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Content Marketing Tips
All aspect's of content marketing are covered, content creation, distribution, syndication, event's and more. Join our curation site http://www.internetbillboards.net
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5 ways to promote your blog by commenting on others

5 ways to promote your blog by commenting on others | Content Marketing Tips | Scoop.it
Do you have favorite blogs? If so, you are probably subscribed to them, and read their articles regularly. But what happens after you are done reading? Do you share the articles you like on social ...
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7 Sources of Inspiration for Writing Sizzling Social Media Posts | Rebekah Radice | Internet Billboards

7 Sources of Inspiration for Writing Sizzling Social Media Posts | Rebekah Radice | Internet Billboards | Content Marketing Tips | Scoop.it

Writing a compelling post that grabs the attention of your audience day in and day out can be challenging. It can also be time consuming, aggravating and downright exhausting.

Between tweets, Facebook posts, Google+ updates and the myriad of additional social sites frequented daily, producing fresh and unique content on a consistent basis can leave our creative juices feeling picked at, poked through and squeezed dry.

Unless you are a natural born writer with exceptional skills, running out of content ideas is inevitable.

While the 7 sources of inspiration below will not keep you from hitting the proverbial brick wall, they will help you put some sizzle in your social and begin to compile a list of resources to assist in the creation of social media posts that ignite and excite your audience.

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5 Storytelling Elements That Will Improve Your Marketing

5 Storytelling Elements That Will Improve Your Marketing | Content Marketing Tips | Scoop.it

Storytelling is a really important way to connect with your audience – it is at the heart of families, communities and cultures around the world. Storytelling will help you develop emotional connections and build relationships.

 

[Great storytelling tips from a screenwriter ~ Jeff]


Via Kathy Hansen, Jeff Domansky
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Content Tip: Speak to the Pain

Content Tip: Speak to the Pain | Content Marketing Tips | Scoop.it

Oh, how we love the features and benefits that make our products and services special. We print them out on brochures. We bullet them out on our websites. We spackle them across billboards. We even memorize them for networking events. Can I share a dirty little secret with you? It’s a doozy, so make sure you’re sitting down. OK, here goes: Your customers don’t give a rat’s patoot about your features and benefits. What they do care about is your answer to this question: “Can you take away my pain?”Let me illustrate with a little parable:

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Content Marketing 101

Content Marketing 101 | Content Marketing Tips | Scoop.it

As a hip, savvy, in-the-know kind of marketer (You are, aren’t you? Ok, good.), you’ve probably run across the term “content marketing” pretty often over the last year or so.So, what is this content marketing, and why should you care?Content Marketing Defined

The best definition of content marketing I’ve read comes from Joe Pulizzi in his must-have book Get Content, Get Customers (co-authored by Newt Barrett):

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Timeline Cover Maker | Custom Facebook Banner/Background

Timeline Cover Maker | Custom Facebook Banner/Background | Content Marketing Tips | Scoop.it

I like this tool, it's free, easy to use and without advertiser banner. Even if you're not a computer genius, you can use it. Try it, you'll be glad you did, for sure! [note Martin Gysler]

 

Facebook is changing how we can express ourselves on our facebook page. With their new Timeline Profile you are now free to express yourself with a big banner behind your profile picture.

Timelinecoverbanner.com provides you with the power to create a creative and customized Facebook cover easily and free even for commercial use.

 

Some of our cover editor features are: No visible watermark or branding on final image, very fast and responsive, you can blend profile picture seamlessly with timeline cover background or in other words you can make your profile photo and cover look integrated as one image, you draw or add text, and many more. We also have tons of cool graphic clipart from our partner sites which exclusively available only for our cover editor. You just need to browse them and copy paste the GRAPHIC ID of your desired image to our editor, and,.. presto!.. your chosen graphic is added and ready to combine with your photo.

 

Read more: http://timelinecoverbanner.com/


Via Martin Gysler, Heiko Idensen
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21 Business Blogging Tips From the Pros | Social Media Examiner

21 Business Blogging Tips From the Pros | Social Media Examiner | Content Marketing Tips | Scoop.it

Business bloggers, follow these hot blogging tips from top experts to craft a strong content strategy and create the right customer experience around your blog.

 

Here are 21 tips (only the list):

#1: Treat Each of Your Articles as a Product;

#2: Crowdsource Unconventionally;

#3: Produce Your Own Media Content;

#4: Publish Only Your BEST Content;

#5: Give Your Whole Story;

#6: Target Your Market With Useful Content;

#7: Do Interviews/Webinars;

#8: Invite Guest Bloggers;

#9: Guest Post Often;

#10: Use Information Architecture;

#11: Focus on People First;

#12: Skip the Promotion on Business Blogs;

#13: Stop Talking Only About Yourself;

#14: Answer Consumer Questions;

#15: Brand Journalism;

#16: Be Yourself;

#17: Show Your Personality;

#18: Deal With Negativity in a Positive Way;

#19: Own Your Own Domain Name;

#20: Immediately Claim Authorship of Your Articles;

#21: Stop Calling Your Blog a Blog;

 

Each tip is analyzed with great information. Read full interesting article here: 

http://www.socialmediaexaminer.com/blogging-tips-from-the-pros/

 


Via Giuseppe Mauriello, roberto toppi
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Rhonda White's curator insight, March 20, 2013 3:55 PM

21 Business blogging tips worth bookmarking for a monthly review!

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Data-Driven Brand Storytelling | Credible Story

Data-Driven Brand Storytelling | Credible Story | Content Marketing Tips | Scoop.it

How much more compelling would your brand storytelling be if data were the focus of your content strategy?

In a recent article published here on CMI, Colleen Jones asked the question, “Can digital branded content ever be taken seriously — even as seriously as journalism?”

Without a doubt journalism has had a huge head start when it comes to creating stories that capture hearts and minds. Part of that success comes from using research data (polls, surveys and feedback) to understand what readers find valuable, particularly as it relates to the issues and problems they face.

Do content marketers have the same research opportunities? Of course they do. In fact, if more content marketers were to use publicly available data the way journalists do then branded content would offer new angles, insights, and more value to stories that affect people’s lives.

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Google Glass and the Future of Technology

Google Glass and the Future of Technology | Content Marketing Tips | Scoop.it

New gadgets — I mean whole new gadget categories — don’t come along very often. The iPhone was one recent example. You could argue that the iPad was another. But if there’s anything at all as different and bold on the horizon, surely it’s Google Glass.

That, of course, is Google’s prototype of a device you wear on your face. Google doesn’t like the term “glasses,” because there aren’t any lenses. (The Glass team, part of Google’s experimental labs, also doesn’t like terms like “augmented reality” or “wearable computer,” which both have certain baggage.)

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Beyond Links: Reaping the Long-Term Benefits of Content Marketing

Beyond Links: Reaping the Long-Term Benefits of Content Marketing | Content Marketing Tips | Scoop.it

Content marketing has the power to produce more than just links – it can enhance your brand image and build relationships with key brand advocates who are sure to get you even more links and exposure than you ever could without a content-based strategy.It may sound counter-productive, but focusing less on link building can actually gain more links.

The four content marketing benefits below can all come with the additional side effect of natural links. Craft your content strategy with these core benefits in mind, and you can spend less (or even zero) time on link acquisition.

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More Push Ups, Fewer Sick Days: HeiaHeia’s Social Exercise Platform Sees UK Launch | TechCrunch

More Push Ups, Fewer Sick Days: HeiaHeia’s Social Exercise Platform Sees UK Launch | TechCrunch | Content Marketing Tips | Scoop.it
HeiaHeia is a startup that's been flying somewhat under the radar outside its native Finland. But today that's set to change as the social exercise platform sees its official UK launch.

 

HeiaHeia’s platform is designed to help motivate users to exercise more by making it easy to track and share their participation in a range of different activities and sports. Users can select from 400 predefined activities — from football to ‘ultimate Frisbee’, to something as simple as walking the dog or going for a run — and create a personal training plan with predefined targets. The whole thing is quite data-driven, with that data and a user’s progress nicely visualised, including a ‘Timeline’ view, although I found the UI and on-boarding process slightly overwhelming.

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At Home in Italy | Quintessence

At Home in Italy | Quintessence | Content Marketing Tips | Scoop.it

As many of us are celebrating the long weekend here in the States, perhaps some are still on vacation, enjoying the long light of summer somewhere exotic or enchanting. The Italian countryside has for many always held a special allure, with its rich history of art, food, design and seemingly envious lifestyle. A new volume debuting this week from Vendome Press captures the essence of Italy’s most beautiful houses, showcasing an amazing collection documented by well known architectural photographer Massimo Listri and described by Nicoletta del Buono, Editor of AD Italia. From Siena to Sicily, At Home in Italy, takes us on a tour behind the scenes, illustrating how these various indigenous architectural styles have all been updated for contemporary living.

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The Anatomy of a Solid Content Marketing Strategy

The Anatomy of a Solid Content Marketing Strategy | Content Marketing Tips | Scoop.it
Content has continuously been a main factor in ranking authoritative websites, but recently content marketing has gained the attention it deserves in businesses committed to creating quality content. In the past couple of years, content marketing has become a commanding way for companies to build long-term relationships with customers while generating more traffic and leads to their sites at the same time. Google has made it clear that their long-term vision is to reward high quality and helpful websites in the SERP’s. This means it’s now more critical than ever to reassess your company’s content, and understand how to plan ahead with this new perspective. It is important to have a clear outline of what a solid content strategy is made up of, especially when it comes to planning your content for the coming year.

Via Gregg Breward
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Why Your Content Strategy Should Include Prezi | Internet Billboards

Why Your Content Strategy Should Include Prezi | Internet Billboards | Content Marketing Tips | Scoop.it

Content marketing and technology have become inseparable. To reach your customers effectively and to outsmart your competitors, you need to constantly hunt for innovative tools. One such tool that’s making everyone sit up and take notice is Prezi.

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11 Ways To Maximize Pinterest Pins of Your Blog Content | Internet Billboards

11 Ways To Maximize Pinterest Pins of Your Blog Content | Internet Billboards | Content Marketing Tips | Scoop.it

I started my Pinterest boards as a way to learn about the site. While the big news about Pinterest was that its primary audience was mid-western women, I found that a west coast entrepreneur could fit right in. I found it ideal to use Pinterest as a content curation tool – basically it’s a great, public way to capture some of the best articles, infographics and videos.

I also found that it allowed me to effectively connect with and grow my audience in a completely new way. Very visual. Sometimes more personal. More of a focus on creativity. In addition, shared boards allows me to collaborate with others on topics for which we all share a passion.

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Social Media and Content Marketing Trends for 2013

Social Media and Content Marketing Trends for 2013 | Content Marketing Tips | Scoop.it
Consumers want information! They want to feel in control and make their own decisions. This means that companies need to provide people with valuable content to build trust instead of marketing hype.  Content marketing has been a growing trend for several years and it’s not going away. Following are the major trends in content marketing for 2013 and beyond.
Via Gregg Breward
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Reverse Engineer Content Strategy | Magazine Planning Offers Blueprint | Internet Billboards

Reverse Engineer Content Strategy | Magazine Planning Offers Blueprint | Internet Billboards | Content Marketing Tips | Scoop.it

I use reverse engineering a lot, and when it comes to content strategy, there are few better ways of using this little trick than by “borrowing” content flow and content strategy from the guys and girls who know it best.

Magazine planning has been perfected over decades of iteration, and the very best print-based titles leave a footprint that offers the ultimate blueprint from which you can create your perfect content strategy online.

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10 Steps To Designing An Amazing Infographic | Internet Billboards

10 Steps To Designing An Amazing Infographic | Internet Billboards | Content Marketing Tips | Scoop.it

Information can be useful–and even beautiful–but only when it’s presented well. In an age of information overload, any guidance through the clutter comes as a welcome relief. That’s one reason for the recent popularity of information graphics. Infographics are visual designs that help to explain complicated data in a simple way (mental-health emergencies at Burning Man, anyone?). But how are they created? What can we learn from the designer’s process? And what does an infographic designer know about storks delivering babies?

Over the last decade, Hyperakt has come to specialize in this type of design, and we’ve found a process that works for us. Here’s how we go about creating an infographic in ten steps:

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Content Marketing: 7 Tactics B2B Marketers Must Have NOW [Based On Research] | Heidi Cohen | Internet Billboards

Content Marketing: 7 Tactics B2B Marketers Must Have NOW [Based On Research] | Heidi Cohen | Internet Billboards | Content Marketing Tips | Scoop.it

Content marketing, the provision of high quality, relevant and valuable information that’s not promotional,continues to gain traction particularly among B2B marketers. 91% of B2B marketers use content marketing according to recent research by Content Marketing Institute and Marketing Profs.

For many of these marketers, the use of content marketing isn’t a change in strategic focus. Rather it’s a shift in how they’re using social media and the types of content used.

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What Is The Secret Sauce In Good Content?

What Is The Secret Sauce In Good Content? | Content Marketing Tips | Scoop.it

"What is 'great content' exactly?"

 

"The question is not as simple as it sounds.

 

"Defining great content depends on your point of view. What does it consist of, how is it used, and how to measure its value, are just some of the perspectives to be considered..."

 

Rick DeJarnette, in-house SEO at MSN.com, gives a good account of what makes great content from an SEO's point of view. Easily readable by humans, easily readable by robots, well-structured, well-tagged pages, plenty of links to it...

 

But the mechanics don't make great content. They just make it easier to find.

 

It needs to be interesting, compelling, useful, of the moment. All the SEO's in the world won't make a dreary article into a great one.

 

So what is the secret of great content?

 

Now if I told you that, it wouldn't be a secret.

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21 Things to Do to Help Your Infographic Go Viral

21 Things to Do to Help Your Infographic Go Viral | Content Marketing Tips | Scoop.it

Did you know that 65 percent of us are visual learners and that the brain processes visual information 60,000 times faster than text?

 

In a world where people are too busy to eat lunch, an image is exactly what we need to get the latest information in as little time as possible. That’s why memes spread like a disease and online videos have enjoyed such a meteoric rise.

 

And of course, the more people view it, the more they’ll share it with their friends and the bigger the impact it will have on your goals.

 

But memes only translate small, simple ideas, and videos can’t be viewed in a glance. What if you want to present lots of data, and you want your audience to comprehend it immediately?

 

Try an infographic.

 

Use these 21 tips to plan and create an infographic and then help your infographic go viral.


Via Gregg Breward
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Facebook Has A Big New Problem You Need To Worry About

Facebook Has A Big New Problem You Need To Worry About | Content Marketing Tips | Scoop.it

Facebook CEO Mark Zuckerberg said several encouraging things when he spoke at a tech conference yesterday.One thing he didn't address, however, is the rate at which Facebook's desktop usage is declining in its most mature market--the U.S.

Zuckerberg also didn't comment on another ominous Facebook trend: The usage declines are most pronounced among those who were once Facebook's most devoted users: Young people.

Lots of young people have decided Facebook isn't cool anymore, and they're abandoning it in droves

Read more: http://www.businessinsider.com/facebook-usage-declining-2012-9#ixzz26LpdJ5XS

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Content Marketing Round-Up: Highlights from Day 3 of #cmworld | Content Marketing Institute

Content Marketing Round-Up: Highlights from Day 3 of #cmworld | Content Marketing Institute | Content Marketing Tips | Scoop.it
While much of the learning at Content Marketing World 2012 took place outside the session room, here are highlights from each of the Day 3 sessions.

 

The last day of Content Marketing World was even more packed than the previous days, with 30 break out sessions, 6 “shotgun sessions” and 2 keynotes. While much of the learning took place outside the session room, here are highlights from each of the sessions. You can also read additional coverage that was posted about the event.Again, a huge thank you to all of my writers who covered the sessions!

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Secure.me launches website, browser extensions to protect users from data-hungry Facebook apps

Secure.me launches website, browser extensions to protect users from data-hungry Facebook apps | Content Marketing Tips | Scoop.it
Privacy protection firm secure.me is today officially launching App Advisor, a service that aims to protect folks from Facebook apps that harvest personal and/or sensitive user data, ...

 

Christian Sigl, founder of secure.me, argues that we’ve gotten used to connecting apps to our Facebook profiles without thinking twice about the consequences, basically agreeing to whatever pops up.

Through the apps.secure.me website, and a browser extension for Chrome, Safari (link coming soon) and Firefox (for starters), users get an independent, transparent overview of which apps have access to what data, and also generates warnings whenever a new app gets installed (i.e. connected to one’s Facebook profile) either on the Facebook platform or when browsing the Web.

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True Leaders Create Conversations Around Core Ideas, Agendas & Solutions

True Leaders Create Conversations Around Core Ideas, Agendas  & Solutions | Content Marketing Tips | Scoop.it

This piece was written by Eric Fletcher

 

"Leaders encourage dialogue and collaboration, leading to the identification of common experiences and shared aspirations"

 

Here are the highlights:

 

**Real leadership, in any venue, brings perspective, dialogue and collaboration in measure equal to or greater than individual conviction.

 

**while the dialogue may be disconcerting at times, the progress of a team, an enterprise or any diverse community depends on the honest dialogue and collaborative spirit that leads to the identification of common ground.

 

**Perhaps even shared experiences and unifying aspirations.

in search of leadership that will make a difference?

 

**Don’t be seduced by charisma. Find someone unafraid of the tough conversations, skilled as a listener, and relentless in the pursuit of dialogue.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/PrJfqg]

.


Via janlgordon, catspyjamasnz
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