![Creating Perfect Marketing Pins For Pinterest [Infographic] | Content Marketing Tips | Scoop.it](http://img.scoop.it/NgZ5VSZDpgeMdaFOJIZQRDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Great guide for how you could go about creating perfect marketing pins for business. 10 tips that will help you increase reach and engagement on Pinterest.
Via Kelly Lieberman
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All aspect's of content marketing are covered, content creation, distribution, syndication, event's and more. Join our curation site http://www.internetbillboards.net
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Rescooped by Tom George from Pinterest onto Content Marketing Tips |
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CONTENT MARKETING! DO IT! It’s the NEW SEO! In fact, it’s so awesome you don’t need anything else! Just produce awesome content and you will be in SEO nirvana! It’s like double rainbows and Matt Cutts got together and had baby NyanCats! Old SEO is dead. This is the new SEO and it’s beautiful! Sound too good to be true? That’s because it is. Content marketing isn’t new. It’s just a new buzzword picked up by other industries that suddenly found out they could to “do SEO”, but they didn’t want to “do SEO”, so they tried to make it more special. It isn’t. Content marketing has been around since SEO on Google has been called SEO. To not understand this is to not understand what Google and its algorithms measure and how this might affect your site.
Tom George's insight:
Interesting article, and perspective on the current state of content marketing and what might come down the line with Panda updates and SEO Delete the scoop?
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After I have finished writing, editing, deep linking and have published a new blog post, my work has just gotten started. Simply creating content isn’t sufficient to gain readership. You need to actively promote that new post so that people can see it and have a chance to read it. It can take a long time to build up email and RSS subscribers, so in the meantime, you will need to be more proactive. Here are all the things I do after I publish a post to get readers to it.
Tom George's insight:
21 actionable steps to promote your blog posts. Great post! Delete the scoop?
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There are a lot of ways you can grab publicity. Online press release distribution plays an important role, of course. So do search engine optimization, social media engagement, and content marketing. The trouble is, it’s not always easy to know how your hard work will play out. Will you get the press you need or will your efforts be a huge waste of time?
Tom George's insight:
Great actionable plan to strategically get your name in front of prospects Delete the scoop?
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For some bloggers, it’s just about the writing. For the rest of us, it is so much more than just the writing. Many of us write in order to connect with people, either as an individual or a business. For the connectors, we feel downright depressed when we write the way we’re told to write…but we’ll go for days, weeks, or months without a single comment or loving support.
Tom George's insight:
Some good actionable ideas to better connect with your readers! Delete the scoop?
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I don’t know everything about content marketing – no one does. Sometimes we are tempted to think we do but when the truth comes home there is always a lot more to learn about content marketing’s role on the social web.
Tom George's insight:
Content marketing (at least, as we understand it today) is still relatively new … and with all new concepts, it has more than its share of misconceptions out there. Check out Jeff Bullas’ latest blog post for a rundown of the 12 biggest misconceptions and what makes them inaccurate: Delete the scoop?
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When's the last time you paid any attention to a banner ad? Let's face it -- web users have become adept at glossing over ads, no matter how well-placed they may be. These days, if you want to expa
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One of the better articles I have read on content marketing recently. You will find a few very benefitial and actionable tips on how and why you you can become better at writing and ultamately your content marketing. As the article states People are tired of the hyped-up, fluffy ads that don’t provide any REAL information. Instead, they’re looking for answers to their questions and solutions to their problems. The only way to give them what they’re looking for is through solid web content. Delete the scoop?
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Brands have been telling stories to attract and retain customers for hundreds of years. The difference today is that the barriers to entry (content acceptance, talent and technology) no longer exist for brands to get into the publishing arena. Delete the scoop?
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Learn how I used Übersuggest to find 360 content marketing ideas in just 30 minutes.
Tom George's insight:
Last year, Hubspot published Marketing Benchmarks form 7,000 Businesses. There is some incredibly convincing data contained in this report and much of it confirms that size matters. The more pages you have and the more you blog, the more traffic, leads and customers you generate from your website. According to this report, companies that blog 15 or more times per month get 5 times more traffic than companies that don’t blog. And companies that increase blogging from 3 – 5 times per month to 6 – 8 times per month double their leads. That sounds good to me! Delete the scoop?
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How do you manage time as a social media addict business leader? Focus on goals, objectives and inspiring and connecting with your audience and community Via David Blundell
Tom George's insight:
It's so important to maintain a balanced lifestyle. In our quest for succes we must not allow ourselves to become to obsessed with things. I always enjoy content from The Marketing Nut. 
David Blundell's curator insight,
April 16, 7:09 AM
Pam Moore is a leading light in social media today. But just how does she balance social media with, you know, real work . . . Here she share 21 tips on how get your social media rocking . . . 
yeohyc's curator insight,
April 16, 7:16 AM
Less than 45 hours to go to meet @PamMktgNut, @BritishCouncil & @esBritish friends at Social Media Tapas, Madrid! :) 
Venkatesh Iyer (venkyiyer.com)'s curator insight,
April 18, 6:11 AM
I hope to not just learn, but to IMPLEMENT at least some of what I learn from this article. Time management continues to be a major problem with me.
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I don’t know about you, but I am kind of excited to try this. Fliboard has added the ability to create custom curated magazine style layout curation. Let’s see who can create a killer magazine to flip through first. Delete the scoop?
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Tom George's insight:
Episode three of series on content marketing by Rachel Parker of Resonance Content Delete the scoop?
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The second podcast in what will be a great series of informative broadcasts in a series on content marketing from Rachel Parker of Resonance Content Delete the scoop?
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Tom George's insight:
Here are six dynamic content marketing trends to watch for this year. Yes CURATION made the cut! Delete the scoop?
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It’s Podcast Thursday! In Episode 20 of the Content Marketing Podcast, we continue the “Why Content Marketing Works” series by discussing the principle of authority … with a special cameo by a certain rotund South-Parkean!
Tom George's insight:
Good podcast series on content marketing. Delete the scoop?
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This is the eighth letter in a series on Professional Content Marketing. World class golfers like Tiger Woods see the game of golf differently than you and I… …but the hard reality is that difference has nothing to do with their athletic abilities, work ethic or God given talent. It would be much easier to accept our lack of success if this wasn’t true. It’s much easier to accept the success Tiger Woods has achieved, including fourteen major golf championships, if it were all the result of simply being chosen by some higher power.
Tom George's insight:
There are a couple points here to really drive home. Delete the scoop?
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I first started to dabble with content marketing in 1998. At that time, I worked in the internal communications department for an insurance company. Our goal
Tom George's insight:
Some good concepts and tips to revisit for brushing up on your content marketing. Delete the scoop?
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Blogging for business can be a lucrative investment for companies of all sizes. Find out what blogging means, who uses blogs, and which brands are doing it right.
Tom George's insight:
Great article on content marketing, if it had of touched a little on guest posting, and curation it could have been even better but a solid piece. Delete the scoop?
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One of the things I love about content marketing is that it’s equal parts artsy and techy. Check out this post from Marketing Daily on how to optimize your content for maximum social SEO benefit:
Tom George's insight:
Great find from Rachel Parker of Resonance Content Marketing. Delete the scoop?
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Did you know that 90% of all organizations use content in their marketing efforts? Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".
Source: http://www.demandmetric.com/content/content-marketing-infographic
Via Jonha Revesencio, Karen Dietz
Tom George's insight:
My insight is basically if it's good enough for Karen on storytelling and content marketing, it's a hot tip. 
Steven Mallach's curator insight,
May 15, 5:29 AM
This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.
This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.
Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.
They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).
Nuff said.
Randy Bauer's curator insight,
May 15, 4:07 PM
I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients. Infographics are a great outline, and this one provides much content. 
Kris DaCosta-Jamaica Tourist Board's curator insight,
May 17, 11:43 AM
90% of organizations use #Content Marketing....its not the future. Delete the scoop?
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This is a very forward thinking and insightful article. My favorite part is when someone was asked what their favorite ad was online in 2012 and the reply was, it wasn't an ad at al,l it was actually content. So true, what do you think, has content or snips of content become the new ad format? What do you think? Sites like RebelMouse and Pinterest although one is visual. Delete the scoop?
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In today's Content Creator's Toolbox, we talk about an unusual ally in the drive to create great content: boredom.
If it’s been a while, you have some catching up to do. At least if you’re going to keep feeding the insatiable beast that is your content marketing program. A few weeks ago I read an excellent post on ReadWrite called “The iPhone Killed My Creativity” by Brian S. Hall, and it really got me thinking about my own creative process.
Tom George's insight:
Great piece from Rachel Parker of Resonance Content Marketing, and an important one. I also feel that the overload of access to information can impede ones ability to think creatively. Make sure you take your proper medicine of boredom. Delete the scoop?
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Consumers are looking for as much information about a product/service/business/brand before making a decision as possible, especially in the B2B sector where the decisions that are made can affect a large number of people within the organization. The content that is created on behalf of a business can go a long way in establishing trust with potential clients or customers.
Tom George's insight:
Very informative curation on content marketing! Delete the scoop?
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"My 2013 prediction warned of the continued fall in the value of online content which would lead to the production of ever more content as media companies tried to maintain ad revenues. You can think of it as a towering tsunami of content, or as a massive bubble of content inflation. Just as inflation devalues currencies, content inflation is devaluing content." Via gdecugis
Tom George's insight:
Interesting article and viewpoints. How will you deal with the content devaluation phonom? 
gdecugis's comment,
February 19, 7:00 PM
I think I do but I'm not sure of the connexion you make with content inflation/dilution?
Tagmotion's comment,
March 3, 10:59 PM
If we look at content inflation through the lens of making money, it's clear that in terms of monetization through advertising, the internet is the first medium in history where ad inventory grows exponentially every year. Broadcasters are only making real money from iconic TV programs that attract big audiences on the web, for which advertisers will pay a premium to reach. Curating iconic programs - so that relevant segments show up as search results - turns content inflation on its head. Now you have content that's tagged, curated & discoverable at a granular level. And that specificity translates to more highly-targeted advertising which, of course, commands a premium.
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Online thought leadership and viral marketing strategies using news releases, blogs, podcasts, and online media
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This might be perhaps one of the most creative ways ever to get your resume out there in a super positwe anyway this guy will land a great job Delete the scoop?
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This is a must read Ryan Hanley : Today is the day. Via Resonance
Tom George's insight:
Great read from Ryan Hanley 
Stefanie Blackburn's curator insight,
January 24, 10:41 AM
I have to be honest I have dragged my feet some on Googl+, but I have been recently jumping in full force and do see the power of this tool. This is a good post on providing some great info on why you need to use it and on getting started. Delete the scoop?
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