive home.

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The Top 10 Content Marketing Strategy Lessons from the Last 15 Years | Business 2 Community

The Top 10 Content Marketing Strategy Lessons from the Last 15 Years | Business 2 Community | Content Marketing Tips | Scoop.it
I first started to dabble with content marketing in 1998. At that time, I worked in the internal communications department for an insurance company. Our goal
Tom George's insight:

Some good concepts and tips to revisit for brushing up on your content marketing.

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Business Blogging Pros, Cons & Best Practices for Better Content Marketing

Business Blogging Pros, Cons & Best Practices for Better Content Marketing | Content Marketing Tips | Scoop.it
Blogging for business can be a lucrative investment for companies of all sizes. Find out what blogging means, who uses blogs, and which brands are doing it right.
Tom George's insight:

Great article on content marketing, if it had of touched a little on guest posting, and curation it could have been even better but a solid piece.

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Why Curate Content? These 6 Reasons May Convince You! | Internet Billboards

Why Curate Content? These 6 Reasons May Convince You! | Internet Billboards | Content Marketing Tips | Scoop.it

The author of this post, Pragati Bidkar, does a super job of delving into content curation. Bidkar explains benefits of curating content that some businesses may not yet realize. One big benefit she describes is the cost comparison between hiring a full-time blogger versus the cost of content curation.

Bidkar also provides links to a couple of “tools” which are useful for curating. Content curation’s popularity only continues to grow – and the reasons in this post should convince you, too.

Tom George's insight:

Great article on curation, curated of  course.

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What a Notorious 16th-Century Philosopher Can Teach You About Content Marketing Today

What a Notorious 16th-Century Philosopher Can Teach You About Content Marketing Today | Content Marketing Tips | Scoop.it
In a terrific post on Copyblogger, Gregory Ciotti finds inspiration for our content marketing strategies in an unlikely source: the writings of Niccolo Machiavelli.
Tom George's insight:

The writings of Niccolo Machiavelli are some of my personal favorites.

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Happy To Have Such A Great Friend And Fellow Content Curator Giuseppe Mauriello | Internet Billboards

Happy To Have Such A Great Friend And Fellow Content Curator Giuseppe Mauriello | Internet Billboards | Content Marketing Tips | Scoop.it

Happy Friday everyone! I wanted to take a minute to pause to give thanks and to reflect. I am so happy to have made so many wonderful connections online. It amazes me how close intellectually I feel with so many wonderful people in the curation community, and I want to take a quick post to first say well Thank you! Thank you to all of the hard working content producers who produce amazing work, of with without we would have nothing to curate. I think we all understand how challenging it is to create amazing content day in and day out. You guys and gals make it look easy.

Tom George's insight:

Saying thank you and meaning it, goes a long way.

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Content Marketing Podcast Episode 23: Tony Wright on "Should Your Brand Take a Stand?" | Internet Billboards

Content Marketing Podcast Episode 23: Tony Wright on "Should Your Brand Take a Stand?" | Internet Billboards | Content Marketing Tips | Scoop.it
Today on the Content Marketing Podcast, we talk with Tony Wright of Wright IMC about his new white paper, "Should Your Brand Take a Stand?"
Tom George's insight:

Great content marketing podcast series. If you want to learn the in's and out's of content marketing, then this is for you.

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Why Content Curation and Crowdsourcing Will Change Everything | Internet Billboards

Why Content Curation and Crowdsourcing Will Change Everything | Internet Billboards | Content Marketing Tips | Scoop.it

After having spent the better part of four years curating content from renowned bloggers, journalists and authors as well as building a platform here on Internet Billboards, which has evolved into a wonderful community of content curator’s, I believe the future of digital, mobile, publishing as well as content marketing is beginning to become crystal clear.

Tom George's insight:

Content curation and content marketing go hand in hand. Read my original article why "Content Curation and Crowd Sourcing will Change Everything".

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Why Your Content Marketing is Failing (and How to Fix It) – EContent Magazine | Internet Billboards

Why Your Content Marketing is Failing (and How to Fix It) – EContent Magazine | Internet Billboards | Content Marketing Tips | Scoop.it

In a guest post for EContent magazine, Joe Pulizzi of the Content Marketing Institute shares 13 reasons why your content marketing strategy might not be delivering the goods.

Tom George's insight:

Joe Pulizzi always delivers the goods on content marketing.

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Content Marketing Podcast Episode 22: The Story of Resonance | Internet Billboards

Content Marketing Podcast Episode 22: The Story of Resonance | Internet Billboards | Content Marketing Tips | Scoop.it

In today’s episode of the Content Marketing Podcast, I do something that I believe every content marketer needs to do: I tell the story of how I came to do what I do and how Resonance Content Marketing came to exist.

Give it a listen at Content Marketing Podcast Episode 22: The Story of Resonance Content Marketing … then meet me back here and share your thoughts in the Comments!

Tom George's insight:

Just a very clever series on content marketing in an upbeat fun podcast available for download from itunes.

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B2B Content Marketing Needs Social Media [Report] | Internet Billboards

B2B Content Marketing Needs Social Media [Report] | Internet Billboards | Content Marketing Tips | Scoop.it

This article shows some of the most recent data and statistics on how B2Bs are utilizing social media and content marketing. The author, Pam Dyer, provides the data  in chart and graph form. Dyer also suggests that when a business puts content online – in the form of social media posts and website/blog content – it needs to think like a publisher. Having a clear-cut strategy for digital content is key to engaging potential consumers and driving their conversion.  ~ Jenn

Tom George's insight:

Great piece from curator Jenn Hanford.

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The Myth of Content Marketing, the New SEO & Penguin 2.0 | Internet Billboards

The Myth of Content Marketing, the New SEO & Penguin 2.0 | Internet Billboards | Content Marketing Tips | Scoop.it

CONTENT MARKETING! DO IT! It’s the NEW SEO!

In fact, it’s so awesome you don’t need anything else! Just produce awesome content and you will be in SEO nirvana! It’s like double rainbows and Matt Cutts got together and had baby NyanCats!

Old SEO is dead. This is the new SEO and it’s beautiful!

Sound too good to be true? That’s because it is.

Content marketing isn’t new. It’s just a new buzzword picked up by other industries that suddenly found out they could to “do SEO”, but they didn’t want to “do SEO”, so they tried to make it more special. It isn’t.

Content marketing has been around since SEO on Google has been called SEO. To not understand this is to not understand what Google and its algorithms measure and how this might affect your site.

Tom George's insight:

Interesting article, and perspective on the current state of content marketing and what might come down the line with Panda updates and SEO

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How I promote my new blog posts | The Social Media Hat | Internet Billboards

How I promote my new blog posts | The Social Media Hat | Internet Billboards | Content Marketing Tips | Scoop.it

After I have finished writing, editing, deep linking and have published a new blog post, my work has just gotten started. Simply creating content isn’t sufficient to gain readership. You need to actively promote that new post so that people can see it and have a chance to read it. It can take a long time to build up email and RSS subscribers, so in the meantime, you will need to be more proactive.

Here are all the things I do after I publish a post to get readers to it.

Tom George's insight:

21 actionable steps to promote your blog posts. Great post!

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Content Marketing: How To Get Your Name In Front Of Hungry Prospects | Internet Billboards

Content Marketing: How To Get Your Name In Front Of Hungry Prospects | Internet Billboards | Content Marketing Tips | Scoop.it

There are a lot of ways you can grab publicity. Online press release distribution plays an important role, of course. So do search engine optimization, social media engagement, and content marketing. The trouble is, it’s not always easy to know how your hard work will play out. Will you get the press you need or will your efforts be a huge waste of time?

Tom George's insight:

Great actionable plan to strategically get your name in front of prospects

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Bloggers, Are You Having Trouble Bonding With Your Readers? | Internet Billboards

Bloggers, Are You Having Trouble Bonding With Your Readers? | Internet Billboards | Content Marketing Tips | Scoop.it

For some bloggers, it’s just about the writing. For the rest of us, it is so much more than just the writing. Many of us write in order to connect with people, either as an individual or a business. For the connectors, we feel downright depressed when we write the way we’re told to write…but we’ll go for days, weeks, or months without a single comment or loving support.

Tom George's insight:

Some good actionable ideas to better connect with your readers!

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