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How To Curate Content Without Breaking the Rules or Risking of Being Penalized

How To Curate Content Without Breaking the Rules or Risking of Being Penalized | Content Marketing Tips | Scoop.it
Google has introduced its new algorithm, Panda 4.0, in an effort to reward high quality, original content in the search engine's rankings. But, this doesn't mean marketers should stop curating

Via Robin Good
Tom George's insight:

Great tips and thanks Robin Good for the find and share.

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Caren Taubman Glasser's curator insight, July 11, 10:31 AM

Great list of Do's and Don'ts when curating content.

Phyllis Smith's curator insight, July 25, 9:31 AM

Google rewards high-quality content.

From around the web

Content Marketing Tips
All aspect's of content marketing are covered, content creation, distribution, syndication, event's and more. Join our curation site http://www.internetbillboards.net
Curated by Tom George
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Podcast: 7 Rules for Rocking the Mobile Inbox | Internet Billboards

Podcast: 7 Rules for Rocking the Mobile Inbox | Internet Billboards | Content Marketing Tips | Scoop.it

Welcome to Episode 93 of the Content Marketing Podcast!

Tom George's insight:

As always a great podcast on content marketing from Resonance Content.

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Buffer Adds Brilliant Scheduling Piece for Bloggers

Buffer Adds Brilliant Scheduling Piece for Bloggers | Content Marketing Tips | Scoop.it
Buffer has added a new scheduling option that allows you to select additional times to reshare posts, bringing greater visibility to your new content.

Via Mike Allton, Tom George
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Mike Allton's curator insight, October 22, 5:27 PM

Buffer Adds Brilliant Scheduling Piece for Bloggers

When it comes to resharing new content, quite frankly, I often forget. I'm very deliberate once I publish a new post about following my checklist and promoting it everywhere, but it's those follow-up tweets and shares that just don't get done.

Until now.

+Buffer has added an incredible option to their Chrome Extension that allows you to select additional times and networks for reshares of your post, and each new share can be completely customized. 

The complete rundown and screenshots are below. Many thanks to +Thomas E. Hanna | BlogPhoto.tv for the heads-up!

Check it out, and then be sure to work Buffer and their Chrome Extension into your blog promotion routine.

#ContentMarketing #Blogging #SocialMedia 

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8 Experts Way In On New Video B2B Marketing Trends | Internet Billboards

8 Experts Way In On New Video B2B Marketing Trends | Internet Billboards | Content Marketing Tips | Scoop.it

Convince and Convert is an excellent digital marketing resource. The founder Jay Baer has published a great book called Youtility, which has proven its tremendous value to the digital marketing community, and is a New York Times bestseller.

The premise of the book, is really about building value and giving the consumer highly beneficial information, and expecting nothing in return. This is how you build a brand and create value.

Tom George's insight:

A great article! You will find my curation about it on Internet Billboards

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Rescooped by Tom George from Public Relations & Social Media Insight
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Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us

We've analyzed the social share counts of over 100 million articles in the past right months. So it's fair to say we have a pretty good idea of what gets shared the most....Of course, the prerequisite to getting your content shared widely is to write compelling content.There's just no replacement for that. But once you've written a well-crafted, useful article, there are some additional things you can do to help increase its reach.Here are 10 ingredients that will help increase the shareability of your content....


Via Jeff Domansky
Tom George's insight:

10 Ingredients that will help the share ability of your content

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Jeff Domansky's curator insight, June 17, 1:10 AM
Really valuable social media insight from research by BuzzSumo.
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Monitoring a Brand Online Is A 24 Hour 7 Day A Week Job | Internet Billboards

Monitoring a Brand Online Is A 24 Hour 7 Day A Week Job | Internet Billboards | Content Marketing Tips | Scoop.it
The best way to monitor your brand online, is a combination of free tools like Google Alerts, and using a paid service such as Brand 24 or Sprout Social.
Tom George's insight:

My latest work. I appreciate the support, and hope to reconnect with some old Scoop.it friends.

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Podcast: Content Marketing on LinkedIn: An Interview with JD Gershbein | Internet Billboards

Tom George's insight:

Just a great podcast on LinkedIn and content marketing. Rachel Parker interviews JD Gershbein. He has become known as the LinkedIn Catalyst. 

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The 3-Step Journey of a Remarkable Piece of Content - Copyblogger

The 3-Step Journey of a Remarkable Piece of Content - Copyblogger | Content Marketing Tips | Scoop.it

We’ve all experienced content like this. But do we know how to create it? That’s the question. Because consistently creating remarkable content over time is what it’s all about.

 

You’re aiming to create content that makes people pay attention, think, and feel.

 

I believe that remarkable content takes a three-step journey.

And as content creators, if we keep this journey in mind, we can craft an experience that will have a profound effect on our readers.

 


Via Jeff Domansky
Tom George's insight:

Always great copy and content marketing tips from Copyblogger.

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Jeff Domansky's curator insight, June 4, 11:14 PM

Remarkable content takes a three-step journey to inspiration says Pamela Wilson.

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10 Things Successful Content Marketers Do | Internet Billboards

10 Things Successful Content Marketers Do | Internet Billboards | Content Marketing Tips | Scoop.it
What separates successful content marketers from the rest of the pack is in what they do. Here are 10 things you'll find on the to-do list of every superstar in the content universe.
Tom George's insight:

A great article from Rachel Parker on content marketing.

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The Game of Thrones Guide to Content Marketing | Internet Billboards

The Game of Thrones Guide to Content Marketing | Internet Billboards | Content Marketing Tips | Scoop.it

Great SlideShare Yes, another wave of adventure, lust, and betrayal is set to kick off as the Season 4 premiere of Game of Thrones approaches.

And while we all enjoy every guilt-ridden moment of one of the most popular shows of all time, I’ll bet you didn’t know that these rogues, villains, assassins, and connivers have a helluva lot to teach us content marketers.

You didn’t? Well, allow me to introduce the latest SlideShare from Resonance

- See more at: http://www.internetbillboards.net/2014/04/01/the-game-of-thrones-guide-to-content-marketing/#sthash.HFLb0c3S.dpuf

 

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8 Brilliant Landing Page Examples You Need to See

8 Brilliant Landing Page Examples You Need to See | Content Marketing Tips | Scoop.it
Get inspired by these 8 brilliant landing page examples.

Learning how to put together an A+ landing page is tricky.

There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. 

Take form length for example. It's just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well -- it all depends on whether you want to generate a lot of overall form submissions, or a smaller number of quality submissions.

 

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Huge News For Content Marketers: Free images online from Getty Images | Internet Billboards

Huge News For Content Marketers: Free images online from Getty Images | Internet Billboards | Content Marketing Tips | Scoop.it
Yes it’s true!
Posted on March 5: Huge news broke this evening that Getty Images, boasting a library of over 150 million - See more at: http://www.internetbillboards.net/2014/03/06/huge-news-for-content-marketers-free-images-online-from-getty-images/#sthash.O6spjCgh.dpuf
Tom George's insight:

Free photos to use. Super news!

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How To Use Color Psychology In Your Marketing – Social Media

How To Use Color Psychology In Your Marketing – Social Media | Content Marketing Tips | Scoop.it
Color Psychology refers to the fact that colors can evoke specific emotions in individuals. Many people underestimate the effects that these colors can have on them. The truth is that you can actually use colors to influence how people feel about what you are saying. You can even use colors to gently prompt people to take the action you want them to. By using a more appealing color next to less appealing colors in, say, a price table, you can gently prompt people to choose the option you most want them to. - See more at: http://socialmedia.internetbillboards.net/2014/03/03/how-to-use-color-psychology-in-your-marketing/#sthash.6MXxEmWw.dpuf
Tom George's insight:

Colors are important so good insight from Tabitha Naylor here.

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The Core Strengths Of Content Curation are Consumption Context and Collaboration | Internet Billboards

The Core Strengths Of Content Curation are Consumption Context and Collaboration | Internet Billboards | Content Marketing Tips | Scoop.it

 

We are well into 2014 and there continues to be an abundance of great posts about content curation. If you are not familiar with the term, as it relates to digital content (not a museum curator) it’s when an actual person finds, organizes and shares the best content they can find on a topic with their audience. Hopefully they have an

- See more at: http://www.internetbillboards.net/2014/03/03/the-core-strengths-of-content-curation-are-consumption-context-and-collaboration/#sthash.jVQRRONi.dpufWe

 

 

Tom George's insight:

I wrote the article.

We are well into 2014 and there continues to be an abundance of great posts about content curation. If you are not familiar with the term, as it relates to digital content (not a museum curator) it’s when an actual person finds, organizes and shares the best content they can find on a topic with their audience. Hopefully they have an audience but we will get to that later.

- See more at: http://www.internetbillboards.net/2014/03/03/the-core-strengths-of-content-curation-are-consumption-context-and-collaboration/#sthash.jVQRRONi.dpuf

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Rescooped by Tom George from Just Story It Biz Storytelling
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How GE Wins Big With B2B Corporate Storytelling

How GE Wins Big With B2B Corporate Storytelling | Content Marketing Tips | Scoop.it
“Behind every person, behind every company, behind everything, is a story of how it got there – and the most relevant stories connect on a personal level.” Beth Comstock, CMO of GE. The above c…

Via Karen Dietz
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Karen Dietz's curator insight, October 22, 4:13 PM

Article Link: http://bit.ly/1yZ5TQW 


Ahhhhh -- here's an article that is music to my ears!


It's all about how GE is working with the principles of storytelling to provide buyers more than just information about product specifications. GE is deliberately working with stories to create the human connection with each other that we all desire.


How do they do that? This article explains a lot about their approach. Like spending lots of time on listening first. Yeah!! That is a foundational skill for storytelling and a key commitment for GE.


There are 4 other story principles GE follows. I love "learn imagination". Another thing I like about this article is that there is not a distinction made between corporate storytelling and brand storytelling -- they are viewed as one and the same here, not discrete activities. Thank heavens.


Read more about how GE approaches its storytelling. You too can use the same principles with the same great results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Clayton Bye's curator insight, October 23, 10:10 AM

More and more businesses are hiring writers to create stories about their products or to create stories for their customers, whether that be for a product or for a company blog or web page..

Rescooped by Tom George from The Content Marketing Hat
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Buffer Adds Brilliant Scheduling Piece for Bloggers

Buffer Adds Brilliant Scheduling Piece for Bloggers | Content Marketing Tips | Scoop.it
Buffer has added a new scheduling option that allows you to select additional times to reshare posts, bringing greater visibility to your new content.

Via Mike Allton
more...
Mike Allton's curator insight, October 22, 5:27 PM

Buffer Adds Brilliant Scheduling Piece for Bloggers

When it comes to resharing new content, quite frankly, I often forget. I'm very deliberate once I publish a new post about following my checklist and promoting it everywhere, but it's those follow-up tweets and shares that just don't get done.

Until now.

+Buffer has added an incredible option to their Chrome Extension that allows you to select additional times and networks for reshares of your post, and each new share can be completely customized. 

The complete rundown and screenshots are below. Many thanks to +Thomas E. Hanna | BlogPhoto.tv for the heads-up!

Check it out, and then be sure to work Buffer and their Chrome Extension into your blog promotion routine.

#ContentMarketing #Blogging #SocialMedia 

Rescooped by Tom George from Content Curation World
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How To Curate Content Without Breaking the Rules or Risking of Being Penalized

How To Curate Content Without Breaking the Rules or Risking of Being Penalized | Content Marketing Tips | Scoop.it
Google has introduced its new algorithm, Panda 4.0, in an effort to reward high quality, original content in the search engine's rankings. But, this doesn't mean marketers should stop curating

Via Robin Good
Tom George's insight:

Great tips and thanks Robin Good for the find and share.

more...
Caren Taubman Glasser's curator insight, July 11, 10:31 AM

Great list of Do's and Don'ts when curating content.

Phyllis Smith's curator insight, July 25, 9:31 AM

Google rewards high-quality content.

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Top Bloggers Now Making $1 Million a Year | StyleCaster | Internet Billboards

Top Bloggers Now Making $1 Million a Year | StyleCaster | Internet Billboards | Content Marketing Tips | Scoop.it
Tom George's insight:

Some Inspiration as top fashion bloggers earn big.

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How to Find Inspiration for Your Blog Posts (38 Experts Reveal Their Secrets) | The Creative Copywriter.

How to Find Inspiration for Your Blog Posts (38 Experts Reveal Their Secrets) | The Creative Copywriter. | Content Marketing Tips | Scoop.it
Struggling to consistently find inspiration for your blog? You could let your blog fizzle out OR listen to these 38 blogging experts reveal their secrets NOW.
Tom George's insight:

Nice post on finding inspiration for your next blog post. 38 experts way in and give some of their professional insights and tips. Good article.

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Marta Torán's curator insight, June 7, 5:55 AM

Inspiración para bloguear. 38 blogueros cuentan cuál es su fuente  de inspiración 

 

el trabajo - la gente - los libros - los problemas- la mente -......

Bibiana Vargas's curator insight, June 7, 7:35 AM

El caso es que siempre encontramos una razón personal para plasmar lo que realmente nos toca.  Por eso nuestro contenido comunica más que productos humanidad que une.  Aquí está una prueba de ello.

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5 Reasons Canva Will ROCK Your Blog | Internet Billboards

5 Reasons Canva Will ROCK Your Blog | Internet Billboards | Content Marketing Tips | Scoop.it
Tom George's insight:

This is just dynamite information from @Mike Allton of the social media hat. Images are so important. Learn how this can help you.

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21 Digital Marketing Trends & Predictions for 2015

21 Digital Marketing Trends & Predictions for 2015 | Content Marketing Tips | Scoop.it
The only constant is change. From technology trends to changing business models to evolving consumer behaviors, there's a lot to consider in order for
Tom George's insight:

A great article to gain insight into the changing landscape of digital marketing. 21 great predictions for 2015 by leading marketers.

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14 Signs That You Have Hired the Wrong Content Writer - SERPs Blog

14 Signs That You Have Hired the Wrong Content Writer - SERPs Blog | Content Marketing Tips | Scoop.it
Need to get a great writer for your clients' content? Here are 14 mistakes your writers should avoid.
Tom George's insight:

Have you hired a professional content marketing firm, or are you getting ready to hire someone? This post provides a few important tips on when you know you might need to hire someone else.

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How Publishing With Content Curation Can Increase Your Brands Results | Internet Billboards

How Publishing With Content Curation Can Increase Your Brands Results | Internet Billboards | Content Marketing Tips | Scoop.it
Even major brands are moving into curation. So what exactly is it? And how can publishing with content curation help to increase your brands bottom line? By bottom line I mean, site traffic, engagement, and finally customer acquisitions.
Tom George's insight:

My latest article on content curation

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Neha Xavier's curator insight, April 2, 2:08 AM

Very useful information, it helps me a lot.

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What do you think are the best sources to monitor and curate from? | Internet Billboards

What do you think are the best sources to monitor and curate from? | Internet Billboards | Content Marketing Tips | Scoop.it

A little Q&A What do you think are some of the best sources along with Scoop.it to monitor and curate content from?

Tom George's insight:

New questions and answers section on Internet Billboards,and I would love to know your answers.

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Tom George's curator insight, March 9, 2:10 PM

The new Questions and Answers section on Internet Billboards and I would love to know your answers.

Tom George's curator insight, March 9, 2:13 PM

Our new Questions and answers section on the site. I would love it if you could answer the question for me. Other then Scoop.it of coarse.

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Happy Grammar Day! Top 10 Grammar Tips for Content Creators – Social Media

Happy Grammar Day! Top 10 Grammar Tips for Content Creators – Social Media | Content Marketing Tips | Scoop.it
On this National Grammar Day 2014, we're sharing a few tips to keep your content in tip-top grammatical shape.
Tom George's insight:

Rachel Parker continues to produce great tips and posts for content marketing.

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The Relationship Between Social Media and SEO | Internet Billboards

The Relationship Between Social Media and SEO | Internet Billboards | Content Marketing Tips | Scoop.it
There’s no doubt about it…social media and SEO fit together like a hand in a glove. You and your brand can tap into either social media or SEO for content creation and distribution. Of course, each has enough power to benefit your brand’s online presence. When their powers are combined. however, the opportunities for your brands content are even greater. - See more at: http://www.internetbillboards.net/2014/03/02/the-relationship-between-social-media-and-seo/#sthash.ZARDfuYX.dpuf
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