I think I’m going to have to break up with a client.
Mind you, this client has always paid her invoices on her time. She’s very pleasant to deal with. And she’s very good at what she does.
Here’s the problem: We’ve been working together for two months, and she’s clearly frustrated that no business has yet resulted from my efforts on her behalf. (It doesn’t help that she’s in a firmly relationship-based industry.) Many a time have I tried to explain that content marketing is not a quick fix, but she seems to believe that after eight weeks, she’s waited long enough to start cashing in on her investment.