Content Marketing...
Follow
Find
3.8K views | +0 today
 
Scooped by Tom George
onto Content Marketing Tips
Scoop.it!

Happy To Have Such A Great Friend And Fellow Content Curator Giuseppe Mauriello | Internet Billboards

Happy To Have Such A Great Friend And Fellow Content Curator Giuseppe Mauriello | Internet Billboards | Content Marketing Tips | Scoop.it

Happy Friday everyone! I wanted to take a minute to pause to give thanks and to reflect. I am so happy to have made so many wonderful connections online. It amazes me how close intellectually I feel with so many wonderful people in the curation community, and I want to take a quick post to first say well Thank you! Thank you to all of the hard working content producers who produce amazing work, of with without we would have nothing to curate. I think we all understand how challenging it is to create amazing content day in and day out. You guys and gals make it look easy.

Tom George's insight:

Saying thank you and meaning it, goes a long way.

more...
No comment yet.
Content Marketing Tips
All aspect's of content marketing are covered, content creation, distribution, syndication, event's and more. Join our curation site http://www.internetbillboards.net
Curated by Tom George
Your new post is loading...
Your new post is loading...
Scooped by Tom George
Scoop.it!

How To Generate More Blog Traffic: My 140k Case Study

How To Generate More Blog Traffic: My 140k Case Study | Content Marketing Tips | Scoop.it
There was no SEO campaign. No advertising campaign. No serious social media campaign. Just solid foundations and some basic promotional strategies.

Here’s a quick run-through of how I’ve used content marketing to generate blog traffic over the past 12 months…
Plan To Succeed

It’s near impossible to write and publish content that produces results without planning – Tweet this!

You have to know what problems your potential customers have and what content can not only help solve those problems, but also position the sale of your products or services.

You have to understand what keywords and keyword phrases should be used in creating your articles, so that the right content can be found by the right people.

You content writing cycle should include:
✓ Researching suitable topics
✓ Researching suitable keywords
✓ Matching keywords to topics
✓ Sourcing images
✓ Sourcing other media (Infographics, Video, SlideShare etc.)
✓ Writing first drafts
✓ Optimising articles for search engines
✓ Rewriting headings to improve click-rates
✓ Adding other data (tags, meta description, social sharing links etc.)
Tom George's insight:

You know that feeling you get when you work hard on a post and publish it, and you really don't see any activity on it. Well let's get you on the right track. This post is a solid case study on how one can generate an enormous amount of traffic for their website, without spending a lot of money.

more...
No comment yet.
Scooped by Tom George
Scoop.it!

How To Grow Your Email List To 1,634 Subscribers In 5 Months

How To Grow Your Email List To 1,634 Subscribers In 5 Months | Content Marketing Tips | Scoop.it
Top 12 Strategies For Getting More Email Subscribers

Below you will find 12 tactics I used to grow my email list to 1,634 subscribers, along with conversion rates, emails collected and a behind-the-scenes look at how I set it all up.

Since this post is 6,000 words, I’ve included a table of contents for your quick reference below…

#1: Sidebar Widget

#2: Get Sticky

#3: List Builder

#4: Content Upgrades

#5: Buzzbundle

#6: Lead Magnet

#7: In-Post Opt-Ins

#8: Smart Bar

#9: Feature Box

#10: Yo’ Tweeps

#11: WCAs

#12: Main Navigation
Tom George's insight:

An absolutely amazing post and case study. Did you know email remains the best digital channel for ROI: These are expert tips how to grow your subscriber base. A must read article for anyone looking to take their website traffic to the next level with their list. 

more...
No comment yet.
Scooped by Tom George
Scoop.it!

11 Essential Ingredients Every Blog Post Needs [Infographic] - Copyblogger

11 Essential Ingredients Every Blog Post Needs [Infographic] - Copyblogger | Content Marketing Tips | Scoop.it
So. You think you’ve got yourself a good blog post.

You chose your writing style. You knocked out the first draft. You allowed it to sit for an hour or a day.

Now it’s time to edit that bad dog — ruthlessly. So that it has a fighting chance in the trenches.

You’ll want to pay attention to the details like avoiding goofy, but common, grammar mistakes. You’ll want to choose your words carefully so you say what you mean.

This will allow you to shed excess copy so that you have a lean, muscular article.
Tom George's insight:

Copyblogger has come to be the industry leader in delivering highly engaging content marketing strategies and business insights. How are you crafting your blog posts? Learn what 11 essential ingredients are needed to make it a winner.

more...
No comment yet.
Scooped by Tom George
Scoop.it!

36 Free Tools for Creating Unique Images | Sprout Social

36 Free Tools for Creating Unique Images | Sprout Social | Content Marketing Tips | Scoop.it

If a picture is worth 1,000 words, and the average length of an English word is 5 letters, it would take you 35.71 Tweets to tell the same story you could with one shared image on social media. So why wouldn’t you just include an image?

We know it can be difficult to come up with a fresh image for each social post you create, so we’ve put together this list of amazing tools to help you create free images for websites, social media posts, blogs, and more.

While all of the resources on this list have a free version, some may require you to pay for additional features or access.

Tom George's insight:

Just an amazing list of tools and services to help assist you in creating the stunning images you will need in order to have a great content marketing program. 

more...
No comment yet.
Suggested by Bigfoot Digital
Scoop.it!

6 Creative Content Types You Aren’t Using Yet -

6 Creative Content Types You Aren’t Using Yet - | Content Marketing Tips | Scoop.it
Blog posts and online articles are a great place to start when it comes to content marketing. In fact, for many businesses, these types of content lay the foundation of their content marketing strategy. However, you can use other types of content to help your business stand out and communicate to your market in different …
Tom George's insight:

Have you thought about using these six ideas in your content marketing strategy?

more...
No comment yet.
Scooped by Tom George
Scoop.it!

REVIEW: HubSpot's Blog Redesign

REVIEW: HubSpot's Blog Redesign | Content Marketing Tips | Scoop.it
You can definitely tell HubSpot wanted to up their number of blog subscribers. In the homepage alone, there are four fields instantly ready to take your email address. In the top right, they have a general subscription field and in each column they have a blog subscription field. While it may seem over the top, I think they were subtle enough that the fields won't distract regular users but will drastically improve their old subsciption rate (see image above of their old homepage, there was not a single place to subscribe).
Tom George's insight:

This is a must read article for agencies and content marketers. This is especially for any resellers of HubSpot's inbound marketing services. HubSpot has really become instantly recognizable with inbound marketing.

 

The author here describes in great detail the new site redesign of HubSpot and what works really well.

more...
No comment yet.
Scooped by Tom George
Scoop.it!

Listly by CMIContent List Maybe Content Marketing Resource To Use Most | Internet Billboards

The CMI team put together a list of some of our favorite resources — the ones we rely on most to support our content marketing mission. Though we may each have different roles, focal points, and priorities, we all agree that we couldn’t do our jobs without these influencers.
Tom George's insight:

 A great list! Over 100 top content marketing sites are listed.

more...
No comment yet.
Scooped by Tom George
Scoop.it!

Top 6 Content Marketing Practices for 2015 | Internet Billboards

Top 6 Content Marketing Practices for 2015 | Internet Billboards | Content Marketing Tips | Scoop.it
Successful content marketers have a Documented Strategy. The key word here is “documented.” While most professionals had a general plan the most successful ones had documented their plan. This can be as simple as writing it in a notebook (does anyone USE real paper anymore?), a Word document or going all out with a story board. Just get it out there in black and white.

They also use a Dedicated Content Team (or at least delegate one person to manage the plan). I’ve talked before about how much time entrepreneurs spend on social media, blogging, article writing and other content tasks. Not only do you need to create the content but disseminate it to all the right channels. Any entrepreneur would have a difficult time keeping up with this and their primary business. I hear you, “When do I get time to actually coach my clients?!” This is where a quality virtual assistant with internet marketing skills will be invaluable.
Tom George's insight:

Karen Repoli selected and curated a great piece of content here.

more...
No comment yet.
Scooped by Tom George
Scoop.it!

Livefyre Studio Puts The Company’s Focus On User Generated Content And Social Media Curation

Livefyre Studio Puts The Company’s Focus On User Generated Content And Social Media Curation | Content Marketing Tips | Scoop.it
In a quick demo, founder and CEO Jordan Kretchmer showed me how a customer could search for different types of content on Facebook, Twitter, Instagram, and across the web; hand-select the content or set up rules for automated gathering and filtering; then publish it to a customized media wall on their own site, their mobile apps, or in an ad. (The search part, by the way, is powered by Storify — Kretchmer said it’s the first integration of Storify into the main Livefyre platform.)

Livefyre Studio also includes the ability to ask users for the rights to their content, and analytics capabilities to see how these campaigns are actually performing.
Tom George's insight:

Anthony Ha has written an excellent article on Livefyre. Apparently they are much more now then a commenting system. Give this article a read to learn about their new social curation product called Livefyre Studio.

more...
No comment yet.
Scooped by Tom George
Scoop.it!

The Social Strategist: Best Tools to Find Fans for Your Google + Brand Page

The Social Strategist: Best Tools to Find Fans for Your Google + Brand Page | Content Marketing Tips | Scoop.it
Building a following for a brand page on Google + is not easy - and building a following that is targeted, interested and engaged in your brand, product or service may seem next to impossible; however, there are tools that can help you identify and follow potential fans in your niche.

I manage several brand pages and have observed many others; I am convinced that there is a "tipping point" that you need to achieve before your page will begin growing organically. I also believe that this "tipping point" cannot be achieved (or at least would be much more difficult to achieve) by following people at random or simply by being included in shared circles.
Tom George's insight:

This is a great post by Christine Degraff on how to go about building up the right following on Google Plus. Tons of valuable information here, as well as her real world case study on how she is kicking butt on Google Plus. Be sure to give it a read and let me know your thoughts.

more...
Tom George's curator insight, November 19, 6:11 AM

A great post here by this social media strategist, who has figured out a much more productive way to garner followers on Google Plus. She gives a real world case study which is awesome.

Scooped by Tom George
Scoop.it!

17 of The Best Tools to Get Your Content Its Largest Audience

17 of The Best Tools to Get Your Content Its Largest Audience | Content Marketing Tips | Scoop.it
What a content distribution strategy looks like in practice

The next step is to synthesize all these tools and ideas into a single strategy. For many of us, the two free channels for content distribution—owned and earned—make for a huge number of possibilities on their own for getting our content seen and heard. Clement Vouillon put together a neat graphic that shows what this two-pronged approach could look like.

In a post at KISSmetrics, Shannon Byrne shared the owned and earned content distribution strategies for Mention. Here’s what their list looks like:
Tom George's insight:

I get really excited when I see a post like this. It lists about 17 great services and platforms for content distribution, and almost half of them I have never even heard of. I will let you know what I discover. This post originally appeared on the Buffer blog. 

more...
No comment yet.
Scooped by Tom George
Scoop.it!

4 Easy & Honest SEO Mistakes That Could Penalize Your Site

4 Easy & Honest SEO Mistakes That Could Penalize Your Site | Content Marketing Tips | Scoop.it
No one gets a site penalty on purpose. Sometimes it happens through carelessness, sometimes through black-hat techniques and, sometimes, through honest SEO mistakes.

I’ve watched four such mistakes happen recently. These sites were honestly attempting to follow SEO best practices, but they were penalized. Why? I’ll explain all.

It is worth noting that I wrote this article based on a real-life experience, so this isn’t pie-in-the-sky theory. Each point that I discuss below is tied to a real life ranking problem. Each example that I discuss is connected a to a real-life online business. (However, company details have been changed to protect their identities.)

A Disclaimer: If you find any points of connection between your site and the examples, don’t panic. Millions of sites have affiliate programs. Millions of companies engage in cozy relationships. Just because you share a commonality does not mean that you’re careening for a penalty.
Tom George's insight:

Neil Patel does a great job listing these four SEO case study examples. I like it because these are real world case studies and not simply theories. We all want more organic traffic, but above all make sure you are not courting these SEO disasters. A very well thought out and informative article by Niel Patel.

more...
No comment yet.
Scooped by Tom George
Scoop.it!

Viral's Secret Formula

Viral's Secret Formula | Content Marketing Tips | Scoop.it
Participants in a flashmob dance an improvised version of the Harlem Shake in front of the Berlin cathedral February 20, 2013

Want to know why things go viral? Why some products get more word of mouth? Let me tell you a secret. It’s not luck.

Viral has become marketing’s Holy Grail. From the Harlem Shake to the Rutgers basketball coach abusing his players, hardly a week goes by without some video or news story going viral. And word of mouth and virality have a huge impact on businesses, large and small. Blender company Blendtec’s sales shot up more than 700% a few years ago after videos of the CEO blending things like iPhones spread like wildfire. But what makes something go viral?

If you ask most social media “gurus,” they’ll tell you it’s all about getting lucky. Viral isn’t a strategy, it’s like buying a lottery ticket. Or they’ll talk about cats. Lots of people share videos of funny kitties, so cats must be the reason things go viral.
Tom George's insight:

In interesting much more scientific reason why content goes viral. At least a very insightful piece.

more...
Debbie Elicksen 's curator insight, November 14, 9:27 AM

 There are no guarantees in marketing. But if you tap into the heirarchy of social needs, someone is bound to see it. Some campaigns backfire into mocking memes due to message disconnect. But then again, that is still viral. 

Scooped by Tom George
Scoop.it!

7 Social Media Tools Razor Social is Reviewing in Q4 2014

7 Social Media Tools Razor Social is Reviewing in Q4 2014 | Content Marketing Tips | Scoop.it
You can then join the community and start chatting with other members. This is an interesting concept but you do have to have a moderator who checks all the content because, without moderation, anyone can say anything through this widget.

If you have a good community of loyal supporters, it could be useful. But a lot of people who put this on their sites will be hit with spammers so this would have to be controlled.

One other issue is that users connect their Twitter, Facebook or Linkedin profile to join the community. But, this means you are not building email subscribers. I’d much prefer to collect email subscribers but I’m sure they will add this functionality over time.

Cost: Currently free.
Tom George's insight:

Razor Social at http://www.razorsocial.com is the best website in my humble opinion for researching and collecting information on new and emerging social media tools.

 

I selected this particular social media tool, well, because it interests me. I feel that websites providing more social media and interaction tools, such as you find on Facebook will be a huge growing trend in 2015. What do you think? Please voice your opinion in our comments section below. You will get some comment love.

more...
No comment yet.
Scooped by Tom George
Scoop.it!

Take Control of a World of Content With Stunning New Curation Platform Wakelet

Take Control of a World of Content With Stunning New Curation Platform Wakelet | Content Marketing Tips | Scoop.it
A Wake is a collection of links

Combine web articles, videos, documents and images into meaningful collections called Wakes.

If it exists online, you can add it to a Wake - and then customise your collections in visually stunning ways.
Tom George's insight:

Wakelet is a new and exciting content curation platform. Users create wakes, the idea being that people will follow in your wake. A sleek impressive user and graphic friendly user interface makes for a stunning visual experience. Also of note the company has secured its first round of start up capital. A must try for any serious curation aficionado.

more...
No comment yet.
Scooped by Tom George
Scoop.it!

Kapost 50: The Top 50 Content Marketers of 2014

Kapost 50: The Top 50 Content Marketers of 2014 | Content Marketing Tips | Scoop.it
Many companies use content marketing.
Few create out of this world content experiences.

We evaluated the content of hundreds of brands, and ranked them based on their innovation, engagement, frequency, and design.

These 50 stand above the rest.
Tom George's insight:

An amazing piece of content marketing in it's own right. The top 50 content marketers is available for download here.

more...
No comment yet.
Scooped by Tom George
Scoop.it!

The Content Strategist: 7 Creative Ways Of Defining and Expanding Your Brand Identity in 2015 | Internet Billboards

The Content Strategist: 7 Creative Ways Of Defining and Expanding Your Brand Identity in 2015 | Internet Billboards | Content Marketing Tips | Scoop.it
So yes you have a Twitter account, a Facebook account, and for that matter are on just about all of the social media networks. When it comes to a great content strategy, it’s hard not to include social media, because for a killer content marketing strategy to happen, you also must have a great social media strategy.

Hint. It’s not just mass sharing your content. These two things go hand in hand, yes partners in everyone’s’ social media success and digital strategy success kit.

Sometimes in order to successfully do this however you must revert back to some of the basics.
Tom George's insight:

MY curation here, but you really need to read the original article. A well thought out and crafted post.

more...
No comment yet.
Suggested by Jurij Burchenya
Scoop.it!

Creating Images for Your Blog the Right Way [Using Canva]

Creating Images for Your Blog the Right Way [Using Canva] | Content Marketing Tips | Scoop.it
Find the best royalty free images for your blog posts and learn how to make them stand out from the crowd using the simple online graphic design tool Canva.
Tom George's insight:

A great post covering some really good information on using images for your blog posts, as well as some options to get better photos you can use with copyright violations

more...
No comment yet.
Scooped by Tom George
Scoop.it!

7 Essential Keys For Creating A Winning Business Blog Personality

7 Essential Keys For Creating A Winning Business Blog Personality | Content Marketing Tips | Scoop.it
Do you spend countless hours on your blog, trying to get this whole “inbound marketing” thing to work, only to wake up the next day with 0 shares, 0 tweets, and 0 comments? Are your blog posts met with resounding silence every time you post?

Do you look at other business blogs and wonder how they manage to present their information in such an interesting, engaging, and exciting way?
Tom George's insight:

In order to be successful at blogging you must create a winning blogging persona. A great article here on Tweakyourbiz.com Do you  have that winning blogging personality? If not, what do you need to do to create it?

more...
No comment yet.
Scooped by Tom George
Scoop.it!

Does Guest Blogging Benefit the Host? | Internet Billboards

Does Guest Blogging Benefit the Host? | Internet Billboards | Content Marketing Tips | Scoop.it
As with many of my post ideas, this post evolved from a client question. It was “What are your thoughts on accepting guest contributors?” After answering the email, I decided to share with my blog readers who may have the same question. Naturally, I did a quick Google search to see what others were saying on the topic. I was surprised at what I found.
Tom George's insight:

An insightful article by Karen Repoli on the benefits of guest posting for the host. This is a topic I can really speak about. I have been excepting contributions on Internet Billboards for some time now. What do you think. Are there benefits of guest blogging for the host?

more...
No comment yet.
Scooped by Tom George
Scoop.it!

Why Content Marketing Right Now Is a Must For Every Business | Internet Billboards

Why Content Marketing Right Now Is a Must For Every Business | Internet Billboards | Content Marketing Tips | Scoop.it
This article I wanted to curate is from Right Mix Marketing. It is actually a guest post by Ryan Currie. Tom has many great guest posts, and this one on content marketing is a good one. The author Ryan is a Product Manager at BizShark.com, with 5 years experience in online marketing and product development. In addition to web related businesses, he also enjoys the latest news and information on emerging technologies and open source projects.

As you will learn from this article titled 6 Things Good Content Marketing Can Do for Your Business, nowadays the choice of having and implementing an effective content marketing strategy for your business is no longer something you should not do, or you will simply run the risk of becoming irrelevant and let’s face it, that’s not good for any business.
Tom George's insight:

My insight above. A great article for content marketing

more...
No comment yet.
Scooped by Tom George
Scoop.it!

Top 100 Content Marketing Posts of 2014 | Sujan Patel

Top 100 Content Marketing Posts of 2014 | Sujan Patel | Content Marketing Tips | Scoop.it
The end of the year is approaching, and before we all start focusing in on our 2015 goals, I think it’s important to reflect back on how far content marketing has come this year.

If you think that all content marketing involves is putting up a few blog posts and hoping your fans will share them, you’ve got to get with the times! Content marketing isn’t some passing fad, and it’s much more than simply creating content for the purposes of driving traffic. As SEO and other traditional digital marketing techniques change and evolve, content marketing will continue to play a bigger and bigger role in successful online marketing campaigns.
Tom George's insight:

*A ROCK SOLID post* Wow they don't make them much better then this for a reference style post. Here we have not only 100 amazing content marketing articles of 2014, but they are also listed in their own categories. Great job. Content to watch for sure.

more...
No comment yet.
Scooped by Tom George
Scoop.it!

The Power of Visual Content in Social Media Marketing

The Power of Visual Content in Social Media Marketing | Content Marketing Tips | Scoop.it
The last two years or so have been all about visual marketing. In fact, social media expert Donna Moritz calls it a shift from social to visual social. Our own Bob Geller talked about winning and keeping attention leveraging visual content, and Joel Don talked about an evocative visual approach to social media marketing which needed to include, “a fresh new coat of social media marketing ideas .”
Tom George's insight:

A powerful article written by Neal Schaffer of Maximize Social Business of making the successful transition to visual social media marketing. 

more...
No comment yet.
Scooped by Tom George
Scoop.it!

10 Must Reads for Improving Your Online Marketing

10 Must Reads for Improving Your Online Marketing | Content Marketing Tips | Scoop.it
Having a good website and clear online marketing strategy is very important in today’s business world. But there’s a lot that goes into building an online strategy. So we rounded up some of the best tips and related posts from members of our small business community. Read on for the full list in this week’s Small Business Trends community and information roundup.
Create a Welcoming Website
Tom George's insight:

Special thanks to Rachel Parker of Resonance Content for mentioning Internet Billboards. A great article with 10 actionable steps to improving the marketing and results for your website and marketing.

more...
No comment yet.
Scooped by Tom George
Scoop.it!

4 Reasons Why Nobody Is Reading Your Blog

4 Reasons Why Nobody Is Reading Your Blog | Content Marketing Tips | Scoop.it
4 Reasons Why Nobody Is Reading Your Blog

TypeWhen it comes to content marketing, writers often spend days researching their material and writing what they consider to be a successful copy.

After posting it to your blog, you anxiously wait for comments or shares from your audience – only to find that those shares never come. Your spelling is perfect; your grammar is unbeatable; and your content is compelling, so what’s the problem?

There are actually four reasons why nobody is reading your blog. Before you abandon your high-horse, see if any of these reasons apply to you.

You Have No Blog Promotion
Tom George's insight:

A good article here, Tabitha does a nice job explaining how important it is not to alienate your audience by doing these 4 things..

more...
No comment yet.