The author of this post, Pragati Bidkar, does a super job of delving into content curation. Bidkar explains benefits of curating content that some businesses may not yet realize. One big benefit she describes is the cost comparison between hiring a full-time blogger versus the cost of content curation.
Bidkar also provides links to a couple of “tools” which are useful for curating. Content curation’s popularity only continues to grow – and the reasons in this post should convince you, too.